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   🚀  SaaS Roundup: Segmenting Revenue Data To Set Regional Sales Goals
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                   <span style="font-family:open sans,helvetica neue,helvetica,arial,sans-serif">
                    <strong>
                     SaaS Roundup
                    </strong>
                    <strong>
                     #327
                    </strong>
                   </span>
                  </h1>
                  <br/>
                  <br/>
                  Hi there,
                  <br/>
                  <br/>
                  How do you set goals for your sales reps?
                  <br/>
                  <br/>
                  Do you take into account the variation of ARPA &amp; conversion rates across regions? In our
                  <a style="mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: #007C89;font-weight: normal;text-decoration: underline;" target="_blank">
                   latest case study
                  </a>
                  , we explore how Callbell uses ChartMogul to set balanced goals for its sales team.
                  <br/>
                  <br/>
                  As always, we also bring you our top three reads from the wonderful world of SaaS.
                  <br/>
                  <br/>
                  Happy reading,
                  <br/>
                  <strong>
                   Sid @ ChartMogul
                  </strong>
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                                      Tweet
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                                      Forward
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                   <strong>
                    <span style="font-family:open sans,helvetica neue,helvetica,arial,sans-serif; font-size:26px">
                     New from ChartMogul.
                    </span>
                   </strong>
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                 <h3 style="font-weight: 400;line-height: 28px;display: block;margin: 0;padding: 0;color: #202020;font-family: Helvetica;font-size: 20px;font-style: normal;letter-spacing: normal;text-align: left;">
                  <br/>
                  <font color="#000000" face="open sans, helvetica neue, helvetica, arial, sans-serif">
                   <font face="open sans, helvetica neue, helvetica, arial, sans-serif">
                    <span style="font-size:21px">
                     Segmenting Revenue Data To Set Regional Sales Goals With Callbell
                    </span>
                   </font>
                  </font>
                  <br/>
                  <span style="font-size:13px">
                   <span style="font-family:open sans,helvetica neue,helvetica,arial,sans-serif">
                    <font color="#999999">
                     Gianluca Bargelli, Co-founder &amp; CTO, Callbell
                    </font>
                   </span>
                  </span>
                 </h3>
                 <div style="text-align: left;">
                  <br/>
                  <font color="#000000" face="open sans, helvetica neue, helvetica, arial, sans-serif">
                   When you’re setting goals for your sales team, are they different depending on region or country? At Callbell, each region has a different ARPA &amp; conversion rate.
                   <br/>
                   <br/>
                   In our latest case study, we explore how Callbell uses ChartMogul to set balanced goals for its sales team.
                  </font>
                  <br/>
                 </div>
                 <blockquote style="border: 0px;padding: 20px;margin: 0px;background: #EBEAEC;font-style: italic;color: black;text-size-adjust: 100%;text-align: left;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
                  <span style="font-size:13px">
                   <font color="#000000" face="open sans, helvetica neue, helvetica, arial, sans-serif">
                    <span style="font-family:open sans,helvetica neue,helvetica,arial,sans-serif">
                     "ARPA can change up to 25% from one region to another. In some markets the churn rate is much higher, for example in our case churn in Brazil is really high.
                    </span>
                   </font>
                  </span>
                  <span style="font-size:13px">
                   <font color="#000000" face="open sans, helvetica neue, helvetica, arial, sans-serif">
                    <span style="font-family:open sans,helvetica neue,helvetica,arial,sans-serif">
                     "
                    </span>
                   </font>
                  </span>
                 </blockquote>
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                  <br/>
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                   <span style="font-family:open sans,helvetica neue,helvetica,arial,sans-serif">
                    <a style="color: #1c79ed;text-decoration: none;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;font-weight: normal;" target="_blank">
                     Read More
                    </a>
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                 <div style="padding-top: 20px; padding-bottom: 20px; font-family:open sans,helvetica neue,helvetica,arial,sans-serif;">
                  <h1 class="null" style="font-weight: 400;text-align: center;display: block;margin: 0;padding: 0;color: #202020;font-family: Helvetica;font-size: 26px;font-style: normal;line-height: 125%;letter-spacing: normal;">
                   <strong>
                    <span style="font-family:open sans,helvetica neue,helvetica,arial,sans-serif; font-size:26px">
                     Our top SaaS reads.
