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<table align="center" border="0" cellpadding="0" cellspacing="0" class="row row-3" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
<tbody>
<tr>
<td>
<table align="center" border="0" cellpadding="0" cellspacing="0" class="row-content stack" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;color:#000;width:600px;margin:0 auto" width="600">
<tbody>
<tr>
<td class="column column-1" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-bottom:5px;padding-top:5px;vertical-align:top" width="100%">
<table border="0" cellpadding="10" cellspacing="0" class="text_block block-1" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%">
<tbody>
<tr>
<td class="pad">
<div style="font-family:sans-serif">
<div class="" style="font-size:14px;font-family:Helvetica Neue,Helvetica,Arial,sans-serif;mso-line-height-alt:28px;color:#000;line-height:2">
<p style="margin:0;mso-line-height-alt:28px">
<strong>
LinkedIn is full of posts about how this week's hot AI startup has hit $100M ARR in record time.
</strong>
Here's some actual, real data for the folks just trying to get their SaaS off the ground in the real world.
<a class="" rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
Crossing $100K ARR is getting harder.
</a>
</p>
<p style="margin:0;mso-line-height-alt:28px">
</p>
<p style="margin:0;mso-line-height-alt:28px">
Since 2022, fewer SaaS startups are passing $100K ARR within two years of getting their first customer. That’s a big signal that the early growth environment has changed. Scaling a SaaS from $0 to >$100K ARR has never been easy, but looking at the data, it actually seems to be getting a bit harder.
<br/>
<br/>
Keep at it, folks 💪 Building a successful SaaS company is worth the struggle.
</p>
<p style="margin:0;mso-line-height-alt:28px">
</p>
<p style="margin:0;mso-line-height-alt:28px">
Here’s the best SaaS content we came across this week.
</p>
<p style="margin:0;mso-line-height-alt:28px">
</p>
<p style="margin:0;mso-line-height-alt:28px">
<a rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
Nick Franklin
</a>
<br/>
Founder & CEO
</p>
</div>
</div>
</td>
</tr>
</tbody>
</table>
<table border="0" cellpadding="0" cellspacing="0" class="html_block block-2" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
<tbody>
<tr>
<td class="pad">
<div align="center" style="font-family:Helvetica Neue,Helvetica,Arial,sans-serif;text-align:center">
<div class="our-class" style="font-family:Helvetica Neue;
padding:15px;
margin-bottom:20px;
margin-top:20px;
font-size:20px;
color: #ffffff;
background: linear-gradient(90deg, #40bcd4 0%, #2C8DFF 30.78%, #76e3d2 100%);
">
<span style="font-weight:700;">
New from ChartMogul
</span>
</div>
</div>
</td>
</tr>
</tbody>
</table>
<table border="0" cellpadding="0" cellspacing="0" class="heading_block block-3" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
<tbody>
<tr>
<td class="pad" style="padding-bottom:5px;padding-left:10px;padding-right:10px;text-align:center;width:100%">
<h1 style="margin:0;color:#555;direction:ltr;font-family:Helvetica Neue,Helvetica,Arial,sans-serif;font-size:18px;font-weight:700;letter-spacing:normal;line-height:1.2;text-align:left;margin-top:0;margin-bottom:0;mso-line-height-alt:22px">
<span class="tinyMce-placeholder" style="word-break: break-word;">
<a class="" rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
Should early-stage founders invest in brand?
</a>
<br/>
</span>
</h1>
</td>
</tr>
</tbody>
</table>
<table border="0" cellpadding="0" cellspacing="0" class="heading_block block-4" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
<tbody>
<tr>
<td class="pad" style="padding-bottom:20px;padding-left:10px;padding-right:10px;padding-top:5px;text-align:center;width:100%">
<h3 style="margin:0;color:#000;direction:ltr;font-family:Helvetica Neue,Helvetica,Arial,sans-serif;font-size:14px;font-weight:400;letter-spacing:normal;line-height:1.2;text-align:left;margin-top:0;margin-bottom:0;mso-line-height-alt:17px">
<span class="tinyMce-placeholder" style="word-break: break-word;">
<strong>
Bianca Wilk,
</strong>
C
</span>
<span class="tinyMce-placeholder" style="word-break: break-word;">
hartMogul
</span>
</h3>
</td>
</tr>
</tbody>
</table>
<table border="0" cellpadding="0" cellspacing="0" class="text_block block-5" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%">
<tbody>
<tr>
<td class="pad" style="padding-bottom:15px;padding-left:10px;padding-right:10px">
<div style="font-family:sans-serif">
<div class="" style="font-size:12px;font-family:Helvetica Neue,Helvetica,Arial,sans-serif;mso-line-height-alt:21.6px;color:#000;line-height:1.8">
<p style="margin:0;font-size:14px;mso-line-height-alt:25.2px;letter-spacing:normal">
When you’re just starting, brand can feel like fluff. Something for later. Something for household-name companies. But in software, brand is often the only thing that sets you apart.
