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   🚀  SaaS Roundup: Sales Efficiency, Data Transparency, and Product/Market Fit
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                   <span style="font-family:open sans,helvetica neue,helvetica,arial,sans-serif">
                    <strong>
                     SaaS Roundup
                    </strong>
                    <strong>
                     #341
                    </strong>
                   </span>
                  </h1>
                  <br/>
                  <br/>
                  <font color="#000000">
                   This week on the SaaS Roundup, we have something for everyone!
                   <br/>
                   <br/>
                   If you're interested in data engineering, check out our
                   <a style="mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: #007C89;font-weight: normal;text-decoration: underline;" target="_blank">
                    conversation with Snowflake
                   </a>
                   on building a platform that will allow us to accelerate development, performance, and decision-making.
                   <br/>
                   <br/>
                   Further down you'll find great insights into
                   <a style="mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: #007C89;font-weight: normal;text-decoration: underline;" target="_blank">
                    sales efficiency
                   </a>
                   , data transparency, and product/market fit with network effects.
                  </font>
                  <br/>
                  <br/>
                  Happy Friday,
                  <br/>
                  <strong>
                   Bianca @ ChartMogul
                  </strong>
                 </div>
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                                      Tweet
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                                      Forward
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                   <strong>
                    <span style="font-family:open sans,helvetica neue,helvetica,arial,sans-serif; font-size:26px">
                     ChartMogul News.
                    </span>
                   </strong>
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                 <h3 style="font-weight: 400;line-height: 28px;display: block;margin: 0;padding: 0;color: #202020;font-family: Helvetica;font-size: 20px;font-style: normal;letter-spacing: normal;text-align: left;">
                  <br/>
                  <font color="#000000" face="open sans, helvetica neue, helvetica, arial, sans-serif">
                   <font face="open sans, helvetica neue, helvetica, arial, sans-serif">
                    <span style="font-size:21px">
                     ChartMogul Accelerates Exports and Plots a Path for Growth With Snowflake’s Data Cloud
                    </span>
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                  <font color="#999999" face="open sans, helvetica neue, helvetica, arial, sans-serif">
                   <span style="font-size:13px">
                    Snowflake
                   </span>
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                 </h3>
                 <div style="text-align: left;">
                  <br/>
                  <font color="#000000" face="open sans, helvetica neue, helvetica, arial, sans-serif">
                   George Petropoulos, who leads data engineering at ChartMogul, spoke to Snowflake about accelerating our development, performance, usability, and decision-making capabilities.
                   <br/>
                   <br/>
                   We're all about delighting our users. Check out how we're building a platform to achieve it.
                  </font>
                  <br/>
                 </div>
                 <blockquote style="border: 0px;padding: 20px;margin: 0px;background: #EBEAEC;font-style: italic;color: black;text-size-adjust: 100%;text-align: left;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
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                    <span style="font-family:open sans,helvetica neue,helvetica,arial,sans-serif">
                     "People expect data to be at their fingertips, exactly when they need it,” said Petropoulos. “With companies in their growth stages, insights into things like sales, marketing activities, and customer churn are integral to figuring out how they’re going to take on the next phase of their journey. Especially in a market where businesses are increasingly asked to become more adaptable and responsive.”
                    </span>
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                  </span>
                 </blockquote>
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                    <a style="color: #1c79ed;text-decoration: none;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;font-weight: normal;" target="_blank">
                     Read More
                    </a>
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                 <div style="padding-top: 20px; padding-bottom: 20px; font-family:open sans,helvetica neue,helvetica,arial,sans-serif;">
                  <h1 class="null" style="font-weight: 400;text-align: center;display: block;margin: 0;padding: 0;color: #202020;font-family: Helvetica;font-size: 26px;font-style: normal;line-height: 125%;letter-spacing: normal;">
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                     Our top SaaS reads.
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                  Sales
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                 <h4 class="null" style="display: block;margin: 0;padding: 0;color: #202020;font-family: Helvetica;font-size: 18px;font-style: normal;font-weight: bold;line-height: 125%;letter-spacing: normal;text-align: left;">
                  <a style="color: #1c79ed;font-family: open sans,helvetica neue,helvetica,arial,sans-serif;font-weight: 400;text-decoration: none;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" target="_blank">
                   Sales Efficiency through Covid: Reading the Tea Leaves for Startups
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                  <span style="font-size:13px">
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                     Tomasz Tunguz, Redpoint
                    </font>
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                   <span style="font-size:14px">
                    Tomasz Tunguz explores what happened to the cost of customer acquisition figures during Covid and examines the sales efficiency of public software companies.
