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   Here are the best SaaS reads and resources this week  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­
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                     <span style="word-break: break-word; color: #888888; font-size: 14px;">
                      Edition #493, 21-November-2025
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                      This week begins with a topic I would not normally find all that interesting: marketing attribution. Sara’s new piece, though, is the clearest and most useful guide I have seen on how SaaS teams should approach it. Practical, substantive, and zero fluff. It sets a strong tone for the rest of the roundup.
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                      We have a smart take on why AI buyers are moving faster than anyone expected. A thoughtful piece on how a single prompt bar is now doing the work of onboarding and activation. And a great story on what it really takes for non-technical founders to hire a world-class CTO.
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                     <span style="word-break: break-word; font-size: 14px;">
                      Plenty to dig into, and all of it immediately useful for operators.
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                     <span style="word-break: break-word; font-size: 14px;">
                      <a rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                       Nick
Franklin
                      </a>
                      <br/>
                      Founder &amp; CEO
                     </span>
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                     New from ChartMogul
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                       Why it has never been easier or cheaper to build a high-accuracy SaaS attribution model
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                     <span style="word-break: break-word; font-size: 14px;">
                      Attribution used to feel messy and impossible to get right in SaaS. But modern data tools have changed the game. It’s now easier and cheaper to build a high-accuracy model using first-party data enriched with product usage and tied directly to revenue. Once you can see even 60 to 75 percent of the journey, real patterns emerge and spend gets easier to allocate. Our new blog breaks down the exact steps.
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                     This week's best SaaS content
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                      AI
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                       The 12-month land grab: why AI market share is being decided right now
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                    <strong>
                     Francis Brero,
                    </strong>
                    HG Insights
                   </span>
                   <br/>
                  </h3>
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               <tbody>
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                 <td class="pad" style="padding-bottom:15px;padding-left:10px;padding-right:10px">
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                   <div class="" style="font-size:12px;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;mso-line-height-alt:21.6px;color:#000;line-height:1.8">
                    <p style="margin:0;font-size:12px;mso-line-height-alt:25.2px">
                     <span style="word-break: break-word; font-size: 14px;">
                      Enterprise buyers usually move slow. Painfully slow. But right now they’re all buying at once, and that almost never happens. If you sit this part out, the wave won’t just pass you by. It could leave you locked out for years.
                     </span>
                    </p>
                   </div>
                  </div>
                 </td>
                </tr>
               </tbody>
              </table>
              <table border="0" cellpadding="0" cellspacing="0" class="html_block block-11" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
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                  <div align="center" style="font-family:Helvetica Neue,Helvetica,Arial,sans-serif;text-align:center">
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       font-size:14px;
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       padding:5px;
       padding-left:20px;
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       margin-top:10px;
       margin-bottom:40px;
       margin-left:10px;
	   margin-right:10px;
       border-left: 6px solid #D4E3EC;
                              ">
                    <span style="font-weight:700;">
                     "The winners will be determined in the next 12-18 months.
                    </span>
                    After that, most customers will have chosen their tools and the market will revert to normal, slow-moving replacement cycles."
                   </div>
                  </div>
                 </td>
                </tr>
               </tbody>
              </table>
              <table border="0" cellpadding="0" cellspacing="0" class="button_block block-12" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
               <tbody>
                <tr>
                 <td class="pad" style="padding-left:5px;text-align:left">
                  <div align="left" class="alignment">
                   <!--[if mso]>
<v:roundrect xmlns:v="urn:schemas-microsoft-com:vml" xmlns:w="urn:schemas-microsoft-com:office:word"   style="height:30px;width:30px;v-text-anchor:middle;" arcsize="0%" fill="false">
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                     <strong>
                      UX
                     </strong>
                    </span>
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                   <!--[if mso]></center></v:textbox></v:roundrect><![endif]-->
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                  <h1 style="margin:0;color:#555;direction:ltr;font-family:Helvetica Neue,Helvetica,Arial,sans-serif;font-size:18px;font-weight:700;letter-spacing:normal;line-height:1.2;text-align:left;margin-top:0;margin-bottom:0;mso-line-height-alt:22px">
