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   🪩  RSVP to ASMR
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   Plus: A golden toilet, art for your wellbeing, and more.
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               Share The Hustle:
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               https://thehustle.co/?ref=950fce10a7
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              Check your referral progress &amp; prizes
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               here
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                 <img align="middle" alt="The Hustle by HubSpot Media" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252FThe%2520Hustle%252FLogos%252FHS_Media_The_Hustle_HubSpot_Media_Glow_Email_Logo.png%253Fwidth%253D500%2526upscale%253Dtrue%2526name%253DHS_Media_The_Hustle_HubSpot_Media_Glow_Email_Logo.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NjMzNzk3NjcuOTQ3ODIxOX0:1vKxd9:2sDBLqxLuiLTlyjNLRSm7AVIxj9LUFdPpsL7HT0zQyQ" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px" width="250"/>
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                 <p style="line-height:150%">
                  👋
                  <span style="font-weight: bold;">
                   Good morning.
                  </span>
                  A whole new week is at your feet, and you can be anything you want to be. Except a “Godfather of AI,” most likely. Yoshua Bengio, one of the three such founding fathers, became the first person to receive 1m Google Scholar citations. One of Bengio’s papers alone received 105k citations, while Einstein’s 1915 paper on general relativity has just 11k. And yet, your most recent project received zero kudos. Rough.
                 </p>
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                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="color: #bf2434;">
                   STARTING UP
                  </span>
                 </h2>
                </div>
               </div>
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             </tr>
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                <img align="middle" alt="Vela1" class="stretch-on-mobile" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252FVela1.gif%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253DVela1.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NjMzNzk3NjcuOTQ4NDA2N30:1vKxd9:r7ZiSG7lJ2ZnJLz9gPCEImciMRmXgpAo1iTedX1LbIg" style="outline:none; text-decoration:none; max-width:100%; font-size:16px" width="560"/>
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                 <h2 style="margin:0; font-size:18px; line-height:150%">
                  <span style="font-size: 22px;">
                   Can wind win the freight race?
                  </span>
                  <br/>
                  <br/>
                 </h2>
                 <p style="line-height:150%">
                  ❌
                  <span style="font-weight: bold;">
                   The problem:
                  </span>
                  Air freight and traditional cargo ships are slow, cumbersome, and harmful to the environment, leaving companies looking for speedier, greener shipping options.
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  💡
                  <span style="font-weight: bold;">
                   The pitch:
                  </span>
                  France’s
                  <a data-hs-link-id="0" data-hs-link-id-v2="WaORJ/Xi" style="color:#192733" target="_blank">
                   Vela
                  </a>
                  is building a 100% wind-powered cargo ship that uses solar power (it’s covered in 2.5k+ square feet of solar panels) and hydro generators as backup. The company
                  <a data-hs-link-id="0" data-hs-link-id-v2="Paoo9k+9" style="color:#192733" target="_blank">
                   says
                  </a>
                  its vessel can cut emissions by 99% compared to air freight and 90% compared to container ships.
                  <br/>
                  <br/>
                 </p>
                 <h2 style="margin:0; font-size:18px; line-height:150%">
                  <span style="font-weight: normal; font-size: 16px;">
                   🚀
                   <span style="font-weight: bold;">
                    The outlook:
                   </span>
                   Vela’s first vessel sets sail next spring and, if sailing is smooth, will start deliveries for Takeda Pharmaceuticals, cosmetics company Greentech, and others. It plans to add four more ships to its fleet, allowing for weekly departures and, later, expanding routes around the world. Sounds like a breeze, right?
                  </span>
                  <span style="font-weight: normal;">
                   <span style="font-size: 16px;">
                    <br/>
                    <br/>
                   </span>
                  </span>
                 </h2>
                 <p style="line-height:150%">
                  <span style="font-size: 12px; color: #000000;">
                  </span>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
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                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17357724672301" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17357724672301_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:150%">
                  <span style="color: #bf2434;">
                   NEWS FLASH
                  </span>
                 </h2>
                 <p style="line-height:115%">
                 </p>
                 <ul style="line-height:150%">
                  <li>
                   <span style="font-weight: bold;">
                    Topgolf
                   </span>
                   may see a valuation of
                   <a data-hs-link-id="0" data-hs-link-id-v2="TP1gxo1T" style="color:#192733" target="_blank">
                    ~$1B
                   </a>
                   if parent company Topgolf Callaway Brands sells the driving range brand to private equity firm Leonard Green. Golf club company Callaway bought Topgolf in a deal worth $2B in 2021, but sales have dropped as recreational golfers have pulled back on spending.
                   <br/>
                   <br/>
                  </li>
                  <li>
                   <span style="font-weight: bold;">
                    Archer Aviation
                   </span>
                   — apparently the official air taxi for the 2028 Olympics in LA —
                   <a data-hs-link-id="0" data-hs-link-id-v2="wmAZP6nv" style="color:#192733" target="_blank">
                    purchased
                   </a>
                   the Hawthorne Airport for $126m. It’s located ~3 miles from LAX and near multiple sporting venues.
                   <br/>
                   <br/>
                  </li>
                  <li>
                   <span style="font-weight: bold;">
                    Vine is back?
                   </span>
                   The short-form video platform is being
                   <a data-hs-link-id="0" data-hs-link-id-v2="kbIMISCI" style="color:#192733" target="_blank">
                    rebooted
                   </a>
                   as Divine by ex-Twitter employee Evan “Rabble” Henshaw-Plath — who’s been able to salvage ~170k videos from the OG Vine. It’s currently in beta, and has already announced it won’t allow AI slop.
                   <br/>
                   <br/>
                  </li>
                  <li>
                   <span style="font-weight: bold;">
                    Good news for human writers who love em-dashes:
                   </span>
                   OpenAI announced that ChatGPT will finally
                   <a data-hs-link-id="0" data-hs-link-id-v2="loKVI7wy" style="color:#192733" target="_blank">
                    follow instructions
                   </a>
                   not to use em-dashes — a useful punctuation mark that some claim is a telltale sign of AI-generated content. Hopefully, this means we can now use them to our hearts’ content.
                   <br/>
                   <br/>
                  </li>
                 </ul>
                 <p style="line-height:115%">
                  <span style="font-size: 12px; color: #000000;">
                  </span>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
          <!--[if (mso)|(IE)]></td><![endif]-->
          <!--[if (mso)|(IE)]></tr></table><![endif]-->
         </div>
        </div>
        <div class="hse-section" id="section_174657085452410" style="padding-left:10px; padding-right:10px">
         <div bgcolor="#ffeeeb" class="hse-column-container" style="min-width:280px; max-width:600px; margin:0 auto; background-color:#ffeeeb">
          <!--[if (mso)|(IE)]>
      <table align="center" style="width:600px;" cellpadding="0" cellspacing="0" role="presentation" width="600" bgcolor="#ffeeeb">
      <tr style="background-color:#ffeeeb;">
    <![endif]-->
          <!--[if (mso)|(IE)]>
  <td valign="top" style="width:600px;">
<![endif]-->
          <!--[if gte mso 9]>
  <table role="presentation" width="600" cellpadding="0" cellspacing="0" style="width:600px">
<![endif]-->
          <div class="hse-column hse-size-12" id="column-1746570854524-0">
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:20px 20px 10px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17465708545246" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17465708545246_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="color: #bf2434;">
                   FIND BALANCE
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17465708545247" style="color: inherit; font-size: inherit; line-height: inherit;">
            <table cellpadding="0" cellspacing="0" class="hse-image-wrapper" role="presentation" width="100%">
             <tbody>
              <tr>
               <td align="center" class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; color:#192733; word-break:break-word; text-align:center; padding:10px 20px; font-size:0px" valign="top">
                <a data-hs-link-id="0" data-hs-link-id-v2="5R8JTPJZ" style="color:#00a4bd" target="_blank">
                 <img align="middle" alt="Financial-Planning-Templates" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252FFinancial-Planning-Templates.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253DFinancial-Planning-Templates.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NjMzNzk3NjcuOTQ4NTUxN30:1vKxd9:krRYLkk-Uj6i0Kgn2rYuGod-TUS71zuyb7aOkF2T7wI" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px" width="560"/>
                </a>
               </td>
              </tr>
             </tbody>
            </table>
           </div>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
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               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17465708545248" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17465708545248_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:150%; font-weight:bold; font-size:20px">
                  <span style="font-size: 22px;">
                   Clean sheets for managing your money
                  </span>
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  Spreadsheets alone can’t quell your shopaholic habits, but they’re definitely a solid place to start.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  Take
                  <a data-hs-link-id="1" data-hs-link-id-v2="yCLwY7Ra" style="color:#192733" target="_blank">
                   seven financial planning templates
                  </a>
                  , fit for both business and personal expenses, and start tracking your cash flow like a healthy adult.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%; font-weight:bold">
                  Templates for boundless budgeting:
                 </p>
                 <ul style="line-height:150%">
                  <li aria-level="1">
                   Personal finance
                  </li>
                  <li aria-level="1">
                   Spending allocation
                  </li>
                  <li aria-level="1">
                   Cash flow tracking
                  </li>
                  <li aria-level="1">
                   Balance sheet
                  </li>
                  <li aria-level="1">
                   Profit/loss statements
                  </li>
                  <li aria-level="1">
                   Financial projections
                  </li>
                  <li aria-level="1">
                   Stock portfolio
                  </li>
                 </ul>
                 <p style="line-height:150%">
                  Seven spending staples — free of charge.
