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   Here are the best SaaS reads and resources this week  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­
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                     <span style="word-break: break-word; color: #888888; font-size: 14px;">
                      Edition #488, 17-October-2025
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                     This week marks the start of our partnership with Kyle Poyar. Together we’re digging into what separates standout SaaS growth from the rest.
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                     <a rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                      Nick Franklin
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                     <br/>
                     Founder &amp; CEO
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                    <span style="font-weight:700;">
                     New from ChartMogul
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                     SaaS growth report: the odds of making it
                    </a>
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                     <span style="word-break: break-word; font-size: 14px;">
                      We’re excited to welcome Kyle Poyar as ChartMogul’s first Analyst-in-Residence. Together, we’ve launched the
                      <em>
                       SaaS Growth Report: The Odds of Making It
                      </em>
                      : a fresh, data-driven look at how SaaS companies grow and what separates the outliers from the rest. The report explores how long it really takes to reach major ARR milestones and offers new analyses on the rise of AI-native startups and how different regions around the world compare to traditional hubs like the Bay Area.
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                     This week's best SaaS content
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                     <strong>
                      AI
                     </strong>
                    </span>
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                   <span class="tinyMce-placeholder" style="word-break: break-word;">
                    <a rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                     The trap of excessive AI use
                    </a>
                   </span>
                  </h1>
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                   <span style="word-break: break-word; color: #000000;">
                    <strong>
                     David Pereira,
                    </strong>
                    Untapping Product Teams
                   </span>
                   <br/>
                  </h3>
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                    <p style="margin:0;font-size:12px;mso-line-height-alt:25.2px">
                     <span style="word-break: break-word; font-size: 14px;">
                      AI can make you faster, but not wiser. David Pereira argues that the rush to automate everything risks eroding the human skills that matter most: judgment, empathy, and critical thinking. The hard thinking still lives with you.
                     </span>
                    </p>
                   </div>
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       font-size:14px;
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       padding:5px;
       padding-left:20px;
       text-align:left;
       margin-top:10px;
       margin-bottom:40px;
       margin-left:10px;
	   margin-right:10px;
       border-left: 6px solid #D4E3EC;
                              ">
                    <span style="font-weight:700;">
                     "The irony is this:
                    </span>
                    the more people rush to outsource everything to AI, the more valuable it becomes to be the one who doesn’t."
                   </div>
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                 <td class="pad" style="padding-left:5px;text-align:left">
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                   <!--[if mso]>
<v:roundrect xmlns:v="urn:schemas-microsoft-com:vml" xmlns:w="urn:schemas-microsoft-com:office:word"   style="height:30px;width:87px;v-text-anchor:middle;" arcsize="0%" fill="false">
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                   <span class="button" style="background-color: transparent; mso-shading: transparent; border-bottom: 0px solid transparent; border-left: 0px solid transparent; border-radius: 0px; border-right: 0px solid transparent; border-top: 0px solid transparent; color: #9caab3; display: inline-block; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 12px; font-weight: 400; mso-border-alt: none; padding-bottom: 3px; padding-top: 3px; padding-left: 7px; padding-right: 7px; text-align: center; width: auto; word-break: keep-all; letter-spacing: normal;">
                    <span style="word-break: break-word; line-height: 24px;">
                     <strong>
                      MARKETING
                     </strong>
                    </span>
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                  <h1 style="margin:0;color:#555;direction:ltr;font-family:Helvetica Neue,Helvetica,Arial,sans-serif;font-size:18px;font-weight:700;letter-spacing:normal;line-height:1.2;text-align:left;margin-top:0;margin-bottom:0;mso-line-height-alt:22px">
                   <span class="tinyMce-placeholder" style="word-break: break-word;">
                    <a rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                     Reddit is winning the battle for transactional keywords
                    </a>
                   </span>
                  </h1>
                 </td>
                </tr>
               </tbody>
              </table>
              <table border="0" cellpadding="0" cellspacing="0" class="heading_block block-14" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
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                  <h3 style="margin:0;color:#000;direction:ltr;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-size:14px;font-weight:400;letter-spacing:normal;line-height:1.2;text-align:left;margin-top:0;margin-bottom:0;mso-line-height-alt:17px">
                   <span class="tinyMce-placeholder" style="word-break: break-word;">
                    <strong>
                     Eli Schwartz and Ross Simmonds,
                    </strong>
                    The Future of SEO
                   </span>
                  </h3>
                 </td>
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               </tbody>
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              <table border="0" cellpadding="0" cellspacing="0" class="text_block block-15" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%">
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                    <p style="margin:0;font-size:12px;mso-line-height-alt:25.2px">
                     <span style="word-break: break-word; font-size: 14px;">
                      If it feels like Reddit’s everywhere in search results, you’re right. Reddit drives high-intent traffic, surpassing G2, Capterra, and Gartner. Google’s prioritizing authentic conversations, turning Reddit into a key channel for SaaS marketers.
