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   Here are the best SaaS reads and resources this week ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­
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                     <span style="word-break: break-word; color: #888888; font-size: 14px;">
                      Edition #486, 03-September-2025
                     </span>
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                    <p style="margin:0;mso-line-height-alt:28px">
                     While we were in New York for the Stripe Tour this week, their team announced out two monumental announcements: stablecoin infrastructure and Instant Checkout in ChatGPT through its new Agentic Commerce Protocol with OpenAI.
                    </p>
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                    <p style="margin:0;mso-line-height-alt:28px">
                     Amid all the shifts in SaaS, though, fundamentals still matter. This week’s roundup brings you core lessons: strategies for prioritizing work with focus, how to report MRR without hiding discounts, why fresh long-form content still pays (especially when AI rewards recency), and real talk on growth that only experience can teach.
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                     <a rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                      Nick Franklin
                     </a>
                     <br/>
                     Founder &amp; CEO
                    </p>
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                     From the archives
                    </span>
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                    <a class="" rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                     Should discounts be included in MRR?
                    </a>
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                    <strong>
                     Jordan van Everdingen,
                    </strong>
                    C
                   </span>
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                    hartMogul
                   </span>
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                    <p style="margin:0;font-size:14px;mso-line-height-alt:25.2px;letter-spacing:normal">
                     Discounts are everywhere in SaaS, but they shouldn’t be hidden when you report MRR. With new AI businesses getting increasingly creative about juicing early growth, reporting MRR net of discounts is the only way to keep metrics honest and meaningful. When discounts expire, the uplift should count as expansion, not get buried in a gross metric.
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                     This week's best SaaS content
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                     <strong>
                      LEADERSHIP
                     </strong>
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                   <a class="" rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                    Stop trying to make prioritization "easy"
                   </a>
                  </h1>
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                    <strong>
                     John Cutler,
                    </strong>
                    The Beautiful Mess
                   </span>
                   <br/>
                  </h3>
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                      If prioritization feels easy, you’re doing it wrong. Cutler breaks down three things we must balance: ambitions, capacity allocation, and net-new investments. Over-indexing on any one creates dysfunction. Prioritization should instead be a continuous dialogue that thrives on the tension, sharpening focus while still leaving room for bold bets.
                     </span>
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                    <span style="font-weight:700;">
                     What to avoid:
                    </span>
                    "Juggling overly precise estimates and trying to fit arbitrary things into the quarter to prove out a weird say/do ratio is the WRONG kind of challenging."
                   </div>
                  </div>
                 </td>
                </tr>
               </tbody>
              </table>
              <table border="0" cellpadding="0" cellspacing="0" class="button_block block-13" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
               <tbody>
                <tr>
                 <td class="pad" style="padding-left:5px;text-align:left">
                  <div align="left" class="alignment">
                   <!--[if mso]>
<v:roundrect xmlns:v="urn:schemas-microsoft-com:vml" xmlns:w="urn:schemas-microsoft-com:office:word"   style="height:30px;width:67px;v-text-anchor:middle;" arcsize="0%" fill="false">
<v:stroke dashstyle="Solid" weight="0px" color="transparent"/>
<w:anchorlock/>
<v:textbox inset="0px,0px,0px,0px">
<center dir="false" style="color:#9caab3;font-family:Arial, sans-serif;font-size:12px">
<![endif]-->
                   <span class="button" style="background-color: transparent; mso-shading: transparent; border-bottom: 0px solid transparent; border-left: 0px solid transparent; border-radius: 0px; border-right: 0px solid transparent; border-top: 0px solid transparent; color: #9caab3; display: inline-block; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 12px; font-weight: 400; mso-border-alt: none; padding-bottom: 3px; padding-top: 3px; padding-left: 7px; padding-right: 7px; text-align: center; width: auto; word-break: keep-all; letter-spacing: normal;">
                    <span style="word-break: break-word; line-height: 24px;">
                     <strong>
                      FINANCE
                     </strong>
                    </span>
                   </span>
                   <!--[if mso]></center></v:textbox></v:roundrect><![endif]-->
                  </div>
                 </td>
                </tr>
               </tbody>
              </table>
              <table border="0" cellpadding="0" cellspacing="0" class="heading_block block-14" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
               <tbody>
                <tr>
                 <td class="pad" style="padding-bottom:5px;padding-left:10px;padding-right:10px;text-align:center;width:100%">
                  <h1 style="margin:0;color:#555;direction:ltr;font-family:Helvetica Neue,Helvetica,Arial,sans-serif;font-size:18px;font-weight:700;letter-spacing:normal;line-height:1.2;text-align:left;margin-top:0;margin-bottom:0;mso-line-height-alt:22px">
                   <span class="tinyMce-placeholder" style="word-break: break-word;">
                    <a rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                     How companies use stablecoins
                    </a>
                   </span>
                  </h1>
                 </td>
                </tr>
               </tbody>
              </table>
              <table border="0" cellpadding="0" cellspacing="0" class="heading_block block-15" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
               <tbody>
                <tr>
                 <td class="pad" style="padding-bottom:20px;padding-left:10px;padding-right:10px;padding-top:5px;text-align:center;width:100%">
                  <h3 style="margin:0;color:#000;direction:ltr;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-size:14px;font-weight:400;letter-spacing:normal;line-height:1.2;text-align:left;margin-top:0;margin-bottom:0;mso-line-height-alt:17px">
                   <strong>
                    OnlyCFO
                   </strong>
                  </h3>
                 </td>
                </tr>
               </tbody>
              </table>
              <table border="0" cellpadding="0" cellspacing="0" class="text_block block-16" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%">
               <tbody>
                <tr>
                 <td class="pad" style="padding-bottom:15px;padding-left:10px;padding-right:10px">
                  <div style="font-family:sans-serif">
                   <div class="" style="font-size:12px;font-family:Helvetica Neue,Helvetica,Arial,sans-serif;mso-line-height-alt:21.6px;color:#000;line-height:1.8">
                    <p style="margin:0;font-size:12px;mso-line-height-alt:25.2px">
                     <span style="word-break: break-word; font-size: 14px;">
                      Launched on Tuesday, Stripe’s new Open Issuance platform lets businesses launch their own stablecoins, reshaping how global payments work. This guide breaks down what they are, how they compare to banking, and the practical use cases today: cross-border payments, treasury management, and programmable smart contracts.
                     </span>
                    </p>
                   </div>
                  </div>
                 </td>
                </tr>
               </tbody>
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                  <div align="center" style="font-family:Helvetica Neue,Helvetica,Arial,sans-serif;text-align:center">
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       font-size:14px;
       line-height:1.8em;
       padding:5px;
       padding-left:20px;
       text-align:left;
       margin-top:10px;
       margin-bottom:40px;
       margin-left:10px;
	   margin-right:10px;
       border-left: 6px solid #D4E3EC;
                              ">
                    <span style="font-weight:700;">
                     A payment option finance leaders can’t ignore:
                    </span>
                    "Stablecoins give you the speed, efficiency and programmability of crypto without the volatility of something like Bitcoin or Ethereum."
                   </div>
                  </div>
                 </td>
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               </tbody>
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              <table border="0" cellpadding="0" cellspacing="0" class="button_block block-18" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
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                  <div align="left" class="alignment">
                   <!--[if mso]>
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<![endif]-->
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                    <span style="word-break: break-word; line-height: 24px;">
                     <strong>
                      GROWTH
                     </strong>
                    </span>
                   </span>
                   <!--[if mso]></center></v:textbox></v:roundrect><![endif]-->
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                 </td>
                </tr>
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                 <td class="pad" style="padding-bottom:5px;padding-left:10px;padding-right:10px;text-align:center;width:100%">
                  <h1 style="margin:0;color:#555;direction:ltr;font-family:Helvetica Neue,Helvetica,Arial,sans-serif;font-size:18px;font-weight:700;letter-spacing:normal;line-height:1.2;text-align:left;margin-top:0;margin-bottom:0;mso-line-height-alt:22px">
                   <span class="tinyMce-placeholder" style="word-break: break-word;">
                    <a class="" rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                     11 hard truths about working in growth
                    </a>
                   </span>
                  </h1>
                 </td>
