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   Here are the best SaaS reads and resources this week ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­
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                     <span style="word-break: break-word; color: #888888; font-size: 14px;">
                      Edition #477, 1-August-2025
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                     Hi SaaS Roundup readers, I’m
                     <a class="" rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                      Wes Bush
                     </a>
                     , founder and CEO of ProductLed, stepping in as your guest host this week.
                    </p>
                    <p style="margin:0;mso-line-height-alt:28px">
                     <br/>
                     A few years back, I analyzed every client we’d worked with to understand what separated the good from the great in PLG. And here’s the problem with product folks trying to champion their company’s GTM motion…They focus on surface-level PLG: free trials vs. freemium, pricing tweaks, and refining onboarding.
                    </p>
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                     <br/>
                     But the companies that truly succeeded with PLG built what I call a Product-Led Organization (PLO). Your product may be self-serve but if your org isn’t aligned around that motion, growth will stall.
                    </p>
                    <p style="margin:0;mso-line-height-alt:28px">
                     <br/>
                     I hope this week’s roundup gives you a fresh lens on what it really takes to win with PLG.
                    </p>
                    <p style="margin:0;mso-line-height-alt:28px">
                     <br/>
                     <a class="" rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                      Wes Bush
                     </a>
                    </p>
                    <p style="margin:0;mso-line-height-alt:28px">
                     Founder and CEO, ProductLed
                    </p>
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                    <span style="font-weight:700;">
                     New from ProductLed
                    </span>
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                   <span class="tinyMce-placeholder" style="word-break: break-word;">
                    <a rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                     3 strategies I used to generate $1B in self-serve revenue
                    </a>
                    <br/>
                   </span>
                  </h1>
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                   <span class="tinyMce-placeholder" style="word-break: break-word;">
                    <strong>
                     Wes Bush,
                    </strong>
                    ProductLed
                   </span>
                  </h3>
                 </td>
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                     <strong>
                      What do the best product-led companies have in common?
                     </strong>
                     In this video, Wes Bush shares the 3 strategies behind $1B in self-serve revenue: from becoming the obvious choice in your market to designing free models that actually drive upgrades and fixing the onboarding flows that silently kill growth. If you’re serious about PLG, don’t stop at the product. Build the organization to support it.
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                    <span style="font-weight:700;">
                     This week's best SaaS content
                    </span>
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                     <strong>
                      GROWTH
                     </strong>
                    </span>
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                   <a class="" rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                    Max MRR: your growth ceiling
                   </a>
                   <br/>
                  </h1>
                 </td>
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               </tbody>
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                   <span style="word-break: break-word; color: #000000;">
                    <strong>
                     Jason Cohen,
                    </strong>
                    A Smart Bear
                   </span>
                   <br/>
                  </h3>
                 </td>
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                    <p style="margin:0;mso-line-height-alt:25.2px">
                     <span style="word-break: break-word; font-size: 14px;">
                      Jason introduces “Max MRR,” a metric that predicts when your SaaS growth will stall based on churn and new revenue. It shows why revenue plateaus happen sooner than expected and argues that reducing churn is the fastest way to raise your growth ceiling.
                     </span>
                    </p>
                   </div>
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       padding-left:20px;
       text-align:left;
       margin-top:10px;
       margin-bottom:40px;
       margin-left:10px;
	   margin-right:10px;
       border-left: 6px solid #D4E3EC;
                              ">
                    <span style="font-weight:700;">
                     “Max MRR” is a leading indicator of long-term growth:
                    </span>
                    "When “current MRR” is far away from “Max MRR,” MRR will grow quickly; without many existing customers, there’s not much churn. As customers accumulate, churn grows; it’s the churn that’s slowing growth, not the market. As MRR approaches Max MRR, this is the dominant effect in growth."
                   </div>
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                     <strong>
                      INDUSTRY
                     </strong>
                    </span>
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                  <h1 style="margin:0;color:#555;direction:ltr;font-family:Helvetica Neue,Helvetica,Arial,sans-serif;font-size:18px;font-weight:700;letter-spacing:normal;line-height:1.2;text-align:left;margin-top:0;margin-bottom:0;mso-line-height-alt:22px">
                   <a class="" rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                    The analytics startup that couldn’t
                   </a>
                  </h1>
                 </td>
                </tr>
               </tbody>
              </table>
              <table border="0" cellpadding="0" cellspacing="0" class="heading_block block-15" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
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                   <strong>
                    Olga Berezovsky,
                   </strong>
                   Data Analysis Journal
                   <strong>
                    <br/>
                   </strong>
                  </h3>
                 </td>
                </tr>
               </tbody>
              </table>
              <table border="0" cellpadding="0" cellspacing="0" class="text_block block-16" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%">
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                    <p style="margin:0;font-size:12px;mso-line-height-alt:25.2px">
                     <span style="word-break: break-word; font-size: 14px;">
                      Olga reflects on the rise and fall of June.so, an analytics startup that is shutting down. She uses its story to highlight why real understanding of data, precision, and modeling is essential, especially in B2B SaaS analytics.
