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   This week, we launch the 2nd edition of the SaaS Benchmarks Report. I can't wait for you to dive in.
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   ‌ ‌ ‌
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                    SaaS Roundup #368
                   </span>
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                    Hi there,
                   </p>
                   <p style="margin:0;margin-bottom:24px">
                    Welcome to another fiery edition of the SaaS Roundup 🔥
                   </p>
                   <p style="margin:0;margin-bottom:24px">
                    This week, we launch the 2nd edition of the
                    <a rel="noopener" style="text-decoration: underline; color: #007c89;" target="_blank">
                     SaaS Benchmarks Report
                    </a>
                    . I can't wait for you to dive in and share your thoughts. All feedback is welcome.
                   </p>
                   <p style="margin:0;margin-bottom:24px">
                    As always, find our top reads handpicked just for you in this Roundup.
                   </p>
                   <p style="margin:0">
                    <span style="background-color: transparent;">
                     Happy reading
                    </span>
                    ,
                    <br/>
                    <strong>
                     Sid @ ChartMogul
                    </strong>
                   </p>
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                    New from ChartMogul.
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                       Launching the ChartMogul SaaS Benchmarks Report 2023
                      </span>
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                    <p style="margin:0;font-size:14px;mso-line-height-alt:23.400000000000002px;letter-spacing:normal">
                     <span style="color:#999999;font-size:13px;">
                      Sid Jain
                     </span>
                    </p>
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                    </p>
                    <p style="margin:0;font-size:14px;mso-line-height-alt:25.2px;letter-spacing:normal">
                     I'm super excited to share with you the 2nd edition of the ChartMogul SaaS Benchmarks Report. Based on data from over 2,100 SaaS businesses this is our most comprehensive report yet.
                    </p>
                    <p style="margin:0;font-size:14px;mso-line-height-alt:25.2px;letter-spacing:normal">
                    </p>
                    <p style="margin:0;font-size:14px;mso-line-height-alt:25.2px;letter-spacing:normal">
                     There are a ton of insights in the report ranging from growth patterns to benchmarks for retention, churn, and growth rates.
                    </p>
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       ">
                    "There are signs of stabilization in the market. After 7 straight quarters of slowing growth rates, the top quartile of SaaS companies with ARR over $1m saw growth accelerate slightly in the first quarter of 2023. It’s too early to say if this is a temporary stabilization, an outlier, or part of a wider trend."
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                       Learn More
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                   <strong>
                    Our top SaaS reads.
                   </strong>
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                      Leadership
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                       How to Hire a CFO and Build a Finance Team
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                       Bessemer Venture Partners
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                      Growing a company is a team sport. And finance leaders play a mission-critical role in laying the foundation of a startup's growth trajectory. In this post, learn how should you approach hiring your first finance lead.
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       margin-left:5px;
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       ">
                    "The return-on-investment (ROI) of hiring a finance lead is very quick. In a finance team, a founder must recognize there are two sides to the house—financial planning and analysis (FP&amp;A), which is more about analytical business partnering, vs. controllership, which is more about getting the books right. Not many people are good at both."
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                      Pricing
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                       Kyle Poyar
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                    </p>
                    <p style="margin:0;mso-line-height-alt:25.2px">
                    </p>
                    <p dir="ltr" style="margin:0;mso-line-height-alt:23.400000000000002px">
                     In this advanced guide to PLG pricing, Kyle Poyar shares 7 mistakes that startups make when  pricing their product. He shares a ton of real-life examples from the likes of Canva, Notion, Figma, Calendly, Slack, and more.
                    </p>
                   </div>
                  </div>
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       padding:15px;
       text-align:left;
       margin-bottom:35px;
       margin-left:5px;
	   margin-right:5px;
       ">
                    "Optimize packages and pricing to reach teams rather than individual users. Consider democratizing access to SSO rather than making it the main pillar of your enterprise pricing. Pay attention to the admin experience of your PLG pricing and the mechanics of how you grow from the bottom-up."
                   </div>
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                      Customer Success
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                  <div style="font-family:Arial,sans-serif">
                   <div class="" style="font-size:14px;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;mso-line-height-alt:25.2px;color:#202020;line-height:1.8">
                    <p style="margin:0;font-size:14px;mso-line-height-alt:32.4px">
                     <span style="font-size:18px;">
                      <a rel="noopener" style="text-decoration: none; color: #1c79ed;" target="_blank">
                       How to Improve Retention
                      </a>
                      <a rel="noopener" style="text-decoration: none; color: #1c79ed;" target="_blank">
                      </a>
                     </span>
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                    <p style="margin:0;mso-line-height-alt:32.4px">
                     <span style="color:#999999;">
                      <span style="font-size:13px;">
                       Reid Deramus, Growth Croissant
                      </span>
                     </span>
                    </p>
                    <p style="margin:0;mso-line-height-alt:25.2px">
                    </p>
                    <p style="margin:0;mso-line-height-alt:23.400000000000002px">
                     Improving retention can have a compounding effect on your business. In our
                     <a rel="noopener" style="text-decoration: underline; color: #1c79ed;" target="_blank">
                      research
                     </a>
                     , we found that companies with best-in-class retention grow at least 1.8x faster than their peers. Here is a brilliant guide that goes into improving retention with a bunch of practical examples.
                    </p>
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       margin-left:5px;
	   margin-right:5px;
       ">
                    "If you offer an annual plan, it’s valuable to offer a little discount to encourage folks to take it over the monthly plan, but not too much of a discount that you end up sacrificing revenue. The most common pricing strategy with annual plans is to offer a 17% discount relative to the annualized price of monthly plans."
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                  <h1 style="margin:0;color:#000;direction:ltr;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-size:26px;font-weight:700;letter-spacing:normal;line-height:120%;text-align:center;margin-top:0;margin-bottom:0">
                   <strong>
                    Chart of the week.
                   </strong>
                  </h1>
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                 <td class="pad" style="padding-bottom:10px;padding-left:5px;padding-right:5px;padding-top:10px">
                  <div style="font-family:Arial,sans-serif">
                   <div class="" style="font-size:14px;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;mso-line-height-alt:25.2px;color:#202020;line-height:1.8">
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                     <strong style="font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-size:14px">
                      <strong>
                       SaaS growth in 2022 was the slowest it has been in years.
                      </strong>
                     </strong>
                     <span style="font-size:14px;">
                      After a phenomenal 2020 and 2021, 2022 was much slower. The top quartile of SaaS businesses with ARR between $1 and $30 million grew 62.1% in 2022 (vs. 93.4% in 2020 and 78.9% in 2021). 2023 is also off to a slow start.
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                    <p style="margin:0;font-size:14px;mso-line-height-alt:16.8px">
                     Source:
                     <a rel="noopener" style="text-decoration: underline; color: #007c89;" target="_blank">
                      ChartMogul SaaS Benchmarks Report
                     </a>
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