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   Here are the best SaaS reads and resources this week
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   ‌ ‌ ‌
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                    <p style="margin:0;font-size:14px;mso-line-height-alt:16.8px">
                     <span style="color:#888888;font-size:14px;">
                      Edition #415, 10-May-2024
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                    <p style="margin:0;mso-line-height-alt:28px">
                     <strong>
                      Over the past year, many companies have been streamlining and consolidating their tech stack.
                     </strong>
                     At ChartMogul, we merged our sales and customer success operations onto our CRM and adjusted our marketing tools accordingly. It's satisfying to have all customer information in one place.
                    </p>
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                     None of this could have happened without RevOps. That's why on May 30th, we're holding a panel discussion on
                     <a class="" rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                      setting up RevOps effectively
                     </a>
                     . Then, in June, our VP of Sales, Sara, will dive deeper into our current tech setup at
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                      SaaStr Europa
                     </a>
                     . Come join us! 🙌
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                     As usual, the best SaaS reads from the week can be found below,
                    </p>
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                    </p>
                    <p style="margin:0;mso-line-height-alt:28px">
                     <a rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                      @Nick_Franklin
                     </a>
                     <br/>
                     Founder &amp; CEO
                     <a rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                      @ChartMogul
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                     New from ChartMogul
                    </span>
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                    <strong>
                     <a class="" rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                      <strong>
                       Advice for new growth leads: focus
                      </strong>
                     </a>
                    </strong>
                   </span>
                   <br/>
                  </h1>
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                   <span class="tinyMce-placeholder">
                    <strong>
                     Sarah Kiefer,
                    </strong>
                    CMO at Pitch
                    <br/>
                   </span>
                  </h3>
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                     <span style="font-size:14px;">
                      Speaking on our
                      <a class="" rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                       growth marketing panel
                      </a>
                      , Sarah shared why now more than ever, building buy-in and trust should be your first step before asking for more budget to kick off new growth initiatives.
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                      <br/>
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                    <span style="font-weight:700;">
                     This week's best SaaS reads
                    </span>
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                       TEAM
                      </strong>
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                   <span class="tinyMce-placeholder">
                    <a rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                     Should I fire my Head of Growth if they're not delivering results?
                    </a>
                    <br/>
                   </span>
                  </h1>
                 </td>
                </tr>
               </tbody>
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              <table border="0" cellpadding="0" cellspacing="0" class="heading_block block-10" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
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                 <td class="pad" style="padding-bottom:20px;padding-left:10px;padding-right:10px;padding-top:5px;text-align:center;width:100%">
                  <h3 style="margin:0;color:#000;direction:ltr;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-size:14px;font-weight:400;letter-spacing:normal;line-height:120%;text-align:left;margin-top:0;margin-bottom:0;mso-line-height-alt:16.8px">
                   <strong>
                    Matt Lerner,
                   </strong>
                   SYSTM
                  </h3>
                 </td>
                </tr>
               </tbody>
              </table>
              <table border="0" cellpadding="0" cellspacing="0" class="text_block block-11" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%">
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                 <td class="pad" style="padding-bottom:15px;padding-left:10px;padding-right:10px">
                  <div style="font-family:sans-serif">
                   <div class="" style="font-size:12px;font-family:Helvetica Neue,Helvetica,Arial,sans-serif;mso-line-height-alt:21.6px;color:#000;line-height:1.8">
                    <p style="margin:0;font-size:12px;mso-line-height-alt:25.2px">
                     <span style="font-size:14px;">
                      When looking at the growth team's performance, revenue isn't the best measure because it shows results after the fact. Matt suggests focusing on other signs to judge if your growth leader is doing well.
                     </span>
                    </p>
                   </div>
                  </div>
                 </td>
                </tr>
               </tbody>
              </table>
              <table border="0" cellpadding="0" cellspacing="0" class="html_block block-12" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
               <tbody>
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                  <div align="center" style="font-family:Helvetica Neue,Helvetica,Arial,sans-serif;text-align:center">
                   <div class="our-class" style="font-family:Helvetica Neue;
       font-size:14px;
       line-height:1.8em;
       padding:5px;
       padding-left:20px;
       text-align:left;
       margin-top:10px;
       margin-bottom:40px;
       margin-left:10px;
	   margin-right:10px;
       border-left: 6px solid #D4E3EC;
                              ">
                    <span style="font-weight:700;">
                     Matt on taking a step back:
                    </span>
                    "Growth leaders absolutely must be accountable for growth – but the key is to evaluate their process, rather than their (short-term) results. And before you replace them, you need to make sure that you have the right goals and expectations, and that the whole organization is geared to support them."
