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   Here are the best SaaS reads and resources this week  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­
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                     <span style="word-break: break-word; color: #888888; font-size: 14px;">
                      Edition #489, 24-October-2025
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                     AI startups are sprinting ahead, hitting revenue milestones 3x faster than the average SaaS company. The question is whether that pace can hold. This week’s reads dig into why healthy conflict fuels growth, how to build a LinkedIn flywheel that actually compounds, and what great mentors do to help you grow into your next chapter. It’s all about tension, clarity, and connection: forces that quietly drive better work.
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                    </p>
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                     ChartMogul also rolled out major architectural upgrades that make it easier to understand behaviors and trends around free subscriptions and free trials with plans. If you’ve ever wished you could see how free users convert or downgrade, this is for you.
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                    </p>
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                     Finally, if marketing attribution still has you stumped, we're teaming up with friends at InnerTrends and hosting
                     <a class="" rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                      a workshop on November 12
                     </a>
                     . Come (or send your marketing team) to figure out where your attribution system falls short and how you can tie ad spend to actual ARR.
                    </p>
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                    </p>
                    <p style="margin:0;mso-line-height-alt:28px">
                     <a rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                      Nick Franklin
                     </a>
                     <br/>
                     Founder &amp; CEO
                    </p>
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                     New from ChartMogul
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                     Enhanced support for tracking free trials and freemium subscriptions in ChartMogul
                    </span>
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                     <span style="word-break: break-word; font-size: 14px;">
                      We have introduced major architectural enhancements that make it possible to more accurately track and analyze free subscriptions and free trials with plans. These improvements give SaaS companies a clearer view of how free users behave, convert, and impact growth and in turn, monetization strategies.
                      <br/>
                      <br/>
                      The update is live for new accounts and rolling out to existing customers in October; paying customers can contact the ChartMogul
                      <a class="" rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank" title="support@chartmogul.com">
                       support team
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                      for early access.
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                     This week's best SaaS content
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                      LEADERSHIP
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                    <a class="" rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                     Stop avoiding conflict. Start growing through it.
                    </a>
                   </span>
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                     Gonto,
                    </strong>
                    HyperGrowth Partners
                   </span>
                   <br/>
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                    <p style="margin:0;font-size:12px;mso-line-height-alt:25.2px">
                     <span style="word-break: break-word; font-size: 14px;">
                      Most teams avoid conflict in the name of harmony and culture. But real growth happens amidst tension. At Auth0, they built conflict into the system: product owns retention, marketing owns revenue, and both have to challenge each other until better ideas emerge. How can you create an environment of productive tension that paves the way for meaningful progress?
                     </span>
                    </p>
                   </div>
                  </div>
                 </td>
                </tr>
               </tbody>
              </table>
              <table border="0" cellpadding="0" cellspacing="0" class="html_block block-11" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
               <tbody>
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       font-size:14px;
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       margin-top:10px;
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       margin-left:10px;
	   margin-right:10px;
       border-left: 6px solid #D4E3EC;
                              ">
                    <span style="font-weight:700;">
                     Progress build on pushback:
                    </span>
                    "The conflict is useful for growth all around. Onboarding is just the first step, but then it’s everywhere: feature visibility, upgrade prompts, email campaigns, product changes."