                   <span class="tinyMce-placeholder" style="word-break: break-word;">
                    <a rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank" title="The new UX era">
                     <span class="mce-content-body mce-edit-focus" data-position="30-0-12" data-qa="tinyeditor-root-element" id="132db66d-45e1-45a2-af89-06b562a3abf6" style="word-break: break-word; position: relative;">
                      <span class="tinyMce-placeholder" style="word-break: break-word;">
                       The new UX era
                      </span>
                     </span>
                    </a>
                   </span>
                  </h1>
                 </td>
                </tr>
               </tbody>
              </table>
              <table border="0" cellpadding="0" cellspacing="0" class="heading_block block-14" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
               <tbody>
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                 <td class="pad" style="padding-bottom:20px;padding-left:10px;padding-right:10px;padding-top:5px;text-align:center;width:100%">
                  <h3 style="margin:0;color:#000;direction:ltr;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-size:14px;font-weight:400;letter-spacing:normal;line-height:1.2;text-align:left;margin-top:0;margin-bottom:0;mso-line-height-alt:17px">
                   <strong>
                    Yaakov Carno,
                   </strong>
                   Growth Unhinged
                  </h3>
                 </td>
                </tr>
               </tbody>
              </table>
              <table border="0" cellpadding="0" cellspacing="0" class="text_block block-15" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%">
               <tbody>
                <tr>
                 <td class="pad" style="padding-bottom:15px;padding-left:10px;padding-right:10px">
                  <div style="font-family:Arial,sans-serif">
                   <div class="" style="font-size:12px;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;mso-line-height-alt:21.6px;color:#000;line-height:1.8">
                    <p style="margin:0;font-size:12px;mso-line-height-alt:25.2px">
                     <span style="word-break: break-word; font-size: 14px;">
                      AI products are starting to blur together. Same screens, same buttons. But the moment a user types their first prompt, everything changes. This breakdown shows how that one text field now carries the weight of onboarding, activation, and first value. If you want to see what actually makes people stay, this breakdown is worth your time.
                     </span>
                    </p>
                   </div>
                  </div>
                 </td>
                </tr>
               </tbody>
              </table>
              <table border="0" cellpadding="0" cellspacing="0" class="html_block block-16" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
               <tbody>
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                 <td class="pad">
                  <div align="center" style="font-family:Helvetica Neue,Helvetica,Arial,sans-serif;text-align:center">
                   <div class="our-class" style="font-family:Helvetica Neue;
       font-size:14px;
       line-height:1.8em;
       padding:5px;
       padding-left:20px;
       text-align:left;
       margin-top:10px;
       margin-bottom:40px;
       margin-left:10px;
	   margin-right:10px;
       border-left: 6px solid #D4E3EC;
                              ">
                    <span style="font-weight:700;">
                     "The prompt bar is a beautiful illusion. “Ask me anything,” it says. But few users actually know what to ask.
                    </span>
                    That’s the irony of this new UX era: everyone’s interface looks the same, but the user’s path to value has never been more fragmented."
                   </div>
                  </div>
                 </td>
                </tr>
               </tbody>
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                 <td class="pad" style="padding-left:5px;text-align:left">
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                   <!--[if mso]>
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                   <span class="button" style="background-color: transparent; mso-shading: transparent; border-bottom: 0px solid transparent; border-left: 0px solid transparent; border-radius: 0px; border-right: 0px solid transparent; border-top: 0px solid transparent; color: #9caab3; display: inline-block; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 12px; font-weight: 400; mso-border-alt: none; padding-bottom: 3px; padding-top: 3px; padding-left: 7px; padding-right: 7px; text-align: center; width: auto; word-break: keep-all; letter-spacing: normal;">
                    <span style="word-break: break-word; line-height: 24px;">
                     <strong>
                      HIRING
                     </strong>
                    </span>
                   </span>
                   <!--[if mso]></center></v:textbox></v:roundrect><![endif]-->
                  </div>
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                 <td class="pad" style="padding-bottom:5px;padding-left:10px;padding-right:10px;text-align:center;width:100%">
                  <h1 style="margin:0;color:#555;direction:ltr;font-family:Helvetica Neue,Helvetica,Arial,sans-serif;font-size:18px;font-weight:700;letter-spacing:normal;line-height:1.2;text-align:left;margin-top:0;margin-bottom:0;mso-line-height-alt:22px">
                   <span class="tinyMce-placeholder" style="word-break: break-word;">
                    <a class="" rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                     <span class="mce-content-body mce-edit-focus" data-position="30-0-17" data-qa="tinyeditor-root-element" id="71aa97b6-b496-41d1-a800-c84cb258b7c6" style="word-break: break-word; position: relative;">
                      <span class="tinyMce-placeholder" style="word-break: break-word;">
                       How we hired a world-class CTO as non-technical founders
                      </span>
                     </span>
                    </a>
                   </span>
                  </h1>
                 </td>
                </tr>
               </tbody>
              </table>
              <table border="0" cellpadding="0" cellspacing="0" class="heading_block block-19" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
               <tbody>
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                 <td class="pad" style="padding-bottom:20px;padding-left:10px;padding-right:10px;padding-top:5px;text-align:center;width:100%">
                  <h3 style="margin:0;color:#000;direction:ltr;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-size:14px;font-weight:400;letter-spacing:normal;line-height:1.2;text-align:left;margin-top:0;margin-bottom:0;mso-line-height-alt:17px">
                   <span class="tinyMce-placeholder" style="word-break: break-word;">
                    <a id="ember2792" style="text-decoration: underline; color: #0775ff;">
                    </a>
                    <strong>
                     Côme Dartiguenave,
                    </strong>
                    Orus
                   </span>
                  </h3>
                 </td>
                </tr>
               </tbody>
              </table>
              <table border="0" cellpadding="0" cellspacing="0" class="text_block block-20" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%">
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                <tr>
                 <td class="pad" style="padding-bottom:15px;padding-left:10px;padding-right:10px">
                  <div style="font-family:sans-serif">
                   <div class="" style="font-size:12px;font-family:Helvetica Neue,Helvetica,Arial,sans-serif;mso-line-height-alt:21.6px;color:#000;line-height:1.8">
                    <p style="margin:0;font-size:12px;mso-line-height-alt:25.2px">
                     <span style="word-break: break-word; font-size: 14px;">
                      How do two non-technical founders recruit a top CTO? With a clear process, relentless sourcing, and the discipline to wait for the right partner. This piece breaks down the steps they followed and why it changed the trajectory of their company.
                     </span>
                    </p>
                   </div>
                  </div>
                 </td>
                </tr>
               </tbody>
              </table>
              <table border="0" cellpadding="0" cellspacing="0" class="html_block block-21" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
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                   <div class="our-class" style="font-family:Helvetica Neue;
       font-size:14px;
       line-height:1.8em;
       padding:5px;
       padding-left:20px;
       text-align:left;
       margin-top:10px;
       margin-bottom:40px;
       margin-left:10px;
	   margin-right:10px;
       border-left: 6px solid #D4E3EC;
                              ">
                    <span style="font-weight:700;">
                     The highest-stakes early hire?
                    </span>
                    "If you get this wrong, your company might still look fine for months but you’ll be building on sand. Your CTO will make all technical decisions, hire most of the team, and lay out the tech foundations for your future growth (tech stack, architecture, make or buy, etc.). And you’ll only see the consequences long after it’s too late."
                   </div>
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       margin-top:20px;
       font-size:20px;
       color: #ffffff;

       background: linear-gradient(90deg, #76e3d2 0%, #2C8DFF 40.78%,  #40bcd4 100%);
                              ">
                    <span style="font-weight:700;">
                     Chart of the week
                    </span>
                   </div>
                  </div>
                 </td>
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               </tbody>
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              <table border="0" cellpadding="0" cellspacing="0" class="text_block block-23" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%">
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                    <p style="margin:0;font-size:12px;mso-line-height-alt:25.2px">
                     <span style="word-break: break-word; font-size: 14px;">
                      <strong>
                       AI-native companies are running circles around traditional SaaS when it comes to revenue per employee.
                      </strong>
                      The numbers are almost hard to believe. Teams of a few dozen people are producing output that used to take hundreds, which should make every founder rethink what “normal” efficiency looks like.
                     </span>
                    </p>
                   </div>
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                   <div style="max-width:600px">
                    <a target="_blank">
                     <img alt="Bar chart showing AI native companies with far higher ARR per employee than traditional SaaS, with Cursor at 6.1M and most legacy companies around 0.5M." height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fuserimg-assets-eu.customeriomail.com%252Fimages%252Fclient-env-125412%252F1763576920680_chart%2520roundup%2520493_01KAEP171R6WFNE3EF894W5P4M.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ1c2VyaW1nLWFzcyIsInRpbWUiOjE3NjM3MjUzOTAuNjI3MTE0fQ:1vMPXi:KILs3UtB0NkXqB-CTqfQst1GKQeXrs2GcwsTltRJW-I" style="display:block;height:auto;border:0;width:100%" title="Bar chart showing AI native companies with far higher ARR per employee than traditional SaaS, with Cursor at 6.1M and most legacy companies around 0.5M." width="600"/>
                    </a>
                   </div>
                  </div>
                 </td>
                </tr>
               </tbody>
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              <table border="0" cellpadding="0" cellspacing="0" class="text_block block-25" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%">
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                    <p style="margin:0;font-size:12px;mso-line-height-alt:25.2px">
                     <span style="word-break: break-word; font-size: 14px;">
                      Source:
                      <a rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                       SaaStr
                      </a>
                     </span>
                    </p>
                   </div>
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