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   Presenting you with the best SaaS reads and resources that we've come across from our industry
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   ‌ ‌ ‌
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                    <p style="margin:0;font-size:14px;mso-line-height-alt:16.8px">
                     <span style="color:#888888;font-size:14px;">
                      Edition #384, 15-Sep-2023
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                    <strong>
                     Best SaaS Resources
                    </strong>
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                   <p style="margin:0;margin-bottom:24px">
                    Over the years, we have curated over 100s of SaaS Roundups, consistently sharing our handpicked selection of top SaaS content with you week after week.
                    <br/>
                    <br/>
                    We thought: why not compile all of these valuable resources into a single, easily accessible location? So, here it is, presenting you with the
                    <a rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                     best SaaS reads and resources
                    </a>
                    that we've come across from our industry.
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                    <span style="color: #000000;">
                     <span style="background-color: transparent;">
                      Happy reading
                     </span>
                     ,
                    </span>
                    <br/>
                    <strong>
                     <span style="color: #000000;">
                      Sid
                      <span id="8b98d1ba-df5f-4bcf-888f-dea419fb016f">
                       @
                      </span>
                      ChartMogul
                     </span>
                    </strong>
                   </p>
                   <p style="margin:0">
                    P.S. This is my last SaaS Roundup 👋🏻 Next Friday, SaaS Roundup will have a new author. After a short paternity leave (baby coming soon!), I'm onto my next adventure. I'd love to connect on
                    <a class="" rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                     LinkedIn
                    </a>
                    and stay in touch.
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                     New from ChartMogul
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                   <strong>
                    <a rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                     The Best SaaS Blog Posts and Resources Library
                    </a>
                   </strong>
                  </h1>
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                   <span class="tinyMce-placeholder">
                    Peter Curac-Dahl
                   </span>
                  </h3>
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                     For years we have been reading and hand-picking the best SaaS blog posts to share with 24K+ SaaS Roundup subscribers. In the process, we’ve selected the creme de la creme of all the content and sharing it with you today.
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                     Peter explains:
                    </span>
                    “The library encompasses hours and hours of reading, listening, and viewing material. These materials will take you from the basics SaaS Metrics — 101 to more advanced topics like Go-To-Market and Product-Led Growth (PLG).”
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                    On Revenue, Gross Profit, and Profitability
                   </a>
                  </h1>
                 </td>
                </tr>
               </tbody>
              </table>
              <table border="0" cellpadding="0" cellspacing="0" class="heading_block block-13" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
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                 <td class="pad" style="padding-bottom:20px;padding-left:10px;padding-right:10px;padding-top:5px;text-align:center;width:100%">
                  <h3 style="margin:0;color:#0775ff;direction:ltr;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-size:14px;font-weight:400;letter-spacing:normal;line-height:120%;text-align:left;margin-top:0;margin-bottom:0">
                   <span style="color: #000000;">
                    <strong>
                     <span class="tinyMce-placeholder">
                      Nikhil Basu Trivedi, Next Big Thing
                     </span>
                    </strong>
                   </span>
                  </h3>
                 </td>
                </tr>
               </tbody>
              </table>
              <table border="0" cellpadding="0" cellspacing="0" class="text_block block-14" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%">
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                  <div style="font-family:sans-serif">
                   <div class="" style="font-size:14px;font-family:Helvetica Neue,Helvetica,Arial,sans-serif;mso-line-height-alt:25.2px;color:#000;line-height:1.8">
                    <p style="margin:0;mso-line-height-alt:25.2px">
                     Each company has a very different gross margin profile. So is gross profit or net income a better measure of success, or a better goal post than headline revenue? Here are some thoughts.
                    </p>
                   </div>
                  </div>
                 </td>
                </tr>
               </tbody>
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              <table border="0" cellpadding="0" cellspacing="0" class="html_block block-15" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
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                  <div align="center" style="font-family:Helvetica Neue,Helvetica,Arial,sans-serif;text-align:center">
                   <div class="our-class" style="font-family:Helvetica Neue;
       font-size:14px;
       line-height:1.8em;
       padding:5px;
       padding-left:20px;
       text-align:left;
       margin-top:10px;
       margin-bottom:40px;
       margin-left:10px;
	   margin-right:10px;
       border-left: 6px solid #D4E3EC;
                              ">
                    <span style="font-weight:700;">
                     Nikhil's take on growth vs. profitability:
                    </span>
                    “Of course, we shouldn’t expect early-stage companies to be profitable, for they are investing in technology, sales and marketing, and more, in the hopes of scaling their businesses such that one day they can be profitable and growing companies.”
