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Use Mixpanel’s rich user data to send more targeted marketing campaigns through Braze, and then measure the impact of those campaigns in Mixpanel. Dynamically syncing cohorts update in Braze every two hours, making this Braze’s most comprehensive analytics integration on the market.
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Formulas in Insights
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We’ve added formulas to Insights, so it’s easy to calculate new metrics or KPIs and add them to your key reports. Let’s say you’re looking at total videos watched for the last 12 months. In just a couple of clicks, you can view average videos watched per hour, week, month, any increment you wish - all in the same chart.
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Add exclusion steps to Funnels
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Make sure you’re tracking the right types of conversions by excluding users who take certain actions. You may want to look at users who view a product page, and then make a purchase, but exclude those that also visit the help center. Exclusion steps in Funnels gives you that granularity.
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Multiple property filters in Funnels
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Get more control over the users you want to analyze by applying multiple property filters to funnel steps. For example, focus on conversions where “Campaign = Black Friday” and “City = Los Angeles” to zero in on a subset of users.
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Learn more
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Spot users causing anomalies
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In addition to automatically identifying the key characteristics of users causing an anomaly, Mixpanel will also look for specific distinct IDs responsible. Quickly spot fraudulent activity by pinpointing the single user or subset of users who are responsible for the change.
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Get anomaly alerts
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What's coming next?
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We’d like to share a sneak peek of what else we’re working on in Mixpanel. Take a look at some of the features we currently have in beta, and then
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follow us on Twitter
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to find out when they ship!
<br/>
<ul>
<li>
<strong>
Flows:
</strong>
Explore the different ways users flow throughout your product so you can drive them towards the optimal paths.
<br/>
</li>
<li>
<strong>
Dashboards redesign:
</strong>
Improved usability and flexibility, including features like drag and drop dashboard cards.
<br/>
</li>
<li>
<strong>
Data warehouse export:
</strong>
Answer your most complex questions by exporting and querying Mixpanel data directly in Amazon Redshift and Google BigQuery.
<br/>
</li>
<li>
<strong>
Lexicon updates:
</strong>
Manage how your Mixpanel data is documented, displayed, and organized.
<br/>
</li>
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6 years, 3 months ago - product-updates@mixpanel.com
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