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<p style="font-size: 20px; letter-spacing: 0px; line-height: 30px;">
Today, people are buying some
<strong style="color: #ff5a41;">
weird stuff
</strong>
, and searching for
<strong style="color: #ff5a41;">
haunted homes
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just got a little less rough, but first...
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<td bgcolor="#ececec" style="background: #ececec; color: #3e3e3e; padding: 15px 15px 5px;">
<p style="font-family: Helvetica, sans-serif; font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 12px;">
🚨
<strong>
We’re hiring!
</strong>
🚨Want to join our pirate ship? We're looking for a
<a style="-webkit-text-fill-color: #ff5a41; color: #ff5a41; text-decoration: none;">
<strong>
Full-Stack Engineer
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,
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News & Engagement Editor
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, and more.
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Click
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<strong>
here
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<strong>
to see all open positions.
</strong>
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<tr id="news1">
<td class="brief-style ignore-defaults" style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; padding-right: 5px; padding-top: 0px; right: 5px;">
<h2 style="font-size: 22px; font-weight: 800; letter-spacing: 0px; line-height: 26px; margin: 36px 5px 16px 22px;">
<strong>
Big businesses roll out the yoga mat for mental health campaigns
</strong>
</h2>
<p style="margin-left: 24px;">
As the wellness movement takes hold, major companies are taking steps to get their business strategies in shape.
</p>
<p style="margin-left: 24px;">
Just this week, Mark “
<a style="-webkit-text-fill-color: #ff5a41; color: #ff5a41; font-weight: 700; text-decoration: none;">
Time Well Spent
</a>
” Zuckerberg unveiled a
<a style="-webkit-text-fill-color: #ff5a41; color: #ff5a41; font-weight: 700; text-decoration: none;">
new line of filters and stickers
</a>
on Facebook for
<a style="-webkit-text-fill-color: #ff5a41; color: #ff5a41; font-weight: 700; text-decoration: none;">
World Mental Health Day
</a>
. The stickers are supposed to facilitate honest conversations about mental health -- and the social media giant will donate cash every time a user sends one (up to $1m, anyway).
</p>
<h4 style="border-left-color: #ff5a41; border-left-style: solid; border-left-width: 6px; display: block; font-size: 18px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-left: 15px;">
<strong>
Facebook’s not going out on a limb here
</strong>
</h4>
<p style="margin-left: 24px;">
It’s joining a slew of companies that have come out with pro-mental health campaigns lately (some
<a style="-webkit-text-fill-color: #ff5a41; color: #ff5a41; font-weight: 700; text-decoration: none;">
better received
</a>
than
<a style="-webkit-text-fill-color: #ff5a41; color: #ff5a41; font-weight: 700; text-decoration: none;">
others
</a>
). Many of the world’s most powerful companies are looking to younger companies to learn how to reach a consumer base that’s increasingly interested in inclusivity, self-care, and corporate social responsibility.
</p>
<h4 style="border-left-color: #ff5a41; border-left-style: solid; border-left-width: 6px; display: block; font-size: 18px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-left: 15px;">
<strong>
Give the people what they want
</strong>
</h4>
<p style="margin-left: 24px;">
Customers’ preferences for pro-mental health products aren’t coming out of nowhere. About
<a style="-webkit-text-fill-color: #ff5a41; color: #ff5a41; font-weight: 700; text-decoration: none;">
20% of adults
</a>
in the US deal with mental illness in any given year -- but stigma prevents many from seeking treatment.
</p>
<p style="margin-left: 24px;">
The wellness movement has made it (more) OK to talk about these kinds of topics, and consumers
<a style="-webkit-text-fill-color: #ff5a41; color: #ff5a41; font-weight: 700; text-decoration: none;">
have shown
</a>
that they want to get in on the conversation.
</p>
<h4 style="border-left-color: #ff5a41; border-left-style: solid; border-left-width: 6px; display: block; font-size: 18px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-left: 15px;">
<strong>
So consumers are talking -- and businesses are clearly listening
</strong>
</h4>
<p style="margin-left: 24px;">
At an annual meeting last month, top CEOs
<a style="-webkit-text-fill-color: #ff5a41; color: #ff5a41; font-weight: 700; text-decoration: none;">
announced
</a>
that their top priorities should be investing in employees, delivering value to customers, and doing business ethically --
<em>
not
</em>
maximizing profits.
