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   Here are the best SaaS reads and resources this week  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­
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                     <span style="word-break: break-word; color: #888888; font-size: 14px;">
                      Edition #496, 12-December-2025
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                    <p style="margin:0;font-size:14px;mso-line-height-alt:28px">
                     AI churn has been a conversation about instincts and anecdotes. Our new report replaces that guesswork with data from thousands of SaaS businesses, built on aggregated and anonymized financial results.
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                      What it shows about AI native retention is both exciting and sobering. AI products are incredibly easy to buy, but in many cases even easier to cancel. In the rest of the roundup, we've curated three thoughtful pieces to help you keep up and think differently.
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                      Have a great weekend,
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                      <a rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                       Nick Franklin
                      </a>
                      <br/>
                      Founder &amp; CEO
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                     New from ChartMogul
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                       The AI churn wave
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                     <span style="word-break: break-word; font-size: 14px;">
                      In our newest report, Analyst-in-Residence Kyle Poyar dug into the data to see how AI-native retention stacks up against B2B and B2C SaaS. The headline is stark: AI-native businesses trail B2B SaaS on revenue durability, especially at low price points where “easy to buy” becomes “easy to cancel.” If you’re building, operating, or investing in AI, this is the wake-up call on what churn can do to growth and how to get ahead of it.
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                     This week's best SaaS content
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                      GTM
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                       The collapse of process -- why deterministic GTM systems broke in a probabilistic world
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                     Mark Stouse,
                    </span>
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                    Proof
                   </span>
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                    <p style="margin:0;mso-line-height-alt:25.2px">
                     <span style="word-break: break-word; font-size: 14px;">
                      This second piece in the series takes aim at a comforting myth in GTM: that processes create outcomes. Once buyers stopped deciding and markets started moving faster than your execution, those deterministic systems broke. The article unpacks why the old playbooks keep reporting “all good” while results tank, and why in a probabilistic world sales effectiveness has become the real CAC lever.
                     </span>
                    </p>
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       margin-top:10px;
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       margin-left:10px;
	   margin-right:10px;
       border-left: 6px solid #D4E3EC;
                              ">
                    <span style="font-weight:700;">
                     "Systems have become more powerful, more automated, more integrated
                    </span>
                    — but also more detached from the causal dynamics of the modern marketplace."
                   </div>
                  </div>
                 </td>
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                   <!--[if mso]>
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                    <span style="word-break: break-word; line-height: 24px;">
                     <strong>
                      AI
                     </strong>
                    </span>
                   </span>
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                  <h1 style="margin:0;color:#555;direction:ltr;font-family:Helvetica Neue,Helvetica,Arial,sans-serif;font-size:18px;font-weight:700;letter-spacing:normal;line-height:1.2;text-align:left;margin-top:0;margin-bottom:0;mso-line-height-alt:22px">
                   <a class="" rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                    Why your AI transformation will fail (and how to fix it)
                   </a>
                   <br/>
                  </h1>
                 </td>
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              <table border="0" cellpadding="0" cellspacing="0" class="heading_block block-14" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
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                  <h3 style="margin:0;color:#000;direction:ltr;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-size:14px;font-weight:400;letter-spacing:normal;line-height:1.2;text-align:left;margin-top:0;margin-bottom:0;mso-line-height-alt:17px">
                   <strong>
                    Francis Brero,
                   </strong>
                   sprAI and prAI
                  </h3>
                 </td>
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               </tbody>
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              <table border="0" cellpadding="0" cellspacing="0" class="text_block block-15" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%">
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                    <p style="margin:0;mso-line-height-alt:25.2px">
                     <span style="word-break: break-word; font-size: 14px;">
                      Most companies fail at AI because they treat it like a software rollout instead of a culture shift. One AI-proficient employee can now outproduce entire departments, which forces a rethink of hiring and org design.
                     </span>
                    </p>
                   </div>
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       margin-left:10px;
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       border-left: 6px solid #D4E3EC;
                              ">
                    <span style="font-weight:700;">
                     "The answer isn’t better models or bigger budgets.
                    </span>
                    It’s talent and culture. The companies winning at AI have fundamentally rethought how they hire, train, structure teams, and measure success."
                   </div>
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                     <strong>
                      CUSTOMER EXPERIENCE
                     </strong>
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                  <h1 style="margin:0;color:#555;direction:ltr;font-family:Helvetica Neue,Helvetica,Arial,sans-serif;font-size:18px;font-weight:700;letter-spacing:normal;line-height:1.2;text-align:left;margin-top:0;margin-bottom:0;mso-line-height-alt:22px">
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                     <span class="mce-content-body mce-edit-focus" data-position="30-0-17" data-qa="tinyeditor-root-element" id="79cf03c9-83e2-47ed-a879-28da4d28037c" style="word-break: break-word; position: relative;">
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                       There’s no excuse for “we’ll get back to you in 1 business day” in the age of AI
                      </span>
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                    </a>
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                  </h1>
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                  <h3 style="margin:0;color:#000;direction:ltr;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-size:14px;font-weight:400;letter-spacing:normal;line-height:1.2;text-align:left;margin-top:0;margin-bottom:0;mso-line-height-alt:17px">
                   <strong>
                    Jason Lemkin,
                   </strong>
                   SaaStr
                  </h3>
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                    <p style="margin:0;font-size:12px;mso-line-height-alt:25.2px">
                     <span style="word-break: break-word; font-size: 14px;">
                      If you’ve ever waited days for a basic support reply from a big SaaS company, this piece will make you wonder why any of us still put up with it. Lemkin argues that there’s no longer any excuse for “we’ll get back to you in one business day” when most questions could be answered on the spot.
                     </span>
                    </p>
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                              ">
                    <span style="font-weight:700;">
                     "If you’re still hiding behind “1 business day” SLAs in 2025, you’re not protecting your support team’s workload.
                    </span>
                    You’re signaling to customers that you haven’t kept up with the times."
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       color: #ffffff;

       background: linear-gradient(90deg, #76e3d2 0%, #2C8DFF 40.78%,  #40bcd4 100%);
                              ">
                    <span style="font-weight:700;">
                     Chart of the week
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                      <strong>
                       AI churn is heavily price-driven,
                      </strong>
                      and the gap is brutal in AI-native. In our data, AI products priced above $250/month look like B2B SaaS (70% GRR, 85% NRR), but under $50/month they collapse to 23% GRR and 32% NRR, the definition of “easy to buy, easy to cancel.” The takeaway: move upmarket and separate experimental spend from durable revenue.
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