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                    Edition #502, 30-Jan-2026
                   </p>
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                    New year, new homepage 🥳
                   </p>
                   <p style="margin:0;margin-bottom:16px">
                    We’ve just launched a refreshed ChartMogul homepage that reflects how far we’ve come. What started as subscription analytics has grown into the infrastructure teams rely on to understand SaaS performance, from exec-level clarity to the data foundations underneath it all.
                   </p>
                   <p style="margin:0;margin-bottom:16px">
                    And there’s more coming soon. On 17 February, we’re teaming up with Churnkey for a live webinar on what churn and retention really look like in AI-native SaaS. Expect benchmarks, real cancellation insights, and practical tactics you can apply immediately (plus a recording if you can’t join live).
                   </p>
                   <p style="margin:0;margin-bottom:16px">
                    Register here 👉
                    <a class="" rel="noopener" style="text-decoration: underline; color: #666e89;" target="_blank">
                     https://luma.com/w6q90zfi
                    </a>
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                     Enjoy this week's reads,
                    </span>
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                    <a class="" rel="noopener" style="text-decoration: underline; color: #666e89;" target="_blank">
                     <strong>
                      Nick Franklin
                     </strong>
                    </a>
                    <br/>
                    Founder &amp; CEO
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                    This week in SaaS
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                    Customer lifetime value (LTV)
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                   <p style="margin:0;margin-bottom:16px">
                    This refresher breaks down why the classic “ARPA ÷ churn” formula often overstates reality, ignoring non-linear churn and expansion dynamics, and offers a more grounded way to think about customer value when the future is inherently unpredictable.
                   </p>
                   <p style="margin:0">
                    <em>
                     "The basic LTV formula produces an overly optimistic result."
                    </em>
                   </p>
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                      Learn more
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                    5 questions to ask when your product stops growing
                   </span>
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                   <p style="margin:0;margin-bottom:16px">
                    Jason Cohen, four-time founder (including WP Engine) and the longtime mind behind
                    <em>
                     A Smart Bear
                    </em>
                    , joins Lenny for a must-watch breakdown of stalled growth. He shares his five-step framework for diagnosing what’s really holding a business back, from retention and pricing to positioning.
                   </p>
                   <p style="margin:0">
                    <em>
                     "The last question is: do you need to grow?"
                    </em>
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                    🔴 How big is your audience, really?
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                    Creators don’t have an audience problem, they have a market-sizing problem. This essay borrows the startup world’s TAM/SAM/SOM framework and turns it into a practical way to stop chasing raw reach and start building an audience that actually converts into a sustainable business.
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                         Add a short mandatory Loom intro video to your job applications
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                         Renewals are earned long before the renewal call and quarterly check-in:
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