</p>
<p style="margin-left: 24px;">
Addressing mental health concerns fits into that framework. But it’s not as though companies are forgoing cash to address these issues. Pro-wellness initiatives also clearly play well with consumers.
</p>
<p style="margin-left: 24px;">
Companies that have implemented mental health initiatives for their employees have reported
<a style="-webkit-text-fill-color: #ff5a41; color: #ff5a41; font-weight: 700; text-decoration: none;">
significant savings
</a>
on things like healthcare costs. Plus, happy employees are both more productive and more loyal than unhappy ones.
</p>
<p style="margin-left: 24px;">
It’s one of those rare cases where profitability and doing the right thing actually line up.
</p>
<p style="margin-left: 24px;">
Learn more about World Mental Health Day, including suicide prevention resources,
<a style="-webkit-text-fill-color: #ff5a41; color: #ff5a41; font-weight: 700; text-decoration: none;">
here
</a>
.
</p>
</td>
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<tr>
<td>
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</td>
</tr>
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<table class="emailshare" style="border-spacing: 0; font-family: 'Helvetica',sans-serif;">
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»
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Ommm
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<td class="brief-style ignore-defaults" style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; padding-right: 5px; padding-top: 0px; right: 5px;">
<h2 style="font-size: 22px; font-weight: 800; letter-spacing: 0px; line-height: 26px; margin: 36px 5px 16px 22px;">
<strong>
Here are some of this week’s weirdest ways to spend money
</strong>
</h2>
<p style="margin-left: 24px;">
Ahh, money… some of us have a little, some of us have a lot. But, for better and for worse, most of us spend too much time thinking about it.
</p>
<p style="margin-left: 24px;">
But somehow it seems that
<em>
every single
</em>
<em>
week
</em>
, people find creative ways to spend oodles of their hard-earned cash on wild, new STUFF. Here are some of the best -- and most bizarre -- things we found this week:
</p>
<ul style="font-family: Helvetica, sans-serif; font-size: 16px; line-height: 20px; margin: 0 0 0 30px; padding-bottom: 14px; padding-left: 12px;">
<li style="font-size: 16px; line-height: 20px; padding: 4px 0;">
<strong>
Collectible Cheetos, $3,499.55
</strong>
:
<em>
You
</em>
may not pay $3,499.55 for a really, really cool-looking
<a style="color: #ff5a41; text-decoration: none;">
Cheeto
</a>
-- but
<em>
someone
</em>
might.
<em>
The Outline
</em>
did an amazing, confusing, lactose-laden
<a style="color: #ff5a41; text-decoration: none;">
deep dive
</a>
into the internet’s absurd subculture of collectible Cheetos.
</li>
<li style="font-size: 16px; line-height: 20px; padding: 4px 0;">
<strong>
Meditation booth, $4,195
</strong>
: The meditation app Calm continues its strange, strange path of diversification by teaming up with ROOM to present a
<a style="color: #ff5a41; text-decoration: none;">
$4,195 meditation booth
</a>
featuring a “soothing misty forest interior” and soundproofing material made from 1,088 recycled plastic bottles.
</li>
<li style="font-size: 16px; line-height: 20px; padding: 4px 0;">
<strong>
“Jesus shoes,” $1,425-$3,000
</strong>
: Just when you thought the high-end sneaker market couldn’t get any weirder... a studio called MSCHF released a pair of “
<a style="color: #ff5a41; text-decoration: none;">
Jesus Shoes
</a>
” filled with actual holy water and scented with frankincense. They sold out almost immediately, and are now
<a style="color: #ff5a41; text-decoration: none;">
selling for upwards of $3,000 resale
</a>
.
</li>
<li style="font-size: 16px; line-height: 20px; padding: 4px 0;">
<strong>
CBD-infused sports bra, $125
</strong>
: A startup called Acabada sells a sports bra infused with 5 grams of “zero-THC, lab-certified, 99.9% pure CBD,” as a part of its cannabis activewear line, the “
<a style="color: #ff5a41; text-decoration: none;">
The High Life Collection
</a>
.”
