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          <span class="preheader" style="color: transparent; display: none; height: 0; max-height: 0; max-width: 0; opacity: 0; overflow: hidden; mso-hide: all; visibility: hidden; width: 0;">
           Plus: Apple rankings, AMC’s Zoom Rooms, crypto chess moves, and more.
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              View Online
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                  <p style="padding-bottom: 10px; font-size: 16px; line-height: 140%; margin: 5px 0px 0px;">
                   A lucky California ticket claimed the record $2.04B Powerball jackpot. The winner must decide between a $997.6m lump sum — of which the IRS gets 24% — or 30 payments of $68m over 29 years.
                  </p>
                  <p style="padding-bottom: 10px; font-size: 16px; line-height: 140%; margin: 5px 0px 0px;">
                   <strong>
                    In today’s email:
                   </strong>
                  </p>
                  <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                   <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     Sales:
                    </strong>
                    How the job has changed.
                   </li>
                   <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     Chart:
                    </strong>
                    Public bathroom problems.
                   </li>
                   <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     TikTok vs. music labels:
                    </strong>
                    They want more money.
                   </li>
                   <li style="font-size:16px; line-height: 140%; margin: 0 0 0 15px;padding: 0px">
                    <strong>
                     Around the web:
                    </strong>
                    Rating apples, business lies, license plate drama, and more cool internet finds.
                   </li>
                  </ul>
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                  <p style="padding-bottom: 10px; font-size: 16px; line-height:140%;margin: 5px 0px 0px;">
                   🎧 On the go?
                   <a style="color: #192733; text-decoration:underline !important;">
                    Listen to today’s 10-minute podcast
                   </a>
                   to hear Zack and Rob break down how millennials are changing sales, a massive crypto merger, AMC’s new Zoom Rooms, and much more.
                  </p>
                 </td>
                </tr>
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              <td style="color:#bf2434; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 0px 0px 10px;">
               The big idea
              </td>
             </tr>
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               <a style="color: #192733; text-decoration: underline !important;">
                <img alt="workers" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fsales.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1oskDl:NfhrYSRdRD8ZG-ATcgB_BbfwgBSUxp4Q_rT42FsDH7k" style="height: auto; width: 100%; max-width:600px;" width="600"/>
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              <td>
               <h2 style="font-family: 'Oswald', 'Roboto', helvetica, sans-serif; font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px">
                How millennials are changing sales
               </h2>
              </td>
             </tr>
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              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px">
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <em>
                 Glengarry Glen Ross
                </em>
                was released in 1992. The movie, based on a play of the same name, painted a drab picture of the pushy, bag-carrying sales rep, and popularized a new mantra for sales floors everywhere:
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                “Always be closing.”
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                With purchasing departments now dominated by millennials in a digital world that differs widely from the one depicted in the film, the nature of sales has
                <a style="color: #192733; text-decoration: underline !important;">
                 changed
                </a>
                , per
                <em>
                 The Wall Street Journal
                </em>
                .
               </p>
               <h4 style="font-size: 17px; height: 100%;letter-spacing:0px;line-height: 22px; padding-top: 8px;margin: 0px;">
                <strong>
                 Changed how?
                </strong>
               </h4>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px">
                Two broad trends have led to a shift in the day-to-day workflow of the modern sales rep:
               </p>
               <ul style="font-size: 16px;line-height:20px; padding-bottom: 10px; padding-left: 12px;margin: 0">
                <li style="font-size: 16px; line-height: 140%;margin: 0 0 0 15px; padding: 0px 0px 10px">
                 <strong>
                  Buyers are finding products on their own,
                 </strong>
                 which is one reason sales reps are making fewer cold calls and embracing more intimate communication channels like text and direct messages on social platforms.
                </li>
                <li style="font-size:16px;line-height: 140%; margin: 0 0 0 15px; padding: 0px">
                 <strong>
                  Sales cycles are taking longer,
                 </strong>
                 and instead of pushing a sale on a single decision-maker, sales reps are spending more time mapping out organizations and building value with various stakeholders.
                </li>
               </ul>
               <p style="font-size: 16px; line-height: 140%; margin:5px 0px 10px;">
                These shifts mean the modern sales professional looks more like a product consultant, needing strategic thinking more than charisma.
