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   Here are the best SaaS reads and resources this week  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­
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                     <span style="word-break: break-word; color: #888888; font-size: 14px;">
                      Edition #492, 14-November-2025
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                      With the new year right around the corner, a lot of this week’s picks lean into annual planning, which we’re deep in ourselves. From cutting your Snowflake bill, to building a marketing plan that’s actually usable (not overbuilt), to rethinking your leadership principles, there’s plenty to spark fresh thinking.
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                     Until next week,
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                       Nick Franklin
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                      <br/>
                      Founder &amp; CEO
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                     From the archives
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                       How we reduced Snowflake costs by 70%: a practical optimization guide
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                      Earlier this year, our team cut their costs by 70% by doing the unglamorous work: profile queries, dropping unused columns, replacing pointless joins, and running dbt models incrementally on the right schedule. The examples are concrete, repeatable, and don't slow down the data. If you want quick wins that show up on your invoice next month, start here.
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                     This week's best SaaS content
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                     <strong>
                      GROWTH
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                    <a rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank" title="6 GTM tactics that work surprisingly well for bootstrapped founders">
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                       6 GTM tactics that work surprisingly well for bootstrapped founders
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                    <strong>
                     Alexander Estner and Zdenko Zvada,
                    </strong>
                    MRR Unlocked
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                   <br/>
                  </h3>
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                     <span style="word-break: break-word; font-size: 14px;">
                      Most GTM advice falls flat for companies that are not burning VC money. This piece breaks down six moves for scrappy, bootstrapped founders. It’s a reminder that the best GTM tactics usually look a little unscalable at first, then suddenly they work.
                     </span>
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                  </div>
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       margin-top:10px;
       margin-bottom:40px;
       margin-left:10px;
	   margin-right:10px;
       border-left: 6px solid #D4E3EC;
                              ">
                    <span style="font-weight:700;">
                     "Every 1-star review is a free lead.
                    </span>
                    It tells you exactly who’s unhappy, why, and what they’d pay to fix."
                   </div>
                  </div>
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                   <!--[if mso]>
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                     <strong>
                      LEADERSHIP
                     </strong>
                    </span>
                   </span>
                   <!--[if mso]></center></v:textbox></v:roundrect><![endif]-->
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                  <h1 style="margin:0;color:#555;direction:ltr;font-family:Helvetica Neue,Helvetica,Arial,sans-serif;font-size:18px;font-weight:700;letter-spacing:normal;line-height:1.2;text-align:left;margin-top:0;margin-bottom:0;mso-line-height-alt:22px">
                   <span class="tinyMce-placeholder" style="word-break: break-word;">
                    <a rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank" title="Leading with humanity in a synthetic world">
                     <span class="mce-content-body mce-edit-focus" data-position="30-0-12" data-qa="tinyeditor-root-element" id="132db66d-45e1-45a2-af89-06b562a3abf6" style="word-break: break-word; position: relative;">
                      <span class="tinyMce-placeholder" style="word-break: break-word;">
                       Leading with humanity in a synthetic world
                      </span>
                     </span>
                    </a>
                   </span>
                  </h1>
                 </td>
                </tr>
               </tbody>
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              <table border="0" cellpadding="0" cellspacing="0" class="heading_block block-14" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
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                 <td class="pad" style="padding-bottom:20px;padding-left:10px;padding-right:10px;padding-top:5px;text-align:center;width:100%">
                  <h3 style="margin:0;color:#000;direction:ltr;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-size:14px;font-weight:400;letter-spacing:normal;line-height:1.2;text-align:left;margin-top:0;margin-bottom:0;mso-line-height-alt:17px">
                   <strong>
                    Anthony Kennada,
                   </strong>
                   Goldenhour
                  </h3>
                 </td>
                </tr>
               </tbody>
              </table>
              <table border="0" cellpadding="0" cellspacing="0" class="text_block block-15" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%">
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                 <td class="pad" style="padding-bottom:15px;padding-left:10px;padding-right:10px">
                  <div style="font-family:Arial,sans-serif">
                   <div class="" style="font-size:12px;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;mso-line-height-alt:21.6px;color:#000;line-height:1.8">
                    <p style="margin:0;font-size:12px;mso-line-height-alt:25.2px">
                     <span style="word-break: break-word; font-size: 14px;">
                      After thirteen years at Gainsight, Nick Mehta is talking about what it means to lead like a human. He is open about not having all the answers, which is the part that makes this piece land. It is a set of reminders that curiosity beats certainty, that endings matter, and that you can hold struggle and strength at the same time without losing your footing.
                     </span>
                    </p>
                   </div>
                  </div>
                 </td>
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               </tbody>
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       font-size:14px;
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       margin-top:10px;
       margin-bottom:40px;
       margin-left:10px;
	   margin-right:10px;
       border-left: 6px solid #D4E3EC;
                              ">
                    <span style="font-weight:700;">
                     "Leadership was built on the illusion of certainty.