<br/>
<br/>
Join
<a class="" rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
Chris Cunningham
</a>
,
<a class="" rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
Jason Miller
</a>
,
<a class="" rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
Nicole Wojno Smith
</a>
, and
<a class="" rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
Bianca Wilk
</a>
for a candid conversation about what brand
really means in the early stages, how it drives growth, and what they would do differently if they were starting over.
</p>
</div>
</div>
</td>
</tr>
</tbody>
</table>
<table border="0" cellpadding="0" cellspacing="0" class="image_block block-6" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
<tbody>
<tr>
<td class="pad" style="width:100%">
<div align="center" class="alignment">
<div style="max-width:600px">
<a target="_blank">
<img alt="startup brand" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fuserimg-assets-eu.customeriomail.com%252Fimages%252Fclient-env-125412%252F1754484298840_invest-in-brand%2520%25281%2529_01K1ZPKM3CVQZKTQB36XA3DRJJ.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ1c2VyaW1nLWFzcyIsInRpbWUiOjE3NTQ2NTcxMTAuNzUyNDAzN30:1ukMT8:9aT23qTkKm8CCLt4IyPWtNxYdgH7yQYnBuwd2uWMlqs" style="display:block;height:auto;border:0;width:100%" title="startup brand" width="600"/>
</a>
</div>
</div>
</td>
</tr>
</tbody>
</table>
<table border="0" cellpadding="0" cellspacing="0" class="html_block block-7" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
<tbody>
<tr>
<td class="pad">
<div align="center" style="font-family:Helvetica Neue,Helvetica,Arial,sans-serif;text-align:center">
<div class="our-class" style="font-family:Helvetica Neue;
padding:15px;
margin-bottom:20px;
margin-top:20px;
font-size:20px;
color: #ffffff;
background: linear-gradient(90deg, #76e3d2 0%, #2C8DFF 30.78%, #40bcd4 100%);
">
<span style="font-weight:700;">
This week's best SaaS content
</span>
</div>
</div>
</td>
</tr>
</tbody>
</table>
<table border="0" cellpadding="0" cellspacing="0" class="button_block block-8" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
<tbody>
<tr>
<td class="pad" style="padding-left:5px;text-align:left">
<div align="left" class="alignment">
<!--[if mso]>
<v:roundrect xmlns:v="urn:schemas-microsoft-com:vml" xmlns:w="urn:schemas-microsoft-com:office:word" style="height:30px;width:74px;v-text-anchor:middle;" arcsize="0%" fill="false">
<v:stroke dashstyle="Solid" weight="0px" color="transparent"/>
<w:anchorlock/>
<v:textbox inset="0px,0px,0px,0px">
<center dir="false" style="color:#9caab3;font-family:Arial, sans-serif;font-size:12px">
<![endif]-->
<span class="button" style="background-color: transparent; border-bottom: 0px solid transparent; border-left: 0px solid transparent; border-radius: 0px; border-right: 0px solid transparent; border-top: 0px solid transparent; color: #9caab3; display: inline-block; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 12px; font-weight: 400; mso-border-alt: none; padding-bottom: 3px; padding-top: 3px; padding-left: 7px; padding-right: 7px; text-align: center; width: auto; word-break: keep-all; letter-spacing: normal;">
<span style="word-break: break-word; line-height: 24px;">
<strong>
PRODUCT
</strong>
</span>
</span>
<!--[if mso]></center></v:textbox></v:roundrect><![endif]-->
</div>
</td>
</tr>
</tbody>
</table>