               </p>
               <h4 style="font-size:17px; height: 100%; letter-spacing: 0px; line-height:22px; padding-top: 8px; margin: 0px;">
                <strong>
                 This has caused challenges for recruiters…
                </strong>
               </h4>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                … who say younger workers still
                <a style="color: #192733; text-decoration: underline !important;">
                 associate
                </a>
                the job with old stereotypes, including high-pressure tactics. Further, while the skills required to succeed in sales have changed, one thing remains the same — sales is stressful:
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 A 2021 survey from Gartner found ~90% of sales professionals suffer from burnout.
                </li>
               </ul>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                There is one downside to the shift in selling — a consultative approach isn’t quite as cinematic as the
                <a style="color: #192733; text-decoration: underline !important;">
                 extroverted huckster
                </a>
                .
               </p>
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               TRENDING
              </td>
             </tr>
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                  <img alt="eyeball wearing a hat" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fwhats-trending-icon.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1oskDl:NfhrYSRdRD8ZG-ATcgB_BbfwgBSUxp4Q_rT42FsDH7k" style="width: 70px; height: auto;" width="70"/>
                 </td>
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                  <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                   <strong>
                    Zoom Rooms:
                   </strong>
                   AMC is
                   <a style="color: #192733; text-decoration: underline !important;">
                    partnering
                   </a>
                   with Zoom to offer its movie theaters as videoconferencing spaces. Food and beverages will be available for an additional cost.
                  </p>
                 </td>
                </tr>
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              </td>
             </tr>
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              <td style="padding-bottom:5px">
              </td>
             </tr>
            </table>
           </td>
          </tr>
          <tr>
           <td style="width: 100%">
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             <tr>
              <td style="color: #bF2434; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 10px 3px 0px;">
               SNIPPETS
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults dynamic-snippets" style="font-size: 15px; line-height: 160%; margin: 0; padding: 15px 0px 3px 3px;">
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Disney
                </strong>
                <a style="color: #192733; text-decoration: underline !important;">
                 missed
                </a>
                profit and revenue targets but added 12.1m Disney+ subscribers, beating analyst expectations.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px">
                <strong>
                 Crypto
                </strong>
                <strong>
                 consolidation:
                </strong>
                Industry giant Binance
                <a style="color: #192733; text-decoration: underline !important;">
                 agreed
                </a>
                to a nonbinding deal to acquire rival FTX amid a reported liquidity crunch.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Netflix
                </strong>
                is
                <a style="color: #192733; text-decoration: underline !important;">
                 reportedly
                </a>
                interested in the streaming rights of niche sports tournaments. It also dropped an interactive
                <a style="color: #192733; text-decoration: underline !important;">
                 trivia game
                </a>
                available in nine languages.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Hmm:
                </strong>
                Oculus co-founder Palmer Luckey built a VR headset that
                <a style="color: #192733; text-decoration: underline !important;">
                 literally kills you
                </a>
                if you lose a game. It’s just “office art,” he wrote.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 At Zoomtopia 2022,
                </strong>
                Zoom
                <strong>
                </strong>
                <a style="color: #192733; text-decoration: underline !important;">
                 teased
                </a>
                a virtual coworking space, AI support bots, and new Mail and Calendar tools that could help it keep up with Microsoft and Google.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 In a world first
                </strong>
                , two people have been
                <a style="color: #192733; text-decoration: underline !important;">
                 transfused
                </a>
                with lab-grown red blood cells made from the stem cells of donors.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Cool stuff:
                </strong>
                PhotoRoom
                <a style="color: #192733; text-decoration: underline !important;">
                 launched
                </a>
                Magic Studio, which lets online merchants use generative AI to personalize their product shots.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Amazon Music
                </strong>
                users
                <a style="color: #192733; text-decoration: underline !important;">
                 are upset
                </a>
                that the latest update will only let them play specific songs if they pay $9/mo. Otherwise, it’s shuffle mode only.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Instagram
                </strong>
                <a style="color: #192733; text-decoration: underline !important;">
                 released
                </a>
                in-app post scheduling tools for all pro accounts.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 How to market a bestseller:
                </strong>
                Female Startup Club founder Doone Roisin
                <a style="color: #192733; text-decoration: underline !important;">
                 dropped
                </a>
                the pre-launch strategy and post-launch analysis for
                <em>
                 Your Hype Girl
                </em>
                , which reached bestseller status in three continents.
