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   🚀 SaaS Roundup: Startup Lessons, SaaS Benchmarks, PLG Growth &amp; more...
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                   <span style="font-family:open sans,helvetica neue,helvetica,arial,sans-serif">
                    <strong>
                     SaaS Roundup
                    </strong>
                    <strong>
                     #313
                    </strong>
                   </span>
                  </h1>
                  <br/>
                  <br/>
                  Hi there,
                  <br/>
                  <br/>
                  Welcome to another fiery edition of SaaS Roundup.
                  <br/>
                  <br/>
                  In this week's roundup, we share with you — i) Nine startup lessons from NIKE, ii) A guide to startup accelerators, iii) A decision-making framework for pursuing PLG growth, and iv) SaaS benchmarks from Bessemer VP.
                  <br/>
                  <br/>
                  Happy reading,
                  <br/>
                  <strong>
                   Sid @ ChartMogul
                  </strong>
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                     New from ChartMogul.
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                 <h3 style="font-weight: 400;line-height: 28px;display: block;margin: 0;padding: 0;color: #202020;font-family: Helvetica;font-size: 20px;font-style: normal;letter-spacing: normal;text-align: left;">
                  <br/>
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                    <span style="font-size:21px">
                     9 Startup Lessons From Phil Knight, Creator of NIKE
                    </span>
                   </font>
                  </font>
                  <br/>
                  <span style="font-size:13px">
                   <span style="font-family:open sans,helvetica neue,helvetica,arial,sans-serif">
                    <font color="#999999">
                     Sid Jain
                    </font>
                   </span>
                  </span>
                 </h3>
                 <div style="text-align: left;">
                  <br/>
                  <font color="#000000" face="open sans, helvetica neue, helvetica, arial, sans-serif">
                   Nike is one of the best-known brands in the world today. It sells almost 1,500 shoes every minute. That is 780 million shoes every year. Most likely, at some point in your life, you might have worn a Nike yourself.
                   <br/>
                   <br/>
                   Over the years, Nike’s journey has been full of many ups and downs. Phil Knight, Nike's founder documents this in his bestselling book, Shoe Dog.
                   <br/>
                   <br/>
                   In this post, we share with you nine lessons that all startups can learn from his inspirational journey.
                  </font>
                  <br/>
                  <font color="#000000" face="open sans, helvetica neue, helvetica, arial, sans-serif">
                  </font>
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                 <blockquote style="border: 0px;padding: 20px;margin: 0px;background: #EBEAEC;font-style: italic;color: black;text-size-adjust: 100%;text-align: left;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
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                    "Let everyone else call your idea crazy, [you] just keep going. Don’t stop. Don’t even think about stopping until you get there, and don’t give much thought to where ‘there’ is. Whatever comes, just don’t stop.”
                   </span>
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                     Read more
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                  <h1 class="null" style="font-weight: 400;text-align: center;display: block;margin: 0;padding: 0;color: #202020;font-family: Helvetica;font-size: 26px;font-style: normal;line-height: 125%;letter-spacing: normal;">
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             <!--[if mso]>
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                  Fundraising
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                  <a style="color: #1c79ed;font-family: open sans,helvetica neue,helvetica,arial,sans-serif;font-weight: 400;text-decoration: none;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" target="_blank">
                   A Guide to Startup Accelerators + The Best 8 Ones in 2022
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                   <span style="font-size:14px">
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                   </span>
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             <!--[if mso]>
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                     "Startup accelerators are not just about providing your business with capital. In reality, the amount of capital you can get from an accelerator program is fairly small compared to other funding avenues that you can pursue."
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                  Growth
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                  <a style="color: #1c79ed;font-family: open sans,helvetica neue,helvetica,arial,sans-serif;font-weight: 400;text-decoration: none;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" target="_blank">
                   Should I Pursue Product Led Growth (PLG) for My Startup?
                  </a>
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                 <p style="padding-bottom: 5px;margin: 10px 0;padding: 0;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: #202020;font-family: Helvetica;font-size: 16px;line-height: 150%;text-align: left;">
                  <span style="font-family:open sans,helvetica neue,helvetica,arial,sans-serif; font-size:13px">
                   <font color="#999999">
                    Curt Townshend, OpenView Partners
                   </font>
                  </span>
                  <br/>
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                   <span style="font-size:14px">
                    Many startup experts believe PLG is the next business model innovation to disrupt the B2B software ecosystem. But should you pursue it for your own startup? Here are 6 considerations to help you think through it.
                   </span>
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                 </p>
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             <!--[if mso]>
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             <table align="left" border="0" cellpadding="0" cellspacing="0" class="mcnBoxedTextContentContainer" style="min-width: 100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" width="100%">
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                     "PLG works best when the person deciding to adopt the product is the same as the person who will ultimately use it."
                    </td>
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                  </tbody>
                 </table>
                </td>
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              </tbody>
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             <!--[if gte mso 9]>
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				<![endif]-->
             <!--[if gte mso 9]>
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				<![endif]-->
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                  Industry
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                 <h4 class="null" style="display: block;margin: 0;padding: 0;color: #202020;font-family: Helvetica;font-size: 18px;font-style: normal;font-weight: bold;line-height: 125%;letter-spacing: normal;text-align: left;">
                  <a style="color: #1c79ed;font-family: open sans,helvetica neue,helvetica,arial,sans-serif;font-weight: 400;text-decoration: none;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" target="_blank">
                   Benchmarks When Growing From $1 to $10 Million ARR
                  </a>
                 </h4>
                 <p style="padding-bottom: 5px;margin: 10px 0;padding: 0;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: #202020;font-family: Helvetica;font-size: 16px;line-height: 150%;text-align: left;">
                  <span style="font-family:open sans,helvetica neue,helvetica,arial,sans-serif; font-size:13px">
                   <font color="#999999">
                    Mary D’Onofrio, Janelle Teng, Ethan Ding, Bessemer Venture Partners
                   </font>
                  </span>
                  <br/>
                  <br/>
                  <font face="open sans, helvetica neue, helvetica, arial, sans-serif">
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                    Bessemer VP shares with us a playbook on how to scale your business from $1 to $10mm ARR. What specifically caught my attention was the detailed data on benchmarks related to retention, growth, acquisition cost, expenses etc.
                   </span>
                  </font>
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                     "While not deterministic, growth endurance (the rate at which growth is retained from one year to the next) tends to be about 70% in private cloud companies, meaning that you should expect next year’s growth rate to be approximately 70% of the current year."
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                   <strong>
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                     Chart of the week.
                    </span>
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                    A peek into the total volume processed by major payments processors. PayPal leads while Stripe is growing the fastest.
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                    Chart Credit:
                    <a style="mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: #007C89;font-weight: normal;text-decoration: underline;" target="_blank">
                     Flagship Advisory Partners
                    </a>
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