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   Here are the best SaaS reads and resources this week ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­
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                     <span style="word-break: break-word; color: #888888; font-size: 14px;">
                      Edition #482, 5-September-2025
                     </span>
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                    <p style="margin:0;mso-line-height-alt:28px">
                     Every shift in software comes with a moment when the ground feels like it’s moving under your feet. That’s where we are with AI right now.
                    </p>
                    <p style="margin:0;mso-line-height-alt:28px">
                    </p>
                    <p style="margin:0;mso-line-height-alt:28px">
                     This week’s roundup covers how to avoid getting burned on SaaS renewals, what makes a campaign truly memorable, and practical guidance on marketing attribution.
                     <br/>
                     <br/>
                    </p>
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                     We’re also hosting a panel this month:
                     <a class="" rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                      Should early-stage founders invest in brand?
                     </a>
                     Chris Cunningham, Nicole Wojno Smith, and Jason Miller will share how brand drives growth and what they’d do differently if they were starting over.
                    </p>
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                    </p>
                    <p style="margin:0;mso-line-height-alt:28px">
                     <a rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                      Nick Franklin
                     </a>
                     <br/>
                     Founder &amp; CEO
                    </p>
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                     From the archives
                    </span>
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                   <span class="tinyMce-placeholder" style="word-break: break-word;">
                    <a class="" rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                     Getting started with marketing attribution
                     <br/>
                    </a>
                   </span>
                  </h1>
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                    <strong>
                     Thomas Anastaselos,
                    </strong>
                    C
                   </span>
                   <span class="tinyMce-placeholder" style="word-break: break-word;">
                    hartMogul
                   </span>
                  </h3>
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                    <p style="margin:0;font-size:14px;mso-line-height-alt:25.2px;letter-spacing:normal">
                     Many marketers think they need perfect data before they can trust attribution. The truth is you’ll never have it all. Tracking breaks, people block scripts, errors happen. What matters is verifying your approach and knowing your data is consistent, even if it only captures 70%. That’s enough to make solid comparisons and better decisions.
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                    <span style="font-weight:700;">
                     This week's best SaaS content
                    </span>
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                     <strong>
                      AI
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                   <span class="tinyMce-placeholder" style="word-break: break-word;">
                    <a class="" rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                     I was bored with SaaS. Until I fell down the AI rabbit hole.
                     <br/>
                    </a>
                   </span>
                  </h1>
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                </tr>
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                   <span style="word-break: break-word; color: #000000;">
                    <strong>
                     Brendan J Short,
                    </strong>
                    The Signal
                   </span>
                   <br/>
                  </h3>
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                    <p style="margin:0;font-size:12px;mso-line-height-alt:25.2px">
                     <span style="word-break: break-word; font-size: 14px;">
                      Remember the moment you first felt the magic of SaaS? AI is bringing back a sense of possibility, though in a messy, experimental, and sometimes frustrating way. The old playbook is fading, and the next two years offer a rare window to shape the new AI x GTM playbook before it becomes standard and far less effective.
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                    </p>
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       margin-top:10px;
       margin-bottom:40px;
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       border-left: 6px solid #D4E3EC;
                              ">
                    <span style="font-weight:700;">
                     That fresh feeling:
                    </span>
                    "I haven't felt this level of excitement (and intimidation/fear) since those early days of SaaS. I think, in part, because it is something new and exciting. It is uncharted waters. There is no playbook. We’re all just figuring it out together."
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                     <strong>
                      FINANCE AND OPERATIONS
                     </strong>
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                   <span class="tinyMce-placeholder" style="word-break: break-word;">
                    <a class="" rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                     Negotiating vendor contracts in 2025
                     <br/>
                    </a>
                   </span>
                  </h1>
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              <table border="0" cellpadding="0" cellspacing="0" class="heading_block block-15" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
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                   <strong>
                    OnlyCFO
                   </strong>
                  </h3>
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                    <p style="margin:0;font-size:12px;mso-line-height-alt:25.2px">
                     <span style="word-break: break-word; font-size: 14px;">
                      Negotiating vendor contracts is a minefield, and this piece is full of practical tips that help whether you’re a first-timer or a seasoned pro. With more than 30% of SaaS contracts renewing in Q4, it’s a timely read on how to cut auto-renewals, cap price increases, and time negotiations to your advantage. A must-read before renewal season kicks into high gear.
                     </span>
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                     Our favorite bit of advice:
                    </span>
                    "Don’t put your inexperienced manager that buys software twice a year against an experienced seller. Guess who will win every single time?"
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                      MARKETING
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                  <h1 style="margin:0;color:#555;direction:ltr;font-family:Helvetica Neue,Helvetica,Arial,sans-serif;font-size:18px;font-weight:700;letter-spacing:normal;line-height:1.2;text-align:left;margin-top:0;margin-bottom:0;mso-line-height-alt:22px">
                   <span class="tinyMce-placeholder" style="word-break: break-word;">
                    <a class="" rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                     The three elements behind every memorable B2B campaign
                    </a>
                    <br/>
                   </span>
                  </h1>
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               </tbody>
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              <table border="0" cellpadding="0" cellspacing="0" class="heading_block block-20" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
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                   <strong>
                    Ian Ito,
                   </strong>
                   SaaS Weekly
                   <strong>
                    <br/>
                   </strong>
                  </h3>
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                     <span style="word-break: break-word; font-size: 14px;">
                      From Salesforce’s “No Software” protests to Apple’s iconic PC vs Mac ads, only a handful of campaigns truly leave a lasting impression. The ones that do craft a bold narrative, legitimize it with trusted voices, and deliver it with a distinctive style. It’s smarter to invest your ad dollars in something exceptional and memorable than to spread them across campaigns no one will remember.
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                              ">
                    <span style="font-weight:700;">
                     On narrative building:
                    </span>
                    "Find the story your prospects are already telling themselves about their frustrations.

  Then amplify it, give it a villain, and position yourself as the guide who helps them win."
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                              ">
                    <span style="font-weight:700;">
                     Chart of the week
                    </span>
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                     <span style="word-break: break-word; font-size: 14px;">
                      <strong>
                       The real threat isn’t lack of demand for B2B software.
                      </strong>
                      It’s that investors, in Jason’s analysis of AngelList data, have shifted 40% of seed capital into AI/ML, leaving traditional SaaS at only 3 to 4% because anything replicable by off-the-shelf AI is no longer fundable.
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                     <img alt="seed investment distribution 1H 2025" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fuserimg-assets-eu.customeriomail.com%252Fimages%252Fclient-env-125412%252F1756985901240_Screenshot%25202025-09-04%2520at%252013.37.04_01K4A8AGHVSDVREEJFGZ0CA6WS.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ1c2VyaW1nLWFzcyIsInRpbWUiOjE3NTcwNzcyMjMuMDI1MTUyNH0:1uuW3D:BeC07pcxHPgli0JPPD_J03o99jDehhMG2mbv0GuhT6o" style="display:block;height:auto;border:0;width:100%" title="seed investment distribution 1H 2025" width="600"/>
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                    <p style="margin:0;font-size:14px;mso-line-height-alt:16.8px">
                     Source:
                     <a class="" rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                      Jason Lemkin, SaaStr
                     </a>
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