                      <br/>
                     </span>
                    </p>
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              <table border="0" cellpadding="0" cellspacing="0" class="html_block block-17" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
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       margin-top:10px;
       margin-bottom:40px;
       margin-left:10px;
	   margin-right:10px;
       border-left: 6px solid #D4E3EC;
                              ">
                    <span style="font-weight:700;">
                     Why great analytics is harder than expected:
                    </span>
                    "It requires analytics with needle-level precision. But precision and reporting accuracy are the opposite of raw event data. Remember, product analysts work with low-trust data. They use different frameworks to read and interpret it. And a specific approach to model it. Even experienced analysts struggle with this."
                   </div>
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                    <span style="word-break: break-word; line-height: 24px;">
                     <strong>
                      GTM
                     </strong>
                    </span>
                   </span>
                   <!--[if mso]></center></v:textbox></v:roundrect><![endif]-->
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               <tbody>
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                 <td class="pad" style="padding-bottom:5px;padding-left:10px;padding-right:10px;text-align:center;width:100%">
                  <h1 style="margin:0;color:#555;direction:ltr;font-family:Helvetica Neue,Helvetica,Arial,sans-serif;font-size:18px;font-weight:700;letter-spacing:normal;line-height:1.2;text-align:left;margin-top:0;margin-bottom:0;mso-line-height-alt:22px">
                   <span class="tinyMce-placeholder" style="word-break: break-word;">
                    <a class="" rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                     What GTM teams are doing with ChatGPT
                    </a>
                    <br/>
                   </span>
                  </h1>
                 </td>
                </tr>
               </tbody>
              </table>
              <table border="0" cellpadding="0" cellspacing="0" class="heading_block block-20" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
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                 <td class="pad" style="padding-bottom:20px;padding-left:10px;padding-right:10px;padding-top:5px;text-align:center;width:100%">
                  <h3 style="margin:0;color:#000;direction:ltr;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-size:14px;font-weight:400;letter-spacing:normal;line-height:1.2;text-align:left;margin-top:0;margin-bottom:0;mso-line-height-alt:17px">
                   <strong>
                    Kyle Poyar,
                   </strong>
                   Growth Unhinged
                   <strong>
                    <br/>
                   </strong>
                  </h3>
                 </td>
                </tr>
               </tbody>
              </table>
              <table border="0" cellpadding="0" cellspacing="0" class="text_block block-21" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%">
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                 <td class="pad" style="padding-bottom:15px;padding-left:10px;padding-right:10px">
                  <div style="font-family:sans-serif">
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                    <p style="margin:0;font-size:12px;mso-line-height-alt:25.2px">
                     <span style="word-break: break-word; font-size: 14px;">
                      Kyle shares how GTM teams are using ChatGPT to power everything from messaging audits and product positioning to localized content and growth experiments. He shares 12 real-world use cases with prompts and workflows.
                     </span>
                    </p>
                   </div>
                  </div>
                 </td>
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               </tbody>
              </table>
              <table border="0" cellpadding="0" cellspacing="0" class="html_block block-22" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
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                   <div class="our-class" style="font-family:Helvetica Neue;
       font-size:14px;
       line-height:1.8em;
       padding:5px;
       padding-left:20px;
       text-align:left;
       margin-top:10px;
       margin-bottom:40px;
       margin-left:10px;
	   margin-right:10px;
       border-left: 6px solid #D4E3EC;
                              ">
                    <span style="font-weight:700;">
                     What are GTM teams doing that makes ChatGPT so indispensable?
                    </span>
                    "Use case #12: Use sales call recordings for R&amp;D. (..) It turned out that customers and the sales team were describing our product completely differently than we did in our positioning, and we found end-to-end journey gaps beyond what we were thinking through. This had real efficiency gains (from 8 hours per week of manual analysis down to 1 hour of review) and allowed us to cover ~90% of conversations (vs. random sampling)."
                   </div>
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       padding:15px;
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       margin-top:20px;
       font-size:20px;
       color: #ffffff;

       background: linear-gradient(90deg, #76e3d2 0%, #2C8DFF 40.78%,  #40bcd4 100%);
                              ">
                    <span style="font-weight:700;">
                     Chart of the week
                    </span>
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                    <p style="margin:0;font-size:12px;mso-line-height-alt:25.2px">
                     <span style="word-break: break-word; font-size: 14px;">
                      Is the MVP dead? Ruben explores why today’s startups are moving beyond the traditional MVP, arguing that “just viable” products no longer meet modern user expectations. He highlights new approaches like SCL, MLPs and MVEs that prioritize speed, learning, and user experience to build products that resonate from day one.
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                     <img alt="MVP vs SLC" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fuserimg-assets-eu.customeriomail.com%252Fimages%252Fclient-env-125412%252Feditor_images%252Fef69ea0e-ff0a-421a-9a25-e505c3024e49-01K1GH1AGQ556MV93WF2AR25JE.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ1c2VyaW1nLWFzcyIsInRpbWUiOjE3NTQwNTIzMTMuMDA2MTQyMX0:1uhp8L:TchP8aUPCtf6NpLlSQOjcCLN5fdP4hh9_t85sKISo3Q" style="display:block;height:auto;border:0;width:100%" title="MVP vs SLC" width="600"/>
                    </a>
                   </div>
                  </div>
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                    <p style="margin:0;font-size:14px;mso-line-height-alt:16.8px">
                     Source:
                     <a class="" rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                      Ruben Dominguez Ibar
                     </a>
                     and
                     <a class="" rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                      Thorbjørn Rønje
                     </a>
                     .
                    </p>
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