                   </div>
                  </div>
                 </td>
                </tr>
               </tbody>
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               <tbody>
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                 <td class="pad" style="padding-left:5px;text-align:left">
                  <div align="left" class="alignment">
                   <!--[if mso]>
<v:roundrect xmlns:v="urn:schemas-microsoft-com:vml" xmlns:w="urn:schemas-microsoft-com:office:word"   style="height:30px;width:87px;v-text-anchor:middle;" arcsize="0%" fill="false">
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                   <span class="button" style="background-color: transparent; mso-shading: transparent; border-bottom: 0px solid transparent; border-left: 0px solid transparent; border-radius: 0px; border-right: 0px solid transparent; border-top: 0px solid transparent; color: #9caab3; display: inline-block; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 12px; font-weight: 400; mso-border-alt: none; padding-bottom: 3px; padding-top: 3px; padding-left: 7px; padding-right: 7px; text-align: center; width: auto; word-break: keep-all; letter-spacing: normal;">
                    <span style="word-break: break-word; line-height: 24px;">
                     <strong>
                      MARKETING
                     </strong>
                    </span>
                   </span>
                   <!--[if mso]></center></v:textbox></v:roundrect><![endif]-->
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                 </td>
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              <table border="0" cellpadding="0" cellspacing="0" class="heading_block block-13" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
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                   <span class="tinyMce-placeholder" style="word-break: break-word;">
                    <a class="" rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                     Build a LinkedIn Flywheel, not a disconnected social strategy
                    </a>
                   </span>
                  </h1>
                 </td>
                </tr>
               </tbody>
              </table>
              <table border="0" cellpadding="0" cellspacing="0" class="heading_block block-14" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
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                 <td class="pad" style="padding-bottom:20px;padding-left:10px;padding-right:10px;padding-top:5px;text-align:center;width:100%">
                  <h3 style="margin:0;color:#000;direction:ltr;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-size:14px;font-weight:400;letter-spacing:normal;line-height:1.2;text-align:left;margin-top:0;margin-bottom:0;mso-line-height-alt:17px">
                   <strong>
                    Emily Kramer,
                   </strong>
                   MKT1
                  </h3>
                 </td>
                </tr>
               </tbody>
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              <table border="0" cellpadding="0" cellspacing="0" class="text_block block-15" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%">
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                 <td class="pad" style="padding-bottom:15px;padding-left:10px;padding-right:10px">
                  <div style="font-family:sans-serif">
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                    <p style="margin:0;font-size:12px;mso-line-height-alt:25.2px">
                     <span style="word-break: break-word; font-size: 14px;">
                      Most teams treat LinkedIn like a collection of posts, ads, and influencer deals all spinning in different directions. Emily Kramer shows how to connect it into a single flywheel where each piece fuels the next. When everything works together, the results start to multiply and LinkedIn feels a lot less like shouting into the void.
                     </span>
                    </p>
                   </div>
                  </div>
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       margin-top:10px;
       margin-bottom:40px;
       margin-left:10px;
	   margin-right:10px;
       border-left: 6px solid #D4E3EC;
                              ">
                    <span style="font-weight:700;">
                     Every click leaves a clue:
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                    "Your amplification efforts create a goldmine of engagement signals—likes, comments, and profile views. You need to capture and prioritize those signals."
                   </div>
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                    <span style="word-break: break-word; line-height: 24px;">
                     <strong>
                      PERSONAL DEVELOPMENT
                     </strong>
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                    <a class="" rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                     Mentors: why you need one, what it takes, and how to get them
                    </a>
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               </tbody>
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              <table border="0" cellpadding="0" cellspacing="0" class="heading_block block-19" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
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                   <strong>
                    BOSS,
                   </strong>
                   The Beauty of SaaS
                   <strong>
                    <br/>
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                    <p style="margin:0;mso-line-height-alt:25.2px">
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                      A great mentor can change everything, but most people go looking before they’re ready. This piece argues that mentorship isn’t about being chosen. It’s about doing enough on your own to attract someone worth learning from. Bring value, not just ambition. And when you’ve learned enough, pass it on.
                     </span>
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       font-size:14px;
       line-height:1.8em;
       padding:5px;
       padding-left:20px;
       text-align:left;
       margin-top:10px;
       margin-bottom:40px;
       margin-left:10px;
	   margin-right:10px;
       border-left: 6px solid #D4E3EC;
                              ">
                    <span style="font-weight:700;">
                     Why find a mentor?:
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                    "to have someone who helps you create the person you hope to become. Someone whose advice you find applicable to your situation and the life you are living. Advice that will inspire and guide you to do the things that align with your future vision."
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       padding:15px;
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       font-size:20px;
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                       AI-native startups
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