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:20px 20px 30px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17465708545249" style="color: inherit; font-size: inherit; line-height: inherit;">
                <table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="border-collapse:separate!important">
                 <tbody>
                  <tr>
                   <td align="center" bgcolor="#bF2434" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; border-radius:8px; cursor:auto; background-color:#bF2434; mso-padding-alt:12px 18px" valign="middle">
                    <a data-hs-link-id="2" data-hs-link-id-v2="KwAzOwod" style="color:#00a4bd; font-size:15px; font-family:Lato,Tahoma,sans-serif; Margin:0; text-transform:none; text-decoration:none; padding:12px 18px; display:block" target="_blank">
                     <strong style="color:#ffffff;font-weight:bold;text-decoration:none;font-style:normal;">
                      Know your numbers
                     </strong>
                    </a>
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
          <!--[if (mso)|(IE)]></td><![endif]-->
          <!--[if (mso)|(IE)]></tr></table><![endif]-->
         </div>
        </div>
        <div class="hse-section hse-section-last" id="section-2" style="padding-left:10px; padding-right:10px">
         <div bgcolor="#ffffff" class="hse-column-container" style="min-width:280px; max-width:600px; margin:0 auto; background-color:#ffffff">
          <!--[if (mso)|(IE)]>
      <table align="center" style="width:600px;" cellpadding="0" cellspacing="0" role="presentation" width="600" bgcolor="#ffffff">
      <tr style="background-color:#ffffff;">
    <![endif]-->
          <!--[if (mso)|(IE)]>
  <td valign="top" style="width:600px;">
<![endif]-->
          <!--[if gte mso 9]>
  <table role="presentation" width="600" cellpadding="0" cellspacing="0" style="width:600px">
<![endif]-->
          <div class="hse-column hse-size-12" id="column-2-0">
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:15px 20px 10px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-0" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module-2-0-0_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                 </h2>
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="color: #bf2434; font-family: Lato, Tahoma, sans-serif;">
                   THE BIG IDEA
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-1" style="color: inherit; font-size: inherit; line-height: inherit;">
            <table cellpadding="0" cellspacing="0" class="hse-image-wrapper" role="presentation" width="100%">
             <tbody>
              <tr>
               <td align="center" class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; color:#192733; word-break:break-word; text-align:center; padding:10px 20px 0px; font-size:0px" valign="top">
                <a data-hs-link-id="0" data-hs-link-id-v2="bt+lIH9t" style="color:#00a4bd" target="_blank">
                 <img align="middle" alt="A woman getting a head massage." src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252FASMR.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253DASMR.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NjMzNzk3NjcuOTQ4Njg0fQ:1vKxd9:5DoVoRfv_HPdCZGpLYz-B4V9KoMOxKo_tMw6MeZIYNo" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px" width="560"/>
                </a>
               </td>
              </tr>
             </tbody>
            </table>
           </div>
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            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17507867493761" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17507867493761_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <ul style="line-height:150%">
                 </ul>
                 <p style="line-height:150%; font-weight:bold; font-size:22px">
                  Are ASMR parties the next big thing?