                </tr>
               </tbody>
              </table>
              <table border="0" cellpadding="0" cellspacing="0" class="heading_block block-20" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
               <tbody>
                <tr>
                 <td class="pad" style="padding-bottom:20px;padding-left:10px;padding-right:10px;padding-top:5px;text-align:center;width:100%">
                  <h3 style="margin:0;color:#000;direction:ltr;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-size:14px;font-weight:400;letter-spacing:normal;line-height:1.2;text-align:left;margin-top:0;margin-bottom:0;mso-line-height-alt:17px">
                   <strong>
                    Elena Verna,
                   </strong>
                   Elena's Growth Scoop
                   <strong>
                    <br/>
                   </strong>
                  </h3>
                 </td>
                </tr>
               </tbody>
              </table>
              <table border="0" cellpadding="0" cellspacing="0" class="text_block block-21" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%">
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                <tr>
                 <td class="pad" style="padding-bottom:15px;padding-left:10px;padding-right:10px">
                  <div style="font-family:sans-serif">
                   <div class="" style="font-size:12px;font-family:Helvetica Neue,Helvetica,Arial,sans-serif;mso-line-height-alt:21.6px;color:#000;line-height:1.8">
                    <p style="margin:0;font-size:12px;mso-line-height-alt:25.2px">
                     <span style="word-break: break-word; font-size: 14px;">
                      We’ve talked in recent editions about how growth is changing, but the 11 truths in this article are practical advice for anyone doing the work. These are the lessons that usually take the better part of a decade (and a few scars) to learn, like why attribution is a lie, why org structure is often a biggest blocker, and why retention always beats acquisition.
                     </span>
                    </p>
                   </div>
                  </div>
                 </td>
                </tr>
               </tbody>
              </table>
              <table border="0" cellpadding="0" cellspacing="0" class="html_block block-22" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
               <tbody>
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                  <div align="center" style="font-family:Helvetica Neue,Helvetica,Arial,sans-serif;text-align:center">
                   <div class="our-class" style="font-family:Helvetica Neue;
       font-size:14px;
       line-height:1.8em;
       padding:5px;
       padding-left:20px;
       text-align:left;
       margin-top:10px;
       margin-bottom:40px;
       margin-left:10px;
	   margin-right:10px;
       border-left: 6px solid #D4E3EC;
                              ">
                    <span style="font-weight:700;">
                     In the end, growth is...
                    </span>
                    "Messy, relentless, occasionally ridiculous - and yet the most exciting job there is."
                   </div>
                  </div>
                 </td>
                </tr>
               </tbody>
              </table>
              <table border="0" cellpadding="0" cellspacing="0" class="html_block block-23" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
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       padding:15px;
       margin-bottom:20px;
       margin-top:20px;
       font-size:20px;
       color: #ffffff;

       background: linear-gradient(90deg, #76e3d2 0%, #2C8DFF 40.78%,  #40bcd4 100%);
                              ">
                    <span style="font-weight:700;">
                     Chart of the week
                    </span>
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                  </div>
                 </td>
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               </tbody>
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              <table border="0" cellpadding="0" cellspacing="0" class="text_block block-24" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%">
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                    <p style="margin:0;font-size:12px;mso-line-height-alt:25.2px">
                     <span style="word-break: break-word; font-size: 14px;">
                      <strong>
                       It might feel like writing blog posts in 2025 is a waste of time,
                      </strong>
                      but fresh content still pays off. ChatGPT is three times more likely to surface articles that are less than three months old.
                     </span>
                    </p>
                   </div>
                  </div>
                 </td>
                </tr>
               </tbody>
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                     <img alt="frequency of cited pages by publish date" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fuserimg-assets-eu.customeriomail.com%252Fimages%252Fclient-env-125412%252F1759418869862_seo_01K6JRJTBDN2N7918GGNWK7626.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ1c2VyaW1nLWFzcyIsInRpbWUiOjE3NTk0NjY1MjcuNDQwNzQ2M30:1v4XcN:DqZmfcpSfAEzA1h4xx2XG31Qncyj7kYAvqxzKdf4vZQ" style="display:block;height:auto;border:0;width:100%" title="frequency of cited pages by publish date" width="600"/>
                    </a>
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                    <p style="margin:0;font-size:14px;mso-line-height-alt:16.8px">
                     Source: Eli Schwartz, The Future of SEO
                    </p>
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