</li>
</ul>
</td>
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</td>
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»
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I’ll take 2
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<tr id="web player">
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<img alt="The Hustle logo" id="title-logo-img" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Fwhite_thehustle_smaller_20190205214608.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXNsV:MKeH1y2MENirlwg4R6NFHZOTwa_qEkorPfq9Tk30rno" style="position: relative; top: 5px; width: 130px;"/>
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Weekend binge
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<tr class="web-player-description">
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If you're looking for TV so good you'll postpone plans for it, look no further:
</td>
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<tr>
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<center>
<span style="display: block; float: none; text-align: center;">
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<img alt="Big Mouth Ssn 3 image" height="233" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Fssn3_20191011110559.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXNsV:MKeH1y2MENirlwg4R6NFHZOTwa_qEkorPfq9Tk30rno" style="height: 208px; width: 415px;" width="415"/>
</a>
</span>
</center>
</td>
</tr>
<tr class="web-player-song">
<td bgcolor="#ececec" class="song-container" style="background: #ececec; border: 0px solid #000000; color: #000000; font-family: Helvetica; font-size: 20px; max-width: 600px; min-width: 300px; padding: 8px;">
<a style="color: #000000; text-decoration: none;">
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<div class="song-subtitle" style="font-family: sans-serif; font-weight: 600; padding-bottom: 4px; padding-right: 3px;">
Big Mouth Ssn 3 Review: What now, woke haters?
</div>
<div class="song-description" style="color: #cecece; font-family: Helvetica, sans-serif; font-size: 15px; padding-right: 5px;">
Once again, season 3 of Big Mouth proves that comedy is still important. And it does so completely inappropriately -- destroying the notion that “woke culture” is killing comedy.
<p style="font-family: Helvetica, sans-serif; font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 12px;">
</p>
<p style="font-family: Helvetica, sans-serif; font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 12px;">
</p>
<p style="font-family: Helvetica, sans-serif; font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 12px;">
<strong>
The Macro:
</strong>
Nick Kroll and Maya Rudolph deserve
<em>
a
</em>
key to
<em>
a
</em>
city for their work on this show -- Coach Steve is a national treasure.
</p>
<p style="font-family: Helvetica, sans-serif; font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 12px;">
</p>
<p style="font-family: Helvetica, sans-serif; font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 12px;">
<strong>
The
</strong>
<em>
<strong>
Meecro
</strong>
</em>
<strong>
:
</strong>
Sexually attractive iPhones add yet another mental battering ram to the gang’s developing psyches this season -- begging the question: how much more can kids of that age take?
</p>
<p style="font-family: Helvetica, sans-serif; font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 12px;">
</p>
<p style="font-family: Helvetica, sans-serif; font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 12px;">
<strong>
The Micro:
</strong>
Big Mouth does a bang up job tracking (more, detangling) the catalysts that lead teenage boys toward sexist thoughts. Parents with pubescent teens should watch this show together -- turkey-stuffing, and all.
</p>
<p style="font-family: Helvetica, sans-serif; font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 12px;">
</p>
<p style="font-family: Helvetica, sans-serif; font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 12px;">
<a style="-webkit-text-fill-color: #ff5a41; color: #ff5a41; text-decoration: none;">
-- W. Schlag
</a>
</p>
</div>
</div>
</a>
</td>
</tr>
</table>
</td>
</tr>
<tr>
<td style="padding-bottom: 10px;">
</td>
</tr>
<tr>
<td style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 30px;">
</td>
</tr>
<tr>
<td style="padding-bottom: 0px;">
</td>
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<tr id="news1">
<td class="brief-style ignore-defaults" style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; padding-right: 5px; padding-top: 0px; right: 5px;">
<h2 style="font-size: 22px; font-weight: 800; letter-spacing: 0px; line-height: 26px; margin: 36px 5px 16px 22px;">
<strong>
When ingredient prices rise, so does food fraud
</strong>
</h2>
<p style="margin-left: 24px;">
Two angry ice cream eaters
<a style="-webkit-text-fill-color: #ff5a41; color: #ff5a41; font-weight: 700; text-decoration: none;">
filed
</a>
a class-action lawsuit against the New York-based Wegmans Food Markets for allegedly selling vanilla ice cream … that doesn’t actually contain vanilla.
</p>
<h4 style="border-left-color: #ff5a41; border-left-style: solid; border-left-width: 6px; display: block; font-size: 18px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-left: 15px;">
<strong>
You’ve been soft served
</strong>
</h4>
<p style="margin-left: 24px;">
The plaintiffs claimed that Wegmans misled them by labeling its premium-priced ice cream as simply “vanilla,” while listing “natural vanilla flavor” among its ingredients.
</p>
<p style="margin-left: 24px;">
The catch-all phrase “natural flavors” means several substances have been combined to replicate another ingredient -- typically an expensive one. And though they’re returning to earth, vanilla prices are still
<a style="-webkit-text-fill-color: #ff5a41; color: #ff5a41; font-weight: 700; text-decoration: none;">
high
</a>
.