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  If you’ve ever been on TikTok or YouTube, then you know just how popular ASMR is.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  Since the
                  <a data-hs-link-id="0" data-hs-link-id-v2="HgXrLoNS" style="color:#192733" target="_blank">
                   mid-2010s
                  </a>
                  , ASMR — or autonomous sensory meridian response, a warm tingling sensation often accompanied by feelings of calm and relaxation — videos have proliferated the internet, and gone from niche to mainstream.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  But until recently, and despite a few in-person spas that have started offering such services in the last few years, the trend has lived mainly online in video form and it’s largely been a solo experience.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  But Tinglesbar ASMR Spa &amp; Collective — the world’s first dedicated ASMR spa — is changing that,
                  <a data-hs-link-id="0" data-hs-link-id-v2="3fg8uCzA" style="color:#192733" target="_blank">
                   per
                  </a>
                  <span style="font-style: italic;">
                   Wired
                  </span>
                  .
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%; font-weight:bold; font-size:18px">
                  How it works
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  Launched in 2018, the Toronto-based business combines ASMR with in-person roleplaying in group settings, where handfuls of strangers can get lost in spine-tingling sounds and sensations for a couple of hours together.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  Some scenarios include:
                 </p>
                 <ul style="line-height:150%">
                  <li aria-level="1">
                   A “‘90s/2000s summertime birthday party” with face painting, games, and sound baths.
                   <br/>
                   <br/>
                  </li>
                  <li aria-level="1">
                   An immersive classroom experience complete with lice inspections, arts and crafts, and throwback snacks.
                   <br/>
                   <br/>
                  </li>
                  <li aria-level="1">
                   A Harry Potter-themed one that promises to “un-petrify” you.
                  </li>
                 </ul>
                 <p style="line-height:150%">
                  The group roleplay hangouts range from ~$20 to ~$50, and are guided by licensed professionals with backgrounds in wellness and performance art. (Solo sessions are also offered, starting at ~$100, and are customizable, with roleplaying available for an extra ~$35.)
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%; font-weight:bold; font-size:18px">
                  Why it works
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  To start, we live in an age of anxiety, and ASMR offers a little reprieve from life’s stresses.
                 </p>
                 <ul style="line-height:150%">
                  <li aria-level="1">
                   Not everyone experiences ASMR, but for those who do, it can be deeply soothing. A 2018
                   <a data-hs-link-id="0" data-hs-link-id-v2="LY+6QAr4" style="color:#192733" target="_blank">
                    study
                   </a>
                   found that when people who experience ASMR watch ASMR videos, their heart rates slow and their positive emotions increase significantly.
                  </li>
                 </ul>
                 <p style="line-height:150%">
                  While the roleplay isn’t necessary to experience ASMR, founder Tammy Lung told
                  <em>
                   Wired
                  </em>
                  that the added comfort of a nostalgia-inducing scenario can “help break down people’s walls to make the most of the experiences.”
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  Plus, immersive and multisensory wellness experiences are in high demand.
                 </p>
                 <ul style="line-height:150%">
                  <li aria-level="1">
                   Other businesses banking on the formula include Miami’s
                   <a data-hs-link-id="0" data-hs-link-id-v2="NyLO50RY" style="color:#192733" target="_blank">
                    Scratcher Girls
                   </a>
                   , where pros with well-manicured nails offer a massage-like back-scratching experience with elements of ASMR, and “
                   <a data-hs-link-id="0" data-hs-link-id-v2="ksdpRWCP" style="color:#192733" target="_blank">
                    art bathhouses
                   </a>
                   ” like Submersive.
                  </li>
                 </ul>
                 <p style="line-height:150%">
                  And although tech has made our societies more
                  <a data-hs-link-id="0" data-hs-link-id-v2="evQz8g1k" style="color:#192733" target="_blank">
                   antisocial
                  </a>
                  , people are
                  <a data-hs-link-id="0" data-hs-link-id-v2="FmDf6Ust" style="color:#192733" target="_blank">
                   touch-starved
                  </a>
                  and still crave connection. Quietly enjoying a gentle head scratch beside other strangers, even in the form of a lice check, is one way to satisfy that itch.
