- Accessories
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- Discord
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- Framebridge
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- HostGator
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- Hotjar
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- HubSpot
- HubSpot CRM
- Huel
- Hulu
- Hungry House
- Hutch
- InMotion Hosting
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- Instacart
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- Kay
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Edition #388, 13-Oct-2023
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It’s Now Easier to Configure Manual Subscriptions
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Dijana Kostic
</h3>
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We created an improved way for you to add subscriptions that happen outside your billing platform, so you can ensure accurate data from ChartMogul.
</p>
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</tbody>
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Dijana explains:
</span>
“We’ve released a series of improvements to ensure any subscription added manually to your ChartMogul account is fully supported across our Subscription Analytics Platform, giving you greater control over how these subscriptions are handled and making it easier to add them.”
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Read the post
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Our top SaaS reads
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METRICS
</strong>
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<h1 style="margin:0;color:#555;direction:ltr;font-family:Helvetica Neue,Helvetica,Arial,sans-serif;font-size:18px;font-weight:700;letter-spacing:normal;line-height:120%;text-align:left;margin-top:0;margin-bottom:0">
<a rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
Your Guide to CAC Payback Period
</a>
</h1>
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<td class="pad" style="padding-bottom:20px;padding-left:10px;padding-right:10px;padding-top:5px;text-align:center;width:100%">
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<span style="color: #000000;">
<strong>
<span class="tinyMce-placeholder">
Kyle Poyar
</span>
</strong>
</span>
</h3>
</td>
</tr>
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<td class="pad" style="padding-bottom:15px;padding-left:10px;padding-right:10px">
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<p style="margin:0;font-size:12px;mso-line-height-alt:25.2px">
<span style="font-size:14px;">
Customer Acquisition Cost (CAC) payback period can be a helpful indicator of your company's growth efficiency. It can be complicated since it's tied to Net Dollar Retention (NDR), the size of your company, and your target. Check out these CAC Payback benchmarks and other tips for analyzing this metric.
</span>
</p>
</div>
</div>
</td>
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<span style="font-weight:700;">
Kyle on CAC paybacks's value:
</span>
“CAC payback is a fantastic metric mostly because it’s better than the alternatives. It’s a more sophisticated metric than CAC on its own, which ignores customer quality – whether they actually buy, spend more over time, how much they spend, and so on. And it beats LTV:CAC too since LTV can be limitless in high retention SaaS businesses.”
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<strong>
REVOPS
</strong>
</span>
</span>
</div>
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<h1 style="margin:0;color:#555;direction:ltr;font-family:Helvetica Neue,Helvetica,Arial,sans-serif;font-size:18px;font-weight:700;letter-spacing:normal;line-height:120%;text-align:left;margin-top:0;margin-bottom:0">
<a rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
Tim Hurst: Creating a High-Impact RevOps Team to Maximise Your Growth
</a>
</h1>
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<span style="color: #000000;">
<strong>
<span class="tinyMce-placeholder">
By SaaSiest and Tim Hurst
</span>
</strong>
</span>
</h3>
</td>
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<a rel="noopener" style="text-decoration: none; color: #0775ff;" target="_blank">
</a>
Tim Hurst, answers some of the common questions about revenue operations (RevOps) – including what it is, when you need it, and how it can positively affect your business – then shares three principles for building a high-impact RevOps team and mistakes to avoid.
</p>
</div>
</div>
</td>
</tr>
</tbody>
</table>
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<span style="font-weight:700;">
Tim on when you need RevOps:
</span>
“First, when you are relying on heroes within your revenue teams. If you’ve got about 10 sales and customer success people, and you don’t have a clear process for them to follow, then it’s very likely that you’re relying on heroics to get just the basics of the role done.
”
</div>
</div>
</td>
</tr>
</tbody>
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<strong>
GTM
</strong>
</span>
</span>
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<a rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
Scaling Beyond Founder-Led Sales with Atomico Partner Laura Connell
</a>
<a rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
</a>
</h1>
</td>
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<h3 style="margin:0;color:#999;direction:ltr;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-size:14px;font-weight:400;letter-spacing:normal;line-height:120%;text-align:left;margin-top:0;margin-bottom:0">
<span style="color: #000000;">
<strong>
<span class="tinyMce-placeholder">
Amelia Ibarra
</span>
</strong>
</span>
</h3>
</td>
</tr>
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<p style="margin:0;mso-line-height-alt:25.2px">
When you’re first starting out, and have that initial product-market fit and tight feedback loops with champions and customers, there are many pros to founder-led sales. But founder-led sales can be a double-edged sword.
</p>
</div>
</div>
</td>
</tr>
</tbody>
</table>
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<span style="font-weight:700;">
Pointing out the downsides of founder-led sales:
</span>
"It can make it difficult to sell to larger clients. At some point, you have product market fit, and you’re ready to scale and cross that chasm into the longer tail of customers.
You want to move away from founder-led sales here because Enterprise might view your involvement as a poor use of your time and a sign that you haven’t scaled your operations appropriately.”
</div>
</div>
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</tbody>
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<div class="our-class" style="font-family:Helvetica Neue;
padding:15px;
margin-bottom:20px;
margin-top:20px;
font-size:20px;
color: #ffffff;
background: linear-gradient(90deg, #76e3d2 0%, #2C8DFF 40.78%, #40bcd4 100%);
">
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Chart of the Week
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Design, collaboration, and productivity products have the highest sum of Cloud 100 valuations. AI generative products, features, or embedments have spread like wildfire amongst the Cloud 100 list—check out the full report.
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Source:
</span>
<span style="color:#0775ff;">
<a rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
Cloud 100 Benchmarks Report, by Bessemer
</a>
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1 year, 8 months ago - nick@chartmogul.com
🚀 SaaS Roundup: CAC Payback, RevOps to maximize growth, Going beyond founder-led sales.
This week's SaaS reads. Edition #388, 13-Oct-2023 Subscribe Hi, If you’re adding subscripti...