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   Here are the best SaaS reads and resources this week ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­
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                    <p style="margin:0;font-size:14px;mso-line-height-alt:16.8px">
                     <span style="word-break: break-word; color: #888888; font-size: 14px;">
                      Edition #472, 26-June-2025
                     </span>
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                    <p style="margin:0;mso-line-height-alt:28px">
                     How long is a typical sales cycle? In our latest
                     <a class="" rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                      SaaS Go-To-Market Report
                     </a>
                     , the data shows a clear trend:
                     <strong>
                      your price point has a major impact on how fast deals close.
                     </strong>
                    </p>
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                    </p>
                    <p style="margin:0;mso-line-height-alt:28px">
                     For products under $25, nearly half of deals close within a week. But once you’re in the $250–$500 range,
                     <a class="" rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                      that timeline stretches past 30 days
                     </a>
                     . Higher prices bring more stakeholders, more questions and more friction. If you're moving upmarket, you'll need to recalibrate: expect longer cycles and invest in nurturing, education and a GTM motion built for more complex buying journeys.
                    </p>
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                    </p>
                    <p style="margin:0;mso-line-height-alt:28px">
                     Here are this week’s top SaaS reads worth your time.
                    </p>
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                    </p>
                    <p style="margin:0;mso-line-height-alt:28px">
                     <a rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                      Nick Franklin
                     </a>
                     <br/>
                     Founder &amp; CEO
                    </p>
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                     New from ChartMogul
                    </span>
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                   <span class="tinyMce-placeholder" style="word-break: break-word;">
                    <a class="" rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                     Sales objections? Use this 3-step process to win more deals
                    </a>
                    <br/>
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                   <strong>
                    <span class="tinyMce-placeholder" style="word-break: break-word;">
                     Sara Archer
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                   </strong>
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                    ,
                   </span>
                   ChartMogul
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                    <p style="margin:0;font-size:14px;mso-line-height-alt:25.2px;letter-spacing:normal">
                     In this video, you'll learn a 3-step strategy to handle common SaaS sales objections, from "it's too expensive" to "we're already using a competitor." Whether you're a founder or AE, this framework will help you defuse resistance, discover the real reason behind pushback and deliver compelling responses that move deals forward.
                    </p>
                    <p style="margin:0;font-size:14px;mso-line-height-alt:25.2px;letter-spacing:normal">
                     <br/>
                     ⏱ Chapters:
                    </p>
                    <ul style="line-height:1.8;mso-line-height-alt:25.2px;letter-spacing:normal;font-size:14px">
                     <li>
                      <a force-new-state="true" style="text-decoration: underline; color: #0775ff;" tabindex="0" target="">
                       0:47
                      </a>
                      What are sales objections?
                     </li>
                     <li>
                      <a force-new-state="true" style="text-decoration: underline; color: #0775ff;" tabindex="0" target="">
                       1:25
                      </a>
                      The 4 most common objections
                     </li>
                     <li>
                      <a force-new-state="true" style="text-decoration: underline; color: #0775ff;" tabindex="0" target="">
                       2:20
                      </a>
                      Obstructions vs. objections
                     </li>
                     <li>
                      <a force-new-state="true" style="text-decoration: underline; color: #0775ff;" tabindex="0" target="">
                       3:20
                      </a>
                      Why do customers object?
                     </li>
                     <li>
                      <a force-new-state="true" style="text-decoration: underline; color: #0775ff;" tabindex="0" target="">
                       4:26
                      </a>
                      The 3Ds: Defuse, Discover, Deliver
                     </li>
                     <li>
                      <a force-new-state="true" style="text-decoration: underline; color: #0775ff;" tabindex="0" target="">
                       6:24
                      </a>
                      Objection handling maps
                     </li>
                     <li>
                      <a force-new-state="true" style="text-decoration: underline; color: #0775ff;" tabindex="0" target="">
                       7:45
                      </a>
                      What are obstructions?
