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   Here are the best SaaS reads and resources this week ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­
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                    <p style="margin:0;font-size:14px;mso-line-height-alt:16.8px">
                     <span style="word-break: break-word; color: #888888; font-size: 14px;">
                      Edition #460, 4-April-2025
                     </span>
                    </p>
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                     <strong>
                      Today I have two invitations for you, and one question.
                     </strong>
                    </p>
                    <p style="margin:0;mso-line-height-alt:28px">
                    </p>
                    <p style="margin:0;mso-line-height-alt:28px">
                     <strong>
                      🎟️ Join our next live panel:
                     </strong>
                     <a class="" rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                      <strong>
                       The biggest f*ckups founders make in sales
                      </strong>
                     </a>
                     . Whether you love or hate sales, you can’t ignore it. If you're a founder growing your pipeline, or the sales leader cleaning it up... this panel is for you.
                     <a class="" rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                      See the panelists
                     </a>
                     .
                    </p>
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                    </p>
                    <p style="margin:0;mso-line-height-alt:28px">
                     🍽️
                     <strong>
                      Dinner in Malmö – May 6:
                     </strong>
                     We’re hosting
                     <strong>
                      <a class="" rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                       <strong>
                        The Growth Table
                       </strong>
                      </a>
                     </strong>
                     with Storylane. If you're at SaaSiest, join us for great food and even better company.
                    </p>
                    <p style="margin:0;mso-line-height-alt:28px">
                    </p>
                    <p style="margin:0;mso-line-height-alt:28px">
                     🤖
                     <strong>
                      The ask:
                     </strong>
                     <a class="" rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                      <strong>
                       Know of any AI projects tackling messy input data?
                      </strong>
                     </a>
                     At ChartMogul, we have a suite of tools to help our users help clean their data, but I think there’s space for an AI chatbot to help tidy up the unlimited ways in which messy data can manifest. If you know an open-source project or startup working on this, let’s talk! 🙏
                    </p>
                    <p style="margin:0;mso-line-height-alt:28px">
                    </p>
                    <p style="margin:0;mso-line-height-alt:28px">
                     Thanks,
                    </p>
                    <p style="margin:0;mso-line-height-alt:28px">
                     <a rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                      Nick Franklin
                     </a>
                     <br/>
                     Founder &amp; CEO
                    </p>
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                    <span style="font-weight:700;">
                     New from ChartMogul
                    </span>
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                     If I started a SaaS in 2025, I'd do this
                    </a>
                    <br/>
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                   <span class="tinyMce-placeholder" style="word-break: break-word;">
                    <strong>
                     Nick Franklin
                    </strong>
                    , ChartMogul
                   </span>
                  </h3>
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                    <p style="margin:0;font-size:14px;mso-line-height-alt:25.2px;letter-spacing:normal">
                     Is SaaS dead? Not a chance! I often hear from founders who think that there are no good SaaS ideas left out there. But I just don't buy this,
                     <a class="" rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                      so I made a video about it
                     </a>
                     . Here's what I would do if I were starting a new SaaS business in 2025.
                    </p>
                    <p style="margin:0;font-size:14px;mso-line-height-alt:25.2px;letter-spacing:normal">
                     <br/>
                     🔥 Here’s what's covered:
                    </p>
                    <ul style="line-height:1.8;mso-line-height-alt:25.2px;letter-spacing:normal;font-size:14px">
                     <li>
                      <a force-new-state="true" style="text-decoration: underline; color: #0775ff;" tabindex="0" target="">
                       0:41
                      </a>
                      How to find product ideas
                     </li>
                     <li>
                      <a force-new-state="true" style="text-decoration: underline; color: #0775ff;" tabindex="0" target="">
                       5:00
                      </a>
                      Should you raise VC money?
                     </li>
                     <li>
                      <a force-new-state="true" style="text-decoration: underline; color: #0775ff;" tabindex="0" target="">
                       5:54
                      </a>
                      Product development velocity
                     </li>
                     <li>
                      <a force-new-state="true" style="text-decoration: underline; color: #0775ff;" tabindex="0" target="">
                       6:59
                      </a>
                      Marketing and building a brand
                     </li>
                     <li>
                      <a force-new-state="true" style="text-decoration: underline; color: #0775ff;" tabindex="0" target="">
                       10:09
                      </a>
                      Make the firing decisions sooner
                      <a force-new-state="true" style="text-decoration: underline; color: #0775ff;" tabindex="0" target="">
                      </a>
                     </li>
                     <li>
                      <a force-new-state="true" style="text-decoration: underline; color: #0775ff;" tabindex="0" target="">
                       11:10
                      </a>
                      Self-care
                     </li>
                     <li>
                      <a force-new-state="true" style="text-decoration: underline; color: #0775ff;" tabindex="0" target="">
                       12:03
                      </a>
                      Long-term thinking
                     </li>
                    </ul>
                   </div>
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                    <span style="font-weight:700;">
                     This week's best SaaS reads
                    </span>
                   </div>
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                       MARKETING
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                   <span class="tinyMce-placeholder" style="word-break: break-word;">
                    <a class="" rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                     The psychology of conversions: Secrets to high-converting sales funnels
                    </a>
                    <br/>
                   </span>
                  </h1>
                 </td>
                </tr>
               </tbody>
              </table>
              <table border="0" cellpadding="0" cellspacing="0" class="heading_block block-10" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
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                  <h3 style="margin:0;color:#999;direction:ltr;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-size:14px;font-weight:400;letter-spacing:normal;line-height:1.2;text-align:left;margin-top:0;margin-bottom:0;mso-line-height-alt:17px">
                   <span style="word-break: break-word; color: #000000;">
                    <strong>
                     Chris Tottman and Ruben Dominguez Ibar
                    </strong>
                    , The Founders Corner
                   </span>
                   <br/>
                  </h3>
                 </td>
                </tr>
               </tbody>
              </table>
              <table border="0" cellpadding="0" cellspacing="0" class="text_block block-11" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%">
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                  <div style="font-family:Arial,sans-serif">
                   <div class="" style="font-size:12px;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;mso-line-height-alt:21.6px;color:#000;line-height:1.8">
                    <p style="margin:0;mso-line-height-alt:25.2px">
                     <span style="word-break: break-word; font-size: 14px; background-color: transparent;">
                      Chris and Ruben have put together a practical guide to building a strong converting funnel. They share their best battle-tested, revenue-driving systems that drive customers.
                     </span>
                    </p>
                   </div>
                  </div>
                 </td>
                </tr>
               </tbody>
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              <table border="0" cellpadding="0" cellspacing="0" class="html_block block-12" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
               <tbody>
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                  <div align="center" style="font-family:Helvetica Neue,Helvetica,Arial,sans-serif;text-align:center">
                   <div class="our-class" style="font-family:Helvetica Neue;
       font-size:14px;
       line-height:1.8em;
       padding:5px;
       padding-left:20px;
       text-align:left;
       margin-top:10px;
       margin-bottom:40px;
       margin-left:10px;
	   margin-right:10px;
       border-left: 6px solid #D4E3EC;
                              ">
                    <span style="font-weight:700;">
                     Traffic quality over quantity:
                    </span>
                    "If your conversions are low, it’s a sign that your targeting needs adjustment. Instead of focusing on volume, refine your strategy to attract the right prospects. When you optimize your funnel for the right audience, conversions improve, and revenue growth follows naturally."
                   </div>
                  </div>
                 </td>
                </tr>
               </tbody>
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                  <div align="left" class="alignment">
                   <!--[if mso]>
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<w:anchorlock/>
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<![endif]-->
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                      <strong>
                       PRICING
                      </strong>
                     </span>
                    </span>
                   </div>
                   <!--[if mso]></center></v:textbox></v:roundrect><![endif]-->
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                   <span class="tinyMce-placeholder" style="word-break: break-word;">
                    <a class="" rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                     Should you tip your AI agent? How software pricing is changing in a world of AI services
                    </a>
                    <br/>
                   </span>
                  </h1>
                 </td>
                </tr>
               </tbody>
              </table>
              <table border="0" cellpadding="0" cellspacing="0" class="heading_block block-15" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
               <tbody>
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                 <td class="pad" style="padding-bottom:20px;padding-left:10px;padding-right:10px;padding-top:5px;text-align:center;width:100%">
                  <h3 style="margin:0;color:#000;direction:ltr;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-size:14px;font-weight:400;letter-spacing:normal;line-height:1.2;text-align:left;margin-top:0;margin-bottom:0;mso-line-height-alt:17px">
                   <strong>
                    Eduard Danalache and Jeremy Kaufmann
                   </strong>
                   , Scale Venture Partners
                  </h3>
                 </td>
                </tr>
               </tbody>
              </table>
              <table border="0" cellpadding="0" cellspacing="0" class="text_block block-16" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%">
               <tbody>
                <tr>
                 <td class="pad" style="padding-bottom:15px;padding-left:10px;padding-right:10px">
                  <div style="font-family:sans-serif">
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                    <p style="margin:0;font-size:12px;mso-line-height-alt:25.2px">
                     <span style="word-break: break-word; font-size: 14px;">
                      AI is shaking up software pricing, but how should we pay for AI agents that work
                      <em>
                       for
                      </em>
                      us? Here's a look at how value and payments are evolving in an AI-driven world.