               </p>
              </td>
             </tr>
             <tr>
              <td style="border-bottom-color: #eaf0f6; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 15px;">
              </td>
             </tr>
            </table>
           </td>
          </tr>
          <tr style="display: block; padding: 10px 2px 0px">
           <td style="width: 100%;">
            <table style="width: 100%;">
             <tr>
              <td style="color: #bf2434; font-size:16px;font-weight: bold; letter-spacing: 1.5px;padding: 0px 0px 10px">
               CHART
              </td>
             </tr>
             <tr>
              <td style="padding: 0 0 1px;">
               <a style="color: #192733; text-decoration: underline !important;">
                <img alt="number of residents per public restroom in select cities" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fbathroomdata_1.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1oskDl:NfhrYSRdRD8ZG-ATcgB_BbfwgBSUxp4Q_rT42FsDH7k" style="height: auto; width: 100%;max-width:600px;" width="600"/>
               </a>
              </td>
             </tr>
             <tr>
              <td>
               <table cellpadding="0" cellspacing="0" style="width: 100%">
                <tbody style="text-align: right;">
                 <tr valign="top">
                  <td align="left" style="font-family: 'Roboto', helvetica, sans-serif; color: #192733; font-size: 12px; font-style: italic; padding: 5px 0px 10px">
                   Zachary Crockett
                  </td>
                  <td align="right" class="cta-a-btn" style="text-align: right; align: right; text-decoration: unset !important; color: unset !important; padding: 0px;">
                   <a style="background-color: #4f7092; font-size: 12px; font-weight: bold; text-decoration: none !important; color: #ffffff !important; -webkit-text-fill-color: #ffffff; border-radius: 8px; display: inline-block; mso-padding-alt: 0; padding: 4px 10px;">
                    <!--[if mso]><i style="letter-spacing: 25px; mso-font-width: -100%; mso-text-raise: 30pt;">&nbsp;</i><![endif]-->
                    <span style="mso-text-raise: 15pt;">
                     <img src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Ftwitter-white.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1oskDl:NfhrYSRdRD8ZG-ATcgB_BbfwgBSUxp4Q_rT42FsDH7k" style="max-width: 13px; height: auto; white-space: nowrap; padding: 0px 5px 0px 0px;" valign="middle" width="13"/>
                     Tweet this Image
                    </span>
                    <!--[if mso]><i style="letter-spacing: 25px; mso-font-width: -100%;">&nbsp;</i><![endif]-->
                   </a>
                  </td>
                 </tr>
                </tbody>
               </table>
              </td>
             </tr>
             <tr>
              <td>
               <h2 style="font-family: 'Oswald', 'Roboto', helvetica, sans-serif; font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                The fight to build more public bathrooms in America
               </h2>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Today’s cities are almost completely devoid of public toilets.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                In 1940, the New York City subway system, for instance, had
                <a style="color: #192733; text-decoration: underline !important;">
                 1,676
                </a>
                public working toilets. Today, there are only two public bathrooms in the entire city of 8.3m+ that are open 24 hours.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                There’s even a popular
                <a style="color: #192733; text-decoration: underline !important;">
                 TikTok account
                </a>
                devoted to the struggle of finding a place to go.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                It’s a big, national issue, with Portland, Oregon, paving the way toward a solution. In 2007, following grassroots pressure, Portland decided to invent, launch, and sell a $90k public bathroom stall solution for cities — the
                <a style="color: #192733; text-decoration: underline !important;">
                 Portland Loo
                </a>
                .
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                But why is it taking such a monumental effort to fix this problem, anyway? And why does the US have so few bathrooms to begin with?
