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   🚀  SaaS Roundup: Competitor's Revenue, Dilution, Investor Reporting &amp; Usage-Based Pricing
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   Here is a little hack that seems to work pretty well to figure out the ballpark revenue of any pre-public SaaS/services company.
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                   <span style="font-family:open sans,helvetica neue,helvetica,arial,sans-serif">
                    <strong>
                     SaaS Roundup
                    </strong>
                    <strong>
                     #350
                    </strong>
                   </span>
                  </h1>
                  <br/>
                  <br/>
                  <font color="#000000">
                   <font face="open sans, helvetica neue, helvetica, arial, sans-serif">
                    Hi there,
                   </font>
                   <br/>
                   <br/>
                   <font face="open sans, helvetica neue, helvetica, arial, sans-serif">
                    Welcome to another fiery edition of SaaS Roundup 🔥
                   </font>
                   <br/>
                   <br/>
                   <font face="open sans, helvetica neue, helvetica, arial, sans-serif">
                    This week, we share with you — i) Best practices for investor reporting, ii) A hack to find competitor's revenue, ii) A deep dive on dilution, and finally, iv) A guide on usage-based pricing.
                   </font>
                  </font>
                  <br/>
                  <br/>
                  <font face="open sans, helvetica neue, helvetica, arial, sans-serif">
                   Happy reading,
                  </font>
                  <br/>
                  <strong>
                   Sid @ ChartMogul
                  </strong>
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                   Designing the right reports for your investors builds the overall board’s confidence in your business.
                   <br/>
                   <br/>
                   We asked a panel of experts how they define impactful investor reporting and what they do to engage to get the most from their board meetings.
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                    <span style="font-family:open sans,helvetica neue,helvetica,arial,sans-serif">
                     "There’s nothing more devastating than watching a seed stage startup being almost forced by its new investor to report like it’s five years older. So be very clear on what you’re optimizing for. Get consensus with your board. What are the key questions we’re trying to answer?"
                    </span>
                   </font>
                  </span>
                 </blockquote>
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                  <br/>
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                     Read More
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                  <h1 class="null" style="font-weight: 400;text-align: center;display: block;margin: 0;padding: 0;color: #202020;font-family: Helvetica;font-size: 26px;font-style: normal;line-height: 125%;letter-spacing: normal;">
                   <strong>
                    <span style="font-family:open sans,helvetica neue,helvetica,arial,sans-serif; font-size:26px">
                     Our top SaaS reads.
                    </span>
                   </strong>
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                  Industry
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                 <h4 class="null" style="display: block;margin: 0;padding: 0;color: #202020;font-family: Helvetica;font-size: 18px;font-style: normal;font-weight: bold;line-height: 125%;letter-spacing: normal;text-align: left;">
                  <a style="color: #1c79ed;font-family: open sans,helvetica neue,helvetica,arial,sans-serif;font-weight: 400;text-decoration: none;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" target="_blank">
                   How to Figure Out Your Competitors’ Revenues in About 70 Seconds
                  </a>
                 </h4>
                 <p style="padding-bottom: 5px;margin: 10px 0;padding: 0;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: #202020;font-family: Helvetica;font-size: 16px;line-height: 150%;text-align: left;">
                  <span style="font-size:13px">
                   <span style="font-family:open sans,helvetica neue,helvetica,arial,sans-serif">
                    <font color="#999999">
                     Jason Lemkin, SaaStr
                    </font>
                   </span>
                  </span>
                  <br/>
                  <br/>
                  <font face="open sans, helvetica neue, helvetica, arial, sans-serif">
                   <span style="font-size:14px">
                    Here is a little hack that seems to work pretty well to figure out the ballpark revenue of any pre-public SaaS/services company.
                   </span>
                  </font>
                 </p>
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                     "Take the # of employees the SaaS company has, as reported on LinkedIn’s Company profile for that company. Multiply by $150,000 if well-funded. $200,000 if modestly funded. And that’s the company’s revenues. All done.”
                    </td>
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                  Fundraising
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                 <h4 class="null" style="display: block;margin: 0;padding: 0;color: #202020;font-family: Helvetica;font-size: 18px;font-style: normal;font-weight: bold;line-height: 125%;letter-spacing: normal;text-align: left;">
                  <a style="color: #1c79ed;font-family: open sans,helvetica neue,helvetica,arial,sans-serif;font-weight: 400;text-decoration: none;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" target="_blank">
                   How Much Dilution Is “Normal”?
                  </a>
                 </h4>
                 <p style="padding-bottom: 5px;margin: 10px 0;padding: 0;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: #202020;font-family: Helvetica;font-size: 16px;line-height: 150%;text-align: left;">
                  <span style="font-family:open sans,helvetica neue,helvetica,arial,sans-serif; font-size:13px">
                   <font color="#999999">
                    CJ Gustafson, Mostly Metrics
                   </font>
                  </span>
                  <br/>
                  <br/>
                  <font face="open sans, helvetica neue, helvetica, arial, sans-serif">
                   <span style="font-size:14px">
                    Dilution is one of the most misunderstood concepts in startup land. Dilution takes place whenever you raise funding and issue new shares. Here is a great overview of its impact at multiple stages of fundraising.
