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   Here are the best SaaS reads and resources this week  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­
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                      Edition #491, 7-November-2025
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                     Every week there’s a new story about breakout growth, but the real picture is slower and messier. ChartMogul’s latest data shows that the best SaaS companies don’t start with better metrics; they learn how to fix them, often gradually over time. This week’s roundup includes some sharp takes on AI product activation and how PLG businesses might evolve as LLMs enter the funnel.
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                     Don’t forget to sign up for next week’s workshop,
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                      <strong>
                       Mastering Marketing Attribution
                      </strong>
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                     , co-presented with InnerTrends. It’s the perfect way to get ahead of that end-of-year “is marketing actually working?” meeting.
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                    <p style="margin:0;mso-line-height-alt:28px">
                     If you’re a SaaS marketer, growth leader, or founder, this is your chance to finally get clear answers on the profitability of your campaigns. You’ll walk away with frameworks and practical tactics you can apply immediately.
                    </p>
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                     <a rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                      Nick Franklin
                     </a>
                     <br/>
                     Founder &amp; CEO
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                     New from ChartMogul
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                       Growth Levers: The Path from $1M to $20M ARR
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                      Startups that make it to $20M ARR don’t start stronger; they change faster. ChartMogul’s data shows that outliers reinvent pricing, retention, and revenue until small wins snowball into compounding growth. Early metrics mean little at $1–2M ARR. What really sets lasting teams apart is adaptability and the fearlessness to keep evolving.
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                     This week's best SaaS content
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                      GROWTH
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                     When the PLG funnel shifts into LLMs
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                    <strong>
                     Matt Henderson
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                    The Product-Led Geek
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                     <span style="word-break: break-word; font-size: 14px;">
                      Will future PLG growth depend on how well your product speaks to machines? OpenAI is turning ChatGPT into a place where users can buy and use products directly in chat, a shift that could soon reach B2B. As agents take over onboarding and payments, growth will rely less on websites and more on clear APIs, solid documentation, and structured data.
                     </span>
                    </p>
                   </div>
                  </div>
                 </td>
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       margin-top:10px;
       margin-bottom:40px;
       margin-left:10px;
	   margin-right:10px;
       border-left: 6px solid #D4E3EC;
                              ">
                    <span style="font-weight:700;">
                     "1 out of every 3 consumers already would allow agents to make purchases
                    </span>
                    and 48% of buyers last year used AI tools to research software.

  This is without a doubt heading towards 100% adoption.

  Overall this means that rather than your SaaS website looking like, let’s say, a shoe storefront, it will likely look more like a shoe fulfillment center."
                   </div>
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                     <strong>
                      AI
                     </strong>
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                  <h1 style="margin:0;color:#555;direction:ltr;font-family:Helvetica Neue,Helvetica,Arial,sans-serif;font-size:18px;font-weight:700;letter-spacing:normal;line-height:1.2;text-align:left;margin-top:0;margin-bottom:0;mso-line-height-alt:22px">
                   <span class="tinyMce-placeholder" style="word-break: break-word;">
                    <a class="" rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                     <span class="mce-content-body mce-edit-focus" data-position="30-0-12" data-qa="tinyeditor-root-element" id="132db66d-45e1-45a2-af89-06b562a3abf6" style="word-break: break-word; position: relative;">
                      <span class="tinyMce-placeholder" style="word-break: break-word;">
                       Users try your AI once... then leave. Let's change that
                      </span>
                     </span>
                    </a>
                   </span>
                  </h1>
                 </td>
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               </tbody>
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              <table border="0" cellpadding="0" cellspacing="0" class="heading_block block-14" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
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                 <td class="pad" style="padding-bottom:20px;padding-left:10px;padding-right:10px;padding-top:5px;text-align:center;width:100%">
                  <h3 style="margin:0;color:#000;direction:ltr;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-size:14px;font-weight:400;letter-spacing:normal;line-height:1.2;text-align:left;margin-top:0;margin-bottom:0;mso-line-height-alt:17px">
                   <strong>
                    Kate Syuma,
                   </strong>
                   Growthmates
                  </h3>
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                    <p style="margin:0;font-size:14px;mso-line-height-alt:25.2px">
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                      AI adoption happens when value repeats naturally in the flow of work, not through marketing or tooltips. To win, products must focus on visibility in LLMs, fast activation, and habit-forming use cases where AI actually does the work.
                     </span>
                    </p>
                   </div>
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       margin-top:10px;
       margin-bottom:40px;
       margin-left:10px;
	   margin-right:10px;
       border-left: 6px solid #D4E3EC;
                              ">
                    <span style="font-weight:700;">
                     "The common mistake I see across AI tools:
                    </span>
                    Over-promising leads to early disappointment and churn. If you claim “a full AI team” but deliver two mediocre agents, users won’t stay to see future improvements."
                   </div>
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                     <strong>
                      VC
                     </strong>
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                     The VC theme of 2025 is... concentration
                    </span>
                   </a>
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                   <strong>
                    Peter Walker,
                   </strong>
                   Topline
                   <strong>
                    <br/>
                   </strong>
                  </h3>
                 </td>
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                      Venture capital may call itself contrarian, but the data say otherwise. Carta’s analysis of 50,000 startups shows capital concentrating in AI, in fewer companies, and mostly in the Bay Area. Investors are chasing consensus deals, doubling down on favorites, and pre-empting rounds before they open. The result is a startup ecosystem that rewards sameness instead of originality, even as it claims to celebrate bold ideas.
                     </span>
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                              ">
                    <span style="font-weight:700;">
                     Healthy ecosystems fund the odd:
                    </span>
                    "I think a startup ecosystem that backs weird ideas and non-consensus founders is better for us collectively."
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                     Chart of the week
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                       Planning which levers to focus on for 2026?
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                      Modeling five growth scenarios for a $10 million ARR SaaS company showed clear winners. Reducing churn delivered the largest gain, while raising prices or improving acquisition nearly doubled growth over three years.
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