                    </span>
                   </strong>
                  </h1>
                 </div>
                </td>
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              </tbody>
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                  Management
                 </a>
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            <td class="mcnTextBlockInner" style="padding-top: 9px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" valign="top">
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                 <h4 class="null" style="display: block;margin: 0;padding: 0;color: #202020;font-family: Helvetica;font-size: 18px;font-style: normal;font-weight: bold;line-height: 125%;letter-spacing: normal;text-align: left;">
                  <a style="color: #1c79ed;font-family: open sans,helvetica neue,helvetica,arial,sans-serif;font-weight: 400;text-decoration: none;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" target="_blank">
                   What Order Should You Hire Your Management Team In?
                  </a>
                 </h4>
                 <p style="padding-bottom: 5px;margin: 10px 0;padding: 0;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: #202020;font-family: Helvetica;font-size: 16px;line-height: 150%;text-align: left;">
                  <span style="font-size:13px">
                   <span style="font-family:open sans,helvetica neue,helvetica,arial,sans-serif">
                    <font color="#999999">
                     Jason Lemkin, SaaStr
                    </font>
                   </span>
                  </span>
                  <br/>
                  <br/>
                  <font face="open sans, helvetica neue, helvetica, arial, sans-serif">
                   <span style="font-size:14px">
                    You’re a founder of a growing SaaS startup that has just raised money. Congrats! Now, you need to hire. Who should you hire first? VP of Marketing, VP of Sales, or someone else?
                   </span>
                  </font>
                 </p>
                </td>
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              </tbody>
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             <!--[if mso]>
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             <!--[if mso]>
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                <td style="padding-top: 9px;padding-left: 18px;padding-bottom: 9px;padding-right: 18px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
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                     "You really can and should try to hire your VP of Marketing as Early as $20k in MRR. This will seem crazy early to many of you. But a great head of demand gen (or maybe growth hacking if you are SMB) should be very accretive at even $20k in MRR.”
                    </td>
                   </tr>
                  </tbody>
                 </table>
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              </tbody>
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                  Product
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                 <h4 class="null" style="display: block;margin: 0;padding: 0;color: #202020;font-family: Helvetica;font-size: 18px;font-style: normal;font-weight: bold;line-height: 125%;letter-spacing: normal;text-align: left;">
                  <a style="color: #1c79ed;font-family: open sans,helvetica neue,helvetica,arial,sans-serif;font-weight: 400;text-decoration: none;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" target="_blank">
                   Activation: The Product Metric Everyone Thinks They Need But Can’t Seem To Define
                  </a>
                 </h4>
                 <p style="padding-bottom: 5px;margin: 10px 0;padding: 0;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: #202020;font-family: Helvetica;font-size: 16px;line-height: 150%;text-align: left;">
                  <span style="font-size:13px">
                   <span style="font-family:open sans,helvetica neue,helvetica,arial,sans-serif">
                    <font color="#999999">
                     Sam Richard, OpenView Partners
                    </font>
                   </span>
                  </span>
                  <br/>
                  <br/>
                  <font face="open sans, helvetica neue, helvetica, arial, sans-serif">
                   <span style="font-size:14px">
                    Activation is a beautiful metric because it’s a leading indicator. The right activation metric empowers growth, marketing, and sales teams to understand the impact of experiments they’re running. But how do you measure it?
                   </span>
                  </font>
                 </p>
                </td>
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              <tbody>
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                <td style="padding-top: 9px;padding-left: 18px;padding-bottom: 9px;padding-right: 18px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
                 <table border="0" cellspacing="0" class="mcnTextContentContainer" style="min-width: 100% !important;background-color: #EBEAEC;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" width="100%">
                  <tbody>
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                    <td class="mcnTextContent" style='padding: 18px;color: #202020;font-family: "Open Sans", "Helvetica Neue", Helvetica, Arial, sans-serif;font-size: 13px;font-style: italic;font-weight: normal;text-align: left;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;word-break: break-word;line-height: 150%;' valign="top">
                     "Make a list of all the key actions that users can take in your product. There shouldn’t be many, maybe 10 at the max. Then, find the metric that is i) easily achievable by somewhat committed users, ii) can be completed quickly, &amp; iii) most importantly, correlated to a user’s propensity to convert."
