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   🩰  Raising the barre
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   Plus: Levi’s mending school, a cute way to chill out, and more.  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­
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              <span>
               You're just 3 referrals away from earning a Hustle Essentials kit. Check out all of our
               <a data-hs-link-id="0" data-hs-link-id-v2="tFSrbVUN" style="color:#192733; text-decoration:underline !important" target="_blank">
                prizes here
               </a>
               .
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              <br/>
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               Share your link:
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               https://thehustle.co/?ref=950fce10a7
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               Share The Hustle:
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               https://thehustle.co/?ref=950fce10a7
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             </em>
             <br/>
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              Check your referral progress &amp; prizes
              <a data-hs-link-id="3" data-hs-link-id-v2="T/hBDVGM" style="color:#192733; text-decoration:underline !important" target="_blank">
               here
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                 <p style="line-height:150%">
                  👋
                  <span style="font-weight: bold;">
                   Good morning.
                  </span>
                  Hope you had a nice weekend. If you happened to stumble on a few million, here's something to add to your shopping list. One of the first copies of the Declaration of Independence — read at town gatherings and posted in public spaces — is going up for sale at Goldin Auctions this spring. While the auction house hasn’t offered a price estimate yet, a similar item sold for just shy of $5.7m at Christie’s early this year. If you aren’t sitting on a cash pile, declare your own independence and tell your boss you’re leaving early today.
                  <br/>
                  <br/>
                 </p>
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                 <p style="line-height:150%; font-weight:bold">
                  🚨  Hey look,
                  <em>
                   The Hustle
                  </em>
                  is hiring!
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  We’re adding a full-time social producer to be the face and brains behind our social media presence. That could be you, assuming you’d be into a job like that.
                  <a data-hs-link-id="0" data-hs-link-id-v2="B+fDWRM9" style="color:#192733" target="_blank">
                   Apply here
                  </a>
                  — or don’t. Free will and all that.
                 </p>
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                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="color: #bf2434;">
                   STARTING UP
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-0-0-5" style="color: inherit; font-size: inherit; line-height: inherit;">
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                <img align="middle" alt="A woman using a straw to sip from a pint glass full of sparkles. " class="stretch-on-mobile" src="https://inboxflows.com/_/image/https%253A%252F%252Fmarketingagainstthegrain.com%252Fhs-fs%252Fhubfs%252Fonebio-1.gif%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253Donebio-1.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtYXJrZXRpbmdhZyIsInRpbWUiOjE3NzAwMzI0MzcuNzAzMDgzfQ:1vmsIH:QKU0oo0094FK9c5qyxmHdMJBkUv4VA1OrfjyFMGqjdY" style="outline:none; text-decoration:none; max-width:100%; font-size:16px" width="560"/>
               </td>
              </tr>
             </tbody>
            </table>
           </div>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17574389236785" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17574389236785_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:150%">
                  <span style="font-size: 12px; color: #000000;">
                  </span>
                 </p>
                 <h2 style="margin:0; font-size:18px; line-height:150%">
                  <span style="font-size: 22px;">
                   The best fiber is the fiber you can’t taste
                  </span>
                  <br/>
                  <br/>
                 </h2>
                 <p style="line-height:150%">
                  ❌
                  <span style="font-weight: bold;">
                   The problem:
                  </span>
                  Most Americans fall short on fiber intake, but adding meaningful amounts to foods and beverages can compromise taste, texture, and, importantly, digestion.
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  💡
                  <span style="font-weight: bold;">
                   The pitch:
                  </span>
                  Startup
                  <a data-hs-link-id="0" data-hs-link-id-v2="Bu4ebkBU" style="color:#192733" target="_blank">
                   one.bio
                  </a>
                  is developing a new way to turn plant fibers into soluble ingredients that can be added to food products at high doses without changing the taste. Its oat fiber can go undetected while delivering 20+ grams per serving. The startup’s on a mission to do more than just increase our fiber intake — it wants to rebrand it entirely, from “roughage” to a health essential.
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  🚀
                  <span style="font-weight: bold;">
                   The outlook:
                  </span>
                  While one.bio is
                  <a data-hs-link-id="0" data-hs-link-id-v2="YpTY8/Jt" style="color:#192733" target="_blank">
                   pitching
                  </a>
                  itself to food and bev companies as an additive, it’s also debuting its own in-house consumer brand, GoodVice, with prototypes including chocolate milkshakes and a fruit seltzer packed with 20 grams of fiber. Watch your back, protein.
