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           <td colspan="2" style="color: #ffffff; font-family: 'Helvetica', sans-serif; font-size: 1px; letter-spacing: 0px; line-height: 120%; padding: 0px;">
            PLUS: This company shaped Biden’s view on business.
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                  November 30, 2020
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                  <img alt="The Hustle" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fth.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1kjiL5:geH7x-3W8LQeyeRhvjwPk99Uf4O8sXxwM3VvL4DK9LY" style="width: 250px;" width="250"/>
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                  TOGETHER WITH
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                  <p style="font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 10px;">
                   <strong>
                    RIP, Tony Hsieh
                   </strong>
                   -- the visionary retired CEO behind Zappos -- who died on Friday from injuries sustained in a home fire. He was only 46.
                  </p>
                  <p style="font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 10px;">
                   In 2009, Hsieh sold Zappos to Amazon and ran the online shoe store until August of this year. Based in Las Vegas, Hsieh devoted significant time and resources to The Downtown Project, a program to regenerate older parts of the city.
                  </p>
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              <td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; padding: 0px 0px 10px; text-transform: uppercase;">
               The Big Idea
              </td>
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              <td style="padding: 0 0 6px;">
               <img alt="Salesforce and Slack gif" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fgif_15.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1kjiL5:geH7x-3W8LQeyeRhvjwPk99Uf4O8sXxwM3VvL4DK9LY" style="height: auto; max-width: 600px; width: 100%;" width="600"/>
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               <h2 style="font-size: 22px; font-weight: bold; line-height: 26px; margin: 10px 0px 5px;">
                Salesforce and Slack want to combine forces to take on the Death Star known as Microsoft
               </h2>
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              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Business magnates love quoting Sun Tzu, the Chinese military philosopher.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                With news that SaaS pioneer Salesforce is looking to
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 acquire
                </a>
                Slack, Tzu’s adage, “the enemy of my enemy is my friend” comes to mind.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                In this case, the common enemy is Microsoft.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 Slack’s shares spiked ~38% on the news
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                According to the
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 <u style="color: #d62829; text-decoration: none; underline: none;">
                  <em>
                   Wall Street Journal
                  </em>
                 </u>
                </a>
                , Slack’s workplace competitors have grown much faster during the pandemic:
               </p>
               <ul style="font-size: 16px; line-height: 20px; margin: 0; padding-bottom: 10px; padding-left: 12px;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Teams
                 </strong>
                 (Microsoft’s workplace collaboration software) has seen daily active users grow from 32m (March) to 115m (November).
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Zoom
                 </strong>
                 has exploded from 10m daily active participants pre-COVID to 300m.
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Slack
                 </strong>
                 had 12m daily active users at the end of 2019 and no longer reports the number.
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The video opportunity has passed and Microsoft is aggressively bundling Teams into its other enterprise offerings like Office (to the point that Slack filed an
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 antitrust
                </a>
                suit in Europe).
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 Salesforce wants in on the workplace
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The core of Salesforce’s business is right in its stock ticker, $CRM: customer relationship management. Marc Benioff -- who founded the company in 1999 -- has built a $225B software beast in this niche.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Benioff has been eyeing workplace collaboration for more than a decade. Per the
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 <em>
                  WSJ
                 </em>
                </a>
                , his company:
               </p>
               <ul style="font-size: 16px; line-height: 20px; margin: 0; padding-bottom: 10px; padding-left: 12px;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  2010:
                 </strong>
                 Launched Chatter, an internal corporate social network
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  2016:
                 </strong>
                 Acquired cloud collaboration app Quip
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  2016:
                 </strong>
                 Tried to acquire Linkedin, but lost out to Microsoft
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Meanwhile, Microsoft is creeping into the CRM space with its Dynamics product. And although Salesforce has much greater market share (~20% to ~3%), the threat is all too real.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 Benioff loves doing deals
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                And he’s been making it rain in recent years:
               </p>
               <ul style="font-size: 16px; line-height: 20px; margin: 0; padding-bottom: 10px; padding-left: 12px;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 In
                 <strong>
                  2018
                 </strong>
                 he dropped
                 <strong>
                  $5B
                 </strong>
                 for the cloud application platform Mulesoft.
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 In
                 <strong>
                  2019
                 </strong>
                 he plunked down
                 <strong>
                  $15B
                 </strong>
                 in an all-stock deal for the data platform Tableau.
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                With Salesforce up 50% since late February, Benioff possesses a valuable currency known in the industry as “funny money” (AKA a high stock price).
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                He’s ready to spend and has his target: Slack, currently valued at $23B.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                All roads lead us to this Sun Tzu quote: “Invincibility lies in the defense; the possibility of victory in the attack.”
               </p>
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                    <img alt="Send as email to a friend" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Femail.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1kjiL5:geH7x-3W8LQeyeRhvjwPk99Uf4O8sXxwM3VvL4DK9LY" width="30"/>
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                   <a data-tags="share site" style="color: #d62829; padding: 0 8px; text-decoration: none; white-space: nowrap;">
                    <img alt="View on our website" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fweb.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1kjiL5:geH7x-3W8LQeyeRhvjwPk99Uf4O8sXxwM3VvL4DK9LY" width="30"/>
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            Snippets
           </td>
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             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              <strong>
               Facebook’s Libra cryptocurrency project
              </strong>
              launched in 2019 and immediately ran into problems because, well, governments don’t want the ZuckBuck to replace their national currencies. Now, Libra may launch a scaled back version in
              <a style="color: #d62829; text-decoration: none;">
               2021
              </a>
              .
             </li>
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              <strong>
               Japanese firm Kamenya Omoto has a project called “That Face”
              </strong>
              which offers people
              <a style="color: #d62829; text-decoration: none;">
               $380
              </a>
              to have their faces copied onto 3D masks which
              <em>
               the company
              </em>
              then sells to other people (that have seen too many horror movies) for $750.
             </li>
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              <strong>
               427k:
              </strong>
              That’s how many
              <a style="color: #d62829; text-decoration: none;">
               workers
              </a>
              Amazon added over the past 10 months, roughly equal to the populations of Minneapolis or Oakland (or collective unused Audible credits we have).
             </li>
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              <strong>
               Black Friday online sales reached $9B
              </strong>
              in the US (+22% YoY). With sales of
              <a style="color: #d62829; text-decoration: none;">
               $3.6B
              </a>
              (40% of total), the top-selling item was
              <del>
               Audible credits
              </del>
              smartphones.
             </li>
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              <strong>
               Did Apple upsell you its extended warranty?
              </strong>
              Probably yes. AppleCare+ brings in
              <a style="color: #d62829; text-decoration: none;">
               $7B
              </a>
              of revenue a year on the program, which would make it a top 10 commercial line insurer.
             </li>
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              <strong>
               “Luke, I am your father”
              </strong>
              :
              <a style="color: #d62829; text-decoration: none;">
               David Prowse
              </a>
              , the 6’6 actor who played the Darth Vader (voiced by James Earl Jones) died at the age of 85.
             </li>
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              <strong>
               Adding $TSLA to the S&amp;P 500 index next month
              </strong>
              will trigger $100B in trades. To blunt this price impact, S&amp;P is considering adding the stock over
              <a style="color: #d62829; text-decoration: none;">
               multiple days
              </a>
              (we suggest 69 days).
             </li>
            </ul>
            <div style="display: none;">
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             <tr>
              <td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; padding: 0px 0px 10px; text-transform: uppercase;">
               Fake
              </td>
             </tr>
             <tr>
              <td style="padding: 0 0 6px;">
               <img alt="click farm" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fclick_farm_gif.GIF/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1kjiL5:geH7x-3W8LQeyeRhvjwPk99Uf4O8sXxwM3VvL4DK9LY" style="height: auto; max-width: 600px; width: 100%;" width="600"/>
              </td>
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             <tr>
              <td>
               <h2 style="font-size: 22px; font-weight: bold; line-height: 26px; margin: 10px 0px 5px;">
                A Chinese tech deal shines a light on the $35B world of digital ad scams
               </h2>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Earlier this year, short-selling hedge fund Muddy Waters released a report that accused China’s version of Starbucks (Luckin’ Coffee) of massive fraud.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The report was right -- and it catalyzed a
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 $5B
                </a>
                market value wipeout of the coffee chain.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 Muddy Waters
                </a>
                -- named after the Chinese proverb “muddy waters make it easy to catch fish” (and not the legendary blues
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 musician
                </a>
                ) -- is back and alleging a multibillion-dollar fraud related to click farms and fake views.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 The target: Chinese live-streaming platform YY Live
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Two weeks ago, Chinese search giant Baidu announced plans to buy YY Live (owned by social media firm Joyy) for $3.6B. Shortly afterward, Muddy Waters released a report making the following claims about
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 YY
                </a>
                :
               </p>
               <ul style="font-size: 16px; line-height: 20px; margin: 0; padding-bottom: 10px; padding-left: 12px;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 90% of its live-streaming revenue (predominantly virtual gifts) and usage numbers are fraudulent
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Purchases and viewers are actually an army of bots
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                YY strongly contests these claims. But if they turn out to be true, the company will have a much larger problem on its hands.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 Scams cost the digital ad industry $35B a year…
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                … that’s equal to ~10% of the industry’s annual revenue of $333B, according to research cited by
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 <em>
                  The Economist
                 </em>
                </a>
                .
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Notable scams include:
               </p>
               <ul style="font-size: 16px; line-height: 20px; margin: 0; padding-bottom: 10px; padding-left: 12px;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <a style="color: #d62829; text-decoration: none;">
                  Click farms
                 </a>
                 (imagine hundreds of smartphones set up with fake accounts)
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <a style="color: #d62829; text-decoration: none;">
                  Malware
                 </a>
                 (phone software that clicks on banner ads and does other fake interactions in the background without your knowledge)
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Marketing pioneer John Wanamaker famously said of advertising, “half the money I spend is...wasted; I just don’t know which half.”
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                These scams make everything in the industry even more opaque.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                You might even say… it
                <em>
                 muddies the waters
                </em>
                .
               </p>
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             <strong>
              Typeform started in a room full of toilets
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             We loooove
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             , the beautiful new way to build surveys -- we use it for everything.
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            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             So imagine our surprise when we discovered they got their start as an out-of-the-box lead gen idea for a bathroom company’s showroom floor?
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             , The Hustle’s beloved audience.
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             <strong>
              We use
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              <strong>
               Typeform
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             <strong>
              to…
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              Easily onboard new subscribers
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              Gather feedback from long-term Hustle diehards
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              Run brand surveys for our valued advertisers
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              Get feedback on our writing
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             It’s the most beautiful, simple, seamless,
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             Don’t believe us? See for yourself right here:
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               Business Education
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              <td style="padding: 0 0 6px;">
               <img alt="Joe Biden in 1988" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252FJoe_Biden.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1kjiL5:geH7x-3W8LQeyeRhvjwPk99Uf4O8sXxwM3VvL4DK9LY" style="height: auto; max-width: 600px; width: 100%;" width="600"/>
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               <p style="color: #5f696c; font-family: Helvetica, sans-serif; font-size: 12px; font-style: italic; line-height: 20px; margin: 0px; padding: 8px 5px 10px;">
                President-elect Joe Biden in 1988 (Source: Getty Images / Joe McNally)
               </p>
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             <tr>
              <td>
               <h2 style="font-size: 22px; font-weight: bold; line-height: 26px; margin: 10px 0px 5px;">
                How chemical giant Dupont shaped Joe Biden’s views on business
               </h2>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                In 1953, Jean and Joseph Biden Sr. moved from Scranton, PA (that’s right, home to Dunder Mifflin of
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 <em>
                  The Office
                 </em>
                </a>
                ) to Claymont, Delaware.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                President-elect Joe Biden was 9 years old at the time and would spend more than half a century in
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 Delaware
                </a>
                , the business-friendly state he represented in the US Senate from 1972 to 2009.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 For decades, the largest employer in Delaware was DuPont
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                According to the
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 <em>
                  Wall Street Journal
                 </em>
                </a>
                , the chemical giant -- which created products like nylon and Teflon -- employed 27k people (1 in 10 of the state’s workers) in 1990.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The company funneled part of its profit into philanthropic ventures, funding so many hospitals, schools, and charitable foundations that Delawarians sometimes call it “Uncle Dupie.”
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 Today, DuPont is the state’s 12th largest employer (3.5k workers)
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The chemical firm fell behind competitors and went through a corporate makeover at the behest of activist investor Nelson Peltz. DuPont merged with Dow and, last year, the combined entity was split into 3 companies.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Biden tells close aides in private that DuPont’s restructuring and downsizing is “Exhibit A of modern capitalism gone awry” whereby corporations have prioritized shareholders over communities.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The President-elect’s economic platform aims to address this by:
               </p>
               <ul style="font-size: 16px; line-height: 20px; margin: 0; padding-bottom: 10px; padding-left: 12px;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Imposing a minimum corporate tax to curb tax avoidance
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Issuing penalties for shipping jobs overseas
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Enacting measures that make it easier for unions to organize
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                While critics note that corporate giants of decades past can’t contend in today’s business landscape, the lessons of Uncle Dupie are as relevant as ever.
               </p>
              </td>
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              <td>
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                   <a data-tags="share facebook" style="color: #d62829; padding: 0 8px; text-decoration: none; white-space: nowrap;">
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                   <a data-tags="share email" style="color: #d62829; padding: 0 8px; text-decoration: none; white-space: nowrap;">
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                   <a data-tags="share site" style="color: #d62829; padding: 0 8px; text-decoration: none; white-space: nowrap;">
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               Quotes of the day
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             <tr>
              <td style="padding: 0 0 6px;">
               <img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252FTony_Hsieh.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1kjiL5:geH7x-3W8LQeyeRhvjwPk99Uf4O8sXxwM3VvL4DK9LY" style="height: auto; max-width: 600px; width: 100%;" width="600"/>
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              <td>
               <h2 style="font-size: 22px; font-weight: bold; line-height: 26px; margin: 10px 0px 5px;">
               </h2>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 When Tony Hsieh took over Zappos as CEO in 1999
                </strong>
                , the ecommerce world was tiny, and convincing people to buy things online was a huge challenge.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                His solution was to make the experience so good that all worries melted away: free shipping, free returns, live chat, and incredible customer service.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Jeff Bezos loved Zappos’ customer-centric culture so much that he acquired the shoe seller for ~
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 <u style="color: #d62829; text-decoration: none; underline: none;">
                  $1.2B
                 </u>
                </a>
                in 2009 (Bezos talks about the deal in this
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 <u style="color: #d62829; text-decoration: none; underline: none;">
                  video
                 </u>
                </a>
                ).
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Amazon allowed Zappos to operate as an independent entity (including a failed experiment using the “boss-less” management technique,
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 <u style="color: #d62829; text-decoration: none; underline: none;">
                  holacracy
                 </u>
                </a>
                ).
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Hsieh enshrined his philosophy in the 2010 management book
                <em>
                 Delivering Happiness
                </em>
                . Here are his words of
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 <u style="color: #d62829; text-decoration: none; underline: none;">
                  wisdom
                 </u>
                </a>
                :
                <br/>
               </p>
               <ol style="font-size: 16px;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 “Your personal core values define who you are, and a company’s core values ultimately define the company’s character and brand. For individuals, character is destiny. For organizations, culture is destiny.”
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 “See what happens when you challenge your employees to bring all of their talents to their job and reward them not for doing it just like everyone else, but for pushing the envelope, being adventurous, creative, and open-minded, and trying new things?”
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 “No matter what your past has been, you have a spotless future.”
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 “We must all learn not only to not fear change, but to embrace it enthusiastically and, perhaps even more important, encourage and drive it.”
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 “When you walk with purpose, you collide with destiny.”
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               SPONSORED
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                 We just got you access to Revtown’s first-ever Cyber Monday deal:
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                 Get 2 pairs of The Hustle’s favorite jeans for $125.
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                If you haven’t heard of
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                 Revtown
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                , here’s what you need to know:
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               <ul style="font-size: 16px; line-height: 20px; margin: 0; padding-bottom: 10px; padding-left: 12px;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 They were started by 3 top UA execs (ex-Heads of Product, Brand, and eCommerce Ops)
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Their
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                 blends athletic material performance and comfort with the unbeatable look of traditional denim
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                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 They cost less than most other high-end jeans thanks to a DTC model
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               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                They don’t run sales,
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                 ever
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                -- well, besides
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                 this one
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                -- so take advantage of grab yours before sizes sell out.
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                Shop the deal →
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            TRENDS
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              Are we there yet?
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            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             Tomorrow is the first day of the last month of the craziest year in our lifetime.
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             It also happens to be the end of our
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             . The public price is at $199, but we’re giving 100 daily readers 50% off with the
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             .
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            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             With our eyes on the horizon (AKA 2021)…“current you” could gift “future you” a wonderful year of opportunity by getting access to
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              trends
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             before the rest of the population.
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            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             Curious to know what “past you” has been missing out on? Check out these businesses that current subscribers have built thanks to Trends:
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             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              A 3PL company based on our XaaS article, that grew from ~200 to tens of thousands of monthly orders
             </li>
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              A sea moss capsule company that’ll hit 6-figure sales this month
             </li>
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              A cybersecurity advisory company nearing $80k MRR, launched based on a signal we wrote in May
             </li>
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              A Dalgona coffee company that only costed $2k to launch
             </li>
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              A niche job site with 90% margins
             </li>
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              A product explorer that is generating $5k in revenue with 100+ paying customers
             </li>
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              A video agency that can attribute “at least $100k of our revenue this year to [Trends subscribers]”
             </li>
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              And many more: a microweddings venture, several niche newsletters, a DTC marketplace, and a sleep chocolate product
             </li>
            </ul>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             So, if “future you” wants to be like the Trendsters above… take us up on our best offer since Trends has launched. Use the code “
             <strong>
              HALFMONDAY
             </strong>
             ” to get your first year at $149.
             <em>
              That’s less than $3 a week.
             </em>
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                   Step 1: Peek our sweet, sweet rewards
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