                   </div>
                  </div>
                 </td>
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               </tbody>
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              <table border="0" cellpadding="0" cellspacing="0" class="button_block block-16" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
               <tbody>
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                 <td class="pad" style="padding-left:5px;text-align:left">
                  <div align="left" class="alignment">
                   <!--[if mso]><v:roundrect xmlns:v="urn:schemas-microsoft-com:vml" xmlns:w="urn:schemas-microsoft-com:office:word" style="height:30px;width:68px;v-text-anchor:middle;" arcsize="0%" stroke="false" fill="false"><w:anchorlock/><v:textbox inset="0px,0px,0px,0px"><center style="color:#9caab3; font-family:Arial, sans-serif; font-size:12px"><![endif]-->
                   <div style="text-decoration:none;display:inline-block;color:#9caab3;background-color:transparent;border-radius:0;width:auto;border-top:0 solid transparent;font-weight:400;border-right:0 solid transparent;border-bottom:0 solid transparent;border-left:0 solid transparent;padding-top:3px;padding-bottom:3px;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-size:12px;text-align:center;mso-border-alt:none;word-break:keep-all">
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                      <strong>
                       GROWTH
                      </strong>
                     </span>
                    </span>
                   </div>
                   <!--[if mso]></center></v:textbox></v:roundrect><![endif]-->
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                 </td>
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                  <h1 style="margin:0;color:#555;direction:ltr;font-family:Helvetica Neue,Helvetica,Arial,sans-serif;font-size:18px;font-weight:700;letter-spacing:normal;line-height:120%;text-align:left;margin-top:0;margin-bottom:0">
                   <a rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                    Topline Growth and Operational Efficiency Report
                   </a>
                  </h1>
                 </td>
                </tr>
               </tbody>
              </table>
              <table border="0" cellpadding="0" cellspacing="0" class="heading_block block-18" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
               <tbody>
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                 <td class="pad" style="padding-bottom:20px;padding-left:10px;padding-right:10px;padding-top:5px;text-align:center;width:100%">
                  <h3 style="margin:0;color:#999;direction:ltr;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-size:14px;font-weight:400;letter-spacing:normal;line-height:120%;text-align:left;margin-top:0;margin-bottom:0">
                   <span style="color: #000000;">
                    <strong>
                     <span class="tinyMce-placeholder">
                      ICONIQ Growth Analytics
                     </span>
                    </strong>
                   </span>
                  </h3>
                 </td>
                </tr>
               </tbody>
              </table>
              <table border="0" cellpadding="0" cellspacing="0" class="text_block block-19" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%">
               <tbody>
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                 <td class="pad" style="padding-bottom:15px;padding-left:10px;padding-right:10px">
                  <div style="font-family:sans-serif">
                   <div class="" style="font-size:14px;font-family:Helvetica Neue,Helvetica,Arial,sans-serif;mso-line-height-alt:25.2px;color:#000;line-height:1.8">
                    <p style="margin:0;font-size:14px;mso-line-height-alt:25.2px">
                     <a rel="noopener" style="text-decoration: none; color: #0775ff;" target="_blank">
                     </a>
                     <span style="font-size:14px;">
                      Here is the data behind scaling B2B SaaS companies from $1M ARR to post-IPO.
                     </span>
                     <span style="font-size:14px;">
                      The report dives into the balance of growth vs. efficiency, and the key metrics to watch to drive resilience in times of uncertainty.
                      <br/>
                     </span>
                    </p>
                   </div>
                  </div>
                 </td>
                </tr>
               </tbody>
              </table>
              <table border="0" cellpadding="0" cellspacing="0" class="html_block block-20" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
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                  <div align="center" style="font-family:Helvetica Neue,Helvetica,Arial,sans-serif;text-align:center">
                   <div class="our-class" style="font-family:Helvetica Neue;
       font-size:14px;
       line-height:1.8em;
       padding:5px;
       padding-left:20px;
       text-align:left;
       margin-top:10px;
       margin-bottom:40px;
       margin-left:10px;
	   margin-right:10px;
       border-left: 6px solid #D4E3EC;
                              ">
                    <span style="font-weight:700;">
                     ICONIQ's research found that:
                    </span>
                    “Companies are now prioritizing expansion earlier in the company lifecycle, with expansion exceeding 50% of gross new ARR as early as the $100M ARR range, a trend that has likely been accelerated by the rise of product-led growth.”