                  <br/>
                  <br/>
                 </p>
                 <p align="right" style="line-height:150%; text-align:right">
                  <a data-hs-link-id="1" data-hs-link-id-v2="egFeSFyq" rel="noopener" style="color:#192733; text-decoration:none" target="_blank">
                   🔗
                  </a>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17357735564883" style="color: inherit; font-size: inherit; line-height: inherit;">
                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
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                    </p>
                    <!--[if mso]>
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                   <br/>
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                  <span style="font-size: 16px;">
                   <strong>
                    How a pantry king got canned:
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                   For 1
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                  <span style="font-size: 16px;">
                   00+ years, Del Monte was considered a “recession-proof” brand. So how did it end up bankrupt in 2025?
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                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
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      <![endif]-->
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                 <p style="line-height:150%">
                  Expected starting bid for Maurizio Cattelan’s
                  <span style="font-style: italic;">
                   America
                  </span>
                  (2016) — a 100-kilogram, 18-karat, solid gold toilet — which will hit the auction block tomorrow at Sotheby’s,
                  <a data-hs-link-id="0" data-hs-link-id-v2="n+GBZGSC" style="color:#192733" target="_blank">
                   per
                  </a>
                  <span style="font-style: italic;">
                   ARTnews
                  </span>
                  .
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  Gold or not, that’s a high price for a used toilet — the fully functional artwork helped 100k+ people relieve themselves while installed at NYC’s Guggenheim Museum in 2016 — but don’t be surprised if it fetches far more than that. Cattelan is also the artist behind the famous “banana duct-taped to a wall” piece, which sold for $6.2m last fall.
                 </p>
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                  <br/>
                  <span style="font-size: 12px; color: #000000;">
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                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
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                  <span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
                   AROUND THE WEB
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
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            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17574333149673" style="color: inherit; font-size: inherit; line-height: inherit;">
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                 <p style="line-height:150%">
                  📅
                  <span style="font-weight: bold;">
                   On this day:
                  </span>
                  in 1839, Giuseppe Verdi’s
                  <a data-hs-link-id="0" data-hs-link-id-v2="Cehmg1oN" rel="noopener" style="color:#192733" target="_blank">
                   first opera
                  </a>
                  ,
                  <span style="font-style: italic;">
                   Oberto
                  </span>
                  ,
                  <span style="font-style: italic;">
                   Conte di San Bonifacio,
                  </span>
                  debuted in Milan, Italy.
                  <br/>
                  <br/>
                  ⚔️
                  <span style="font-weight: bold;">
                   That’s cool:
                  </span>
                  A
                  <a data-hs-link-id="0" data-hs-link-id-v2="RaaXSEdw" style="color:#192733" target="_blank">
                   soundboard
                  </a>
                  for tabletop RPGs.
                  <br/>
                  <br/>
                  🗞️
                  <span style="font-weight: bold;">
                   Newsletter:
                  </span>
                  <span style="font-weight: normal;">
                   Get insight and analysis into global markets with
                  </span>
                  <a data-hs-link-id="0" data-hs-link-id-v2="ZS0KFYQZ" style="color:#192733" target="_blank">
                   <span style="font-style: italic;">
                    Semafor Business
                   </span>
                  </a>
                  .
                  <br/>
                  <br/>
                  🖼️
                  <span style="font-weight: bold;">
                   That’s interesting:
                  </span>
                  A
                  <a data-hs-link-id="0" data-hs-link-id-v2="I4mPQaf+" style="color:#192733" target="_blank">
                   study
                  </a>
                  found that going to art galleries can improve your wellbeing.
                  <br/>
                  <br/>
                  🐿️
                  <span style="font-weight: bold;">
                   Aww:
                  </span>
                  Here, have some adorable
                  <a data-hs-link-id="0" data-hs-link-id-v2="pDWMgVP/" style="color:#192733" target="_blank">
                   baby squirrels
                  </a>
                  .
                  <br/>
                  <br/>
                 </p>
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                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
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            <td style="height:0;line-height:0">&nbsp;</td>
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      <![endif]-->
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                   SHOWER THOUGHT
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                   There's probably countless combinations of three people such that you are the only person in the world who has met all three people.
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                    </span>
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                    </p>
                    <!--[if mso]>
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