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  <span style="font-size: 12px; color: #000000;">
                  </span>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
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                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
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               </div>
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           </table>
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            <tbody>
             <tr>
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               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17357724672301" style="color: inherit; font-size: inherit; line-height: inherit;">
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                 <h2 style="margin:0; font-size:13px; line-height:150%">
                  <span style="color: #bf2434;">
                   NEWS FLASH
                  </span>
                 </h2>
                 <p style="line-height:115%">
                 </p>
                 <ul style="line-height:150%">
                  <li>
                   <p style="line-height:150%">
                    <span style="font-weight: normal;">
                     <span style="font-weight: bold;">
                      Bright idea:
                     </span>
                     Redwood Materials
                    </span>
                    is a Bay Area startup that
                    <a data-hs-link-id="0" data-hs-link-id-v2="LHQmS613" style="color:#192733" target="_blank">
                     recycles
                    </a>
                    EV batteries and, now, is expanding to offer grid energy storage to AI data centers. The company already powers a Nevada data center using just reused batteries and the sun.
                    <br/>
                    <br/>
                   </p>
                  </li>
                  <li>
                   <p style="line-height:150%">
                    <span style="font-weight: bold;">
                     Speaking of data centers:
                    </span>
                    Remember when Saudi Arabia was building Neom, a controversial $1.5T city of the future replete with a 100-mile-long skyscraper? Yeah, they’re considering downsizing that ambitious project and may instead build a hub for
                    <a data-hs-link-id="0" data-hs-link-id-v2="qjJBq8MF" style="color:#192733" target="_blank">
                     data centers
                    </a>
                    .
                    <br/>
                    <br/>
                   </p>
                  </li>
                  <li>
                   <p style="line-height:150%">
                    <span style="font-weight: normal;">
                     <span style="font-weight: bold;">
                      Feeling like an acquisition:
                     </span>
                     Spring Health,
                    </span>
                    <span style="font-weight: bold;">
                    </span>
                    a mental healthcare platform, intends to
                    <a data-hs-link-id="0" data-hs-link-id-v2="Ej3JETXG" style="color:#192733" target="_blank">
                     acquire
                    </a>
                    Alma, an online therapy platform, to expand its offerings and access Alma’s large provider network. Alma has helped providers serve 120m+ people.
                    <br/>
                    <br/>
                   </p>
                  </li>
                  <li>
                   <p style="line-height:150%">
                    <span style="font-weight: normal;">
                     <span style="font-weight: bold;">
                      Eyes on the future:
                     </span>
                     Tenpoint Therapeutics’ Yuvezzi eyedrops,
                    </span>
                    <span style="font-weight: bold;">
                    </span>
                    designed to treat presbyopia (age-related eyesight loss), has
                    <a data-hs-link-id="0" data-hs-link-id-v2="JF3+2UIH" style="color:#192733" target="_blank">
                     received
                    </a>
                    FDA approval. The company also announced $235m in funding to bring it to market.
                    <br/>
                    <br/>
                   </p>
                  </li>
                 </ul>
                 <p style="line-height:150%">
                  <span style="font-size: 12px; color: #000000;">
                  </span>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
          <!--[if (mso)|(IE)]></td><![endif]-->
          <!--[if (mso)|(IE)]></tr></table><![endif]-->
         </div>
        </div>
        <div class="hse-section" id="section_174657085452410" style="padding-left:10px; padding-right:10px">
         <div bgcolor="#ffeeeb" class="hse-column-container" style="min-width:280px; max-width:600px; margin:0 auto; background-color:#ffeeeb">
          <!--[if (mso)|(IE)]>
      <table align="center" style="width:600px;" cellpadding="0" cellspacing="0" role="presentation" width="600" bgcolor="#ffeeeb">
      <tr style="background-color:#ffeeeb;">
    <![endif]-->
          <!--[if (mso)|(IE)]>
  <td valign="top" style="width:600px;">
<![endif]-->
          <!--[if gte mso 9]>
  <table role="presentation" width="600" cellpadding="0" cellspacing="0" style="width:600px">
<![endif]-->
          <div class="hse-column hse-size-12" id="column-1746570854524-0">
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
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              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:20px 20px 10px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17465708545246" style="color: inherit; font-size: inherit; line-height: inherit;">
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                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="color: #bf2434;">
                   MAXIMUM PRODUCTIVITY