                   </div>
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                   <div style="text-decoration:none;display:inline-block;color:#9caab3;background-color:transparent;border-radius:0;width:auto;border-top:0 solid transparent;font-weight:400;border-right:0 solid transparent;border-bottom:0 solid transparent;border-left:0 solid transparent;padding-top:3px;padding-bottom:3px;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-size:12px;text-align:center;mso-border-alt:none;word-break:keep-all">
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                      <strong>
                       ENGINEERING
                      </strong>
                     </span>
                    </span>
                   </div>
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                  <h1 style="margin:0;color:#555;direction:ltr;font-family:Helvetica Neue,Helvetica,Arial,sans-serif;font-size:18px;font-weight:700;letter-spacing:normal;line-height:120%;text-align:left;margin-top:0;margin-bottom:0">
                   <a rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                    How Does a Feature Get Made?
                   </a>
                   <a rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                   </a>
                  </h1>
                 </td>
                </tr>
               </tbody>
              </table>
              <table border="0" cellpadding="0" cellspacing="0" class="heading_block block-23" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
               <tbody>
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                 <td class="pad" style="padding-bottom:20px;padding-left:10px;padding-right:10px;padding-top:5px;text-align:center;width:100%">
                  <h3 style="margin:0;color:#999;direction:ltr;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-size:14px;font-weight:400;letter-spacing:normal;line-height:120%;text-align:left;margin-top:0;margin-bottom:0">
                   <span style="color: #000000;">
                    <strong>
                     <span class="tinyMce-placeholder">
                      Justin Gage, Technically
                     </span>
                    </strong>
                   </span>
                  </h3>
                 </td>
                </tr>
               </tbody>
              </table>
              <table border="0" cellpadding="0" cellspacing="0" class="text_block block-24" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%">
               <tbody>
                <tr>
                 <td class="pad" style="padding-bottom:15px;padding-left:10px;padding-right:10px">
                  <div style="font-family:Arial,sans-serif">
                   <div class="" style="font-size:14px;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;mso-line-height-alt:25.2px;color:#000;line-height:1.8">
                    <p style="margin:0;mso-line-height-alt:25.2px">
                     Do you wonder why it takes a small feature 3 months to ship? Here is exactly what happens when an engineer builds something new, from ideation to new code making its way to users.
                    </p>
                   </div>
                  </div>
                 </td>
                </tr>
               </tbody>
              </table>
              <table border="0" cellpadding="0" cellspacing="0" class="html_block block-25" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
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                  <div align="center" style="font-family:Helvetica Neue,Helvetica,Arial,sans-serif;text-align:center">
                   <div class="our-class" style="font-family:Helvetica Neue;
       font-size:14px;
       line-height:1.8em;
       padding:5px;
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       margin-top:10px;
       margin-bottom:40px;
       margin-left:10px;
	   margin-right:10px;
       border-left: 6px solid #D4E3EC;
                              ">
                    <span style="font-weight:700;">
                     Justin explains that:
                    </span>
                    “The way that software development works at most companies is a bit confusing – developers maintain a full copy of all application code (frontend and backend) on their laptops. When developing a new feature, you build it locally and get it working on your laptop, and then you worry about getting it into your actual production application.”
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       padding:15px;
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       margin-top:20px;
       font-size:20px;
       color: #ffffff;

       background: linear-gradient(90deg, #76e3d2 0%, #2C8DFF 40.78%,  #40bcd4 100%);
                              ">
                    <span style="font-weight:700;">
                     Chart of the Week
                    </span>
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                  </div>
                 </td>
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               </tbody>
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              <table border="0" cellpadding="0" cellspacing="0" class="heading_block block-27" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
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                   <span class="tinyMce-placeholder">
                    Growing 10x to $10M ARR
                   </span>
                  </h1>
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               </tbody>
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                    <p style="margin:0;mso-line-height-alt:25.2px">
                     For any startup, there are only two components to growth — subscriber growth and ARPA growth. The majority of SaaS startups grow from $1M to $10M ARR by growing their subscriber base. A small subset (&lt;5%) of startups grow predominantly by increasing their ARPA.
                     <span style="font-size:14px;">
                      <span style="font-size:14px;">
                      </span>
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                     <span style="font-size:14px;">
                      <span style="font-size:14px;">
                       <strong style="font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-size:14px">
                        <br/>
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                    <p style="margin:0;font-size:14px;mso-line-height-alt:16.8px">
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                       Source:
                      </span>
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                       <a rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                        ChartMogul SaaS Growth Report
                       </a>
                      </span>
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