<table border="0" cellpadding="0" cellspacing="0" class="heading_block block-9" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
<tbody>
<tr>
<td class="pad" style="padding-bottom:5px;padding-left:10px;padding-right:10px;text-align:center;width:100%">
<h1 style="margin:0;color:#555;direction:ltr;font-family:Helvetica Neue,Helvetica,Arial,sans-serif;font-size:18px;font-weight:700;letter-spacing:normal;line-height:1.2;text-align:left;margin-top:0;margin-bottom:0;mso-line-height-alt:22px">
<span class="tinyMce-placeholder" style="word-break: break-word;">
<a class="" rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
<span class="mce-content-body mce-edit-focus" data-position="30-0-8" data-qa="tinyeditor-root-element" id="1fabedb0-6f0b-4eb1-9d57-920412a56f4c" style="word-break: break-word; position: relative;">
<span class="tinyMce-placeholder" style="word-break: break-word;">
AI's "Just ship it." problem
</span>
</span>
</a>
</span>
</h1>
</td>
</tr>
</tbody>
</table>
<table border="0" cellpadding="0" cellspacing="0" class="heading_block block-10" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
<tbody>
<tr>
<td class="pad" style="padding-bottom:20px;padding-left:10px;padding-right:10px;padding-top:5px;text-align:center;width:100%">
<h3 style="margin:0;color:#999;direction:ltr;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-size:14px;font-weight:400;letter-spacing:normal;line-height:1.2;text-align:left;margin-top:0;margin-bottom:0;mso-line-height-alt:17px">
<span style="word-break: break-word; color: #000000;">
<strong>
Leah Tharin,
</strong>
Leah’s ProducTea
</span>
<br/>
</h3>
</td>
</tr>
</tbody>
</table>
<table border="0" cellpadding="0" cellspacing="0" class="text_block block-11" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%">
<tbody>
<tr>
<td class="pad" style="padding-bottom:15px;padding-left:10px;padding-right:10px">
<div style="font-family:Arial,sans-serif">
<div class="" style="font-size:12px;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;mso-line-height-alt:21.6px;color:#000;line-height:1.8">
<p style="margin:0;mso-line-height-alt:25.2px">
<span style="word-break: break-word; font-size: 14px;">
Leah challenges the “just ship it” mindset, warning that AI doesn't eliminate the need for good ideas or product validation. While AI boosts speed for simple tasks, it doesn’t solve complex problems or ensure impact..
</span>
</p>
</div>
</div>
</td>
</tr>
</tbody>
</table>
<table border="0" cellpadding="0" cellspacing="0" class="html_block block-12" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
<tbody>
<tr>
<td class="pad">
<div align="center" style="font-family:Helvetica Neue,Helvetica,Arial,sans-serif;text-align:center">
<div class="our-class" style="font-family:Helvetica Neue;
font-size:14px;
line-height:1.8em;
padding:5px;
padding-left:20px;
text-align:left;
margin-top:10px;
margin-bottom:40px;
margin-left:10px;
margin-right:10px;
border-left: 6px solid #D4E3EC;
">
<span style="font-weight:700;">
Building the “right” thing is still king:
</span>
"Building a tech and software product that is commercially viable will always be hard and more of an issue of Ideas that matter and how you distribute them. (..)
Talking to customers and building the “right” thing for the correct market is still king. So far, AI has not substantially improved or made any of it obsolete."