               </p>
              </td>
             </tr>
             <tr class="cta-a-btn" style="text-decoration: unset !important; color: unset !important;">
              <td align="center" style="text-align: center; padding: 10px 0px 15px;">
               <a style="background-color: #BF2434; font-size: 16px; font-weight: bold; text-decoration: none !important; color: #ffffff !important; -webkit-text-fill-color: #ffffff; border-radius: 8px; display: inline-block; mso-padding-alt: 0; padding: 7px 20px;">
                <!--[if mso]><i style="letter-spacing: 25px; mso-font-width: -100%; mso-text-raise: 30pt;">&nbsp;</i><![endif]-->
                <span style="mso-text-raise: 15pt;">
                 Read the full story →
                </span>
                <!--[if mso]><i style="letter-spacing: 25px; mso-font-width: -100%;">&nbsp;</i><![endif]-->
               </a>
              </td>
             </tr>
            </table>
           </td>
          </tr>
          <tr>
           <td style="border-bottom-color: #eaf0f6; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 15px;">
           </td>
          </tr>
          <tr>
           <td style="padding-bottom: 5px">
           </td>
          </tr>
          <tr>
           <td style="width: 100%;">
            <table style="width: 100%;">
             <tr>
              <td style="color: #bF2434; font-size: 16px;font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 10px 3px 0px;">
               Free Resource
              </td>
             </tr>
             <tr id="image">
              <td class="h2020 ignore-defaults" style="padding: 0px 3px;">
               <center>
                <a style="color: #192733; text-decoration: underline !important;">
                 <img src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252F11-9.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1oskDl:NfhrYSRdRD8ZG-ATcgB_BbfwgBSUxp4Q_rT42FsDH7k" style="width: 100%; max-width: 600px; height: auto; padding: 15px 0 0;" width="600"/>
                </a>
               </center>
              </td>
             </tr>
             <tr>
              <td>
               <h2 style="font-family: 'Oswald', 'Roboto', helvetica, sans-serif; font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                Why do 62% of companies still use Facebook ads?
               </h2>
              </td>
             </tr>
             <tr id="bottom ad copy">
              <td class="h2020 ignore-defaults" style="padding: 0px 3px">
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                For the biggest ROI, deepest reach, and high-tech toolkit.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                When it comes to perfecting promos, who knows better than Meta’s own director of ads, Tarcisio Ribeiro. He expounds on
                <a style="color: #192733; text-decoration: underline !important;">
                 three pillars of persuasion
                </a>
                in this HubSpot blog post.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing:0px;line-height: 22px; padding:8px 0px 10px; margin: 0px">
                <strong>
                 Tips for killer Facebook placements:
                </strong>
               </h4>
               <ul style="font-size:16px;line-height:20px; padding-bottom:10px;padding-left:12px;margin: 0">
                <li style="font-size:16px;line-height: 140%;margin: 0 0 0 15px; padding: 0px;">
                 K.I.S.S. (start with boosted posts)
                </li>
                <li style="font-size:16px;line-height:140%; margin: 0 0 0 15px; padding: 0px;">
                 Pare your target prospects (get crazy specific)
                </li>
                <li style="font-size:16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Animate the creative (convert pics into punchy graphics)
                </li>
               </ul>
               <p style="font-size: 16px; line-height: 140%;margin: 5px 0px 10px;">
                Here’s how, using Facebook’s native features.
               </p>
              </td>
             </tr>
             <tr class="cta-a-btn" style="text-decoration: unset !important; color: unset !important;">
              <td align="center" style="text-align: center; padding: 10px 0px 15px;">
               <a style="background-color: #BF2434; font-size: 16px; font-family: 'Roboto', helvetica, sans-serif; font-weight: bold; text-decoration: none !important; color: #ffffff !important; -webkit-text-fill-color: #ffffff; border-radius: 8px; display: inline-block; mso-padding-alt: 0; padding: 7px 20px;">
                <!--[if mso]><i style="letter-spacing: 25px; mso-font-width: -100%; mso-text-raise: 30pt;">&nbsp;</i><![endif]-->
                <span style="mso-text-raise: 15pt;">
                 Nail Facebook ads →
                </span>
                <!--[if mso]><i style="letter-spacing: 25px; mso-font-width: -100%;">&nbsp;</i><![endif]-->
               </a>
              </td>
             </tr>
            </table>
           </td>
          </tr>
          <tr>
           <td style="border-bottom-color: #eaf0f6; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 5px;">
           </td>
          </tr>
          <tr>
           <td style="padding-bottom: 5px;">
           </td>
          </tr>
          <tr style="display: block; padding: 10px 2px 0px;">
           <td style="width:100%">
            <table style="width: 100%;">
             <tr>
              <td style="color:#bf2434; font-size: 16px;font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 0px 0px 10px;">
               Radio TikTok
              </td>
             </tr>
             <tr>
              <td style="padding: 0 0 1px;">
               <a style="color: #192733; text-decoration: underline !important;">
                <img alt="TikTok vs. record labels" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252FTikTok_vs_singer.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1oskDl:NfhrYSRdRD8ZG-ATcgB_BbfwgBSUxp4Q_rT42FsDH7k" style="height: auto; width: 100%; max-width:600px;" width="600"/>
               </a>
              </td>
             </tr>
             <tr>
              <td>
               <h2 style="font-family: 'Oswald', 'Roboto', helvetica, sans-serif; font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                TikTok vs. record labels
               </h2>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                In the beginning, TikTok paid labels a flat fee to license music for use in users’ videos.