                  </span>
                 </h2>
                </div>
               </div>
              </td>
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            </tbody>
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                <a data-hs-link-id="0" data-hs-link-id-v2="GfHbsEq4" style="color:#00a4bd" target="_blank">
                 <img align="middle" alt="Claude-Cowork" src="https://inboxflows.com/_/image/https%253A%252F%252Fmarketingagainstthegrain.com%252Fhs-fs%252Fhubfs%252FClaude-Cowork.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253DClaude-Cowork.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtYXJrZXRpbmdhZyIsInRpbWUiOjE3NzAwMzI0MzcuNzAzMjA2NX0:1vmsIH:QXOFFHO5oyKWfrGlmBHyjr10ubIlkpok_YzOh-JF2Xw" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px" width="560"/>
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                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17465708545248_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:150%; font-weight:bold; font-size:22px">
                  Give Claude all of your files…
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  … and watch it work magic in the background. Claude Cowork runs locally on your machine, like a one-person department that’s tasked with optimizing everywhere.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  Make AI your partner, not a penpal. Our
                  <a data-hs-link-id="1" data-hs-link-id-v2="0XT2Ckng" style="color:#192733" target="_blank">
                   Claude Cowork playbook
                  </a>
                  contains:
                 </p>
                 <ul style="line-height:150%">
                  <li aria-level="1">
                   12 AI prompts for tackling common tasks
                  </li>
                  <li aria-level="1">
                   Use cases + instructions for each command
                  </li>
                  <li aria-level="1">
                   Actual deliverables (presentations, spreadsheets, reports)
                  </li>
                 </ul>
                 <p style="line-height:150%">
                  From gaining competitive intel to extracting transcripts and repurposing content, we’ve got you covered.
                 </p>
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                    <a data-hs-link-id="2" data-hs-link-id-v2="/4gCTzv2" style="color:#00a4bd; font-size:15px; font-family:Lato,Tahoma,sans-serif; Margin:0; text-transform:none; text-decoration:none; padding:12px 18px; display:block" target="_blank">
                     <strong style="color:#ffffff;font-weight:bold;text-decoration:none;font-style:normal;">
                      Get 12 Claude hacks
                     </strong>
                    </a>
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                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="color: #bf2434; font-family: Lato, Tahoma, sans-serif;">
                   THE BIG IDEA
                  </span>
                 </h2>
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                 <img align="middle" alt="Two feet in pink ballet shoes flanked by two other pairs of pink ballet shoes. " src="https://inboxflows.com/_/image/https%253A%252F%252Fmarketingagainstthegrain.com%252Fhs-fs%252Fhubfs%252FBalletShoes.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253DBalletShoes.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtYXJrZXRpbmdhZyIsInRpbWUiOjE3NzAwMzI0MzcuNzAzMzE3Mn0:1vmsIH:phvTLW1waMMTXSBwZ20Z02G1wwElulBxDHQmqfuRT6w" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px" width="560"/>
                </a>
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                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17507867493761_" style="color: inherit; font-size: inherit; line-height: inherit;">
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                 </ul>
                 <ul style="line-height:150%">
                 </ul>
                 <h2 style="margin:0; line-height:150%; font-size:22px">
                  The businesses solving for ballet’s pain point
                 </h2>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  If you’ve ever watched a ballerina seemingly defy gravity while on the tips of their toes, you’ve probably thought “wow.” And also, “ouch.”
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  Both are warranted: The dance style is beautiful, but it can be painful and physically demanding, in large part thanks to pointe shoes.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <h2 style="margin:0; font-size:18px; line-height:150%">
                  What’s the pointe?
                 </h2>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  With its flattened end designed to let the wearer stand on tiptoe, the pointe shoe is an ingrained part of ballet. It’s also an expensive one.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  And while most of us would just need one pair of dancin’ shoes (or none — no one should have to witness that), ballerinas burn through their slippers at record pace.
                 </p>
                 <ul style="line-height:150%">
                  <li aria-level="1">
                   One ballerina
                   <a data-hs-link-id="0" data-hs-link-id-v2="Tzekq1HD" style="color:#192733" target="_blank">
                    told
                   </a>
                   <span style="font-style: italic;">
                    The New York Times
                   </span>
                   she goes through a pair of custom-made pointe shoes every one to two days while dancing in “The Nutcracker.”
                   <br/>
                   <br/>
                  </li>
                  <li aria-level="1">
                   The New York City Ballet alone spends nearly
                   <a data-hs-link-id="0" data-hs-link-id-v2="aSRhRJIP" style="color:#192733" target="_blank">
                    $1m
                   </a>
                   a year on ~7k pairs of pointe shoes.
