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   Here are the best SaaS reads and resources this week ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­
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                    <p style="margin:0;font-size:14px;mso-line-height-alt:16.8px">
                     <span style="word-break: break-word; color: #888888; font-size: 14px;">
                      Edition #476, 25-July-2025
                     </span>
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                    <p style="margin:0;mso-line-height-alt:28px">
                     <strong>
                      The state of new business ARR growth.
                     </strong>
                     The difference in
                     <a class="" rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                      new business ARR growth
                     </a>
                     between more mature and early-stage startups is getting wider:
                    </p>
                    <ul style="line-height:2;mso-line-height-alt:28px">
                     <li>
                      Top-performing companies between $1M–$10M ARR are seeing stronger new business growth.
                     </li>
                     <li>
                      Median growth has been flat for the past 3 years, but they are still growing new business.
                     </li>
                     <li>
                      But for early-stage SaaS, new business growth is slowing down.
                     </li>
                    </ul>
                    <p style="margin:0;mso-line-height-alt:28px">
                     What we're seeing is that growth is taking a different shape. Where teams once overlooked churn in favor of top-line gains, today’s early-stage startups are prioritizing retention from day one; and that’s a much healthier path to sustainable growth.
                    </p>
                    <p style="margin:0;mso-line-height-alt:28px">
                    </p>
                    <p style="margin:0;mso-line-height-alt:28px">
                     Now, onto the SaaS reads that stood out this week.
                    </p>
                    <p style="margin:0;mso-line-height-alt:28px">
                    </p>
                    <p style="margin:0;mso-line-height-alt:28px">
                     <a rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                      Nick Franklin
                     </a>
                     <br/>
                     Founder &amp; CEO
                    </p>
                    <p style="margin:0;mso-line-height-alt:28px">
                    </p>
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       padding:15px;
       margin-bottom:20px;
       margin-top:20px;
       font-size:20px;
       color: #ffffff;

       background: linear-gradient(90deg, #40bcd4 0%, #2C8DFF 30.78%,  #76e3d2 100%);
                              ">
                    <span style="font-weight:700;">
                     New from ChartMogul
                    </span>
                   </div>
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                   <span class="tinyMce-placeholder" style="word-break: break-word;">
                    <a class="" rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                     Should founders care about startup branding?
                    </a>
                    <br/>
                   </span>
                  </h1>
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                   <span class="tinyMce-placeholder" style="word-break: break-word;">
                    <strong>
                     Bianca Wilk,
                    </strong>
                    ChartMogul
                   </span>
                  </h3>
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                    <p style="margin:0;font-size:14px;mso-line-height-alt:25.2px;letter-spacing:normal">
                     Branding happens, whether you do it on purpose or not. Even if you don’t have a specific plan for your startup branding, you’re still building a brand. We call this accidental branding, the reputation you create without realizing it. The best startups build brand on purpose. They make deliberate choices to influence how people feel about them.
                    </p>
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                    <span style="font-weight:700;">
                     This week's best SaaS content
                    </span>
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                      PRODUCT
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                   <a class="" rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                    Is your product at risk of product market fit collapse?
                   </a>
                   <br/>
                  </h1>
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                   <span style="word-break: break-word; color: #000000;">
                    <strong>
                     Ravi Mehta,
                    </strong>
                    Ravi on Product
                   </span>
                   <br/>
                  </h3>
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                    <p style="margin:0;mso-line-height-alt:25.2px">
                     <span style="word-break: break-word; font-size: 14px;">
                      Ravi warns that AI is accelerating customer expectations, putting many products at risk of product market fit collapse. He introduces a risk assessment framework to help teams evaluate vulnerabilities across use case, growth, defensibility and business model.
                     </span>
                    </p>
                   </div>
                  </div>
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               </tbody>
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                              ">
                    <span style="font-weight:700;">
                     Evaluating business model risk:
                    </span>
                    "AI isn't just changing how products work—it's rewriting how they make (and spend!) money. Per-seat pricing suddenly makes no sense when one person can do the work of five. On top of that, compute costs pile up with every power user. You're selling fewer seats while spending more per customer."
                   </div>
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                    <span style="word-break: break-word; line-height: 24px;">
                     <strong>
                      FINANCE
                     </strong>
                    </span>
                   </span>
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                  <h1 style="margin:0;color:#555;direction:ltr;font-family:Helvetica Neue,Helvetica,Arial,sans-serif;font-size:18px;font-weight:700;letter-spacing:normal;line-height:1.2;text-align:left;margin-top:0;margin-bottom:0;mso-line-height-alt:22px">
                   <a class="" rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                    Your CTO could kill your margins
                   </a>
                   <br/>
                  </h1>
                 </td>
                </tr>
               </tbody>
              </table>
              <table border="0" cellpadding="0" cellspacing="0" class="heading_block block-15" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
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                  <h3 style="margin:0;color:#000;direction:ltr;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-size:14px;font-weight:400;letter-spacing:normal;line-height:1.2;text-align:left;margin-top:0;margin-bottom:0;mso-line-height-alt:17px">
                   <strong>
                    Dirk Sahlmer,
                   </strong>
                   saas.wtf
                   <strong>
                    <br/>
                   </strong>
                  </h3>
                 </td>
                </tr>
               </tbody>
              </table>
              <table border="0" cellpadding="0" cellspacing="0" class="text_block block-16" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%">
               <tbody>
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                    <p style="margin:0;font-size:12px;mso-line-height-alt:25.2px">
                     <span style="word-break: break-word; font-size: 14px;">
                      Dirk explores how AI is turning engineering decisions into financial strategy. In AI-heavy SaaS, every model choice or API call impacts unit economics. CTOs must now think like CFOs, because architecture, not just features, could make or break your margins.
                      <br/>
                     </span>
                    </p>
                   </div>
                  </div>
                 </td>
                </tr>
               </tbody>
              </table>
              <table border="0" cellpadding="0" cellspacing="0" class="html_block block-17" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
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       margin-top:10px;
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       margin-left:10px;
	   margin-right:10px;
       border-left: 6px solid #D4E3EC;
                              ">
                    <span style="font-weight:700;">
                     AI is breaking traditional SaaS unit economics:
                    </span>
                    "The engineer's role now extends beyond creating functional systems - it's also about picking a cost-efficient tech stack that sustains business profitability.

Also, given how fast performance and pricing evolve, architecture should be designed to avoid vendor lock-in. What's cost-effective today might be expensive tomorrow, and vice versa."
                   </div>
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                 </td>
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               </tbody>
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                    <span style="word-break: break-word; line-height: 24px;">
                     <strong>
                      GTM
                     </strong>
                    </span>
                   </span>
                   <!--[if mso]></center></v:textbox></v:roundrect><![endif]-->
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                  <h1 style="margin:0;color:#555;direction:ltr;font-family:Helvetica Neue,Helvetica,Arial,sans-serif;font-size:18px;font-weight:700;letter-spacing:normal;line-height:1.2;text-align:left;margin-top:0;margin-bottom:0;mso-line-height-alt:22px">
                   <span class="tinyMce-placeholder" style="word-break: break-word;">
                    <a class="" rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                     How to launch high-converting outbound with AI
                    </a>
                    <br/>
                   </span>
                  </h1>
                 </td>
                </tr>
               </tbody>
              </table>
              <table border="0" cellpadding="0" cellspacing="0" class="heading_block block-20" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
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                 <td class="pad" style="padding-bottom:20px;padding-left:10px;padding-right:10px;padding-top:5px;text-align:center;width:100%">
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                   <strong>
                    Hugo Estrella,
                   </strong>
                   Predictable Revenue
                   <strong>
                    <br/>
                   </strong>
                  </h3>
                 </td>
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               </tbody>
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              <table border="0" cellpadding="0" cellspacing="0" class="text_block block-21" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%">
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                  <div style="font-family:sans-serif">
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                    <p style="margin:0;font-size:12px;mso-line-height-alt:25.2px">
                     <span style="word-break: break-word; font-size: 14px;">
                      Hugo shares a practical 90-day playbook for launching outbound that actually converts. He shows how to use AI to personalize at scale, run micro-campaigns and test messaging quickly.
                     </span>
                    </p>
                   </div>
                  </div>
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                   <div class="our-class" style="font-family:Helvetica Neue;
       font-size:14px;
       line-height:1.8em;
       padding:5px;
       padding-left:20px;
       text-align:left;
       margin-top:10px;
       margin-bottom:40px;
       margin-left:10px;
	   margin-right:10px;
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                              ">
                    <span style="font-weight:700;">
                     Personalization at scale:
                    </span>
                    "Personalization isn’t just about dropping in a first name or referencing someone’s alma mater. And it definitely isn’t about pretending you’ve been “following their work for years.”

The goal is relevance, not rapport.

AI can help get you 80% of the way."
                   </div>
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              <table border="0" cellpadding="0" cellspacing="0" class="html_block block-23" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
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       padding:15px;
       margin-bottom:20px;
       margin-top:20px;
       font-size:20px;
       color: #ffffff;

       background: linear-gradient(90deg, #76e3d2 0%, #2C8DFF 40.78%,  #40bcd4 100%);
                              ">
                    <span style="font-weight:700;">
                     Chart of the week
                    </span>
                   </div>
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                 </td>
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               </tbody>
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                    <p style="margin:0;font-size:12px;mso-line-height-alt:25.2px">
                     <span style="word-break: break-word; font-size: 14px;">
                      <strong>
                       David predicts that PE will soon become the dominant owner of SaaS companies of size.
                      </strong>
                      While PE-backed SaaS grow slightly slower (12% vs. 15% ARR), they are far more efficient, achieving 32% median EBITDA vs. 16% for public peers.
                     </span>
                    </p>
                    <p style="margin:0;font-size:12px;mso-line-height-alt:21.6px">
                    </p>
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                     <img alt="PE vs public SaaS" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fuserimg-assets-eu.customeriomail.com%252Fimages%252Fclient-env-125412%252F1753432843496_1753117724885_01K10BVTXB1KKB5XBX6SVEJQVN.jpeg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ1c2VyaW1nLWFzcyIsInRpbWUiOjE3NTM0NTExMTEuMDc4MjQ4N30:1ufIjX:9CAOrE2CymYKFA-HEwrp9YbTv5UNsPjgqhJqq8rmIdA" style="display:block;height:auto;border:0;width:100%" title="PE vs public SaaS" width="600"/>
                    </a>
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                    <p style="margin:0;font-size:14px;mso-line-height-alt:16.8px">
                     Source:
                     <a class="" rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                      David Spitz
                     </a>
                     .
                    </p>
                   </div>
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