                   </span>
                  </font>
                 </p>
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                     "The early money you take is often the most expensive. Series A often causes the highest dilution, followed by Seed. When it comes to Series A, investors are cutting the largest single check so far, but the valuation hasn’t ballooned yet to offset the money being put in."
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                  Pricing
                 </a>
                </td>
               </tr>
              </tbody>
             </table>
            </td>
           </tr>
          </tbody>
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              <tbody>
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                <td class="mcnTextContent" style="padding-top: 0;padding-right: 18px;padding-bottom: 9px;padding-left: 18px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;word-break: break-word;color: #202020;font-family: Helvetica;font-size: 16px;line-height: 150%;text-align: left;" valign="top">
                 <h4 class="null" style="display: block;margin: 0;padding: 0;color: #202020;font-family: Helvetica;font-size: 18px;font-style: normal;font-weight: bold;line-height: 125%;letter-spacing: normal;text-align: left;">
                  <a style="color: #1c79ed;font-family: open sans,helvetica neue,helvetica,arial,sans-serif;font-weight: 400;text-decoration: none;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" target="_blank">
                   Which Type of Usage-Based Pricing Is Right for You?
                  </a>
                 </h4>
                 <p style="padding-bottom: 5px;margin: 10px 0;padding: 0;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: #202020;font-family: Helvetica;font-size: 16px;line-height: 150%;text-align: left;">
                  <span style="font-size:13px">
                   <span style="font-family:open sans,helvetica neue,helvetica,arial,sans-serif">
                    <font color="#999999">
                     Sameer Dholakia, Bessemer VP
                    </font>
                   </span>
                  </span>
                  <br/>
                  <br/>
                  <font face="open sans, helvetica neue, helvetica, arial, sans-serif">
                   <span style="font-size:14px">
                    Usage-based pricing is on its way to become the standard practice for SaaS businesses. But there is still a lot of nuance involved in picking the right type of usage-based pricing model. Here is a guide on all things usage-based pricing.
                   </span>
                  </font>
                 </p>
                </td>
               </tr>
              </tbody>
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				<td align="center" valign="top" ">
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              <tbody>
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                <td style="padding-top: 9px;padding-left: 18px;padding-bottom: 9px;padding-right: 18px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
                 <table border="0" cellspacing="0" class="mcnTextContentContainer" style="min-width: 100% !important;background-color: #EBEAEC;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" width="100%">
                  <tbody>
                   <tr>
                    <td class="mcnTextContent" style='padding: 18px;color: #202020;font-family: "Open Sans", "Helvetica Neue", Helvetica, Arial, sans-serif;font-size: 13px;font-style: italic;font-weight: normal;text-align: left;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;word-break: break-word;line-height: 150%;' valign="top">
                     "A linear usage-based model is simple to understand—there are no surprises when billing time comes. A volumetric model assures a minimum spend regardless of usage, meaning both company and customer can forecast budget with more predictability."
                    </td>
                   </tr>
                  </tbody>
                 </table>
                </td>
               </tr>
              </tbody>
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                  <h1 class="null" style="font-weight: 400;text-align: center;display: block;margin: 0;padding: 0;color: #202020;font-family: Helvetica;font-size: 26px;font-style: normal;line-height: 125%;letter-spacing: normal;">
                   <strong>
                    <span style="font-family:open sans,helvetica neue,helvetica,arial,sans-serif; font-size:26px">
                     Chart of the week.
                    </span>
                   </strong>
                  </h1>
                 </div>
                </td>
               </tr>
              </tbody>
             </table>
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             <!--[if mso]>
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              <tbody>
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                <td class="mcnTextContent" style="padding-top: 0;padding-right: 18px;padding-bottom: 9px;padding-left: 18px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;word-break: break-word;color: #202020;font-family: Helvetica;font-size: 16px;line-height: 150%;text-align: left;" valign="top">
                 <p style="margin: 10px 0;padding: 0;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: #202020;font-family: Helvetica;font-size: 16px;line-height: 150%;text-align: left;">
                  <font face="open sans, helvetica neue, helvetica, arial, sans-serif">
                   <strong style="font-size:14px">
                    What are the top 3 drivers of SaaS valuation?
                   </strong>
                   <span style="font-size:14px">
                    Net Income, Revenue Growth &amp; Sales Efficiency. Net income has the highest correlation to public software multiples surpassing revenue growth.
                   </span>
                  </font>
                 </p>
                </td>
               </tr>
              </tbody>
             </table>
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              <tbody>
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                 <p style="margin: 10px 0;padding: 0;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: #202020;font-family: Helvetica;font-size: 16px;line-height: 150%;text-align: left;">
                  <font face="open sans, helvetica neue, helvetica, arial, sans-serif">
                   <span style="font-size:14px">
                    Source:
                    <a style="mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: #007C89;font-weight: normal;text-decoration: underline;" target="_blank">
                     Tomasz Tunguz
                    </a>
                   </span>
                  </font>
                 </p>
                </td>
               </tr>
              </tbody>
             </table>
             <!--[if mso]>
				</td>
				<![endif]-->
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                 </a>
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            </td>
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2 years, 7 months ago - roundup@chartmogul.com
🚀 SaaS Roundup: Competitor's Revenue, Dilution, Investor Reporting & Usage-Based Pricing
Here is a little hack that seems to work pretty well to figure out the ballpark revenue of any pr...
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