                   </div>
                  </div>
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                  <div align="left" class="alignment">
                   <!--[if mso]>
<v:roundrect xmlns:v="urn:schemas-microsoft-com:vml" xmlns:w="urn:schemas-microsoft-com:office:word" style="height:30px;width:81px;v-text-anchor:middle;" arcsize="0%" stroke="false" fill="false">
<w:anchorlock/>
<v:textbox inset="0px,0px,0px,0px">
<center style="color:#9caab3; font-family:Arial, sans-serif; font-size:12px">
<![endif]-->
                   <div style="text-decoration:none;display:inline-block;color:#9caab3;background-color:transparent;border-radius:0;width:auto;border-top:0 solid transparent;font-weight:400;border-right:0 solid transparent;border-bottom:0 solid transparent;border-left:0 solid transparent;padding-top:3px;padding-bottom:3px;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-size:12px;text-align:center;mso-border-alt:none;word-break:keep-all">
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                      <strong>
                       FINANCING
                      </strong>
                     </span>
                    </span>
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                   <!--[if mso]></center></v:textbox></v:roundrect><![endif]-->
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                   <a rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                    Does investor choice actually matter for startup success?
                   </a>
                   <br/>
                  </h1>
                 </td>
                </tr>
               </tbody>
              </table>
              <table border="0" cellpadding="0" cellspacing="0" class="heading_block block-15" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
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                 <td class="pad" style="padding-bottom:20px;padding-left:10px;padding-right:10px;padding-top:5px;text-align:center;width:100%">
                  <h3 style="margin:0;color:#000;direction:ltr;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-size:14px;font-weight:400;letter-spacing:normal;line-height:120%;text-align:left;margin-top:0;margin-bottom:0;mso-line-height-alt:16.8px">
                   <strong>
                    Andre Retterath and Jerome Jaggi,
                   </strong>
                   Data-Driven VC
                  </h3>
                 </td>
                </tr>
               </tbody>
              </table>
              <table border="0" cellpadding="0" cellspacing="0" class="text_block block-16" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%">
               <tbody>
                <tr>
                 <td class="pad" style="padding-bottom:15px;padding-left:10px;padding-right:10px">
                  <div style="font-family:sans-serif">
                   <div class="" style="font-size:12px;font-family:Helvetica Neue,Helvetica,Arial,sans-serif;mso-line-height-alt:21.6px;color:#000;line-height:1.8">
                    <p style="margin:0;font-size:12px;mso-line-height-alt:25.2px">
                     <span style="font-size:14px;">
                      What benefits can the right VC offer your company? Andre and Jerome explore how VCs contribute to growth, and how to use factors like personal rapport and industry knowledge  to choose the right partner.
                     </span>
                    </p>
                   </div>
                  </div>
                 </td>
                </tr>
               </tbody>
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              <table border="0" cellpadding="0" cellspacing="0" class="html_block block-17" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
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                  <div align="center" style="font-family:Helvetica Neue,Helvetica,Arial,sans-serif;text-align:center">
                   <div class="our-class" style="font-family:Helvetica Neue;
       font-size:14px;
       line-height:1.8em;
       padding:5px;
       padding-left:20px;
       text-align:left;
       margin-top:10px;
       margin-bottom:40px;
       margin-left:10px;
	   margin-right:10px;
       border-left: 6px solid #D4E3EC;
                              ">
                    <span style="font-weight:700;">
                     Andre on making the decision:
                    </span>
                    “Picking the right investor for your company can be one of the most difficult decisions you have to make. Especially in the current environment where you might find it even harder to get any financing at all.

If you are looking for an effective heuristic to judge potential investors, go by network and past performance.”
