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                   <p style="margin:0">
                    Edition #504, 13-Feb-2026
                   </p>
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                   <p style="margin:0;margin-bottom:16px">
                    Four things we're proud to have shipped this week:
                   </p>
                   <p style="margin:0;margin-bottom:16px">
                    First,
                    <a class="" rel="noopener" style="text-decoration: underline; color: #666e89;" target="_blank">
                     a new report
                    </a>
                    with our Analyst-in-Residence Olga Berezovsky analyzing 4,000+ SaaS companies and the link between plan expansion and growth.
                   </p>
                   <p style="margin:0;margin-bottom:16px">
                    Second, a new
                    <a class="" rel="noopener" style="text-decoration: underline; color: #666e89;" target="_blank">
                     integration with Crono
                    </a>
                    that connects outbound activity directly to ChartMogul CRM, so conversations that start in outbound actually make it into your subscription system.
                   </p>
                   <p style="margin:0;margin-bottom:16px">
                    Third, in-app helper text when selecting filters.
                   </p>
                   <p style="margin:0;margin-bottom:16px">
                    Fourth, a new filter: Paid subscription quantity before churn — a clearer way to understand retention through the lens of license or seat count.
                   </p>
                   <p style="margin:0;margin-bottom:16px">
                    Keep building 💪
                   </p>
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                    <a class="" rel="noopener" style="text-decoration: underline; color: #666e89;" target="_blank">
                     <strong>
                      Nick Franklin
                     </strong>
                    </a>
                    <br/>
                    Founder &amp; CEO
                   </p>
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                    This week in SaaS
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                     <img alt="More Plans, Faster Growth?" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fuserimg-assets-eu.customeriomail.com%252Fimages%252Fclient-env-125412%252F1770831161117_plans_growth_12x5_01KH6W6A46TG8NTW0FXSJ4V5AV.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ1c2VyaW1nLWFzcyIsInRpbWUiOjE3NzA5ODc2MjMuMDY1NzU4fQ:1vqsmV:WzN8sF-LTj-if6xzY5ASGEP4Kedwmr2sJKs1cU7G1V8" style="display:block;height:auto;border:0;width:100%" title="More Plans, Faster Growth?" width="258"/>
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                   More Plans, Faster Growth?
                  </h1>
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                   <p style="margin:0;margin-bottom:16px">
                    Plan expansion alone doesn’t create growth. But across 4,000+ companies, those with broader plan catalogs tend to show stronger and faster growth. Plan mix, pricing structure, subscriber growth, and ARR are tightly linked.
                   </p>
                   <p style="margin:0">
                    <em>
                     "The average and the median number of plans are higher for fast-growing companies, regardless of company size or starting ARR."
                    </em>
                   </p>
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                      Learn more
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                   <span class="tinyMce-placeholder" style="word-break: break-word;">
                    Analysts are answering a different question than you think
                   </span>
                  </h1>
                 </td>
                </tr>
               </tbody>
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              <table border="0" cellpadding="0" cellspacing="0" class="paragraph_block block-3" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%">
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                   <p style="margin:0;margin-bottom:16px">
                    Executives think in terms of long-term enterprise strength. Analysts, however, are incentivized to evaluate investability. Modern financial reporting increasingly reflects investability rather than truth and this shift may be quietly hollowing out corporate resilience.
                   </p>
                   <p style="margin:0">
                    <em>
                     "The analyst question is not: Is the company improving? It’s: Can an investor make money holding this stock for the next X months? Those sound similar. They are not."
                    </em>
                   </p>
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                       follow this framework in your next meeting to uncover what keeps your company winning.
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                       2
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                       <b>
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                         Focus on non-negotiables to close sales:
                        </a>
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                       with these 3 non-negotiables — fit, momentum, and friction — you can stop deals from slipping into the abyss.
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                       3
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                       <b>
                        <a style="color: inherit; text-decoration: underline;" target="_blank">
                         "Outcome-based pricing is a good forcing function."
                        </a>
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                       Charging based on results means the product really needs to deliver on the value it promises.
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