                   </span>
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             <!--[if mso]>
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                 <table border="0" cellspacing="0" class="mcnTextContentContainer" style="min-width: 100% !important;background-color: #EBEAEC;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" width="100%">
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                     "What happened? Here’s my hypothesis. More competition increases costs of customer acquisition. That won’t change until software companies exploit a new sales channel. It’s unclear what that could be. Past channels have included web-based software, open-source, mobile app stores &amp; product-led growth.”
                    </td>
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                  </tbody>
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                  Management
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                 <h4 class="null" style="display: block;margin: 0;padding: 0;color: #202020;font-family: Helvetica;font-size: 18px;font-style: normal;font-weight: bold;line-height: 125%;letter-spacing: normal;text-align: left;">
                  <a style="color: #1c79ed;font-family: open sans,helvetica neue,helvetica,arial,sans-serif;font-weight: 400;text-decoration: none;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" target="_blank">
                   The Complete Guide to Data Transparency
                  </a>
                 </h4>
                 <p style="padding-bottom: 5px;margin: 10px 0;padding: 0;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: #202020;font-family: Helvetica;font-size: 16px;line-height: 150%;text-align: left;">
                  <span style="font-family:open sans,helvetica neue,helvetica,arial,sans-serif; font-size:13px">
                   <font color="#999999">
                    Doug Shaffer, HubSpot
                   </font>
                  </span>
                  <br/>
                  <br/>
                  <font face="open sans, helvetica neue, helvetica, arial, sans-serif">
                   <span style="font-size:14px">
                    Do your customers see you as trustworthy? If you want to improve in that area, data transparency is key. HubSpot prepared a list of examples and best practices around data transparency that you can implement to help foster trust.
                   </span>
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                 </p>
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             <table align="left" border="0" cellpadding="0" cellspacing="0" class="mcnBoxedTextContentContainer" style="min-width: 100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" width="100%">
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                 <table border="0" cellspacing="0" class="mcnTextContentContainer" style="min-width: 100% !important;background-color: #EBEAEC;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" width="100%">
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                     "Slack also found a way to make data transparency engaging for consumers. Instead of a video, they decided to provide an easily digestible privacy policy that explains the inner workings of their data management process.”
                    </td>
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                  </tbody>
                 </table>
                </td>
               </tr>
              </tbody>
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             <!--[if gte mso 9]>
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             <!--[if gte mso 9]>
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                  Product
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                   Finding Product/Market Fit with Network Effects
                  </a>
                 </h4>
                 <p style="padding-bottom: 5px;margin: 10px 0;padding: 0;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: #202020;font-family: Helvetica;font-size: 16px;line-height: 150%;text-align: left;">
                  <span style="font-size:13px">
                   <span style="font-family:open sans,helvetica neue,helvetica,arial,sans-serif">
                    <font color="#999999">
                     Casey Winters
                    </font>
                   </span>
                  </span>
                  <br/>
                  <br/>
                  <font face="open sans, helvetica neue, helvetica, arial, sans-serif">
                   <span style="font-size:14px">
                    Casey Winters writes about product/market fit a lot. This time, he's approaching it from a different perspective: when a network is a critical component of your value proposition. He explores what could prevent the product from reaching product/market fit.
                   </span>
                  </font>
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                     "For many network driven businesses, especially in the social realm, there is a Goldilocks zone of user experience. Too few people or content, and there isn’t enough content to consume or people to communicate with. Too many people or too much content, and it becomes overwhelming, or generates too many notifications. When Yogi Berra said, “”Nobody goes there anymore. It’s too crowded.”, it’s easy to imagine he was talking about Clubhouse, not a local restaurant at the time."
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                     Chart of the week.
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                    In
                    <a style="mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: #007C89;font-weight: normal;text-decoration: underline;" target="_blank">
                     Finding Product/Market Fit with Network Effects
                    </a>
                    , Casey Winters speaks about d
                   </span>
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                    irect network effects using the example of Clubhouse. These are Clubhouse downloads per month. Casey observes that this graph is not up and to the right.
                   </span>
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