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   The web’s hidden carbon cost is scarier than you think  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­
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            October 23, 2025
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            Read online
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        It’s spooky season, and what’s spookier than invisible emissions lurking behind every click and scroll? This month, we’re unmasking the dark side of the internet and sharing small shifts to make your digital habits more future-friendly. Plus, the latest stories in green tech and sustainability you should know about.
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            “The climate emergency is a race we are losing, but it is a race we can win.”
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font-size: 12px; font-style: normal; font-weight: 400; line-height: 150%; -webkit-text-size-adjust: 100% !important; -ms-text-size-adjust: 100% !important;">
            — António Guterres, UN Secretary-General
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        Scary Fact
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        From water conservation to carbon
reduction, every online choice matters. Here’s a stat that might surprise you.
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            If the internet were a country, it would be the
           </p>
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            4th largest
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            emitter of CO₂ in the world.
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            <img alt="Emissions Iceberg" src="https://inboxflows.com/_/image/https%253A%252F%252Fstatic.tryshiftcdn.com%252Fstatic%252Fimages%252Fuploads%252Frearth-image-oct2.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdGF0aWMudHJ5cyIsInRpbWUiOjE3NjEyMzM0MjAuNjM2NzA4M30:1vBxGe:uA8JKyQaqxMdHz35HvFQVuRlM5xTyz1zsud4J7i6Sno" style="width:85%"/>
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             Source
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            Shift’s Carbon Meter
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            The Carbon Meter tracks the digital footprint from apps, websites, and extensions you use in Shift, keeping your browsing carbon-neutral. With every stream, email, or app, Shift offsets your impact by funding verified climate projects.
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                Learn more
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    Featured Project
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            <img alt="Great Bear Forest Project" src="https://inboxflows.com/_/image/https%253A%252F%252Fstatic.tryshiftcdn.com%252Fstatic%252Fimages%252Fuploads%252Fforestcrew.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdGF0aWMudHJ5cyIsInRpbWUiOjE3NjEyMzM0MjAuNjM3MTcxM30:1vBxGe:MJFidXDPi04CIHE9oLibn7DMU6X8lAYi4heOYhGmiCI" style="width:100%;border-radius:15px"/>
           </a>
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            Community Forests Canada
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            Community Forests Canada is restoring the endangered Wabanaki-Acadian forest across Atlantic Canada. By protecting land and planting native trees, they’re rebuilding biodiversity, sequestering
carbon, and empowering local climate action.
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                Learn more
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        The Latest in Green Tech
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           🔍
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0; color: #0c0910; font-size: 16px; font-style: normal; font-weight: 400; line-height: 150%; -webkit-text-size-adjust: 100% !important; -ms-text-size-adjust: 100% !important;">
            Major tech companies may fall short of their
            <a class="bold-blue" style="text-decoration-line: none; width: fit-content; color: #4b60c5; font-weight: 600; display: inline;" target="_blank">
             “100% renewable” energy targets
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            because of proposed changes to carbon-accounting rules.
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margin-bottom: 16px;" width="100%">
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           🧪
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            The U.S. Department of Energy released a new
            <a class="bold-blue" style="text-decoration-line: none; width: fit-content; color: #4b60c5; font-weight: 600; display: inline;" target="_blank">
             roadmap for commercial fusion energy
            </a>
            by the mid-2030s, emphasizing AI,
public-private hubs, and high-risk clean-energy innovation.
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         <tr>
          <td style="vertical-align: top; padding-right: 16px; font-size: 24px; -webkit-text-size-adjust: 100% !important; -ms-text-size-adjust: 100% !important;" valign="top">
           ☀️
          </td>
          <td style="-webkit-text-size-adjust: 100% !important; -ms-text-size-adjust: 100% !important;">
           <p class="text-md" style="margin: 0; color: #0c0910; font-size: 16px; font-style: normal; font-weight: 400; line-height: 150%; -webkit-text-size-adjust: 100% !important; -ms-text-size-adjust: 100% !important;">
            U.S. scientists at Harvard University developed a new method using
            <a class="bold-blue" style="text-decoration-line: none; width: fit-content; color: #4b60c5; font-weight: 600; display: inline;" target="_blank">
             sunlight-activated molecules
            </a>
            to pull CO₂ directly from the air.
           </p>
          </td>
         </tr>
        </tbody>
       </table>
       <table class="white-container-sm" style="width: 100%; padding: 16px; border-radius: 16px; border: 1px solid #85bcff; background: #f2f9ff; box-shadow: 0 0 24px 0 rgba(86, 147, 252, 0.2); margin-bottom: 16px;" width="100%">
        <tbody>
         <tr>
          <td style="vertical-align: top; padding-right: 16px; font-size: 24px; -webkit-text-size-adjust: 100% !important; -ms-text-size-adjust: 100% !important;" valign="top">
           🇨🇳
          </td>
          <td style="-webkit-text-size-adjust: 100% !important; -ms-text-size-adjust: 100% !important;">
           <p class="text-md" style="margin: 0; color: #0c0910; font-size: 16px; font-style: normal; font-weight: 400; line-height: 150%;
-webkit-text-size-adjust: 100% !important; -ms-text-size-adjust: 100% !important;">
            China’s upcoming
            <a class="bold-blue" style="text-decoration-line: none; width: fit-content; color: #4b60c5; font-weight: 600; display: inline;" target="_blank">
             five-year plan
            </a>
            is expected to heavily emphasize green technology, new materials, advanced manufacturing, and state-led innovation.
           </p>
          </td>
         </tr>
        </tbody>
       </table>
       <table class="white-container-sm" style="width: 100%; padding: 16px; border-radius: 16px; border: 1px solid #85bcff; background: #f2f9ff; box-shadow: 0 0 24px 0 rgba(86, 147, 252, 0.2); margin-bottom: 16px;" width="100%">
        <tbody>
         <tr>
          <td style="vertical-align: top; padding-right: 16px; font-size: 24px; -webkit-text-size-adjust: 100% !important; -ms-text-size-adjust: 100% !important;" valign="top">
           🦪
          </td>
          <td style="-webkit-text-size-adjust: 100% !important; -ms-text-size-adjust: 100% !important;">
           <p class="text-md" style="margin: 0; color: #0c0910; font-size: 16px; font-style: normal; font-weight: 400; line-height: 150%; -webkit-text-size-adjust: 100% !important; -ms-text-size-adjust: 100% !important;">
            Researchers at
            <a class="bold-blue" style="text-decoration-line: none; width: fit-content; color: #4b60c5; font-weight: 600; display: inline;" target="_blank">
             Princeton University
            </a>
            created a new cement inspired by oyster shells that’s 17× tougher than traditional mixes, cutting the massive carbon footprint of cement production.
           </p>
          </td>
         </tr>
        </tbody>
       </table>
      </td>
     </tr>
    </tbody>
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       <table class="black-container" style="width: 100%; padding: 40px; border-radius: 16px; border: 1px solid #e5f2ff; background: #0c0910; box-shadow: 0 1px 8px 0 rgba(86, 147, 252, 0.4); padding-top: 24px; padding-bottom: 24px;" width="100%">
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                Challenge
               </p>
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                Unplug chargers, monitors, and devices that quietly drain energy when not in use. These “energy vampires” can account for up to 10% of home electricity use.
               </p>
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             </tr>
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            Challenge
           </p>
           <p class="text-sm" style="margin: 0; font-size: 14px; font-style: normal; font-weight: 400; line-height: 150%; color: #c0c5d2; -webkit-text-size-adjust: 100% !important; -ms-text-size-adjust: 100% !important;">
            Unplug chargers, monitors, and devices that quietly drain energy when not in use. These “energy vampires” can account for up to 10% of home electricity
use.
           </p>
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         </tr>
        </tbody>
       </table>
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       <p class="heading-lg" style="margin: 0; color: #0c0910; font-size: 28px; font-style: normal; font-weight: 500; line-height: 125%; letter-spacing: -0.56px; text-align: center; margin-bottom: 32px; -webkit-text-size-adjust: 100% !important; -ms-text-size-adjust: 100% !important;">
        Listen to This
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                Podcast
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                How Climate and Innovation Are Changing Insurance
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                In this
                <em>
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                    Listen now
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                   <img alt="Blue Chevron Right" src="https://inboxflows.com/_/image/https%253A%252F%252Fstatic.tryshiftcdn.com%252Fstatic%252Fimages%252Fuploads%252Fblue-chevron-right.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdGF0aWMudHJ5cyIsInRpbWUiOjE3NjEyMzM0MjAuNjM3OTA1MX0:1vBxGe:F80TMM7WU70-WbswdBtJWqHjt-6auAIncvUOusUjEcA" style="vertical-align:middle;width:24px"/>
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        Listen to This
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            <img alt="How to Save a Planet" src="https://inboxflows.com/_/image/https%253A%252F%252Fstatic.tryshiftcdn.com%252Fstatic%252Fimages%252Fuploads%252Fbigview.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdGF0aWMudHJ5cyIsInRpbWUiOjE3NjEyMzM0MjAuNjM4MDcwNn0:1vBxGe:USUGdIZBx4f0EYbvH7WCZIHSNvYhIQ_XVqmQihX60dQ" style="width:100%;border-radius:8px"/>
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            Podcast
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            How Climate and Innovation Are Changing Insurance
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            In this
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                Listen now
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              How Dirty Is Your Browser?
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            Shift Is on a Journey to Carbon Neutrality
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            Every click counts. We're on a mission to reduce our carbon impact and help you do the same. Thanks for being part of the shift.
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