                   </div>
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                  <div align="left" class="alignment">
                   <!--[if mso]>
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<w:anchorlock/>
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<![endif]-->
                   <div style="text-decoration:none;display:inline-block;color:#9caab3;background-color:transparent;border-radius:0;width:auto;border-top:0 solid transparent;font-weight:400;border-right:0 solid transparent;border-bottom:0 solid transparent;border-left:0 solid transparent;padding-top:3px;padding-bottom:3px;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-size:12px;text-align:center;mso-border-alt:none;word-break:keep-all">
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                     <span style="word-break: break-word; line-height: 24px;">
                      <strong>
                       SALES
                      </strong>
                     </span>
                    </span>
                   </div>
                   <!--[if mso]></center></v:textbox></v:roundrect><![endif]-->
                  </div>
                 </td>
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                  <h1 style="margin:0;color:#555;direction:ltr;font-family:Helvetica Neue,Helvetica,Arial,sans-serif;font-size:18px;font-weight:700;letter-spacing:normal;line-height:120%;text-align:left;margin-top:0;margin-bottom:0;mso-line-height-alt:21.599999999999998px">
                   <span class="tinyMce-placeholder">
                    <a rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                     Sales forecasting 101 for early stage B2B SaaS companies
                    </a>
                    <br/>
                   </span>
                  </h1>
                 </td>
                </tr>
               </tbody>
              </table>
              <table border="0" cellpadding="0" cellspacing="0" class="heading_block block-20" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
               <tbody>
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                 <td class="pad" style="padding-bottom:20px;padding-left:10px;padding-right:10px;padding-top:5px;text-align:center;width:100%">
                  <h3 style="margin:0;color:#999;direction:ltr;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-size:14px;font-weight:400;letter-spacing:normal;line-height:120%;text-align:left;margin-top:0;margin-bottom:0;mso-line-height-alt:16.8px">
                   <span style="color: #000000;">
                    <strong>
                     <span class="tinyMce-placeholder">
                      Jackie Karmel, interviewed by Akash Bajwa,
                     </span>
                    </strong>
                    <span class="tinyMce-placeholder">
                     Software Synthesis
                    </span>
                   </span>
                  </h3>
                 </td>
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               </tbody>
              </table>
              <table border="0" cellpadding="0" cellspacing="0" class="text_block block-21" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%">
               <tbody>
                <tr>
                 <td class="pad" style="padding-bottom:15px;padding-left:10px;padding-right:10px">
                  <div style="font-family:Arial,sans-serif">
                   <div class="" style="font-size:12px;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;mso-line-height-alt:21.6px;color:#000;line-height:1.8">
                    <p style="margin:0;font-size:12px;mso-line-height-alt:25.2px">
                     <span style="font-size:14px;">
                      Forecasting creates a culture of accountability, sets expectations and will help you build a predictable revenue engine. Drawing from her experience at Retool and Stripe, Jackie emphasizes the importance of initiating a forecasting process as soon as feasible.
                     </span>
                    </p>
                   </div>
                  </div>
                 </td>
                </tr>
               </tbody>
              </table>
              <table border="0" cellpadding="0" cellspacing="0" class="html_block block-22" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
               <tbody>
                <tr>
                 <td class="pad">
                  <div align="center" style="font-family:Helvetica Neue,Helvetica,Arial,sans-serif;text-align:center">
                   <div class="our-class" style="font-family:Helvetica Neue;
       font-size:14px;
       line-height:1.8em;
       padding:5px;
       padding-left:20px;
       text-align:left;
       margin-top:10px;
       margin-bottom:40px;
       margin-left:10px;
	   margin-right:10px;
       border-left: 6px solid #D4E3EC;
                              ">
                    <span style="font-weight:700;">
                     Jackie on frequency:
                    </span>
                    "Ideally get into the habit of a weekly forecasting meeting where the sellers (or even just the founder) puts up the revenue number they’re committing to for the month and the key deals that’ll make up that number."
                   </div>
                  </div>
                 </td>
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               </tbody>
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              <table border="0" cellpadding="0" cellspacing="0" class="html_block block-23" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
               <tbody>
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                  <div align="center" style="font-family:Helvetica Neue,Helvetica,Arial,sans-serif;text-align:center">
                   <div class="our-class" style="font-family:Helvetica Neue;
       padding:15px;
       margin-bottom:20px;
       margin-top:20px;
       font-size:20px;
       color: #ffffff;

       background: linear-gradient(90deg, #76e3d2 0%, #2C8DFF 40.78%,  #40bcd4 100%);
                              ">
                    <span style="font-weight:700;">
                     Chart of the week
                    </span>
                   </div>
                  </div>
                 </td>
                </tr>
               </tbody>
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              <table border="0" cellpadding="0" cellspacing="0" class="text_block block-24" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%">
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                    <p style="margin:0;font-size:12px;mso-line-height-alt:25.2px">
                     <span style="font-size:14px;">
                      <strong>
                       AI dominance is the new normal.
                      </strong>
                      AI-first startups, in particular generative AI startups, have claimed a huge proportion of total VC investments made in 2024 so far. This trend has been increasing for the past few years, and with overall investments down, the trend is only more visible.
                     </span>
                    </p>
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               </tbody>
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                     <img alt="Dealroom data shows 20% of all VC investment goes to AI-first companies" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fuserimg-assets-eu.customeriomail.com%252Fimages%252Fclient-env-125412%252Feditor_images%252Fa8cea3c1-406a-46be-8830-c566253fb3a4-01HXGV3RJ6SVZY83DNCSTSRG16.jpeg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ1c2VyaW1nLWFzcyIsInRpbWUiOjE3MTUzNTIzMzEuMjk2NzI1M30:1s5RV5:-B77o2PFAqx3fQidSI-UxWlNqLEi5EmczB2oQjG4UYM" style="display:block;height:auto;border:0;width:100%" title="Dealroom data shows 20% of all VC investment goes to AI-first companies" width="600"/>
                    </a>
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                    <p style="margin:0;font-size:14px;mso-line-height-alt:16.8px">
                     <span style="font-size:12px;">
                      <span style="color:#000000;">
                       Source:
                       <a class="" rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                        Dealroom
                       </a>
                      </span>
                     </span>
                    </p>
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