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                    Edition #501, 23-Jan-2026
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                     This week offers a mix of fundamentals and forward-looking perspectives, covering how teams measure PLG success, collect social proof, and anticipate where the industry is heading.
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                      Nick Franklin
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                    Founder &amp; CEO
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                    This week in SaaS
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                    Make trial-to-paid conversion rates meaningful with Cohorts
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                   <p style="margin:0;margin-bottom:16px">
                    Trial-to-paid conversion is easy to measure and easy to misread. This piece shows why cohort analysis is dramatically underused and what it uncovers when you actually do it right.
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                     "How do you measure trial-to-paid conversion rate to make the numbers really meaningful?"
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                      Learn more
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                    5 psychology-backed principles for more effective personalization
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                    Personalization’s next frontier may be less about prediction and more about permission. This piece introduces “confessional commerce,” a model where products create value by helping users safely disclose sensitive, contextual information.
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                    <em>
                     "The more candid a customer is in the moment, the more a product can be personalized to meet their needs."
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                      Read on
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                   Avenir on the future of SaaS
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                   <p style="margin:0;margin-bottom:16px">
                    Neither rage bait, nor doom-scroll fodder.
                   </p>
                   <p style="margin:0;margin-bottom:16px">
                    This 26-slide deck offers a clear-eyed look at SaaS’s future in an AI-first world, preparing founders to face real risk and prepare for what's ahead.
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                   <p style="margin:0">
                    <em>
                     "The 'system of context' is the next enterprise battlefield and AI native is coming for it."
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<![endif]-->
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                     <span style="word-break: break-word; line-height: 26px;">
                      Read on
                     </span>
                    </span>
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                  <h1 style="margin:0;color:#091121;direction:ltr;font-family:'Open Sans','Helvetica Neue',Helvetica,Arial,sans-serif;font-size:15px;font-weight:700;letter-spacing:normal;line-height:1.2;text-align:left;margin-top:0;margin-bottom:0;mso-line-height-alt:18px">
                   <span class="tinyMce-placeholder" style="word-break: break-word;">
                    Strange world indeed, January 2026 edition: the massive, unprecedented divergence between public B2B and private AI B2B
                   </span>
                  </h1>
                 </td>
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                   <p style="margin:0;margin-bottom:16px">
                    What do the markets say about where value lives?
                   </p>
                   <p style="margin:0">
                    <em>
                     "Either public B2B + SaaS will prove more resilient than the market fears, or private AI valuations will come back to earth when the winners and losers shake out."
                    </em>
                   </p>
                  </div>
                 </td>
                </tr>
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                      Read on
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                   <span class="tinyMce-placeholder" style="word-break: break-word;">
                    Chart of the week
                   </span>
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              <table border="0" cellpadding="10" cellspacing="0" class="paragraph_block block-3" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%">
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                   <p style="margin:0">
                    Investors are punishing public SaaS as AI agents undermine seat-based pricing by shifting software usage away from human users.
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                 </td>
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                    Industry advice we loved this week
                   </span>
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                      <td style="display: inline-block; font-size: 30px; font-weight: bold; margin-right: 10px;">
                       1
                      </td>
                      <td style="font-size: 15px;">
                       <b>
                        <a style="color: inherit; text-decoration: underline;" target="_blank">
                         Collect social proof in 4 simple steps:
                        </a>
                       </b>
                       Start with an honest note to satisfied clients. Write something simple and easy to respond to.
                      </td>
                     </tr>
                     <tr style="text-align: left; color: #091121;">
                      <td style="display: inline-block; font-size: 30px; font-weight: bold; margin-right: 10px;">
                       2
                      </td>
                      <td style="font-size: 15px;">
                       <b>
                        <a style="color: inherit; text-decoration: underline;" target="_blank">
                         Delete the feed:
                        </a>
                       </b>
                       Lock social platforms into their utility modes so you can use them without getting pulled into endless scrolling.
                      </td>
                     </tr>
                     <tr style="text-align: left; color: #091121;">
                      <td style="display: inline-block; font-size: 30px; font-weight: bold; margin-right: 10px;">
                       3
                      </td>
                      <td style="font-size: 15px;">
                       <b>
                        <a style="color: inherit; text-decoration: underline;" target="_blank">
                         Make this the year you stop coming home from work trips exhausted:
                        </a>
                       </b>
                       Instead, start traveling in a way your people benefit from.
                      </td>
                     </tr>
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                  </div>
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          <table align="center" border="0" cellpadding="0" cellspacing="0" class="row-content stack" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;border-radius:0;color:#000;width:600px;margin:0 auto" width="600">
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