</div>
</div>
</td>
</tr>
</tbody>
</table>
<table border="0" cellpadding="0" cellspacing="0" class="button_block block-13" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
<tbody>
<tr>
<td class="pad" style="padding-left:5px;text-align:left">
<div align="left" class="alignment">
<!--[if mso]>
<v:roundrect xmlns:v="urn:schemas-microsoft-com:vml" xmlns:w="urn:schemas-microsoft-com:office:word" style="height:30px;width:90px;v-text-anchor:middle;" arcsize="0%" fill="false">
<v:stroke dashstyle="Solid" weight="0px" color="transparent"/>
<w:anchorlock/>
<v:textbox inset="0px,0px,0px,0px">
<center dir="false" style="color:#9caab3;font-family:Arial, sans-serif;font-size:12px">
<![endif]-->
<span class="button" style="background-color: transparent; border-bottom: 0px solid transparent; border-left: 0px solid transparent; border-radius: 0px; border-right: 0px solid transparent; border-top: 0px solid transparent; color: #9caab3; display: inline-block; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 12px; font-weight: 400; mso-border-alt: none; padding-bottom: 3px; padding-top: 3px; padding-left: 7px; padding-right: 7px; text-align: center; width: auto; word-break: keep-all; letter-spacing: normal;">
<span style="word-break: break-word; line-height: 24px;">
<strong>
LEADERSHIP
</strong>
</span>
</span>
<!--[if mso]></center></v:textbox></v:roundrect><![endif]-->
</div>
</td>
</tr>
</tbody>
</table>
<table border="0" cellpadding="0" cellspacing="0" class="heading_block block-14" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
<tbody>
<tr>
<td class="pad" style="padding-bottom:5px;padding-left:10px;padding-right:10px;text-align:center;width:100%">
<h1 style="margin:0;color:#555;direction:ltr;font-family:Helvetica Neue,Helvetica,Arial,sans-serif;font-size:18px;font-weight:700;letter-spacing:normal;line-height:1.2;text-align:left;margin-top:0;margin-bottom:0;mso-line-height-alt:22px">
<span class="tinyMce-placeholder" style="word-break: break-word;">
<a class="" rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
Linear’s path to product-market fit — quality and craft > speed and scale
</a>
<br/>
</span>
</h1>
</td>
</tr>
</tbody>
</table>
<table border="0" cellpadding="0" cellspacing="0" class="heading_block block-15" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
<tbody>
<tr>
<td class="pad" style="padding-bottom:20px;padding-left:10px;padding-right:10px;padding-top:5px;text-align:center;width:100%">
<h3 style="margin:0;color:#000;direction:ltr;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-size:14px;font-weight:400;letter-spacing:normal;line-height:1.2;text-align:left;margin-top:0;margin-bottom:0;mso-line-height-alt:17px">
<strong>
First Round Review
</strong>
</h3>
</td>
</tr>
</tbody>
</table>
<table border="0" cellpadding="0" cellspacing="0" class="text_block block-16" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%">
<tbody>
<tr>
<td class="pad" style="padding-bottom:15px;padding-left:10px;padding-right:10px">
<div style="font-family:sans-serif">
<div class="" style="font-size:12px;font-family:Helvetica Neue,Helvetica,Arial,sans-serif;mso-line-height-alt:21.6px;color:#000;line-height:1.8">
<p style="margin:0;font-size:12px;mso-line-height-alt:25.2px">
<span style="word-break: break-word; font-size: 14px;">
Karri Saarinen took a deliberate path to build Linear, prioritizing quality and focus over speed. By designing for a specific type of user and staying true to that vision, Linear found strong product-market fit and grew steadily into a $1.25B company.
<br/>
</span>
</p>
</div>
</div>
</td>
</tr>
</tbody>
</table>
<table border="0" cellpadding="0" cellspacing="0" class="html_block block-17" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
<tbody>
<tr>
<td class="pad">
<div align="center" style="font-family:Helvetica Neue,Helvetica,Arial,sans-serif;text-align:center">
<div class="our-class" style="font-family:Helvetica Neue;
font-size:14px;
line-height:1.8em;
padding:5px;
padding-left:20px;
text-align:left;
margin-top:10px;
margin-bottom:40px;
margin-left:10px;
margin-right:10px;
border-left: 6px solid #D4E3EC;
">
<span style="font-weight:700;">
Saarinen has built Linear to impress one very particular someone: himself.
</span>
"My design philosophy has always been that you should design something for someone. It's hard — impossible even — to design something really good for everyone."
