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   Also in this Roundup, Sara Archer speak to Poya Osgouei about how ChartMogul CRM came into being.
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   ‌ ‌ ‌
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                    SaaS Roundup #366
                   </span>
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                    Hi there,
                   </p>
                   <p style="margin:0;margin-bottom:24px">
                    Welcome to another fiery edition of SaaS Roundup 🔥
                    <br/>
                    <br/>
                    This week we bring you our top reads covering sales efficiency, our CRM story, PLG metrics, and key indicators of product-market fit.
                   </p>
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                     Happy reading
                    </span>
                    ,
                    <br/>
                    <strong>
                     Sid @ ChartMogul
                    </strong>
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                    New from ChartMogul.
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                     <a rel="noopener" style="text-decoration: none; color: #1c79ed;" target="_blank">
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                       The Story Behind ChartMogul’s CRM, Navigating Your Career and Tips To Motivate Your Team
                      </span>
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                   <div class="" style="font-size:14px;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;mso-line-height-alt:25.2px;color:#202020;line-height:1.8">
                    <p style="margin:0;font-size:14px;mso-line-height-alt:23.400000000000002px;letter-spacing:normal">
                     <span style="color:#999999;font-size:13px;">
                      Sara Archer &amp; Poya Osgouei
                     </span>
                    </p>
                    <p style="margin:0;font-size:14px;mso-line-height-alt:25.2px;letter-spacing:normal">
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                    <p style="margin:0;mso-line-height-alt:25.2px;letter-spacing:normal">
                     In this wide-ranging conversation, Sara Archer speak to Poya Osgouei about how ChartMogul CRM came into being. They also chat about launch strategies, tactical tips to motivate your team, and how to navigate your career for the long term.
                    </p>
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                    "The more I thought about it the more sense it made. It is really a natural extension of our product. But there is a lot of expectation. CRM is such a competitive space in SaaS, maybe the most competitive space. CRM buyers are primed. They know what they are looking for."
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                       Listen Here
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                   <strong>
                    Our top SaaS reads.
                   </strong>
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                      Marketing
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                     <span style="font-size:18px;">
                      <a rel="noopener" style="text-decoration: none; color: #1c79ed;" target="_blank">
                       LTV:CAC Is a Misleading Metric. Here’s What to Track Instead
                      </a>
                     </span>
                    </p>
                    <p style="margin:0;mso-line-height-alt:32.4px">
                     <span style="color:#999999;">
                      <span style="font-size:13px;">
                       Jay Po, Stage 2 Capital
                      </span>
                     </span>
                    </p>
                    <p style="margin:0;mso-line-height-alt:25.2px">
                     <br/>
                     <span style="font-size:14px;">
                      If you use LTV:CAC to measure your sales efficiency, you’re not alone. Over 90% of companies use it as one of their north star metrics. But LTV:CAC can be misleading. Here is why and here is what to use instead.
                     </span>
                    </p>
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       ">
                    "Customer cohorts to track sales efficiency and assess customer value accretion over time is a much more effective way to capture and evaluate trends in customer behavior over time. Calculate CAC per each cohort and measure how long each cohort takes to break even."
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                      Industry
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                     <span style="font-size:18px;">
                      <a rel="noopener" style="text-decoration: none; color: #1c79ed;" target="_blank">
                       Dirty Dozen of PLG B2B SaaS Health Metrics With Benchmarks
                      </a>
                     </span>
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                     <span style="color:#999999;">
                      <span style="font-size:13px;">
                       Elena Verna
                      </span>
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                    </p>
                    <p style="margin:0;mso-line-height-alt:25.2px">
                    </p>
                    <p style="margin:0;mso-line-height-alt:23.400000000000002px">
                     What are the most important SaaS metrics to track the health of your PLG motion? Here is the list. Also in this post, why revenue isn't a great health metric to forecast the future?
                    </p>
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       padding:15px;
       text-align:left;
       margin-bottom:35px;
       margin-left:5px;
	   margin-right:5px;
       ">
                    "Revenue is not a metric. It's an outcome. Many leaders obsess with revenue. And rightfully so, because revenue is the outcome of any business. Tracking revenue as a metric is equivalent to navigating a ship with a map that only shows you where you've been, not where you're going."
                   </div>
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                  <div align="left" class="alignment">
                   <!--[if mso]><v:roundrect xmlns:v="urn:schemas-microsoft-com:vml" xmlns:w="urn:schemas-microsoft-com:office:word" style="height:38px;width:87px;v-text-anchor:middle;" arcsize="0%" stroke="false" fillcolor="#cbffc2"><w:anchorlock/><v:textbox inset="0px,0px,0px,0px"><center style="color:#000000; font-family:Arial, sans-serif; font-size:14px"><![endif]-->
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                    <span style="padding-left:7px;padding-right:7px;font-size:14px;display:inline-block;letter-spacing:normal;">
                     <span dir="ltr" style="word-break: break-word; line-height: 28px;">
                      Fundraising
                     </span>
                    </span>
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                   <!--[if mso]></center></v:textbox></v:roundrect><![endif]-->
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                  <div style="font-family:Arial,sans-serif">
                   <div class="" style="font-size:14px;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;mso-line-height-alt:25.2px;color:#202020;line-height:1.8">
                    <p style="margin:0;font-size:14px;mso-line-height-alt:32.4px">
                     <span style="font-size:18px;">
                      <a rel="noopener" style="text-decoration: none; color: #1c79ed;" target="_blank">
                       Think $1M ARR Means You’ve Achieved Product-Market Fit? Think Again
                      </a>
                      <a rel="noopener" style="text-decoration: none; color: #1c79ed;" target="_blank">
                      </a>
                     </span>
                    </p>
                    <p style="margin:0;mso-line-height-alt:23.400000000000002px">
                     <span style="color:#999999;font-size:13px;">
                      Kaitlyn Henry, OpenView Partners
                     </span>
                     <br/>
                     <br/>
                    </p>
                    <p style="margin:0;mso-line-height-alt:23.400000000000002px">
                     Let’s say you have gone from $0 to $1M ARR in your first year of sales. Does that mean you've achieved product-market fit? Maybe. In this post, Kaitlyn Henry digs into signs of product-market fit other than just revenue.
                    </p>
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       font-size:13px;
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       background-color:#ebeaec;
       padding:15px;
       text-align:left;
       margin-bottom:30px;
       margin-left:5px;
	   margin-right:5px;
       ">
                    "One of my biggest issues with VCs using ARR thresholds as investment criteria for a Series A check is that it implies that the composition of that ARR doesn’t matter. I’m ultimately looking for a pattern, and will take a high customer count and low ARR over the inverse any day."
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                   <strong>
                    Chart of the week.
                   </strong>
                  </h1>
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                  <div style="font-family:Arial,sans-serif">
                   <div class="" style="font-size:14px;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;mso-line-height-alt:25.2px;color:#202020;line-height:1.8">
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                     <strong style="font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-size:14px">
                      <strong>
                       Growth for big 3 cloud providers is slowing down.
                      </strong>
                     </strong>
                     <span style="font-size:14px;">
                     </span>
                     <span style="font-size:14px;">
                      AWS, Azure, and GCP all experienced slower growth rates in Q1 this year vs previous years. It's also interesting to note that Azure is growing at 2x the pace of AWS (in the last 2 quarters).
                     </span>
                    </p>
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                 <td class="pad" style="padding-bottom:30px;padding-left:5px;padding-right:5px;padding-top:10px">
                  <div style="font-family:Arial,sans-serif">
                   <div class="" style="font-size:14px;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;mso-line-height-alt:16.8px;color:#555;line-height:1.2">
                    <p style="margin:0;font-size:14px;mso-line-height-alt:16.8px">
                     Source:
                     <a rel="noopener" style="text-decoration: underline; color: #007c89;" target="_blank">
                      Clouded Judgement by Jamin Ball
                     </a>
                    </p>
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