</p>
<p style="margin-left: 24px;">
Wegmans says its labeling complies with industry standards. But other companies have found ways to be
<em>
extra
</em>
clear: Ben & Jerry’s lists “vanilla extract from vanilla bean seeds” among its ingredients.
</p>
<h4 style="border-left-color: #ff5a41; border-left-style: solid; border-left-width: 6px; display: block; font-size: 18px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-left: 15px;">
<strong>
It’s not just vanilla vitriol, either
</strong>
</h4>
<p style="margin-left: 24px;">
Last year, a woman filed a
<a style="-webkit-text-fill-color: #ff5a41; color: #ff5a41; font-weight: 700; text-decoration: none;">
similar lawsuit
</a>
against Canada Dry’s parent company, Dr Pepper Snapple Group, which included the tagline “made with real ginger” on its cans.
</p>
<p style="margin-left: 24px;">
But despite its lofty label, Canada Dry’s ginger ale was also made with those nefarious “natural flavors” -- and the plaintiff claimed she was duped into drinking a product with no health benefits.
</p>
<p style="margin-left: 24px;">
It’s not just supermarket aisles that are rife with misleading products. Falsely labeled packages are also a big problem for the
<a style="-webkit-text-fill-color: #ff5a41; color: #ff5a41; font-weight: 700; text-decoration: none;">
seafood industry
</a>
, which has seen high-ticket items like Alaskan halibut and bluefin tuna replaced by cheaper look-alikes.
</p>
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The sincerest form of flattery
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<strong>
That’s the spooky spirit: Bungalo is now inspecting homes for ghosts
</strong>
</h2>
<p style="margin-left: 24px;">
<a style="-webkit-text-fill-color: #ff5a41; color: #ff5a41; font-weight: 700; text-decoration: none;">
Bungalo
</a>
, the Austin-based real estate platform, hit the scene in 2018 intent on streamlining the home-buying process, priding itself on its rigorous 160-point home inspection.
</p>
<p style="margin-left: 24px;">
Now, the company has added a new, spookier check point: paranormal inspection reports.
</p>
<p style="margin-left: 24px;">
Yup. For the month of October, Bungalo will send a ghostbuster to suss out any paranormal loiterers in Charlotte, Dallas, or Tampa -- all to put the customer’s mind at ease before taking the homeowner plunge.
</p>
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<strong>
Bungalo ain’t afraid of disclosing no ghosts
</strong>
</h4>
<p style="margin-left: 24px;">
In most states,
<a style="-webkit-text-fill-color: #ff5a41; color: #ff5a41; font-weight: 700; text-decoration: none;">
haunted homes
</a>
don’t have to be disclosed by previous owners. But Bungalo’s all about transparency. So… happy Halloween, house hunters!
</p>
<p style="margin-left: 24px;">
Don’t worry, it’s totally legit. In a
<a style="-webkit-text-fill-color: #ff5a41; color: #ff5a41; font-weight: 700; text-decoration: none;">
promo video,
</a>
Becky Vickers, one of Bungalo’s trained
<em>
ghost-fessionals
</em>
, claims her tools -- which include a blinking stuffed bear, a spirit box, and spirit pod -- have “a very scientific way” of testing for Casper.
</p>
<h4 style="border-left-color: #ff5a41; border-left-style: solid; border-left-width: 6px; display: block; font-size: 18px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-left: 15px;">
<strong>
What happens if Becky finds one??!!
</strong>
</h4>
<p style="margin-left: 24px;">
You would think if a house has a ghost problem it would warrant a steep discount -- like
<a style="-webkit-text-fill-color: #ff5a41; color: #ff5a41; font-weight: 700; text-decoration: none;">
murder homes
</a>
-- but, according to a Bungalo spokesperson, if a ghost chaser finds a ghoul partying in a guest room, “The space in question will be properly cleansed and certified for the buyer’s total peace of mind.”
</p>
<p style="margin-left: 24px;">
In other words, if a house is paranormal-positive, Becky purifies the place, chasing out the evil spirits.
</p>
<h4 style="border-left-color: #ff5a41; border-left-style: solid; border-left-width: 6px; display: block; font-size: 18px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-left: 15px;">
<strong>
Pseudoscience sells, (living) souls
</strong>
</h4>
<p style="margin-left: 24px;">
Science repudiates the notion that ghosts even
<a style="-webkit-text-fill-color: #ff5a41; color: #ff5a41; font-weight: 700; text-decoration: none;">
exist
</a>
-- but that hasn’t kept the mystical and psychic services market down. According to an IBISWorld report, services like ghost cleansing contribute to a more than
<a style="-webkit-text-fill-color: #ff5a41; color: #ff5a41; font-weight: 700; text-decoration: none;">
$2B industry
</a>
.
</p>
<p style="margin-left: 24px;">
But Bungalo’s not making bank on its seasonal inspection. The Casper cleansing comes at no extra cost to the homebuyer.
</p>
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<strong>
$16,000,000,000,000
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</h2>
<p style="margin-left: 24px;">
<em>
Sixteen trillion.
</em>
</p>
<p style="margin-left: 24px;">
That’s how big the life insurance coverage gap is today.
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<p style="margin-left: 24px;">
Why? Maybe it’s a lack of understanding of why it’s important. Maybe it’s the inconvenience -- who has time to sit down and talk with an agent these days? Hell, maybe it’s both.
</p>
<p style="margin-left: 24px;">
<a style="-webkit-text-fill-color: #ff5a41; color: #ff5a41; font-weight: 700; text-decoration: none;">
Ladder
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wants to solve that with quick, easy, accessible term life insurance.
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Their 100% online application gives you an instant decision. No hoops to jump through or paperwork to fill out, just straightforward term coverage.
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The cherry on top?
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Ladder coverage is flexible
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, so you can scale up or down based on your needs.
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We’ve talked the talk, now walk the walk. Head over to Ladder and get yourself some peace of mind ASAP.
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Climb on over
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What Else...
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🚗
<strong>
In this life, we all shall fall.
</strong>
After years in the making, the vacuum innovator Dyson has nixed its
<a style="-webkit-text-fill-color: #ff5a41; color: #ff5a41; font-weight: 700; text-decoration: none;">
electric car project
</a>
after founder James Dyson said the company “can no longer see a way to make it commercially viable.”
</p>
<p dir="ltr" style="margin-left: 24px;">
🎢
<strong>
But don’t worry...
</strong>
A VR startup called Holoride recently
<a style="-webkit-text-fill-color: #ff5a41; color: #ff5a41; font-weight: 700; text-decoration: none;">
launched
</a>
a backseat VR experience called “Bride of Frankenstein” to help bring the theme-park experience to the automotive industry.
</p>
<p style="margin-left: 24px;">
🚕
<strong>
Speaking of technology…
</strong>
Ian Bogost’s
<a style="-webkit-text-fill-color: #ff5a41; color: #ff5a41; font-weight: 700; text-decoration: none;">
piece
</a>
in
<em>
The Atlantic
</em>
titled “Technology Sabotaged Public Safety” is a great read.
</p>
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Shower Thoughts
</td>
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<em>
We asked, you pondered -- this week’s Shower Thoughts are entirely, 100% reader-provided.
</em>
</p>
<p style="margin-left: 24px;">
1. “If you exhale like “O” it’s warm air. If you exhale like “o” it’s cold air.”
</p>
<p style="margin-left: 24px;">
<strong>
-- James Armstrong
</strong>
</p>
<p style="margin-left: 24px;">
2. “When you look at your reflection in the mirror, is it twice the distance away?”
</p>
<p style="margin-left: 24px;">
<strong>
-- Simon Makker
</strong>
</p>
<p style="margin-left: 24px;">
3. “When you buy a bigger bed, you get more bed room but less bedroom.”
</p>
<p style="margin-left: 24px;">
<strong>
-- Avi Rubin
</strong>
</p>
<p style="margin-left: 24px;">
4. “Any pants can be sweat pants if you run long enough.”
</p>
<p style="margin-left: 24px;">
<strong>
-- Samantha Mintz
</strong>
</p>
<p style="margin-left: 24px;">
5. “Neil A. was the first human on the moon. Now say his name backwards…”
</p>
<p style="margin-left: 24px;">
<strong>
-- Austin Katsenberg
</strong>
</p>
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Caroline Dohack
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CONTRIBUTING WRITER
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Wes Schlagenhauf
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STAFF WRITER
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Conor Grant
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Bobby Durben
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AD WRITER
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251 KEARNY ST. STE 300, SAN FRANCISCO, CA 94108, UNITED STATES • 415.506.7210
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5 years, 12 months ago - news@thehustle.co
Today, people are buying some weird stuff, and searching for haunted homes just got a little less...