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                    Edition #509, 20-Mar-2026
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                    We’ve just published our latest report, sharing 30 tested tactics to improve free-to-paid conversion from 200 SaaS products.
                    <br/>
                    <br/>
                    Conversion is a go-to-market challenge as much as a product one. The best teams don’t just build better features—they attract the right users, engage them early, and guide them to value fast.
                    <br/>
                    <br/>
                    With a median conversion of 8%, even a one-point lift can mean ~15% more revenue per trial. This report shows what’s working across GTM roles, pricing, and sales touchpoints so that you can test, iterate, and build a sharper growth engine.
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                      Nick Franklin
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                    Founder &amp; CEO
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                   What’s working to improve free-to-paid conversion
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                   <p style="margin:0;margin-bottom:16px">
                    A modest 1 percentage point improvement in free-to-paid conversion equates to roughly 15% more revenue per trial. Here's a data-driven look at 30 real experiments across 200 B2B software products on what’s working to improve conversion.
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                     "The fastest path to higher conversion doesn’t involve changing the product itself. It’s about attracting more of the right users in the first place."
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                   The future of software engineering with Anthropic
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                   <p style="margin:0;margin-bottom:16px">
                    Anthropic recently hosted a roundtable with engineering leaders from Stripe, NVIDIA, Microsoft, and more. Read notes from the discussion and their key takeaways on how workflows are changing, where bottlenecks are happening, and which SaaS tools are being replaced.
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                     "The human role is shifting from writing and reviewing to planning, evaluating, and steering — and the best performers are the ones who stay at the bleeding edge."
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                         The number one thing buyers want:
                        </a>
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                       is an active listener. Before starting your sales pitch, ask questions to build trust.
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                         Three non-obvious AI uses for content ideation:
                        </a>
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                       Create a grumpy critic persona to stress test ideas and focus your content calendar.
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                      <td style="display: inline-block; font-size: 30px; font-weight: bold; margin-right: 10px;">
                       3
                      </td>
                      <td style="font-size: 15px;">
                       <b>
                        <a style="color: inherit; text-decoration: underline;" target="_blank">
                         Refresh old content with a new hook:
                        </a>
                       </b>
                       Rework the introduction and your video might just go viral.
                      </td>
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