                     </span>
                    </p>
                   </div>
                  </div>
                 </td>
                </tr>
               </tbody>
              </table>
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                  <div align="center" style="font-family:Helvetica Neue,Helvetica,Arial,sans-serif;text-align:center">
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       font-size:14px;
       line-height:1.8em;
       padding:5px;
       padding-left:20px;
       text-align:left;
       margin-top:10px;
       margin-bottom:40px;
       margin-left:10px;
	   margin-right:10px;
       border-left: 6px solid #D4E3EC;
                              ">
                    <span style="font-weight:700;">
                     Outcome-based pricing for AI agents
                    </span>
                    "Intercom, for example, charges $0.99 for every resolution that their AI agent, Fin, successfully resolves without escalating to a human. This clearly ties the price of the AI agent to the value delivered to the company – human time and cost saved... The more tickets Fin can resolve, the more money Intercom’s customer saves, and the more money Intercom gets paid."
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                  <div align="left" class="alignment">
                   <!--[if mso]>
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                     <span style="word-break: break-word; line-height: 24px;">
                      <strong>
                       ENTERPRISE SAAS
                      </strong>
                     </span>
                    </span>
                   </div>
                   <!--[if mso]></center></v:textbox></v:roundrect><![endif]-->
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                   <span class="tinyMce-placeholder" style="word-break: break-word;">
                    <a class="" rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                     A key takeaway from Thoma Bravo's Annual Meeting
                    </a>
                    <br/>
                   </span>
                  </h1>
                 </td>
                </tr>
               </tbody>
              </table>
              <table border="0" cellpadding="0" cellspacing="0" class="heading_block block-20" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
               <tbody>
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                 <td class="pad" style="padding-bottom:20px;padding-left:10px;padding-right:10px;padding-top:5px;text-align:center;width:100%">
                  <h3 style="margin:0;color:#000;direction:ltr;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-size:14px;font-weight:400;letter-spacing:normal;line-height:1.2;text-align:left;margin-top:0;margin-bottom:0;mso-line-height-alt:17px">
                   <strong>
                    Holden Spaht
                   </strong>
                   , Thoma Bravo
                  </h3>
                 </td>
                </tr>
               </tbody>
              </table>
              <table border="0" cellpadding="0" cellspacing="0" class="text_block block-21" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%">
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                 <td class="pad" style="padding-bottom:15px;padding-left:10px;padding-right:10px">
                  <div style="font-family:sans-serif">
                   <div class="" style="font-size:12px;font-family:Helvetica Neue,Helvetica,Arial,sans-serif;mso-line-height-alt:21.6px;color:#000;line-height:1.8">
                    <p style="margin:0;font-size:12px;mso-line-height-alt:25.2px">
                     <span style="word-break: break-word; font-size: 14px;">
                      When it comes to enterprises adopting new technology, the real opportunity lies in how companies
                      <em>
                       deliberately
                      </em>
                      integrate it to create lasting value—not just in the speed of technology itself.
                     </span>
                    </p>
                   </div>
                  </div>
                 </td>
                </tr>
               </tbody>
              </table>
              <table border="0" cellpadding="0" cellspacing="0" class="html_block block-22" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
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       font-size:14px;
       line-height:1.8em;
       padding:5px;
       padding-left:20px;
       text-align:left;
       margin-top:10px;
       margin-bottom:40px;
       margin-left:10px;
	   margin-right:10px;
       border-left: 6px solid #D4E3EC;
                              ">
                    <span style="font-weight:700;">
                     Entperise adoption doesn't move at the same pace of technology evolution:
                    </span>
                    "The first-generation digital transformation journey still has immense, untapped opportunity based on our experience navigating the industry’s evolution from on-premise to cloud software... SaaS revenue is only approximately 25% of total expected software revenue in 2025, with projected 19% annual growth from 2025 - 2028. Companies... have been managing enterprise cloud and SaaS transitions for over a decade, and there is still plenty of runway left in this transition."
                   </div>
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       padding:15px;
       margin-bottom:20px;
       margin-top:20px;
       font-size:20px;
       color: #ffffff;

       background: linear-gradient(90deg, #76e3d2 0%, #2C8DFF 40.78%,  #40bcd4 100%);
                              ">
                    <span style="font-weight:700;">
                     Chart of the week
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                    <p style="margin:0;font-size:12px;mso-line-height-alt:25.2px">
                     <span style="word-break: break-word; font-size: 14px;">
                      <strong>
                       AI is going to shift where value flows.
                      </strong>
                      AI agents will take over a lot of the “operate” workflows, streamlining things. This means more value will go to platforms (own) and services (outsource) that have clear responsibility and better economics.
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