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PLUS: The $6B “1-Click” startup.
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October 18, 2021
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<p style="font-size: 16px; line-height: 20px; padding-bottom: 10px; margin: 0px;">
The film “Halloween Kills” brought in $50m in the US box office this weekend. We’ll wait for it to come out on streaming, where we can “watch” the horror movie with sound off while playing on our smartphones.
</p>
<p style="font-size: 16px; line-height: 20px; padding-bottom: 10px; margin: 0px;">
Today’s rundown:
</p>
<ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
Roblox grows up:
</strong>
The sandbox game targeting teens rolled out new metaverse and developer features.
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
Bolt:
</strong>
This $6B startup provides “1-Click” checkout for non-Amazon retailers.
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
Digits:
</strong>
Wild numbers on bottlenecks, miniature toys, and a $25m shredded painting.
</li>
</ul>
<p style="font-size: 16px; line-height: 20px; padding-bottom: 10px; margin: 0px;">
Let’s do it.
</p>
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The big idea
</td>
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<a style="color: #d62829; text-decoration: none;">
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</a>
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<h2 style="font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
Roblox is growing up, and bringing the metaverse into clearer focus
</h2>
</td>
</tr>
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<td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
If there’s one company that understands the
<strong>
metaverse
</strong>
-- virtual spaces in a digital environment -- it’s Roblox.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
At its annual developer conference, the company
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
announced
</a>
a flurry of new features to take the platform to the next level, per
<em>
TechCrunch
</em>
.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
<strong>
It will start allowing users to express themselves
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Roblox is known for its lego-like characters that aren’t exactly aesthetically advanced. Going forward, the company plans to make avatars more customizable, including:
</p>
<ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
Layered clothing
</strong>
, which allows outfits to be used dynamically across a range of characters
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
Dynamic heads
</strong>
, which allow avatars to change facial expressions that mirror the words they’re saying
</li>
</ul>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
The changes will allow Roblox characters to evolve with its users as they get older and more interested in self-expression.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
<strong>
But they’re equally focused on keeping developers happy
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
The firm announced new features that offer developers more flexibility and monetization opportunities, including:
</p>
<ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
Open Cloud
</strong>
, a system that allows developers to build content in 3rd-party tools and connect it to Roblox
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
Limited edition items
</strong>
, which developers can sell to users and earn royalties off of (similar to the NFT model)
</li>
</ul>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Both additions give developers more flexibility to build on the Roblox platform and provide users more ways to spend Robux, the in-game currency that can be purchased for actual dollars.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
<strong>
Users and developers are already flocking to the platform
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
In May, Roblox
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
reported
</a>
<strong>
43.2m
</strong>
daily active users, up 3x since 2016.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Additionally, the company will pay out
<strong>
$500m
</strong>
to developers in 2021, up
<strong>
700%+
</strong>
from 2018.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
If Roblox can keep growing both sides at that pace, it won’t have to invent the metaverse -- its developers and users will build it for them.
</p>
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</a>
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Introducing our new and improved
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<p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
<strong>
Monster returns:
</strong>
IPOs and SPAC listings have
<a style="color: #d62829; text-decoration: none;">
led
</a>
to a record-setting year for tech startups, with total exit value hitting $582.5B through September.
</p>
<p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
<strong>
Career switch:
</strong>
Nursing school applications
<a style="color: #d62829; text-decoration: none;">
increased
</a>
to
<strong>
250k+
</strong>
students in 2020, up
<strong>
5.6%
</strong>
from 2019.
</p>
<p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
<strong>
Schooling the market:
</strong>
Harvard’s endowment
<a style="color: #d62829; text-decoration: none;">
reached
</a>
<strong>
$53.2B
</strong>
, up
<strong>
33.6%
</strong>
from 2020.
</p>
<p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
<strong>
The 1st bitcoin futures ETF
</strong>
will begin trading this
<a style="color: #d62829; text-decoration: none;">
week
</a>
. The SEC has not formally approved the ETF, but the agency also did not block this development.
</p>
<p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
<strong>
Jean madness:
</strong>
Levi’s will open
<a style="color: #d62829; text-decoration: none;">
100
</a>
new stores as its famed blue jeans see a resurgence in popularity and the company better integrates online sales with the in-store experience.
</p>
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Join the 113,931 others
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who are now enjoying extra, personalized snippets. Click the button👇 to choose your favorite topics and see your list grow in tomorrow’s email.
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Faster Ecomm
</td>
</tr>
<tr>
<td style="padding: 0 0 6px;">
<a style="color: #d62829; text-decoration: none;">
<img alt="Bolt 1-Click" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252FBolt.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1mcPux:OF-Hks6AJ6kThnFgbMESdxaj8qTIU_awc7rZ6outPD4" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
</a>
</td>
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<td>
<p style="font-family: Helvetica, sans-serif; color: #5f696c; font-size: 12px; font-style: italic; line-height: 20px; margin: 0px; padding: 8px 5px 10px;">
Bolt’s 1-click checkout works across a network of non-Amazon retailers (Source: Bolt)
</p>
</td>
</tr>
<tr>
<td>
<h2 style="font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
Bolt: The $6B ‘1-Click’ checkout startup taking on Amazon
</h2>
</td>
</tr>
<tr>
<td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
When Amazon patented the “1-Click” checkout in
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
1999
</a>
, it was unheard of that people could fill out their billing and shipping details just once before enjoying frictionless shopping.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Now, the idea is ubiquitous and Amazon controls
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
40%
</a>
of the US ecommerce market.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
<strong>
How can non-Amazon retailers compete?
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Per
<em>
Bloomberg
</em>
, fintech startup
<strong>
Bolt
</strong>
just raised
<strong>
$393m
</strong>
(at a
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
$6B
</a>
valuation) to bring 1-click checkout to everyone.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Founded in 2014 by Ryan Breslow,
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
Bolt
</a>
offers a universal login credential. Shoppers provide their information once and can complete a 1-click purchase on any of Bolt’s partner sites (e.g., Forever21, Lucky Brands).
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
<strong>
Bolt already has 10m users signed up
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
And Breslow says he expects that number to balloon up to 100m based on partnership deals it has in place.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
The business model is straightforward: Bolt gets 2% of transactions while retailers provide its customers a better user experience, which leads to higher conversions and better retention.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Amazon’s “1-Click” patent actually expired in 2017. But don’t worry, there’s more innovation in the pipeline: the company is reportedly working on a
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
smart fridge
</a>
.
</p>
</td>
</tr>
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<td>
<table cellpadding="0" style="width: 100%; padding: 10px 10px 0px;">
<tbody style="text-align: right;">
<tr>
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<a data-tags="share facebook" style="text-decoration: none; white-space: nowrap; color: #d62829; padding: 0 8px;">
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</a>
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</a>
</td>
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<a data-tags="share site" style="text-decoration: none; white-space: nowrap; color: #d62829; padding: 0 8px;">
<img alt="View on our website" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fweb.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1mcPux:2dBgLgt_CsNmNjYgOlgLyP8dEdJR7qp9lIVJxKoEzRU" width="30"/>
</a>
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</table>
</td>
</tr>
</table>
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Free Resource
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<center>
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</a>
</center>
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<h2 style="font-size: 20px; font-weight: 800; letter-spacing: 0px; line-height: 24px; margin: 20px 0 0px;">
<strong>
Navigating email after Apple’s iOS 15
</strong>
</h2>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
The new “Mail Privacy Protection” feature gives users the option to hide their IP address, location, and email open status with a swipe.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Big win for user privacy. But a messy development for email marketers and business builders who use open rate and location-based data for growth.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Don’t fret for your marketers -- campaigns can still be saved.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
<strong>
Watch this 4-minute video
</strong>
<a style="color: #d62829; text-decoration: none;">
<strong>
breaking down iOS 15
</strong>
</a>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Focus on what can be controlled. Use alternative tactics like SMS marketing and doubling down on traffic to recoup lost engagement.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Here’s how.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
<em>
(Bonus: a free Excel/Google Sheets
</em>
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
<em>
email marketing planning template
</em>
</a>
<em>
.)