                  </li>
                 </ul>
                 <p style="line-height:150%">
                  But traditional dance companies like Freed of London — which has been in business since 1929 and supplies pointe shoes to the Paris Opera and New York City Ballet — have some teams producing shoes by hand, meaning ballerinas can wait
                  <a data-hs-link-id="0" data-hs-link-id-v2="KNt4qG7h" style="color:#192733" target="_blank">
                   12+
                  </a>
                  months for a pair.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <h2 style="margin:0; font-size:18px; line-height:150%">
                  Barre none
                 </h2>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  While some ballet companies require their dancers to don certain shoes, and many dancers feel strongly about tradition, there’s a growing industry of companies trying to make a better pointe shoe.
                 </p>
                 <ul style="line-height:150%">
                  <li aria-level="1">
                   <a data-hs-link-id="0" data-hs-link-id-v2="Tps311RA" style="color:#192733" target="_blank">
                    Gaynor Minden
                   </a>
                   says its shoes last 5x longer than traditional ballet shoes, and shock-absorbent foam and a polymer toe box bring increased support.
                   <br/>
                   <br/>
                  </li>
                  <li aria-level="1">
                   <a data-hs-link-id="0" data-hs-link-id-v2="Mvks+r9o" rel="noopener" style="color:#192733" target="_blank">
                    Act’ble
                   </a>
                   3D-prints its shoe soles and allows dancers to order replacement parts rather than having to purchase an entirely new pair.
                  </li>
                 </ul>
                 <p style="line-height:150%">
                  Pointe shoes were not the only slippers in need of a makeover: Men’s soft ballet shoes, which have been mostly
                  <a data-hs-link-id="0" data-hs-link-id-v2="lFJxEm64" style="color:#192733" target="_blank">
                   untouched
                  </a>
                  since the 19th century, have long lacked the cushion afforded to athletes in other sports.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  <a data-hs-link-id="0" data-hs-link-id-v2="24Y+bHk4" style="color:#192733" target="_blank">
                   Orza
                  </a>
                  , created by a ballet dancer, is fixing that with shock-absorbing sneaker tech. Its ballet shoes offer a supportive heel and layers of foam cushioning for tiny toe bones.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  The shoes might be getting comfier but don’t leap to any conclusions — grace is still required.
                  <br/>
                  <br/>
                 </p>
                 <p align="right" style="line-height:150%; text-align:right">
                  <a data-hs-link-id="1" data-hs-link-id-v2="3wu0Hj0b" rel="noopener" style="color:#192733; text-decoration:none" target="_blank">
                   🔗
                  </a>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17695445719212" style="color: inherit; font-size: inherit; line-height: inherit;">
                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17357735453792" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17357735453792_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:150%">
                  <span style="color: #bf2434;">
                   HIGHLY RECOMMENDED
                   <br/>
                  </span>
                 </h2>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  <span style="font-weight: bold;">
                   Your local Starbucks closed overnight…
                  </span>
                  and now you’re down a work spot and a latte. But it’s all part of the company’s $1B reset — and there’s
                  <a data-hs-link-id="0" data-hs-link-id-v2="cCwR6vs6" style="color:#192733" target="_blank">
                   a lot more to it
                  </a>
                  .
                  <br/>
                  <br/>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17598022886831" style="color: inherit; font-size: inherit; line-height: inherit;">
                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-6" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module-2-0-6_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
                   NEWSWORTHY NUMBER
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-7" style="color: inherit; font-size: inherit; line-height: inherit;">
            <table cellpadding="0" cellspacing="0" class="hse-image-wrapper" role="presentation" width="100%">
             <tbody>
              <tr>
               <td align="left" class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; color:#192733; word-break:break-word; text-align:left; padding:10px 20px; font-size:0px" valign="top">
                <img align="middle" alt="41%" src="https://inboxflows.com/_/image/https%253A%252F%252Fmarketingagainstthegrain.com%252Fhs-fs%252Fhubfs%252F41%2525.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253D41%2525.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtYXJrZXRpbmdhZyIsInRpbWUiOjE3NzAwMzI0MzcuNzAzNDM1Mn0:1vmsIH:B-mmi6aaI31el11ngrJ5CDKlACrji23TKVAaxn-4I9U" style="outline:none; text-decoration:none; max-width:100%; font-size:16px" width="560"/>
               </td>
              </tr>
             </tbody>
            </table>
           </div>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:15px 20px 10px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-8" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module-2-0-8_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:150%">
                  Share of Gen Zers who report not knowing the basics of repairing clothes, like sewing a button or mending a tear, 2x the rate reported by older generations, according to a recent study by Levi’s.
