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   Here are the best SaaS reads and resources this week ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­
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                     <span style="word-break: break-word; color: #888888; font-size: 14px;">
                      Edition #479, 15-August-2025
                     </span>
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                    <p style="margin:0;mso-line-height-alt:28px">
                     We just launched Scenarios: the fastest, most insightful way to project your ARR &amp; subscribers and run powerful (and fun!) what-if analyses. Imagine seeing exactly how your business would grow if the next 5 years looked like the last 6 months… then asking: what if the future looked different?
                    </p>
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                    </p>
                    <p style="margin:0;mso-line-height-alt:28px">
                     With Scenarios, you can:
                     <br/>
                     ✅ Project growth based on recent performance
                     <br/>
                     ✅ Layer multiple what-if scenarios or compare them side-by-side
                     <br/>
                     ✅ Phase in changes over months or years
                     <br/>
                     ✅ See every scenario vs your baseline projection
                    </p>
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                    </p>
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                     🎥
                     <a rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                      See how it works.
                     </a>
                    </p>
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                    </p>
                    <p style="margin:0;mso-line-height-alt:28px">
                     Below you'll find the best SaaS content of the week.
                    </p>
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                    </p>
                    <p style="margin:0;mso-line-height-alt:28px">
                     <a rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                      Nick Franklin
                     </a>
                     <br/>
                     Founder &amp; CEO
                    </p>
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       padding:15px;
       margin-bottom:20px;
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       background: linear-gradient(90deg, #40bcd4 0%, #2C8DFF 30.78%,  #76e3d2 100%);
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                    <span style="font-weight:700;">
                     New from ChartMogul
                    </span>
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                   <span class="tinyMce-placeholder" style="word-break: break-word;">
                    <a rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                     Model your SaaS growth with Scenarios
                    </a>
                    <br/>
                   </span>
                  </h1>
                 </td>
                </tr>
               </tbody>
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              <table border="0" cellpadding="0" cellspacing="0" class="heading_block block-4" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
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                   <span class="tinyMce-placeholder" style="word-break: break-word;">
                    <strong>
                     Nick Franklin,
                    </strong>
                    C
                   </span>
                   <span class="tinyMce-placeholder" style="word-break: break-word;">
                    hartMogul
                   </span>
                  </h3>
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                    <p style="margin:0;font-size:14px;mso-line-height-alt:25.2px;letter-spacing:normal">
                     <strong>
                      What if we reduce churn by 10%? What if we raise prices? What if we double down on expansion revenue?
                     </strong>
                     There are endless levers you could pull… but one of the hardest parts of the job is figuring out which ones will actually move the needle. That’s where Scenarios comes in. It lets you model how changes in churn, pricing, acquisition, and more could impact your future ARR and subscriber count, using your recent performance as the foundation.
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                    <span style="font-weight:700;">
                     The latest 🔥 SaaS content
                    </span>
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                     <strong>
                      POSITIONING
                     </strong>
                    </span>
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                   <span class="tinyMce-placeholder" style="word-break: break-word;">
                    <a rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                     Navigating the mythical sea of sameness
                    </a>
                   </span>
                  </h1>
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              <table border="0" cellpadding="0" cellspacing="0" class="heading_block block-10" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
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                  <h3 style="margin:0;color:#999;direction:ltr;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-size:14px;font-weight:400;letter-spacing:normal;line-height:1.2;text-align:left;margin-top:0;margin-bottom:0;mso-line-height-alt:17px">
                   <span style="word-break: break-word; color: #000000;">
                    <strong>
                     Dave Kellogg,
                    </strong>
                    Balderton Capital
                   </span>
                   <br/>
                  </h3>
                 </td>
                </tr>
               </tbody>
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                 <td class="pad" style="padding-bottom:15px;padding-left:10px;padding-right:10px">
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                    <p style="margin:0;mso-line-height-alt:25.2px">
                     <span style="word-break: break-word; font-size: 14px;">
                      Markets have always been crowded, but that’s no reason to surrender. The real job is carving out clear differences in the minds of customers, and with the right skills that's doable even in B2B SaaS.
                     </span>
                    </p>
                   </div>
                  </div>
                 </td>
                </tr>
               </tbody>
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              <table border="0" cellpadding="0" cellspacing="0" class="html_block block-12" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
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	   margin-right:10px;
       border-left: 6px solid #D4E3EC;
                              ">
                    <span style="font-weight:700;">
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                    <strong>
                     Differentiation in SaaS?
                    </strong>
                    "If consumer packaged goods (CPG) marketers can differentiate rice or yogurt, then we can darn well differentiate enterprise software."