                     </li>
                    </ul>
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                    <span style="font-weight:700;">
                     This week's best SaaS content
                    </span>
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                      LEADERSHIP
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                    <a class="" rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                     Why data is more valuable than code
                    </a>
                    <br/>
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                  <h3 style="margin:0;color:#999;direction:ltr;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-size:14px;font-weight:400;letter-spacing:normal;line-height:1.2;text-align:left;margin-top:0;margin-bottom:0;mso-line-height-alt:17px">
                   <span style="word-break: break-word; color: #000000;">
                    <strong>
                     Tomasz Tunguz,
                    </strong>
                    Theory Ventures
                   </span>
                   <br/>
                  </h3>
                 </td>
                </tr>
               </tbody>
              </table>
              <table border="0" cellpadding="0" cellspacing="0" class="text_block block-11" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%">
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                    <p style="margin:0;mso-line-height-alt:25.2px">
                     <span style="word-break: break-word; font-size: 14px;">
                      Tomasz explains why, in AI-powered apps, structured data matters more than code. AI models rely on context to drive workflows, making data the key differentiator.
                     </span>
                    </p>
                   </div>
                  </div>
                 </td>
                </tr>
               </tbody>
              </table>
              <table border="0" cellpadding="0" cellspacing="0" class="html_block block-12" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
               <tbody>
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                  <div align="center" style="font-family:Helvetica Neue,Helvetica,Arial,sans-serif;text-align:center">
                   <div class="our-class" style="font-family:Helvetica Neue;
       font-size:14px;
       line-height:1.8em;
       padding:5px;
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       text-align:left;
       margin-top:10px;
       margin-bottom:40px;
       margin-left:10px;
	   margin-right:10px;
       border-left: 6px solid #D4E3EC;
                              ">
                    <span style="font-weight:700;">
                     The better the data, the better the workflow:
                    </span>
                    "For example, an inbound email comes into a customer support desk, “Was I double charged this month?” An agentic workflow would query the billing system, the contract system, &amp; the email drafting tool to draft an email to the customer with distinct language for that persona. This only works if the enterprises’ data is well structured."
                   </div>
                  </div>
                 </td>
                </tr>
               </tbody>
              </table>
              <table border="0" cellpadding="0" cellspacing="0" class="button_block block-13" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
               <tbody>
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                 <td class="pad" style="padding-left:5px;text-align:left">
                  <div align="left" class="alignment">
                   <!--[if mso]>
<v:roundrect xmlns:v="urn:schemas-microsoft-com:vml" xmlns:w="urn:schemas-microsoft-com:office:word"   style="height:30px;width:68px;v-text-anchor:middle;" arcsize="0%" fill="false">
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                   <span class="button" style="background-color: transparent; border-bottom: 0px solid transparent; border-left: 0px solid transparent; border-radius: 0px; border-right: 0px solid transparent; border-top: 0px solid transparent; color: #9caab3; display: inline-block; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 12px; font-weight: 400; mso-border-alt: none; padding-bottom: 3px; padding-top: 3px; padding-left: 7px; padding-right: 7px; text-align: center; width: auto; word-break: keep-all; letter-spacing: normal;">
                    <span style="word-break: break-word; line-height: 24px;">
                     <strong>
                      GROWTH
                     </strong>
                    </span>
                   </span>
                   <!--[if mso]></center></v:textbox></v:roundrect><![endif]-->
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                  <h1 style="margin:0;color:#555;direction:ltr;font-family:Helvetica Neue,Helvetica,Arial,sans-serif;font-size:18px;font-weight:700;letter-spacing:normal;line-height:1.2;text-align:left;margin-top:0;margin-bottom:0;mso-line-height-alt:22px">
                   <span class="mce-content-body mce-edit-focus" data-position="30-0-13" data-qa="tinyeditor-root-element" id="4ed671f5-ca1b-40c5-9a53-605969f95e57" style="word-break: break-word; position: relative;">
                    <a class="" rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                     <span class="mce-content-body mce-edit-focus" data-position="30-0-13" data-qa="tinyeditor-root-element" id="ab34f279-46b3-4d9b-bba4-9e983fde9ee6" style="word-break: break-word; position: relative;">
                      <span class="mce-content-body mce-edit-focus" data-position="30-0-13" data-qa="tinyeditor-root-element" id="4ed671f5-ca1b-40c5-9a53-605969f95e57" style="word-break: break-word; position: relative;">
                       0-$5M: how to go from random wins to repeatable revenue
                      </span>
                     </span>
                    </a>
                   </span>
                  </h1>
                 </td>
                </tr>
               </tbody>