                    </td>
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                  </tbody>
                 </table>
                </td>
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              </tbody>
             </table>
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                  Growth
                 </a>
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                 <h4 class="null" style="display: block;margin: 0;padding: 0;color: #202020;font-family: Helvetica;font-size: 18px;font-style: normal;font-weight: bold;line-height: 125%;letter-spacing: normal;text-align: left;">
                  <a style="color: #1c79ed;font-family: open sans,helvetica neue,helvetica,arial,sans-serif;font-weight: 400;text-decoration: none;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" target="_blank">
                   The Myth of Exponential Hypergrowth
                  </a>
                 </h4>
                 <p style="padding-bottom: 5px;margin: 10px 0;padding: 0;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: #202020;font-family: Helvetica;font-size: 16px;line-height: 150%;text-align: left;">
                  <span style="font-family:open sans,helvetica neue,helvetica,arial,sans-serif; font-size:13px">
                   <font color="#999999">
                    Jason Cohen, A Smart Bear
                   </font>
                  </span>
                  <br/>
                  <br/>
                  <font face="open sans, helvetica neue, helvetica, arial, sans-serif">
                   <span style="font-size:14px">
                    Fast-growing startups are frequently described as “exponential,” especially when the product is “viral.” Turns out, this is incorrect, even for Facebook and Slack. If you have an incorrect model, you don’t understand growth, which means you can’t control it, nor predict it. Here is a different model to understand how companies actually grow.
                   </span>
                  </font>
                 </p>
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                 <table border="0" cellspacing="0" class="mcnTextContentContainer" style="min-width: 100% !important;background-color: #EBEAEC;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" width="100%">
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                    <td class="mcnTextContent" style='padding: 18px;color: #202020;font-family: "Open Sans", "Helvetica Neue", Helvetica, Arial, sans-serif;font-size: 13px;font-style: italic;font-weight: normal;text-align: left;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;word-break: break-word;line-height: 150%;' valign="top">
                     "It’s well-known that growth—as a percentage—naturally declines with scale, even when there’s nothing wrong with the company. This law of nature has been given a name: Growth Decay (or sometimes Growth Persistence). Because of the traditional insistence of talking about growth as a percentage, the concept is articulated this way: If a company grew X% last year, it’s likely to grow a bit less than X% this year."
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                  <h1 class="null" style="font-weight: 400;text-align: center;display: block;margin: 0;padding: 0;color: #202020;font-family: Helvetica;font-size: 26px;font-style: normal;line-height: 125%;letter-spacing: normal;">
                   <strong>
                    <span style="font-family:open sans,helvetica neue,helvetica,arial,sans-serif; font-size:26px">
                     Chart of the week.
                    </span>
                   </strong>
                  </h1>
                 </div>
                </td>
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                 <p style="margin: 10px 0;padding: 0;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: #202020;font-family: Helvetica;font-size: 16px;line-height: 150%;text-align: left;">
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                   <strong style="font-size:14px">
                    Is there any correlation between growth and ARPA?
                   </strong>
                  </font>
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                   <span style="font-size:14px">
                    Yes, there is. We analyzed data and found that companies that are able to charge their customers more grow 1.5-2x faster. The chart below shows you the growth rate of companies split by ARPA bands. As a reminder, ARPA = average revenue per account, and usually B2B companies have a higher ARPA while B2C companies have a lower ARPA.
                   </span>
                  </font>
                 </p>
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                 <p style="margin: 10px 0;padding: 0;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: #202020;font-family: Helvetica;font-size: 16px;line-height: 150%;text-align: left;">
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                    Source:
                    <a style="mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: #007C89;font-weight: normal;text-decoration: underline;" target="_blank">
                     SaaS Benchmarks Report
                    </a>
                   </span>
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