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                    Edition #505, 27-Feb-2026
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                    Small things that used to sit in a backlog now get fixed the same day. Recently I opened five small PRs in a single afternoon, from UX tweaks to moving dashboard widgets between dashboards. With AI assistance, it’s often faster to just fix the issue properly and ship than to write it down for later. The bottleneck shifts from planning to judgment.
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                    That said, speed only works if it’s sustainable. Clean architecture, steady execution, and a team that isn’t burning out matter more than ever. Protect your momentum, but protect yourself and your team too.
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                      Nick Franklin
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                    Founder &amp; CEO
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                    This week in SaaS
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                    Fast forever: how to keep shipping at speed as your SaaS company grows
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                    ChartMogul regained its shipping velocity by rebuilding its architecture, not by adding headcount. The lesson: clean foundations, expert-led teams, and protected momentum are what make sustainable speed possible.
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                    <em>
                     "Early on, I thought my job was to stay out of the way of the experts. That was a mistake. If you’re building a software company, you have to be inside the software."
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                    Films and stunts are the future of marketing
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                   <p style="margin:0;margin-bottom:16px">
                    Brianne Kimmel argues the future of marketing belongs to films, scripted series, documentaries, and viral stunts that build universes, not campaigns. From fashion-funded cinema to B2B murder mysteries and software funerals for the penny, the companies that win will think like studios and act like entertainers.
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                    <em>
                     "The last decade of B2B marketing has felt serviceable, but not especially creative."
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                    ZoomInfo’s Copilot Workspace signals a broader shift from systems of record to systems of execution, where AI handles research, prioritization, and CRM hygiene so reps can focus on judgment and relationships. The race is now to own the daily workspace where GTM teams actually do the work.
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                     “Today, the real differentiator is how fast, how well, and how consistently you execute on your go-to-market strategy. Execution is the new moat.”
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                    The Citrini scenario
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                    AI doom scenarios predict a collapse in demand as agents displace white collar workers, but Sam Jacobs argues history points the other way. Productivity shocks have consistently expanded economic activity, not shrunk it, and what we’re seeing now is not demand destruction but a repricing of leverage in SaaS. Markets are resetting multiples and power dynamics, but the work remains the same: build durable value, generate real EBITDA, and earn your place in the expansion.
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                    </em>
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                    Chart of the week
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                         Your job isn’t to look good:
                        </a>
                       </b>
                       It’s to make your team safe enough to do great work: defend them first.
                      </td>
                     </tr>
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                      <td style="display: inline-block; font-size: 30px; font-weight: bold; margin-right: 10px;">
                       2
                      </td>
                      <td style="font-size: 15px;">
                       <b>
                        <a style="color: inherit; text-decoration: underline;" target="_blank">
                         Stop shipping default content:
                        </a>
                       </b>
                       If it doesn’t sound like you, take a stand, or justify 30–60 minutes of effort, don’t post it.
                      </td>
                     </tr>
                     <tr style="text-align: left; color: #091121;">
                      <td style="display: inline-block; font-size: 30px; font-weight: bold; margin-right: 10px;">
                       3
                      </td>
                      <td style="font-size: 15px;">
                       <b>
                        <a style="color: inherit; text-decoration: underline;" target="_blank">
                         When choosing AI products, pick the company that ships, ships, ships:
                        </a>
                       </b>
                       Add due diligence questions to your vendor evaluations.
                      </td>
                     </tr>
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