                   </div>
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                 </td>
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                   <!--[if mso]>
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                     <strong>
                      GTM
                     </strong>
                    </span>
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                  <h1 style="margin:0;color:#555;direction:ltr;font-family:Helvetica Neue,Helvetica,Arial,sans-serif;font-size:18px;font-weight:700;letter-spacing:normal;line-height:1.2;text-align:left;margin-top:0;margin-bottom:0;mso-line-height-alt:22px">
                   <span class="tinyMce-placeholder" style="word-break: break-word;">
                    <a rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                     Marketing in an AI world
                    </a>
                   </span>
                  </h1>
                 </td>
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              <table border="0" cellpadding="0" cellspacing="0" class="heading_block block-15" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
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                   <strong>
                    Paul Adams,
                   </strong>
                   Fin
                  </h3>
                 </td>
                </tr>
               </tbody>
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                    <p style="margin:0;font-size:12px;mso-line-height-alt:25.2px">
                     <span style="word-break: break-word; font-size: 14px;">
                      In the age of AI, the old playbook for executive level marketing is losing its edge. Perhaps rigid plans and polished campaigns should give way to nimble, iterative strategies that respond in real time to market shifts.
                     </span>
                    </p>
                   </div>
                  </div>
                 </td>
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               </tbody>
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                              ">
                    <span style="font-weight:700;">
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                    <strong>
                     Who will win in the AI era?
                    </strong>
                    "The best marketers in the AI era will be those who can combine machine-driven scale with human-driven creativity."
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                      PRODUCT
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                  <h1 style="margin:0;color:#555;direction:ltr;font-family:Helvetica Neue,Helvetica,Arial,sans-serif;font-size:18px;font-weight:700;letter-spacing:normal;line-height:1.2;text-align:left;margin-top:0;margin-bottom:0;mso-line-height-alt:22px">
                   <span class="tinyMce-placeholder" style="word-break: break-word;">
                    <span class="mce-content-body mce-edit-focus" data-position="30-0-18" data-qa="tinyeditor-root-element" id="f99be4b6-f47b-49ab-9f58-6e0a09fae994" style="word-break: break-word; position: relative;">
                     <span class="tinyMce-placeholder" style="word-break: break-word;">
                      <span class="mce-content-body mce-edit-focus" data-position="30-0-18" data-qa="tinyeditor-root-element" id="f99be4b6-f47b-49ab-9f58-6e0a09fae994" style="word-break: break-word; position: relative;">
                       <span class="tinyMce-placeholder" style="word-break: break-word;">
                       </span>
                      </span>
                      <a rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                       Why stakeholder management fails (and what works instead)
                      </a>
                     </span>
                    </span>
                   </span>
                  </h1>
                 </td>
                </tr>
               </tbody>
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              <table border="0" cellpadding="0" cellspacing="0" class="heading_block block-20" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
               <tbody>
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                 <td class="pad" style="padding-bottom:20px;padding-left:10px;padding-right:10px;padding-top:5px;text-align:center;width:100%">
                  <h3 style="margin:0;color:#000;direction:ltr;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-size:14px;font-weight:400;letter-spacing:normal;line-height:1.2;text-align:left;margin-top:0;margin-bottom:0;mso-line-height-alt:17px">
                   <strong>
                    David Pereira
                   </strong>
                   <strong>
                    <br/>
                   </strong>
                  </h3>
                 </td>
                </tr>
               </tbody>
              </table>
              <table border="0" cellpadding="0" cellspacing="0" class="text_block block-21" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%">
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                 <td class="pad" style="padding-bottom:15px;padding-left:10px;padding-right:10px">
                  <div style="font-family:sans-serif">
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                    <p style="margin:0;font-size:12px;mso-line-height-alt:25.2px">
                     <span style="word-break: break-word; font-size: 14px;">
                      Feel like your job is to make everyone happy? This one is for you.
                     </span>
                     <span style="word-break: break-word; font-size: 14px;">
                      The real work is building trust and alignment, not collecting and pleasing requests.
                     </span>
                    </p>
                   </div>
                  </div>
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       margin-left:10px;
	   margin-right:10px;
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                              ">
                    <span style="font-weight:700;">
                    </span>
                    <strong>
                     "Have you ever felt that doing whatever the business wants is your job?
                    </strong>
                    That often happens because of the misconception that pleasing stakeholders is the job of product people.

  You need sharp communication combined with clarity to thrive in the product game."
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       background: linear-gradient(90deg, #76e3d2 0%, #2C8DFF 40.78%,  #40bcd4 100%);
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                     Chart of the week
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                    <p style="margin:0;font-size:12px;mso-line-height-alt:25.2px">
                     <span style="word-break: break-word; font-size: 14px;">
                      <strong>
                       Many first-time venture capital firms are struggling to raise their second fund
                      </strong>
                      , with LP caution and market resets making it harder to prove early results. This dynamic could reshape the early-stage SaaS funding landscape.
                     </span>
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                     <img alt="US first-time VCs second raise" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fuserimg-assets-eu.customeriomail.com%252Fimages%252Fclient-env-125412%252F1755197809221_Screenshot%25202025-08-14%2520at%252020.56.38_01K2MZ28T7NMA195B2CF8V5ARF.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ1c2VyaW1nLWFzcyIsInRpbWUiOjE3NTUyNjAxMTAuMTExMzE2N30:1umtKw:JGIWSu9UFESykajvDHdhyk9q4m7qVe7X2S62RIhXbj0" style="display:block;height:auto;border:0;width:100%" title="US first-time VCs second raise" width="600"/>
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                    <p style="margin:0;font-size:14px;mso-line-height-alt:16.8px">
                     Source:
                     <a class="" rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                      Jason Robbins, Pitchbook
                     </a>
                    </p>
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