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  For as much as nostalgia-filled zoomers love their second-hand finds, they’ve lost the old-school skill to an upbringing that’s coincided with the rise of fast fashion, which has made clothing cheap to produce and just as easy to throw away — in the US alone, 2.1k pounds of textiles are tossed out every second — but at huge environmental costs,
                  <a data-hs-link-id="0" data-hs-link-id-v2="RNm9jk/M" style="color:#192733" target="_blank">
                   per
                  </a>
                  <span style="font-style: italic;">
                   Inc
                  </span>
                  .
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  To tackle the problem, Levi’s is teaching high schoolers how to patch up their threads through a newly launched curriculum that it says can be incorporated into a variety of courses, including STEM ones.
                  <br/>
                  <br/>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17683301106521" style="color: inherit; font-size: inherit; line-height: inherit;">
                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17683301173462" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17683301173462_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
                   AROUND THE WEB
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17683301745793" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17683301745793_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:150%">
                  📅
                  <span style="font-weight: bold;">
                   On this day:
                  </span>
                  In 1887, Groundhog Day was first
                  <a data-hs-link-id="0" data-hs-link-id-v2="rBa3k7if" style="color:#192733" target="_blank">
                   celebrated
                  </a>
                  in Punxsutawney, Pennsylvania. The tradition came to the US by way of German immigrants celebrating their version of Candlemas, though they switched to groundhogs from hedgehogs once in America.
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  🤔
                  <span style="font-weight: bold;">
                   Game:
                  </span>
                  A game of
                  <a data-hs-link-id="0" data-hs-link-id-v2="llCnKV30" style="color:#192733" target="_blank">
                   estimations
                  </a>
                  .
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  🌵
                  <span style="font-weight: bold;">
                   Wow:
                  </span>
                  <span style="font-style: italic;">
                   Nature
                  </span>
                  ’s
                  <a data-hs-link-id="0" data-hs-link-id-v2="+qmrGOa/" style="color:#192733" target="_blank">
                   favorite science images
                  </a>
                  from 2025.
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  🦉
                  <span style="font-weight: bold;">
                   That’s cool:
                  </span>
                  Stay quiet, get
                  <a data-hs-link-id="0" data-hs-link-id-v2="2n10H3Ph" style="color:#192733" target="_blank">
                   animal friends
                  </a>
                  .
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  🐶
                  <span style="font-weight: bold;">
                   Aww:
                  </span>
                  Another shelter dog
                  <a data-hs-link-id="0" data-hs-link-id-v2="x1cpk+/f" style="color:#192733" target="_blank">
                   adventure
                  </a>
                  .
                  <br/>
                  <br/>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
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                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-21" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module-2-0-21_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:150%">
                  <span style="font-size: 13px; font-weight: bold; color: #bf2434;">
                   SHOWER THOUGHT
                   <br/>
                   <br/>
                  </span>
                 </p>
                 <p style="line-height:150%">
                  <span style="font-style: italic;">
                   Social media would actually be really helpful during a zombie apocalypse.
                  </span>
                  <span style="font-size: 13px; font-weight: bold; color: #bf2434;">
                   <span style="color: #192733;">
                    <span style="font-size: 9px;">
                     <a data-hs-link-id="0" data-hs-link-id-v2="hBpzjro/" rel="noopener" style="color:#192733" target="_blank">
                      SOURCE
                     </a>
                     <br/>
                     <br/>
                    </span>
                   </span>
                  </span>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
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              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:0px 20px">
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                 <tbody>
                  <tr>
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                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 10px 5px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17443876257693" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17443876257693_" style="color: inherit; font-size: inherit; line-height: inherit;">
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                   Today's email was brought to you
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                   by
                   <a data-hs-link-id="0" data-hs-link-id-v2="LWZQnTZv" rel="noopener" style="color:#192733" target="_blank">
                    Juliet Bennett Rylah
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                   and Singdhi Sokpo.
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                  <span style="font-size: 14px; color: #192733;">
                   <br/>
                   Editing by: Sara "Twinkle toes" Friedman
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                   .
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                   .
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                    We've got a whole
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