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Here are the best SaaS reads and resources this week ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
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Edition #474, 11-July-2025
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We’ve just launched a
<a class="" rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
brand-new product page
</a>
for our flagship product – Subscription Analytics – and we’re pretty excited about how it turned out 😍
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<p style="margin:0;mso-line-height-alt:28px">
The new page gives you a clearer, more visual overview of what Subscription Analytics can do, how it works with your data, and why it’s a must-have for SaaS operators who need to make decisions fast (and back them up with real numbers).
<br/>
<br/>
If you're a ChartMogul user, you might notice something interesting:
<strong>
one of the features mentioned on
<a rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
chartmogul.com/subscription-analytics
</a>
hasn’t been released yet
</strong>
👀 Think you can spot it? Drop me a message if you did!
</p>
<p style="margin:0;mso-line-height-alt:28px">
</p>
<p style="margin:0;mso-line-height-alt:28px">
Let’s dive into the most insightful SaaS content we found this week.
</p>
<p style="margin:0;mso-line-height-alt:28px">
</p>
<p style="margin:0;mso-line-height-alt:28px">
<a rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
Nick Franklin
</a>
<br/>
Founder & CEO
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padding:15px;
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background: linear-gradient(90deg, #40bcd4 0%, #2C8DFF 30.78%, #76e3d2 100%);
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<span style="font-weight:700;">
From ChartMogul
</span>
</div>
</div>
</td>
</tr>
</tbody>
</table>
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<h1 style="margin:0;color:#555;direction:ltr;font-family:Helvetica Neue,Helvetica,Arial,sans-serif;font-size:18px;font-weight:700;letter-spacing:normal;line-height:1.2;text-align:left;margin-top:0;margin-bottom:0;mso-line-height-alt:22px">
<span class="tinyMce-placeholder" style="word-break: break-word;">
<a class="" rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
How fast can you get to 1,000 customers?
</a>
<br/>
</span>
</h1>
</td>
</tr>
</tbody>
</table>
<table border="0" cellpadding="0" cellspacing="0" class="heading_block block-4" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
<tbody>
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<td class="pad" style="padding-bottom:20px;padding-left:10px;padding-right:10px;padding-top:5px;text-align:center;width:100%">
<h3 style="margin:0;color:#000;direction:ltr;font-family:Helvetica Neue,Helvetica,Arial,sans-serif;font-size:14px;font-weight:400;letter-spacing:normal;line-height:1.2;text-align:left;margin-top:0;margin-bottom:0;mso-line-height-alt:17px">
<span class="tinyMce-placeholder" style="word-break: break-word;">
<strong>
Sofia Faustino,
</strong>
C
</span>
<span class="tinyMce-placeholder" style="word-break: break-word;">
hartMogul
</span>
</h3>
</td>
</tr>
</tbody>
</table>
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<div style="font-family:sans-serif">
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<p style="margin:0;font-size:14px;mso-line-height-alt:25.2px;letter-spacing:normal">
Getting to 100 customers shows you're solving a real problem. But reaching 1,000? That’s real product-market fit. We looked at data from 2,500 SaaS companies and found that top performers hit 1,000 subscribers in just 11 months. The median company takes 2 years.
<br/>
<br/>
Pricing has a big impact too. Lower ASP = faster growth. Higher prices often mean longer sales cycles and slower acquisition.
</p>
</div>
</div>
</td>
</tr>
</tbody>
</table>
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<img alt="time to reach 1000 subs" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fuserimg-assets-eu.customeriomail.com%252Fimages%252Fclient-env-125412%252F1749634061151_Top-performing%2520B2B%2520companies%2520take%2520only%252011%2520months%2520to%2520reach%25201%252C000%2520subscribers_01JXF5255D32B8DFEVFWVTY38Q.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ1c2VyaW1nLWFzcyIsInRpbWUiOjE3NTIyMzc5MDguOTA1NDQ3fQ:1uaD7k:tvK0T6D7Uw4VqYZwDfmQ0XRNmt9M68HYvxbHl9x0bjc" style="display:block;height:auto;border:0;width:100%" title="time to reach 1000 subs" width="600"/>
</a>
</div>
</div>
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<span style="font-weight:700;">
This week's best SaaS content
</span>
</div>
</div>
</td>
</tr>
</tbody>
</table>
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<tbody>
<tr>
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<div align="left" class="alignment">
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<span style="word-break: break-word; line-height: 24px;">
<strong>
GTM
</strong>
</span>
</span>
<!--[if mso]></center></v:textbox></v:roundrect><![endif]-->
</div>
</td>
</tr>
</tbody>
</table>
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<tbody>
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<td class="pad" style="padding-bottom:5px;padding-left:10px;padding-right:10px;text-align:center;width:100%">
<h1 style="margin:0;color:#555;direction:ltr;font-family:Helvetica Neue,Helvetica,Arial,sans-serif;font-size:18px;font-weight:700;letter-spacing:normal;line-height:1.2;text-align:left;margin-top:0;margin-bottom:0;mso-line-height-alt:22px">