                    </span>
                    Confidence equaled competence. But now, intelligence is expanding faster than our understanding. The leaders who stand out today aren’t the ones predicting outcomes — they’re the ones modeling curiosity in the face of ambiguity."
                   </div>
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                  <div align="left" class="alignment">
                   <!--[if mso]>
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                    <span style="word-break: break-word; line-height: 24px;">
                     <strong>
                      MARKETING
                     </strong>
                    </span>
                   </span>
                   <!--[if mso]></center></v:textbox></v:roundrect><![endif]-->
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                  <h1 style="margin:0;color:#555;direction:ltr;font-family:Helvetica Neue,Helvetica,Arial,sans-serif;font-size:18px;font-weight:700;letter-spacing:normal;line-height:1.2;text-align:left;margin-top:0;margin-bottom:0;mso-line-height-alt:22px">
                   <a rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank" title="How to answer 3 big, scary annual planning questions (in days, not months)">
                    <span class="mce-content-body mce-edit-focus" data-position="30-0-17" data-qa="tinyeditor-root-element" id="9481ccdb-2adb-4709-87d4-74527b447960" style="word-break: break-word; position: relative;">
                     How to answer 3 big, scary annual planning questions (in days, not months)
                    </span>
                   </a>
                  </h1>
                 </td>
                </tr>
               </tbody>
              </table>
              <table border="0" cellpadding="0" cellspacing="0" class="heading_block block-19" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
               <tbody>
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                 <td class="pad" style="padding-bottom:20px;padding-left:10px;padding-right:10px;padding-top:5px;text-align:center;width:100%">
                  <h3 style="margin:0;color:#000;direction:ltr;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-size:14px;font-weight:400;letter-spacing:normal;line-height:1.2;text-align:left;margin-top:0;margin-bottom:0;mso-line-height-alt:17px">
                   <strong>
                    Emily Kramer and Halley Johnson,
                   </strong>
                   MKT1
                   <strong>
                    <br/>
                   </strong>
                  </h3>
                 </td>
                </tr>
               </tbody>
              </table>
              <table border="0" cellpadding="0" cellspacing="0" class="text_block block-20" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%">
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                  <div style="font-family:sans-serif">
                   <div class="" style="font-size:12px;font-family:Helvetica Neue,Helvetica,Arial,sans-serif;mso-line-height-alt:21.6px;color:#000;line-height:1.8">
                    <p style="margin:0;font-size:12px;mso-line-height-alt:25.2px">
                     <span style="word-break: break-word; font-size: 14px;">
                      Most annual planning advice turns into a 50-tab spreadsheet and a headache. Emily's and Halley's latest piece offers refreshing simplicity. They show how to build a lightweight marketing plan that answers the only three questions that actually matter: what will drive growth, how much budget you need, and whether your revenue target makes sense.
                     </span>
                    </p>
                   </div>
                  </div>
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       font-size:14px;
       line-height:1.8em;
       padding:5px;
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       margin-top:10px;
       margin-bottom:40px;
       margin-left:10px;
	   margin-right:10px;
       border-left: 6px solid #D4E3EC;
                              ">
                    <span style="font-weight:700;">
                     What will marketing do to drive growth next year?
                    </span>
                    "Before you jump to a quick answer or start calculating forecasts or budgets, figure out what projects can actually move the needle."
                   </div>
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       padding:15px;
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       margin-top:20px;
       font-size:20px;
       color: #ffffff;

       background: linear-gradient(90deg, #76e3d2 0%, #2C8DFF 40.78%,  #40bcd4 100%);
                              ">
                    <span style="font-weight:700;">
                     Chart of the week
                    </span>
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                    <p style="margin:0;font-size:12px;mso-line-height-alt:25.2px">
                     <span style="word-break: break-word; font-size: 14px;">
                      <strong>
                       Does prestige matter?
                      </strong>
                      Top-ranked US universities tend to produce more unicorn founders, but the pattern breaks once you look globally. Israeli institutions and IIT Delhi outperform their academic rankings, while places like Tsinghua, Imperial, Oxford, and Cambridge produce fewer unicorn founders than expected.
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                     <img alt="Dealroom's analysis of academic rankings versus startup success" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fuserimg-assets-eu.customeriomail.com%252Fimages%252Fclient-env-125412%252F1763112147582_Screenshot%25202025-11-14%2520at%252010.22.10_01KA0TRPRTDR54QVHAC7YADCSZ.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ1c2VyaW1nLWFzcyIsInRpbWUiOjE3NjMxNzM4MTUuOTc2NzA5Nn0:1vK63L:eqV4KXBqBJDYcrmHp7CFsyiXVCbcJAKK6TJwkJWly4E" style="display:block;height:auto;border:0;width:100%" title="Dealroom's analysis of academic rankings versus startup success" width="600"/>
                    </a>
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                    <p style="margin:0;font-size:12px;mso-line-height-alt:25.2px">
                     <span style="word-break: break-word; font-size: 14px;">
                      Source:
                      <a class="" rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                       Dealroom
                      </a>
                     </span>
                    </p>
                   </div>
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