               </p>
               <p style="font-size:16px; line-height: 140%; margin: 5px 0px 10px;">
                Today, TikTok is massive:
               </p>
               <ul style="font-size: 16px; line-height: 20px;padding-bottom: 10px; padding-left: 12px; margin: 0">
                <li style="font-size: 16px;line-height: 140%; margin: 0 0 0 15px; padding: 0px 0px 10px">
                 It earned
                 <strong>
                  $4B
                 </strong>
                 in revenue in 2021 and is on track to earn
                 <strong>
                  $12B
                 </strong>
                 in 2022.
                </li>
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px">
                 There are
                 <strong>
                  1B+
                 </strong>
                 users with videos featuring music on the platform.
                </li>
               </ul>
               <p style="font-size: 16px; line-height: 140%;margin:5px 0px 10px;">
                Now, Universal Music Group, Sony Music Entertainment, and Warner Music Group — which, combined, hold
                <a style="color: #192733;text-decoration: underline !important;">
                 70%+
                </a>
                of market share — want TikTok to fork over more in advertising revenue and royalties,
                <a style="color: #192733;text-decoration: underline !important;">
                 per
                </a>
                <em>
                 Bloomberg
                </em>
                .
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 TikTok…
                </strong>
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                … is a huge music marketer, surfacing new talent — 75% of US TikTok users
                <a style="color: #192733; text-decoration: underline !important;">
                 find
                </a>
                new music there — and promoting artists.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Songs can also go viral, like Megan Thee Stallion’s “Savage,” used in
                <a style="color: #192733; text-decoration: underline !important;">
                 24m+
                </a>
                videos. But, due to that flat fee, they don’t generate extra revenue.
               </p>
               <ul style="font-size: 16px; line-height:20px; padding-bottom: 10px; padding-left: 12px; margin: 0">
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px 0px 10px">
                 One exec says TikTok should be paying
                 <strong>
                  2x-10x
                 </strong>
                 more, based on similar agreements with other platforms, per
                 <em>
                  Bloomberg
                 </em>
                 .
                </li>
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px">
                 For example, YouTube paid the music industry
                 <strong>
                  $6B+
                 </strong>
                 between July 2021 and June 2022.
                </li>
               </ul>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px">
                TikTok argues it shouldn’t have to pay the same as music platforms ‘cause it isn’t one.
               </p>
               <p style="font-size:16px; line-height:140%;margin: 5px 0px 10px;">
                <strong>
                 Or is it?
                </strong>
               </p>
               <p style="font-size: 16px; line-height:140%; margin: 5px 0px 10px;">
                TikTok parent company ByteDance has a music streamer, called
                <a style="color: #192733;text-decoration: underline !important;">
                 Resso
                </a>
                , in Indonesia, Brazil, and India with plans to expand.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px">
                Other clues:
               </p>
               <ul style="font-size: 16px;line-height:20px;padding-bottom: 10px; padding-left: 12px;margin: 0">
                <li style="font-size: 16px; line-height: 140%;margin: 0 0 0 15px; padding: 0px 0px 10px">
                 It recently
                 <a style="color: #192733;text-decoration: underline !important;">
                  registered
                 </a>
                 a trademark for a “TikTok Music” app.
                </li>
                <li style="font-size:16px;line-height: 140%; margin: 0 0 0 15px; padding:0px 0px 10px">
                 Its SoundOn feature allows artists to upload and earn royalties on their music.
                </li>
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 It’s hiring people to
                 <a style="color: #192733;text-decoration: underline !important;">
                  sign and develop
                 </a>
                 new artists.
                </li>
               </ul>
               <p style="font-size: 16px; line-height: 140%;margin: 5px 0px 10px">
                TikTok and the labels will likely come to an agreement, or at least an extension, before contracts expire in a few months. But TikTok may ultimately end up on top.