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<span class="mce-content-body mce-edit-focus" data-position="30-0-8" data-qa="tinyeditor-root-element" id="4782ec37-0077-4807-97f0-18f12c9762b2" style="word-break: break-word; position: relative;">
<span class="tinyMce-placeholder" style="word-break: break-word;">
Users over logos: how to drive sustainable SaaS growth in a post-hype world
</span>
</span>
</a>
</span>
</h1>
</td>
</tr>
</tbody>
</table>
<table border="0" cellpadding="0" cellspacing="0" class="heading_block block-10" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
<tbody>
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<h3 style="margin:0;color:#999;direction:ltr;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-size:14px;font-weight:400;letter-spacing:normal;line-height:1.2;text-align:left;margin-top:0;margin-bottom:0;mso-line-height-alt:17px">
<span style="word-break: break-word; color: #000000;">
<strong>
Jacco van der Kooij
</strong>
(Winning by Design), SaaSiest
</span>
<br/>
</h3>
</td>
</tr>
</tbody>
</table>
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<tbody>
<tr>
<td class="pad" style="padding-bottom:15px;padding-left:10px;padding-right:10px">
<div style="font-family:Arial,sans-serif">
<div class="" style="font-size:12px;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;mso-line-height-alt:21.6px;color:#000;line-height:1.8">
<p style="margin:0;mso-line-height-alt:25.2px">
<span style="word-break: break-word; font-size: 14px;">
Jacco urges SaaS companies to stop obsessing over logos and start activating users. Speaking at SaaSiest 2025, he outlined a user-led growth model that turns happy users into a scalable, low-cost pipeline engine.
</span>
</p>
</div>
</div>
</td>
</tr>
</tbody>
</table>
<table border="0" cellpadding="0" cellspacing="0" class="html_block block-12" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
<tbody>
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<div align="center" style="font-family:Helvetica Neue,Helvetica,Arial,sans-serif;text-align:center">
<div class="our-class" style="font-family:Helvetica Neue;
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margin-bottom:40px;
margin-left:10px;
margin-right:10px;
border-left: 6px solid #D4E3EC;
">
<span style="font-weight:700;">
The math behind user-led growth:
</span>
"Let’s say you have 500 customers, each with 10 users. That gives you 5,000 potential advocates.
If just 1 percent of them recommend your product when asked — for example, in a peer conversation — that’s 50 warm, high-quality opportunities per year. At 2 percent, that’s 100."
</div>
</div>
</td>
</tr>
</tbody>
</table>
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<strong>
PRODUCT
</strong>
</span>
</span>
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</tr>
</tbody>
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<a class="" rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
OpenAI’s product lead reveals the new playbook for product-market fit in AI startups
</a>
<br/>
</h1>
</td>
</tr>
</tbody>
</table>
<table border="0" cellpadding="0" cellspacing="0" class="heading_block block-15" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
<tbody>
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<h3 style="margin:0;color:#000;direction:ltr;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-size:14px;font-weight:400;letter-spacing:normal;line-height:1.2;text-align:left;margin-top:0;margin-bottom:0;mso-line-height-alt:17px">
<strong>
Miqdad Jaffer,
</strong>
OpenAI
</h3>
</td>
</tr>
</tbody>
</table>
<table border="0" cellpadding="0" cellspacing="0" class="text_block block-16" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%">
<tbody>
<tr>
<td class="pad" style="padding-bottom:15px;padding-left:10px;padding-right:10px">
<div style="font-family:sans-serif">
<div class="" style="font-size:12px;font-family:Helvetica Neue,Helvetica,Arial,sans-serif;mso-line-height-alt:21.6px;color:#000;line-height:1.8">
<p style="margin:0;font-size:12px;mso-line-height-alt:25.2px">
<span style="word-break: break-word; font-size: 14px;">
AI has redefined product-market fit. OpenAI’s Miqdad introduces a new playbook: identify AI-native pain points, build with probabilistic thinking, scale only when ready, and optimize through feedback loops.
</span>
</p>
</div>
</div>
</td>
</tr>
</tbody>
</table>
<table border="0" cellpadding="0" cellspacing="0" class="html_block block-17" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
<tbody>
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<div align="center" style="font-family:Helvetica Neue,Helvetica,Arial,sans-serif;text-align:center">
<div class="our-class" style="font-family:Helvetica Neue;
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line-height:1.8em;
padding:5px;
padding-left:20px;
text-align:left;
margin-top:10px;
margin-bottom:40px;
margin-left:10px;
margin-right:10px;
border-left: 6px solid #D4E3EC;
">
<span style="font-weight:700;">
The AI PMF paradox:
</span>
"The biggest mistake I see AI founders make is treating PMF like a checkbox. In the AI world, PMF is a moving target. Your users' definition of 'intelligent enough' changes every month as they interact with better AI systems elsewhere. This creates what I call the AI PMF Paradox: you need to achieve a fit with a market that's constantly evolving its expectations of what AI should do."
