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   Jess Bartos of Salesforce Ventures speaks to Bianca Wilk and they chat about five SaaS metrics that matter
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   ‌ ‌ ‌
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                    SaaS Roundup #373
                   </span>
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                   <p style="margin:0;margin-bottom:24px">
                    Hi there,
                   </p>
                   <p style="margin:0;margin-bottom:24px">
                    There are so many SaaS metrics out there that it can be daunting to track them all.
                   </p>
                   <p style="margin:0;margin-bottom:24px">
                    That's why it is key that you choose a few metrics and track them consistently. Listen to this
                    <a rel="noopener" style="text-decoration: underline; color: #007c89;" target="_blank">
                     insightful conversation
                    </a>
                    from Jess Bartos of Salesforce Ventures where she talks about the 5 metrics that matter to investors.
                   </p>
                   <p style="margin:0;margin-bottom:24px">
                    As always, find our top SaaS reads below.
                   </p>
                   <p style="margin:0">
                    <span style="background-color: transparent;">
                     Happy reading
                    </span>
                    ,
                    <br/>
                    <strong>
                     Sid @ ChartMogul
                    </strong>
                   </p>
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                    New from ChartMogul.
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                       5 SaaS Metrics That Matter to Investors With Jess Bartos Of Salesforce Ventures
                      </span>
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                    <p style="margin:0;font-size:14px;mso-line-height-alt:23.400000000000002px;letter-spacing:normal">
                     <span style="color:#999999;font-size:13px;">
                      Bianca Wilk
                      <br/>
                      <br/>
                     </span>
                    </p>
                    <p style="margin:0;font-size:14px;mso-line-height-alt:25.2px;letter-spacing:normal">
                     In one of my favourite episodes of SaaS Open Mic, Bianca Wilk speaks with Jess Bartos, an investor with Salesforce Ventures. She discusses all the metrics that matter to investors, no matter the market conditions.
                    </p>
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                    "We really like [the Net Dollar Retention] metric because it encapsulates both the business’s ability to retain — so minimizing churn — but also their ability to upsell. That’s super important, not just winning new logos in B2B software, but adding additional products, expanding your platform, cross-selling, and increasing usage."
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                       Listen to the Podcast
                      </span>
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                   <strong>
                    Our top SaaS reads.
                   </strong>
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                      Industry
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                     <a rel="noopener" style="text-decoration: none; color: #1c79ed;" target="_blank">
                      <span style="font-size:18px;">
                       How US Software Companies Win (And Lose) In Europe Report
                      </span>
                     </a>
                    </p>
                    <p style="margin:0;mso-line-height-alt:32.4px">
                     <span style="color:#999999;">
                      <span style="font-size:13px;">
                       Frontline Ventures
                      </span>
                     </span>
                    </p>
                    <p style="margin:0;mso-line-height-alt:25.2px">
                    </p>
                    <p style="margin:0;mso-line-height-alt:25.2px">
                     <span style="font-size:14px;">
                      Here is a comprehensive report on how and when US companies expand into Europe. The report is full of insights and is a must-read.
                      <br/>
                     </span>
                    </p>
                   </div>
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       ">
                    "Europe continues to represent a huge contribution to total revenue, with the top-quartile of companies reaching at least 28%, and most successful software companies generating over 40%, of their global revenue from Europe by the time they go public."
                   </div>
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                      Customer Success
                     </span>
                    </span>
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                    <p style="margin:0;font-size:14px;mso-line-height-alt:25.2px">
                     <a rel="noopener" style="text-decoration: none; color: #1c79ed;" target="_blank">
                      <span style="font-size:18px;">
                       You’re (Probably) Using NPS Wrong
                      </span>
                     </a>
                    </p>
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                     <span style="color:#999999;">
                      <span style="font-size:13px;">
                       Behzod Sirjani, Reforge
                      </span>
                     </span>
                    </p>
                    <p style="margin:0;mso-line-height-alt:25.2px">
                    </p>
                    <p style="margin:0;mso-line-height-alt:23.400000000000002px">
                     People make two common (but fixable) mistakes when it comes to NPS. Make sure you are measuring your NPS correctly.
                    </p>
                   </div>
                  </div>
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       text-align:left;
       margin-bottom:35px;
       margin-left:5px;
	   margin-right:5px;
       ">
                    "NPS doesn’t equal retention. It’s important to separate the concept of evangelism from loyalty and retention, because high-scoring NPS customers are not necessarily highly retained customers (and vice versa)."
                   </div>
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                 </td>
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                     <span style="word-break: break-word; line-height: 28px;">
                      Product
                     </span>
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                  <div style="font-family:Arial,sans-serif">
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                    <p style="margin:0;font-size:14px;mso-line-height-alt:32.4px">
                     <span style="font-size:18px;">
                      <a rel="noopener" style="text-decoration: none; color: #1c79ed;" target="_blank">
                       How Intercom Navigated the AI Paradigm Shift
                      </a>
                      <a rel="noopener" style="text-decoration: none; color: #1c79ed;" target="_blank">
                      </a>
                     </span>
                    </p>
                    <p style="margin:0;mso-line-height-alt:32.4px">
                     <span style="color:#999999;">
                      <span style="font-size:13px;">
                       Ethan Kurzweil, Bessemer Venture Partners
                      </span>
                     </span>
                    </p>
                    <p style="margin:0;mso-line-height-alt:25.2px">
                    </p>
                    <p style="margin:0;mso-line-height-alt:23.400000000000002px">
                     Where to apply AI to your product? This is one of the hardest questions to answer right now. Here is a post that delves into learnings on building AI into your product roadmap.
                    </p>
                   </div>
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                  <div align="center" style="font-family:Helvetica Neue,Helvetica,Arial,sans-serif;text-align:center">
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       font-size:13px;
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       background-color:#ebeaec;
       padding:15px;
       text-align:left;
       margin-bottom:30px;
       margin-left:5px;
	   margin-right:5px;
       ">
                    "Find an area that is relatively exploitable by generative AI, but also provides room for imperfection. If it didn't work, there was zero downside. If it did work, there was significant upside."
                   </div>
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                   <strong>
                    Chart of the week.
                   </strong>
                  </h1>
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                  <div style="font-family:Arial,sans-serif">
                   <div class="" style="font-size:14px;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;mso-line-height-alt:25.2px;color:#202020;line-height:1.8">
                    <p style="margin:0;font-size:14px;mso-line-height-alt:25.2px">
                     <span style="font-size:14px;">
                      <span style="font-size:14px;">
                       <strong style="font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-size:14px">
                        Europe makes for 30% of all seed rounds raised globally.
                       </strong>
                       <span style="font-size:14px;">
                        This is up from 15% nearly two decades ago. The United States is still the clear leader with 40% market share but its market share has nearly halved from the 75% level in 2005.
                       </span>
                      </span>
                     </span>
                    </p>
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                 <td class="pad" style="padding-bottom:30px;padding-left:5px;padding-right:5px;padding-top:10px">
                  <div style="font-family:Arial,sans-serif">
                   <div class="" style="font-size:14px;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;mso-line-height-alt:16.8px;color:#555;line-height:1.2">
                    <p style="margin:0;font-size:14px;mso-line-height-alt:16.8px">
                     Source:
                     <a rel="noopener" style="text-decoration: underline; color: #007c89;" target="_blank">
                      Frontline Ventures
                     </a>
                    </p>
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