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   And we pull back the curtain on Shift's Carbon Meter  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­
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            November 21, 2025
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            Read online
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        The internet goes into overdrive this time of year as we bounce between deals and online carts. But all that 'just browsing' comes with a carbon cost we rarely consider. In this edition of Re: Earth, we uncover the hidden impact of the shopping season and feature a breakdown of Shift’s Carbon Meter by the engineer who built it.
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            “There is no such thing as ‘away.’ When you throw something away, it must go somewhere.”
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            — Annie Leonard, Executive Director of Greenpeace USA
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        Did you know?
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#31353f; font-size: 14px; font-style: normal; font-weight: 400; line-height: 150%; margin: 0 40px 32px; -webkit-text-size-adjust: 100% !important; -ms-text-size-adjust: 100% !important;">
        From water conservation to carbon reduction, every online choice matters. Here’s a stat that might surprise you.
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            Up to 30% of online purchases are returned, adding roughly
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            24 million
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            metric tonnes of CO₂ each year in the U.S.
           </p>
           <br/>
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            <img alt="Emissions Iceberg" src="https://inboxflows.com/_/image/https%253A%252F%252Fstatic.tryshiftcdn.com%252Fstatic%252Fimages%252Fuploads%252Freearth-stat-nov-2.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdGF0aWMudHJ5cyIsInRpbWUiOjE3NjM3MzA5MTMuNzk3NDV9:1vMQyn:fQiP5yTkhgjwnG7FvdX2uk_DAGG3z2nAUsXlqiWCKtM" style="width:65%"/>
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             Source
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            Inside Shift's Carbon Meter
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            Curious how the Carbon Meter actually works behind the scenes? Mahum, the engineer who built it, breaks down how Shift turns your browsing data into emissions estimates, what the tool
can measure today, and where the technology is headed.
           </p>
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            <img alt="Carbon Meter" src="https://inboxflows.com/_/image/https%253A%252F%252Fstatic.tryshiftcdn.com%252Fstatic%252Fimages%252Fuploads%252F500x500-carbon-meter-blog.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdGF0aWMudHJ5cyIsInRpbWUiOjE3NjM3MzA5MTMuNzk3NTU2OX0:1vMQyn:rJJkniM4ElfZkhToc-7D9sjsXl2dr8ph_1kaOBSSPoc" style="width:80%; border-radius:8px"/>
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                Read article
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100% !important;">
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    Featured project
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            Project Drawdown
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            Project Drawdown is a globally trusted organization advancing climate action by connecting people to science-based solutions. They provide actionable strategies across sectors, empowering individuals, businesses, and policymakers to reverse global warming and create a sustainable future.
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                Learn more
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        The latest in green tech
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           👗
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            MIT researchers developed a novel
            <a class="bold-blue" style="text-decoration-line: none; width: fit-content; color: #4b60c5; font-weight: 600; display: inline;" target="_blank">
             smart-textile fibre
            </a>
            that integrates computing components into garments, signaling a shift toward traceable tech-enabled fashion.
           </p>
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           🚚
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            Amazon is scaling its
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             AI-driven packaging system
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            to shrink box sizes and cut shipping emissions as part of its net-zero strategy.
           </p>
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           ❄️
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           <p class="text-md" style="margin: 0; color: #0c0910; font-size: 16px; font-style: normal; font-weight: 400; line-height: 150%; -webkit-text-size-adjust: 100% !important; -ms-text-size-adjust: 100% !important;">
            Alloy Enterprises built new
            <a class="bold-blue" style="text-decoration-line: none; width: fit-content; color: #4b60c5; font-weight: 600; display: inline;" target="_blank">
             metal-cooling tech
            </a>
            that could help solve AI’s growing overheating problem.
           </p>
          </td>
         </tr>
        </tbody>
       </table>
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         <tr>
          <td style="vertical-align: top; padding-right: 16px; font-size: 24px; -webkit-text-size-adjust: 100% !important; -ms-text-size-adjust: 100% !important;" valign="top">
           🌳
          </td>
          <td style="-webkit-text-size-adjust: 100% !important; -ms-text-size-adjust: 100% !important;">
           <p class="text-md" style="margin: 0; color: #0c0910; font-size: 16px; font-style: normal; font-weight: 400; line-height: 150%; -webkit-text-size-adjust: 100% !important; -ms-text-size-adjust: 100% !important;">
            Google is buying
            <a class="bold-blue" style="text-decoration-line: none; width: fit-content; color: #4b60c5; font-weight: 600; display: inline;" target="_blank">
             200,000 tons of carbon-removal credits
            </a>
            from Mombak, backing one of the largest reforestation projects in the Amazon.
           </p>
          </td>
         </tr>
        </tbody>
       </table>
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        <tbody>
         <tr>
          <td style="vertical-align: top; padding-right: 16px; font-size: 24px; -webkit-text-size-adjust: 100% !important; -ms-text-size-adjust: 100% !important;" valign="top">
           🤖
          </td>
          <td style="-webkit-text-size-adjust: 100% !important; -ms-text-size-adjust: 100% !important;">
           <p class="text-md" style="margin: 0; color: #0c0910; font-size: 16px; font-style: normal; font-weight: 400; line-height: 150%; -webkit-text-size-adjust: 100% !important; -ms-text-size-adjust: 100% !important;">
            Terranova's founder is deploying
            <a class="bold-blue" style="text-decoration-line: none; width: fit-content; color: #4b60c5; font-weight: 600; display: inline;" target="_blank">
             terraforming robots and waste-wood slurry
            </a>
            to stabilize California neighborhoods sinking due to climate-driven soil collapse.
           </p>
          </td>
         </tr>
        </tbody>
       </table>
      </td>
     </tr>
    </tbody>
   </table>
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            Challenge
           </p>
          </td>
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         <tr>
          <td colspan="2" style="-webkit-text-size-adjust: 100% !important; -ms-text-size-adjust: 100% !important;">
           <p class="text-sm" style="margin: 0; font-size: 14px; font-style: normal; font-weight: 400; line-height: 150%; color: #c0c5d2; -webkit-text-size-adjust: 100% !important; -ms-text-size-adjust: 100% !important;">
            Let every online cart sit for 24 hours before checkout. If it still feels worth it tomorrow, buy it. If not, you just saved emissions, money, and a return label.
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        Listen to this
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                Podcast
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                Conditioned Consumerism
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                uncover how conditioned consumerism shapes our habits, hijacking time, money, and mental bandwidth. Explore practical strategies to break free from overconsumption and embrace a more sustainable, intentional lifestyle.
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                    Listen now
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        Listen to this
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            <img alt="How to Save a Planet" src="https://inboxflows.com/_/image/https%253A%252F%252Fstatic.tryshiftcdn.com%252Fstatic%252Fimages%252Fuploads%252Freearth-pod-nov.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdGF0aWMudHJ5cyIsInRpbWUiOjE3NjM3MzA5MTMuNzk4MTU2N30:1vMQyn:Qq9oqoQL9qJm2h8PJMMwR3CCEVsFh4WAHed5ni5PFP8" style="width:100%;border-radius:8px"/>
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            Podcast
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            Conditioned Consumerism
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            In this episode of
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                Listen now
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        Resources from Shift
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              Inside the Carbon Meter: How Shift offsets your digital carbon footprint
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              Digital gifts that don’t add to the pile: Your conscious holiday gift guide
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            Inside the Carbon Meter: How Shift offsets your digital carbon footprint
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            The carbon footprint of the internet —
explained
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            Shift is on a journey to carbon neutrality
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