              </table>
              <table border="0" cellpadding="0" cellspacing="0" class="heading_block block-15" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
               <tbody>
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                 <td class="pad" style="padding-bottom:20px;padding-left:10px;padding-right:10px;padding-top:5px;text-align:center;width:100%">
                  <h3 style="margin:0;color:#000;direction:ltr;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-size:14px;font-weight:400;letter-spacing:normal;line-height:1.2;text-align:left;margin-top:0;margin-bottom:0;mso-line-height-alt:17px">
                   <strong>
                    Meka Asonye,
                   </strong>
                   First Round Review
                  </h3>
                 </td>
                </tr>
               </tbody>
              </table>
              <table border="0" cellpadding="0" cellspacing="0" class="text_block block-16" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%">
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                 <td class="pad" style="padding-bottom:15px;padding-left:10px;padding-right:10px">
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                   <div class="" style="font-size:12px;font-family:Helvetica Neue,Helvetica,Arial,sans-serif;mso-line-height-alt:21.6px;color:#000;line-height:1.8">
                    <p style="margin:0;font-size:12px;mso-line-height-alt:25.2px">
                     <span style="word-break: break-word; font-size: 14px;">
                      Meka breaks down how startups can turn founder-led wins into repeatable revenue. From defining ICPs, building a reliable sales funnel and scaling without relying on founder hustle.
                      <br/>
                     </span>
                    </p>
                   </div>
                  </div>
                 </td>
                </tr>
               </tbody>
              </table>
              <table border="0" cellpadding="0" cellspacing="0" class="html_block block-17" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
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                  <div align="center" style="font-family:Helvetica Neue,Helvetica,Arial,sans-serif;text-align:center">
                   <div class="our-class" style="font-family:Helvetica Neue;
       font-size:14px;
       line-height:1.8em;
       padding:5px;
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       margin-top:10px;
       margin-bottom:40px;
       margin-left:10px;
	   margin-right:10px;
       border-left: 6px solid #D4E3EC;
                              ">
                    <span style="font-weight:700;">
                     Define the funnel stages for a happy customer journey:
                    </span>
                    "Your recipe won't look exactly like anyone else’s. It can’t. Your product, your market, and your buyers are unique. But documenting your "happy customer journey" transforms random wins into repeatable success."
                   </div>
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                 <td class="pad" style="padding-left:5px;text-align:left">
                  <div align="left" class="alignment">
                   <!--[if mso]>
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                    <span style="word-break: break-word; line-height: 24px;">
                     <strong>
                      RETENTION
                     </strong>
                    </span>
                   </span>
                   <!--[if mso]></center></v:textbox></v:roundrect><![endif]-->
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                  <h1 style="margin:0;color:#555;direction:ltr;font-family:Helvetica Neue,Helvetica,Arial,sans-serif;font-size:18px;font-weight:700;letter-spacing:normal;line-height:1.2;text-align:left;margin-top:0;margin-bottom:0;mso-line-height-alt:22px">
                   <span class="tinyMce-placeholder" style="word-break: break-word;">
                    <a class="" rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                     Retention: The situationship of SaaS
                    </a>
                    <br/>
                   </span>
                  </h1>
                 </td>
                </tr>
               </tbody>
              </table>
              <table border="0" cellpadding="0" cellspacing="0" class="heading_block block-20" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
               <tbody>
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                 <td class="pad" style="padding-bottom:20px;padding-left:10px;padding-right:10px;padding-top:5px;text-align:center;width:100%">
                  <h3 style="margin:0;color:#000;direction:ltr;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-size:14px;font-weight:400;letter-spacing:normal;line-height:1.2;text-align:left;margin-top:0;margin-bottom:0;mso-line-height-alt:17px">
                   <strong>
                    Elena Verna,
                   </strong>
                   Elena's Growth Scoop
                   <br/>
                  </h3>
                 </td>
                </tr>
               </tbody>
              </table>
              <table border="0" cellpadding="0" cellspacing="0" class="text_block block-21" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%">
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                <tr>
                 <td class="pad" style="padding-bottom:15px;padding-left:10px;padding-right:10px">
                  <div style="font-family:sans-serif">
                   <div class="" style="font-size:12px;font-family:Helvetica Neue,Helvetica,Arial,sans-serif;mso-line-height-alt:21.6px;color:#000;line-height:1.8">
                    <p style="margin:0;font-size:12px;mso-line-height-alt:25.2px">
                     <span style="word-break: break-word; font-size: 14px;">
                      Elena shares four key retention strategies: define real activation, boost feature adoption, prevent churn (voluntary and involuntary) and resurrect lost users.