</em>
</p>
</td>
</tr>
<tr>
<td align="center" style="text-align: center; padding: 10px 0px 15px;">
<a style="background-color: #D62829; font-size: 16px; font-family: Helvetica, Arial, sans-serif; font-weight: bold; text-decoration: none; color: #ffffff; border-radius: 15px; display: inline-block; miso-padding-alt: 0; padding: 7px 20px;">
<!--[if mso]> <i style="letter-spacing: 25px; mso-font-width: -100%; mso-text-raise: 30pt;"> </i><![endif]-->
<span style="mso-text-raise: 15pt;">
iOS 15 explained →
</span>
<!--[if mso]><i style="letter-spacing: 25px; mso-font-width: -100%;"> </i><![endif]-->
</a>
</td>
</tr>
</table>
</td>
</tr>
<tr>
<td style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 5px;">
</td>
</tr>
<tr>
<td style="padding-bottom: 5px;">
</td>
</tr>
<tr style="display: block; padding: 10px 2px 0px;">
<td style="width: 100%;">
<table style="width: 100%;">
<tr>
<td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 0px 0px 10px;">
Digits
</td>
</tr>
<tr>
<td style="padding: 0 0 6px;">
<a style="color: #d62829; text-decoration: none;">
<img alt="digits image" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252FDigits_Mon_18.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1mcPux:OF-Hks6AJ6kThnFgbMESdxaj8qTIU_awc7rZ6outPD4" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
</a>
</td>
</tr>
<tr>
<td>
<h2 style="font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
Digits: Bottlenecks, miniature toys, and a $25m shredded painting
</h2>
</td>
</tr>
<tr>
<td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
1)
</strong>
Sometimes you’ll find jam in a glass bottle, and other times you’ll find glass bottles in a jam. With
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
<strong>
20%-30% of food and beverage bottles
</strong>
</a>
used in the US sourced from abroad, they’re now facing supply chain
<em>
bottlenecks
</em>
.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
2)
</strong>
Japan’s vending machine-dispensed miniature toys -- known as gachapon -- saw
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
<strong>
~$360m in sales
</strong>
</a>
in 2019 across 600k+ gachapon machines. In Japan, you can find gachapon department stores where 3k+ machines dispense an infinite variety of cute miniatures.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
3)
</strong>
In 2018, Bansky’s “Love is in the Bin” painting made history when it auctioned off for $1.4m and then proceeded to shred itself with a hidden machine built into the frame. Last week,
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
<strong>
it resold for $25.4m
</strong>
</a>
after 9 people bid on it for ~10 minutes.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
4)
</strong>
YouTube has
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
<strong>
1k+ employees across 45 countries
</strong>
</a>
advising ~12k video creators on driving views, developing business plans, and more. Each employee is assigned 10-20 creators who they reportedly text with daily, which sounds like a fun job.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
5)
</strong>
Jennifer Gates, daughter of Bill Gates and Melinda French Gates, got married this past weekend on her $15.82m, 124-acre horse farm in upstate New York. The cost of the wedding was reportedly
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
<strong>
upwards of $2m
</strong>
</a>
. Must’ve been quite a cake.
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AROUND THE WEB
</td>
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<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
🚗 On this day:
</strong>
In 1933, R. Buckminster Fuller
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
tried
</a>
to secure a patent on his 3-wheeled
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
Dymaxion Car
</a>
. However, a deadly crash that same month scared off investors.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
📼
<strong>
Art:
</strong>
Check out this tiny, incredibly detailed
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
video shop
</a>
from miniaturist Melissa Kay.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
🚙
<strong>
That’s interesting:
</strong>
Google employee Michael Alberse
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
shares
</a>
why he prefers to live in a van on his work’s campus
<strong>
.
</strong>
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
🎧 Useful:
</strong>
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
This site
</a>
turns your 30-second audio recordings into visual clips. Perfect for a quick explainer or intro!
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
❓ How to:
</strong>
It can be tricky to tell the difference between science and pseudoscience, especially online. Here’s a
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
guide
</a>
to figuring it out.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
🦋 Wait, what:
</strong>
Scientists hoped introducing butterflies to a small Finnish island would allow them to research how they dispersed. Instead, they created a
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
monster
</a>
: a butterfly full of parasitic wasps, full of smaller parasitic wasps. Happy Halloween!
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Meme of the day
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Source:
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Know Your Meme
</a>
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Over the years, we’ve learned…
<em>
secrets.
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<p style="font-size: 16px; line-height: 140%; padding-bottom: 10px; margin: 5px 0px 0px;">
The business secrets, tips, and tricks that have helped founders go from zero to millions -- and even
<em>
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Want to see ‘em? Just refer 3 more friends to The Hustle and we’ll send you our curated set of interviews with founders from brands like Zola, AWAY, Vungle, Bonobos, and more.
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Here’s a message you can use to share with your friends:
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Hey! Do you read The Hustle? It’s the best daily business newsletter out there -- only takes 5 minutes to read and you’ll sound like the smartest person in the room. Sign up here, it’s free:
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3 years, 6 months ago - news@thehustle.co
PLUS: The $6B “1-Click” startup. October 18, 2021 The film “Halloween Kills” brought in $50m in t...