                     </span>
                    </p>
                   </div>
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               </tbody>
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       padding:5px;
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       margin-top:10px;
       margin-bottom:40px;
       margin-left:10px;
	   margin-right:10px;
       border-left: 6px solid #D4E3EC;
                              ">
                    <span style="font-weight:700;">
                     Reddit rules high-intent search:
                    </span>
                    "Reddit’s share of traffic for high-intent keywords climbed above 4% this summer — overtaking Capterra, G2, and Gartner. What’s more telling is the trajectory: while the review platforms remain flat, Reddit’s curve continues upward."
                   </div>
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                    <span style="word-break: break-word; line-height: 24px;">
                     <strong>
                      LEADERSHIP
                     </strong>
                    </span>
                   </span>
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                  <h1 style="margin:0;color:#555;direction:ltr;font-family:Helvetica Neue,Helvetica,Arial,sans-serif;font-size:18px;font-weight:700;letter-spacing:normal;line-height:1.2;text-align:left;margin-top:0;margin-bottom:0;mso-line-height-alt:22px">
                   <span class="tinyMce-placeholder" style="word-break: break-word;">
                    <a class="" rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                     Maximizers vs. focusers
                    </a>
                    <a aria-label="View John Cutler's profile" style="text-decoration: underline; color: #0775ff;">
                    </a>
                    <a class="" rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                    </a>
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              <table border="0" cellpadding="0" cellspacing="0" class="heading_block block-19" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
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                  <h3 style="margin:0;color:#000;direction:ltr;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-size:14px;font-weight:400;letter-spacing:normal;line-height:1.2;text-align:left;margin-top:0;margin-bottom:0;mso-line-height-alt:17px">
                   <strong>
                    John Cutler,
                   </strong>
                   The Beautiful Mess
                   <strong>
                    <br/>
                   </strong>
                  </h3>
                 </td>
                </tr>
               </tbody>
              </table>
              <table border="0" cellpadding="0" cellspacing="0" class="text_block block-20" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%">
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                  <div style="font-family:sans-serif">
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                    <p style="margin:0;mso-line-height-alt:25.2px">
                     <span style="word-break: break-word; font-size: 14px;">
                      Many teams struggle because “maximizers” and “focusers” think and operate differently. Maximizers chase momentum, optionality, and parallel bets, while focusers seek clarity, depth, and deliberate constraint.
                     </span>
                    </p>
                   </div>
                  </div>
                 </td>
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               </tbody>
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              <table border="0" cellpadding="0" cellspacing="0" class="html_block block-21" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
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       font-size:14px;
       line-height:1.8em;
       padding:5px;
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       text-align:left;
       margin-top:10px;
       margin-bottom:40px;
       margin-left:10px;
	   margin-right:10px;
       border-left: 6px solid #D4E3EC;
                              ">
                    <span style="font-weight:700;">
                     Teams needs push and pull:
                    </span>
                    "Maximizers and focusers have a hard time understanding each other. It has nothing to do with skill, since I know highly skilled (and strategic) maximizers AND focusers."
                   </div>
                  </div>
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               </tbody>
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       padding:15px;
       margin-bottom:20px;
       margin-top:20px;
       font-size:20px;
       color: #ffffff;

       background: linear-gradient(90deg, #76e3d2 0%, #2C8DFF 40.78%,  #40bcd4 100%);
                              ">
                    <span style="font-weight:700;">
                     Chart of the week
                    </span>
                   </div>
                  </div>
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                </tr>
               </tbody>
              </table>
              <table border="0" cellpadding="0" cellspacing="0" class="text_block block-23" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%">
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                    <p style="margin:0;font-size:12px;mso-line-height-alt:25.2px">
                     <span style="word-break: break-word; font-size: 14px;">
                      <strong>
                       Only about 3%
                      </strong>
                      of SaaS startups hit $1M ARR within their first year, and it typically takes two to five years to get there.
                     </span>
                    </p>
                   </div>
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                     <img alt="SaaS acceptance rates" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fuserimg-assets-eu.customeriomail.com%252Fimages%252Fclient-env-125412%252F1760549537669_image%2520%252810%2529_01K7MEW26ZCRMMSFE0R235N4YX.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ1c2VyaW1nLWFzcyIsInRpbWUiOjE3NjA3MDEzNjcuMTE3MzQ2NX0:1v9ir9:2cX0LM86SRO5rlOLYdU9cw5jJh3BoFzzpuoWx1WC9QM" style="display:block;height:auto;border:0;width:100%" title="SaaS acceptance rates" width="600"/>
                    </a>
                   </div>
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