                     </span>
                    </p>
                   </div>
                  </div>
                 </td>
                </tr>
               </tbody>
              </table>
              <table border="0" cellpadding="0" cellspacing="0" class="html_block block-22" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
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                  <div align="center" style="font-family:Helvetica Neue,Helvetica,Arial,sans-serif;text-align:center">
                   <div class="our-class" style="font-family:Helvetica Neue;
       font-size:14px;
       line-height:1.8em;
       padding:5px;
       padding-left:20px;
       text-align:left;
       margin-top:10px;
       margin-bottom:40px;
       margin-left:10px;
	   margin-right:10px;
       border-left: 6px solid #D4E3EC;
                              ">
                    <span style="font-weight:700;">
                     Try resurrecting the churned users:
                    </span>
                    "Most companies give up on churned users way too quickly.

  But if your churned base is big enough, resurrection tactics should be a priority. Think of it this way: if you’re converting 5% of new users, reactivating even 1–2% of past ones can deliver similar (or better) results.

  But resurrection needs to be strategic.

  Generic “we miss you” emails don’t bring people back from the dead."
                   </div>
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               </tbody>
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              <table border="0" cellpadding="0" cellspacing="0" class="html_block block-23" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
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       padding:15px;
       margin-bottom:20px;
       margin-top:20px;
       font-size:20px;
       color: #ffffff;

       background: linear-gradient(90deg, #76e3d2 0%, #2C8DFF 40.78%,  #40bcd4 100%);
                              ">
                    <span style="font-weight:700;">
                     Chart of the week
                    </span>
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                    <p style="margin:0;font-size:12px;mso-line-height-alt:25.2px">
                     <span style="word-break: break-word; font-size: 14px;">
                      43% of companies now mix subscription and usage-based pricing, and 8% are blending in outcome-based models, according to Chargebee’s 2025 report. SaaS businesses are moving beyond pure subscriptions to build flexible, hybrid revenue streams.
                     </span>
                    </p>
                    <p style="margin:0;font-size:12px;mso-line-height-alt:21.6px">
                    </p>
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                   <div style="max-width:600px">
                    <a target="_blank">
                     <img alt="chargebees report" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fuserimg-assets-eu.customeriomail.com%252Fimages%252Fclient-env-125412%252F1750952014743_IMG_2553_01JYPDYX41412S82NTGFGFMC9R.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ1c2VyaW1nLWFzcyIsInRpbWUiOjE3NTEwMzAxMTMuMTk3NDU0NX0:1uV8vB:CTB7EBCeJCKOW1ofiL9z6DXYh2BiZ2Iod0x4ULJb-no" style="display:block;height:auto;border:0;width:100%" title="chargebees report" width="600"/>
                    </a>
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                 <td class="pad" style="padding-bottom:10px;padding-left:20px;padding-right:10px;padding-top:10px">
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                   <div class="" style="font-size:14px;font-family:Helvetica Neue,Helvetica,Arial,sans-serif;mso-line-height-alt:16.8px;color:#000;line-height:1.2">
                    <p style="margin:0;font-size:14px;mso-line-height-alt:16.8px">
                     Source:
                     <a class="" rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                      2025 State of Recurring Revenue &amp; Monetization Report
                     </a>
                     by Chargebee.
                    </p>
                   </div>
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               </tbody>
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