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                    Edition #504, 20-Feb-2026
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                   <p style="margin:0;margin-bottom:16px">
                    Scrappy, ambitious founders typically think in weeks, not years.
                    <br/>
                    <br/>
                    When you’re building something new, you're thinking about the next move: What did we ship this week? Did signups go up? Are we going to hit this month’s number?
                   </p>
                   <p style="margin:0;margin-bottom:16px">
                    Almost nobody is instinctively thinking about what today’s churn rate does to the business three years from now. But this week's industry reminder is that churn compounds.
                   </p>
                   <p style="margin:0;margin-bottom:16px">
                    5% monthly churn means you keep 95% of customers each month, but lose nearly half (~46%) of your customers annually. If reducing churn is on the docket this year, check out our new one-pager with 10 tried-and-true tactics you can experiment with.
                   </p>
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                    Hope you enjoy this week's edition.
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                    <a class="" rel="noopener" style="text-decoration: underline; color: #666e89;" target="_blank">
                     <strong>
                      Nick Franklin
                     </strong>
                    </a>
                    <br/>
                    Founder &amp; CEO
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                    This week in SaaS
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                    A tactical one-pager for solving AI churn
                   </span>
                  </h1>
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                   <p style="margin:0;margin-bottom:16px">
                    Retention doesn’t improve with ambition. It improves with constraint, prioritization, and execution. This one-pager, built in partnership with Churnkey, gives you a focused set of high-impact experiments to run so your team can move from ‘we should fix churn’ to measurable progress.
                   </p>
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                     "A lot of churn is still within arm’s reach."
                    </em>
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                   Intention is all you need
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                   <p style="margin:0;margin-bottom:16px">
                    Businesses have long relied on systems of record with defined objects to enable human workflows. With AI agents, the next generation of software will center on shared intent to autonomously define, plan, and execute objectives.
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                    <em>
                     "An intention-centric architecture puts objectives, not objects, at the center. You could simplify this new architecture to three layers: context at the bottom, intention at the center, and action at the top."
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