               </p>
              </td>
             </tr>
             <tr>
              <td>
               <table cellpadding="0" style="width:100%;padding: 10px 10px 0px;">
                <tbody style="text-align:right">
                 <tr>
                  <td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
                   <a data-tags="share facebook" style="text-decoration: underline !important; white-space: nowrap; color: #192733; padding: 0 8px;">
                    <img alt="Share on Facebook" height="22" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Ffacebook_blue_no_circle.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1oskDl:NfhrYSRdRD8ZG-ATcgB_BbfwgBSUxp4Q_rT42FsDH7k" width="22"/>
                   </a>
                  </td>
                  <td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
                   <a data-tags="share twitter" style="text-decoration: underline !important; white-space: nowrap; color: #192733; padding: 0 8px;">
                    <img alt="Share on Twitter" height="26" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Ftwitter%2520blue.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1oskDl:NfhrYSRdRD8ZG-ATcgB_BbfwgBSUxp4Q_rT42FsDH7k" width="26"/>
                   </a>
                  </td>
                  <td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
                   <a data-tags="share email" style="text-decoration: underline !important; white-space: nowrap; color: #192733; padding: 0 8px;">
                    <img alt="Send as email to a friend" height="26" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Femail%2520blue.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1oskDl:NfhrYSRdRD8ZG-ATcgB_BbfwgBSUxp4Q_rT42FsDH7k" width="26"/>
                   </a>
                  </td>
                  <td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
                   <a data-tags="share site" style="text-decoration: underline !important; white-space: nowrap; color: #192733; padding: 0 8px;">
                    <img alt="View on our website" height="26" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252FLink%2520Small.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1oskDl:NfhrYSRdRD8ZG-ATcgB_BbfwgBSUxp4Q_rT42FsDH7k" width="26"/>
                   </a>
                  </td>
                 </tr>
                </tbody>
               </table>
              </td>
             </tr>
            </table>
           </td>
          </tr>
          <tr>
           <td style="border-bottom-color: #eaf0f6; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 15px;">
           </td>
          </tr>
          <tr>
           <td style="padding-bottom: 5px;">
           </td>
          </tr>
          <tr>
           <td style="width: 100%;">
            <table style="width: 100%;">
             <tr>
              <td style="color: #bF2434; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 10px 3px 0px;">
               AROUND THE WEB
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="font-size: 15px; line-height: 20px; margin: 0; padding: 15px 0px 0px 3px;">
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                🔌
                <a style="color:#192733;text-decoration: underline !important;">
                 <strong>
                  On this day
                 </strong>
                </a>
                <strong>
                 :
                </strong>
                In 1965, the
                <a style="color: #192733; text-decoration: underline !important;">
                 Great Northeast Blackout
                </a>
                knocked out power in New York and parts of seven nearby states and Canada. Some 800k people were temporarily trapped in NYC’s subways.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 🎧 Podcast:
                </strong>
                “You have to spend money to make money” is the biggest lie in business. Join Phill Agnew on
                <a style="color: #192733; text-decoration: underline !important;">
                 this episode of
                 <em>
                  Nudge
                 </em>
                </a>
                to find out why.
               </p>
               <p style="font-size:16px;line-height:140%;margin: 5px 0px 10px;">
                <strong>
                 🚗 That’s interesting:
                </strong>
                License plates seem pretty benign, but sometimes, there’s
                <a style="color: #192733; text-decoration: underline !important;">
                 drama
                </a>
                .
               </p>
               <p style="font-size:16px; line-height:140%;margin: 5px 0px 10px">
                <strong>
                 🍎 Haha:
                </strong>
                Apple varieties,
                <a style="color:#192733; text-decoration: underline !important;">
                 ranked
                </a>
                .
               </p>
               <p style="font-size: 16px;line-height: 140%; margin:5px 0px 10px;">
                <strong>
                 🦉 Aww:
                </strong>
                And now, if Marilyn Monroe were
                <a style="color: #192733; text-decoration: underline !important;">
                 an owl
                </a>
                .
               </p>
              </td>
             </tr>
             <tr>
              <td style="border-bottom-color:#eaf0f6;border-bottom-style: solid;border-bottom-width:1px;padding-top: 15px">
              </td>
             </tr>
             <tr>
              <td style="padding-bottom:5px">
              </td>
             </tr>
            </table>
           </td>
          </tr>
          <tr style="padding:10px 2px 0px">
           <td style="width:100%">
            <table style="width:100%">
             <tr>
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               TWEET
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