</div>
</div>
</td>
</tr>
</tbody>
</table>
<table border="0" cellpadding="0" cellspacing="0" class="button_block block-18" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
<tbody>
<tr>
<td class="pad" style="padding-left:5px;text-align:left">
<div align="left" class="alignment">
<!--[if mso]>
<v:roundrect xmlns:v="urn:schemas-microsoft-com:vml" xmlns:w="urn:schemas-microsoft-com:office:word" style="height:30px;width:64px;v-text-anchor:middle;" arcsize="0%" fill="false">
<v:stroke dashstyle="Solid" weight="0px" color="transparent"/>
<w:anchorlock/>
<v:textbox inset="0px,0px,0px,0px">
<center dir="false" style="color:#9caab3;font-family:Arial, sans-serif;font-size:12px">
<![endif]-->
<span class="button" style="background-color: transparent; border-bottom: 0px solid transparent; border-left: 0px solid transparent; border-radius: 0px; border-right: 0px solid transparent; border-top: 0px solid transparent; color: #9caab3; display: inline-block; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 12px; font-weight: 400; mso-border-alt: none; padding-bottom: 3px; padding-top: 3px; padding-left: 7px; padding-right: 7px; text-align: center; width: auto; word-break: keep-all; letter-spacing: normal;">
<span style="word-break: break-word; line-height: 24px;">
<strong>
PRICING
</strong>
</span>
</span>
<!--[if mso]></center></v:textbox></v:roundrect><![endif]-->
</div>
</td>
</tr>
</tbody>
</table>
<table border="0" cellpadding="0" cellspacing="0" class="heading_block block-19" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
<tbody>
<tr>
<td class="pad" style="padding-bottom:5px;padding-left:10px;padding-right:10px;text-align:center;width:100%">
<h1 style="margin:0;color:#555;direction:ltr;font-family:Helvetica Neue,Helvetica,Arial,sans-serif;font-size:18px;font-weight:700;letter-spacing:normal;line-height:1.2;text-align:left;margin-top:0;margin-bottom:0;mso-line-height-alt:22px">
<span class="tinyMce-placeholder" style="word-break: break-word;">
<a class="" rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
Pricing for abundance in AI
</a>
<br/>
</span>
</h1>
</td>
</tr>
</tbody>
</table>
<table border="0" cellpadding="0" cellspacing="0" class="heading_block block-20" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
<tbody>
<tr>
<td class="pad" style="padding-bottom:20px;padding-left:10px;padding-right:10px;padding-top:5px;text-align:center;width:100%">
<h3 style="margin:0;color:#000;direction:ltr;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-size:14px;font-weight:400;letter-spacing:normal;line-height:1.2;text-align:left;margin-top:0;margin-bottom:0;mso-line-height-alt:17px">
<strong>
Davis Treybig
</strong>
<strong>
<br/>
</strong>
</h3>
</td>
</tr>
</tbody>
</table>
<table border="0" cellpadding="0" cellspacing="0" class="text_block block-21" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%">
<tbody>
<tr>
<td class="pad" style="padding-bottom:15px;padding-left:10px;padding-right:10px">
<div style="font-family:sans-serif">
<div class="" style="font-size:12px;font-family:Helvetica Neue,Helvetica,Arial,sans-serif;mso-line-height-alt:21.6px;color:#000;line-height:1.8">
<p style="margin:0;font-size:12px;mso-line-height-alt:25.2px">
<span style="word-break: break-word; font-size: 14px;">
Davis argues that AI SaaS startups should embrace usage-based pricing, not hide it. Instead of limiting power users to protect margins, pricing for abundance lets teams deliver better, more flexible products and align cost with value.
</span>
</p>
</div>
</div>
</td>
</tr>
</tbody>
</table>
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Pricing AI products:
</span>
"There is one overlooked angle of pricing AI products which I increasingly find interesting from a startup perspective: the idea that usage based pricing, particularly in a world of a reasoning models, can act as a competitive advantage. In other words - I think more products should price for abundance."
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Chart of the week
</span>
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<span style="word-break: break-word; font-size: 14px;">
<strong>
1 in 10 SaaS companies still break $1M ARR in 2 years, but the path is getting tougher.
</strong>
Since 2022, more companies are staying under $100K ARR even after two years. That’s a big signal that the early growth environment has changed.
</span>
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<a target="_blank">
<img alt="100K ARR milestone" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fuserimg-assets-eu.customeriomail.com%252Fimages%252Fclient-env-125412%252F1754559736632_1753950460053_01K21YHVA75TWSBN5BFEJQYNNR.jpeg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ1c2VyaW1nLWFzcyIsInRpbWUiOjE3NTQ2NTcxMTAuNzUyNjI5M30:1ukMT8:5-PVZ78Y4yXRRDBKgjFs8JUkE0x-TCCky6KX_xIsR9c" style="display:block;height:auto;border:0;width:100%" title="100K ARR milestone" width="600"/>
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<p style="margin:0;font-size:14px;mso-line-height-alt:16.8px">
Source:
<a class="" rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
Sofia Faustino
</a>
, ChartMogul.
</p>
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3 weeks ago - nick@chartmogul.com
🚀 SaaS Roundup: time to reach $100K ARR, investing in brand early and AI's "just ship it" problem
Here are the best SaaS reads and resources this week ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ...