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🚀 SaaS Roundup: Moats, Bad Trials, Board Decks, & the Most Important SaaS Metric
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<strong>
SaaS Roundup
</strong>
<strong>
#355
</strong>
</span>
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<br/>
<br/>
<font color="#000000">
Hi there,
<br/>
<br/>
Welcome to another fiery edition of SaaS Roundup 🔥
<br/>
<br/>
We just crossed 20,000 subscribers. A heartfelt thanks for being a part of this journey.
<br/>
<br/>
This week, in the Roundup, we dive into trials and how to separate the good ones from the bad. And as always, also find below our top three reads and the chart of the week.
</font>
<br/>
<br/>
<font face="open sans, helvetica neue, helvetica, arial, sans-serif">
Happy reading,
</font>
<br/>
<strong>
Sid @ ChartMogul
</strong>
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<img alt="Tweet" class="" height="24" src="https://inboxflows.com/_/image/https%253A%252F%252Fcdn-images.mailchimp.com%252Ficons%252Fsocial-block-v2%252Fcolor-twitter-48.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjZG4taW1hZ2VzLiJ9:1pVWyf:lSNYpMclDT_VJOLLeqN_72mCurLachgRw8I_ZIp2P4Y" style="display: block;border: 0;height: auto;outline: none;text-decoration: none;-ms-interpolation-mode: bicubic;" width="24"/>
</a>
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Tweet
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</a>
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Forward
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<div style="padding-top: 20px; padding-bottom: 20px; font-family:open sans,helvetica neue,helvetica,arial,sans-serif;">
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<strong>
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Best of ChartMogul.
</span>
</strong>
</h1>
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</td>
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<tr>
<td class="mcnTextContent" style="padding: 9px 18px;color: #F2F2F2;font-family: Helvetica;font-size: 14px;font-weight: normal;text-align: center;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;word-break: break-word;line-height: 150%;" valign="top" width="546">
<h3 style="font-weight: 400;line-height: 28px;display: block;margin: 0;padding: 0;color: #202020;font-family: Helvetica;font-size: 20px;font-style: normal;letter-spacing: normal;text-align: left;">
<br/>
<font color="#000000" face="open sans, helvetica neue, helvetica, arial, sans-serif">
<font face="open sans, helvetica neue, helvetica, arial, sans-serif">
<span style="font-size:21px">
Understanding the Impact of Low-quality Trials in a PLG Company
</span>
</font>
</font>
<br/>
<font color="#999999" face="open sans, helvetica neue, helvetica, arial, sans-serif">
<span style="font-size:13px">
Thomas Anastaselos
</span>
</font>
</h3>
<div style="text-align: left;">
<br/>
<font color="#000000" face="open sans, helvetica neue, helvetica, arial, sans-serif">
ChartMogul is a product-led company. Since our inception, we have focused on building a product that our customers love and that can help them grow their recurring revenue faster.
<br/>
<br/>
We have a lot of trials every day. However, not all trials are the same. In this post, we dig deep into how we separate our good trials from the bad ones.
</font>
<br/>
<font color="#000000" face="open sans, helvetica neue, helvetica, arial, sans-serif">
</font>
</div>
<blockquote style="border: 0px;padding: 20px;margin: 0px;background: #EBEAEC;font-style: italic;color: black;text-size-adjust: 100%;text-align: left;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<span style="font-size:13px">
<font color="#000000" face="open sans, helvetica neue, helvetica, arial, sans-serif">
<span style="font-family:open sans,helvetica neue,helvetica,arial,sans-serif">
"In our case, we have a long history of trials that were trying to find 'chatmogul', a product with a similar sounding name, but very different in every other regard. Especially in certain periods, the new trials from users that were searching for “chatmogul” were actually impactful in our numbers."
</span>
</font>
</span>
</blockquote>
<div style="text-align: left;">
<br/>
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<a style="color: #1c79ed;text-decoration: none;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;font-weight: normal;" target="_blank">
Read More
</a>
</span>
</font>
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<![endif]-->
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<tbody>
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<td class="mcnTextContent" style="padding-top: 0;padding-right: 18px;padding-bottom: 9px;padding-left: 18px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;word-break: break-word;color: #202020;font-family: Helvetica;font-size: 16px;line-height: 150%;text-align: left;" valign="top">
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<h1 class="null" style="font-weight: 400;text-align: center;display: block;margin: 0;padding: 0;color: #202020;font-family: Helvetica;font-size: 26px;font-style: normal;line-height: 125%;letter-spacing: normal;">
<strong>
<span style="font-family:open sans,helvetica neue,helvetica,arial,sans-serif; font-size:26px">
Our top SaaS reads.
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</h1>
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</td>
<![endif]-->
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Industry
</a>
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<tr>
<![endif]-->
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<![endif]-->
<table align="left" border="0" cellpadding="0" cellspacing="0" class="mcnTextContentContainer" style="max-width: 100%;min-width: 100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" width="100%">
<tbody>
<tr>
<td class="mcnTextContent" style="padding-top: 0;padding-right: 18px;padding-bottom: 9px;padding-left: 18px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;word-break: break-word;color: #202020;font-family: Helvetica;font-size: 16px;line-height: 150%;text-align: left;" valign="top">
<h4 class="null" style="display: block;margin: 0;padding: 0;color: #202020;font-family: Helvetica;font-size: 18px;font-style: normal;font-weight: bold;line-height: 125%;letter-spacing: normal;text-align: left;">
<a style="color: #1c79ed;font-family: open sans,helvetica neue,helvetica,arial,sans-serif;font-weight: 400;text-decoration: none;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" target="_blank">
Defensibility, Competition & Moats in SaaS
</a>
</h4>
<p style="padding-bottom: 5px;margin: 10px 0;padding: 0;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: #202020;font-family: Helvetica;font-size: 16px;line-height: 150%;text-align: left;">
<span style="font-size:13px">
<span style="font-family:open sans,helvetica neue,helvetica,arial,sans-serif">
<font color="#999999">
Elad Gil
</font>
</span>
</span>
<br/>
<br/>
<font face="open sans, helvetica neue, helvetica, arial, sans-serif">
<span style="font-size:14px">
The vast majority of SaaS businesses are easily cloneable. But others are not. What is it that makes businesses like dbt, Salesforce, and Snowflake unique? Here is a deep dive into the different types of moats in SaaS.
</span>
</font>
</p>
</td>
</tr>
</tbody>
</table>
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</td>
<![endif]-->
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<tbody>
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"Salesforce is a sticky product because so many other companies have integrated against it. Network effects can be local (e.g. the more people who use Slack within a company the more benefit) or global (the more people on Instagram, the more people engage).”
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Metrics
</a>
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<h4 class="null" style="display: block;margin: 0;padding: 0;color: #202020;font-family: Helvetica;font-size: 18px;font-style: normal;font-weight: bold;line-height: 125%;letter-spacing: normal;text-align: left;">
<a style="color: #1c79ed;font-family: open sans,helvetica neue,helvetica,arial,sans-serif;font-weight: 400;text-decoration: none;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" target="_blank">
No Wait, of Course That Is the Single Most Important SaaS Metric
</a>
</h4>
<p style="padding-bottom: 5px;margin: 10px 0;padding: 0;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: #202020;font-family: Helvetica;font-size: 16px;line-height: 150%;text-align: left;">
<span style="font-family:open sans,helvetica neue,helvetica,arial,sans-serif; font-size:13px">
<font color="#999999">
Jason Cohen, A Smart Bear
</font>
</span>
<br/>
<br/>
<font face="open sans, helvetica neue, helvetica, arial, sans-serif">
<span style="font-size:14px">
What's the single most important SaaS metric according to you? Is it retention? Is it growth? Or is it something else? Here is a fun take on the topic.
</span>
</font>
</p>
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"The single most important SaaS metric is retention, because cancellations indicate lack of product/market fit, no matter the cause (price, features, severity of need, duration of need). If it cannot be fixed, it means the business is a failure even if other metrics are stellar."
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Management
</a>
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<h4 class="null" style="display: block;margin: 0;padding: 0;color: #202020;font-family: Helvetica;font-size: 18px;font-style: normal;font-weight: bold;line-height: 125%;letter-spacing: normal;text-align: left;">
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How To Create a Successful Board Deck and Meeting for SaaS Startups
</a>
</h4>
<p style="padding-bottom: 5px;margin: 10px 0;padding: 0;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: #202020;font-family: Helvetica;font-size: 16px;line-height: 150%;text-align: left;">
<span style="font-size:13px">
<span style="font-family:open sans,helvetica neue,helvetica,arial,sans-serif">
<font color="#999999">
David Sacks
</font>
</span>
</span>
<br/>
<br/>
<font face="open sans, helvetica neue, helvetica, arial, sans-serif">
<span style="font-size:14px">
Here's a post on how to have a successful board meeting. It includes tips on how to structure the deck, which metrics to include, and the board meeting cadence. Pair this read with our panel on
<a style="mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: #007C89;font-weight: normal;text-decoration: underline;" target="_blank">
investor reporting
</a>
.
</span>
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<table border="0" cellspacing="0" class="mcnTextContentContainer" style="min-width: 100% !important;background-color: #EBEAEC;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" width="100%">
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"Board meetings should be quarterly. If your business is going through hard times and needs more frequent meetings, add a one-hour mid-quarter check-in. Monthly board meetings are counterproductive – if the team can’t execute the previous meeting’s decisions and measure the results within a month, what’s the point? "
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<strong>
<span style="font-family:open sans,helvetica neue,helvetica,arial,sans-serif; font-size:26px">
Chart of the week.
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What were the fastest-growing apps in the workplace in 2022?
</strong>
<span style="font-size:14px">
It depends on the size of your org. Larger organizations (>2,000 employees) bought more IT support, project management, and collaboration tools, while smaller organizations bought tools related to expense and spend management.
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Source:
<a style="mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: #007C89;font-weight: normal;text-decoration: underline;" target="_blank">
Okta Business at Work Report
</a>
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3 years, 1 month ago - roundup@chartmogul.com
🚀 SaaS Roundup: Moats, Bad Trials, Board Decks, & the Most Important SaaS Metric
This week, we dive into trials and how to separate the good ones from the bad. View this email in...