</div>
</div>
</td>
</tr>
</tbody>
</table>
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<strong>
LEADERSHIP
</strong>
</span>
</span>
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</tr>
</tbody>
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<h1 style="margin:0;color:#555;direction:ltr;font-family:Helvetica Neue,Helvetica,Arial,sans-serif;font-size:18px;font-weight:700;letter-spacing:normal;line-height:1.2;text-align:left;margin-top:0;margin-bottom:0;mso-line-height-alt:22px">
<span class="tinyMce-placeholder" style="word-break: break-word;">
<a class="" rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
How to talk about your competition
</a>
<br/>
</span>
</h1>
</td>
</tr>
</tbody>
</table>
<table border="0" cellpadding="0" cellspacing="0" class="heading_block block-20" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
<tbody>
<tr>
<td class="pad" style="padding-bottom:20px;padding-left:10px;padding-right:10px;padding-top:5px;text-align:center;width:100%">
<h3 style="margin:0;color:#000;direction:ltr;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-size:14px;font-weight:400;letter-spacing:normal;line-height:1.2;text-align:left;margin-top:0;margin-bottom:0;mso-line-height-alt:17px">
<strong>
CJ Gustafson
</strong>
</h3>
</td>
</tr>
</tbody>
</table>
<table border="0" cellpadding="0" cellspacing="0" class="text_block block-21" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%">
<tbody>
<tr>
<td class="pad" style="padding-bottom:15px;padding-left:10px;padding-right:10px">
<div style="font-family:sans-serif">
<div class="" style="font-size:12px;font-family:Helvetica Neue,Helvetica,Arial,sans-serif;mso-line-height-alt:21.6px;color:#000;line-height:1.8">
<p style="margin:0;font-size:12px;mso-line-height-alt:25.2px">
<span style="word-break: break-word; font-size: 14px;">
CJ argues that real differentiation speaks for itself. If your product delivers, you don’t need to bash the competition. Show your value through usage, growth, and results. In the end, the best competitive posture isn’t about them. It’s about you.
</span>
</p>
</div>
</div>
</td>
</tr>
</tbody>
</table>
<table border="0" cellpadding="0" cellspacing="0" class="html_block block-22" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
<tbody>
<tr>
<td class="pad">
<div align="center" style="font-family:Helvetica Neue,Helvetica,Arial,sans-serif;text-align:center">
<div class="our-class" style="font-family:Helvetica Neue;
font-size:14px;
line-height:1.8em;
padding:5px;
padding-left:20px;
text-align:left;
margin-top:10px;
margin-bottom:40px;
margin-left:10px;
margin-right:10px;
border-left: 6px solid #D4E3EC;
">
<span style="font-weight:700;">
Let the competition motivate, not distract:
</span>
"Dashlane has a Slack channel where they share competitor news…. not to panic, but to stay sharp. It’s a gentle reminder: the other guys aren’t asleep. They’re iterating too.
This creates urgency, not anxiety. Think Olympic-level competition: you want to line up against the best. It pushes you to be excellent."
</div>
</div>
</td>
</tr>
</tbody>
</table>
<table border="0" cellpadding="0" cellspacing="0" class="html_block block-23" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
<tbody>
<tr>
<td class="pad">
<div align="center" style="font-family:Helvetica Neue,Helvetica,Arial,sans-serif;text-align:center">
<div class="our-class" style="font-family:Helvetica Neue;
padding:15px;
margin-bottom:20px;
margin-top:20px;
font-size:20px;
color: #ffffff;
background: linear-gradient(90deg, #76e3d2 0%, #2C8DFF 40.78%, #40bcd4 100%);
">
<span style="font-weight:700;">
Chart of the week
</span>
</div>
</div>
</td>
</tr>
</tbody>
</table>
<table border="0" cellpadding="0" cellspacing="0" class="text_block block-24" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%">
<tbody>
<tr>
<td class="pad" style="padding-left:10px;padding-right:10px">
<div style="font-family:Arial,sans-serif">
<div class="" style="font-size:12px;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;mso-line-height-alt:21.6px;color:#000;line-height:1.8">
<p style="margin:0;font-size:12px;mso-line-height-alt:25.2px">
<span style="word-break: break-word; font-size: 14px;">
Startup hiring has hit a 7-year low, even as funding recovers. Peter Walker explores how AI is reshaping team sizes and what equity data from Carta tells us about the changing nature of startup work.
</span>
</p>
<p style="margin:0;font-size:12px;mso-line-height-alt:21.6px">
</p>
</div>
</div>
</td>
</tr>
</tbody>
</table>
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3 days, 15 hours ago - nick@chartmogul.com
Here are the best SaaS reads and resources this week ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ...