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Here are the best SaaS reads and resources this week ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
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<span style="word-break: break-word; color: #888888; font-size: 14px;">
Edition #484, 19-September-2025
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<strong>
Every week, I’m struck by how quickly the SaaS world is evolving:
</strong>
how the best teams are adapting and balancing the need to focus on fundamentals, all while staying ahead of big shifts, and ensuring that they're not get overly distracted by shiny things.
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This week’s picks highlight the balance of finding true product-market fit by looking past vanity metrics in the AI-area, strong marketing teams who can orchestrate across functions, and what virality requires in 2025.
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<br/>
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Dive into the insights below, and don’t miss the replay of our latest webinar:
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Should early-stage founders invest in brand?
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Nick Franklin
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Founder & CEO
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From the archives
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Gross vs net retention rates: a guide to revenue retention metrics
<br/>
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</h1>
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Bianca Wilk,
</strong>
C
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hartMogul
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Net Revenue Retention (NRR) and Gross Revenue Retention (GRR) are the key metrics for understanding how well a SaaS company retains and grows revenue from its existing customer base. Top SaaS companies in the $15–30M ARR range achieve NRR over 105%, while best-in-class GRR stays above 86%. Take 5 minutes to level up your knowledge and set your team up for a strong finish to the year.
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This week's best SaaS content
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LEADERSHIP
</strong>
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When love isn't enough: the real test of product-market fit
<br/>
</a>
</span>
</h1>
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</tr>
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<strong>
Rodrigo Fernandes
</strong>
</span>
<br/>
</h3>
</td>
</tr>
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Just because users love a product doesn't mean it will last. The article warns that subsidized prices, like MoviePass's $9.95 unlimited movies or today's compute-heavy AI apps, can create fake PMF by driving demand that loses money. The real signal isn't hype or retention but whether each new customer cohort pays back its costs and climbs into profit, showing a clear, improving path to sustainable value.
</span>
</p>
</div>
</div>
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</tr>
</tbody>
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"Buzz is not profit":
</span>
"Growth measured through cohort value trajectories changes the lens."
</div>
</div>
</td>
</tr>
</tbody>
</table>
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GTM
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Meet the marketer of the future
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</h1>
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<strong>
Emily Kramer, MKT1
</strong>
</h3>
</td>
</tr>
</tbody>
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<span style="word-break: break-word; font-size: 14px;">
Marketers who can connect the dots between “fuel” (creative, content) and “engine” (channels, distribution), know when to leverage human vs automated work, and flex across sub-functions are going to have the edge.
</span>
</p>
</div>
</div>
</td>
</tr>
</tbody>
</table>
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<span style="font-weight:700;">
What is the background of today's marketing generalist?:
</span>
"Gen Marketers won’t all look the same or all spike in the same functional areas. But Gen Marketers will all share the same DNA: an AI-powered toolkit and the ability to run high-impact campaigns rooted in audience insight."
</div>
</div>
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<strong>
AI
</strong>
</span>
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From Ghibli to Nano Banana: how AI tools become cultural phenomena
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<strong>
Bandan Singh,
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Productify
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The biggest AI hits capture the zeitgeist. For those of us that watched Spirited Away, wasn't it simultaneously strange and wonderful to Ghiblify yourself? The magic of these AI tools lie in how effortlessly people can try and share the results, creating a viral loop with a K-factor that keeps growth compounding.
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"While enterprise AI solutions focus on productivity and cost savings,
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consumer viral hits like Nano Banana create the cultural context that makes AI adoption feel inevitable rather than threatening."
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Chart of the week
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Heating up?
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1.2% of startups on Carta were acquired in H1 2025, rising to 2.1% when excluding pre-seed. Activity was concentrated in Seed and Series A, signaling a healthy appetite for early-stage innovation.
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2 weeks, 6 days ago - nick@chartmogul.com
🚀 SaaS Roundup: PMF, AI virality, and the marketer of the future
Here are the best SaaS reads and resources this week ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ...