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   Support in the media
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   Who would you cast?
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                      What's on the box?
                      <sup>
                      </sup>
                     </h1>
                     <p style="font-family:'Helvetica Neue', Helvetica, Arial, sans-serif !important; color:#405261 !important; font-style:normal; font-weight:normal; font-size:16px !important; line-height:175%; margin-bottom:18px !important">
                      Doctors consistently rate
                      <a data-hs-link-id="0" data-hs-link-id-v2="MDK0n5qe" style="text-decoration:none !important; color:#0d6ea1" target="_blank">
                       Scrubs as the most accurate television show
                      </a>
                      about the medical profession (a show which also featured
                      <a data-hs-link-id="0" data-hs-link-id-v2="8x+RyUP/" style="text-decoration:none !important; color:#0d6ea1" target="_blank">
                       the best cameo from a musician
                      </a>
                      ). Most medical dramas are a lot heavier on the drama than the medicine — Dr Romano’s
                      <a data-hs-link-id="0" data-hs-link-id-v2="8Mz7h7zT" style="text-decoration:none !important; color:#0d6ea1" target="_blank">
                       two separate helicopter incidents
                      </a>
                      being an excellent example.
                     </p>
                     <p style="font-family:'Helvetica Neue', Helvetica, Arial, sans-serif !important; color:#405261 !important; font-style:normal; font-weight:normal; font-size:16px !important; line-height:175%; margin-bottom:18px !important">
                      Doctors watching TV shows must get annoyed—but so do people in almost any career when they see their work represented in the media. Knowing too much can make it hard to sufficiently suspend disbelief. See also: Santa, and the so-called round earth
                      <sup>
                       1
                      </sup>
                      .
                     </p>
                     <p style="font-family:'Helvetica Neue', Helvetica, Arial, sans-serif !important; color:#405261 !important; font-style:normal; font-weight:normal; font-size:16px !important; line-height:175%; margin-bottom:18px !important">
                      Nobody’s rushing to film 15 seasons of sexy drama about customer support. If they did it would probably end up more like
                      <a data-hs-link-id="0" data-hs-link-id-v2="BaumfIkq" rel="noopener" style="color:#304ddb; text-decoration:none !important" target="_blank">
                       24
                      </a>
                      , where every support request had life-changing stakes.
                     </p>
                     <p style="font-family:'Helvetica Neue', Helvetica, Arial, sans-serif !important; color:#405261 !important; font-style:normal; font-weight:normal; font-size:16px !important; line-height:175%; margin-bottom:18px !important">
                      Instead, customer service in TV and movies is mostly played for laughs about how unhelpful service staff can be, which stands in stark contrast to the overblown “customer service heroes” language companies like to use to describe the job.
                     </p>
                     <p style="font-family:'Helvetica Neue', Helvetica, Arial, sans-serif !important; color:#405261 !important; font-style:normal; font-weight:normal; font-size:16px !important; line-height:175%; margin-bottom:18px !important">
                      I’ve previously shared my
                      <a data-hs-link-id="0" data-hs-link-id-v2="3/JCQbCi" style="text-decoration:none !important; color:#0d6ea1" target="_blank">
                       realistic customer service heroes
                      </a>
                      , but so far zero offers to translate them to the big screen. Your casting suggestions are most welcome though, so we’re prepared when it happens. I’m thinking Cate Blanchett as Professor Queue.
                     </p>
                     <p style="font-family:'Helvetica Neue', Helvetica, Arial, sans-serif !important; color:#405261 !important; font-style:normal; font-weight:normal; font-size:16px !important; line-height:175%; margin-bottom:18px !important">
                      If you got into customer support to earn fame and glory from the wider world, you’ve made a terrible mistake. It’s not a glamorous job, but it is real and solid in a way
                      <a data-hs-link-id="0" data-hs-link-id-v2="ybfqvOpx" style="text-decoration:none !important; color:#0d6ea1" target="_blank">
                       so many jobs are not
                      </a>
                      .
                     </p>
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                      As long as your company is treating you with respect, and your efforts are valued, then being the butt of the cinematic joke isn’t so bad.
                      <a data-hs-link-id="0" data-hs-link-id-v2="ronLwuqs" rel="noopener" style="color:#304ddb; text-decoration:none !important" target="_blank">
                       Watch this webinar in which I chatted with some support friends about some popular customer service scenes in the media
                      </a>
                      , and let me know if you have other suggestions.
                     </p>
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Standard ITW text styles:
font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif;
font-style: normal; 
font-weight: normal;
color: #405261;
line-height: 1.6;
font-size: 16px;
Standard HS Link styles
color: #304DDB !important; 
text-decoration: none !important; 
font-weight: 400 !important;
:hover, :active, :focus {color: #263AAD !important;}
- Font weight is forced to be 500 for italicized text due to a conflict with Hubspot's GUI
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- We tried elminating some of the spacing around the headers for the :first-of-type but ran into
a visual regression in dark mode.
-->
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                   <td class="hs-richtext-wrapper" style="word-break:break-word; width:100%; padding:0px 35px 12px 35px; font-family:'Helvetica Neue', Helvetica, Arial, sans-serif; line-height:1.6 !important; color:#405261 !important; font-style:normal; font-weight:normal; font-size:16px !important" width="100%">
                    <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_inline_rich_text" data-hs-cos-field="richtext_field" data-hs-cos-general-type="widget" data-hs-cos-type="inline_rich_text" id="hs_cos_wrapper_module_17585114037761_" style="color: inherit; font-size: inherit; line-height: inherit;">
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                      <sup>
                       1
                      </sup>
                      I
                      <em>
                       t’s an oblate spheroid, obviously. Relax.
                      </em>
                     </p>
                    </div>
                   </td>
                  </tr>
                 </tbody>
                </table>
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            <!--Help Scout - Signature Module -->
            <!-- Uses https://www.goodemailcode.com/email-enhancements/faux-absolute-position -->
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<table role="presentation" border="0" cellpadding="0" cellspacing="0" style="width:620px; border-collapse: collapse;" align="center"><tr><td>
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        ">
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               ">
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                        <!-- Signature image 1 75px x 75px -->
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                       <!-- If statement for conditional second image -->
                       <td style="word-break:break-word; width:100%; font-family:'Helvetica Neue', Helvetica, Arial, sans-serif; font-style:normal; font-weight:500; font-size:16px; color:#292F33; vertical-align:middle; line-height:1.4; padding-left:12px" valign="middle" width="100%">
                        Mat Patterson
                        <br/>
                        <span style="color: #405261; font-size: 15px; font-style: italic; font-weight: 400;">
                         Help Scout
                        </span>
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                 </tbody>
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               </td>
              </tr>
             </tbody>
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            <!--[if true]>
</td></tr></table>
<![endif]-->
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             /* Increase the horizontal padding in the mobile view above 480px */
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            <!--Help Scout - 30px Spacer Module -->
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<table role="presentation" border="0" cellpadding="0" cellspacing="0" style="width:620px; border-collapse: collapse;" align="center"><tr><td>
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  ">
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</td></tr></table>
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- The button only supports left alignment
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          background-color: #faf8f7;          
        
        
        
        ">
                 <tbody>
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                    <!-- Text Module -->
                    <table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="width: 100%; max-width: 600px; border-collapse: collapse;">
                     <tbody>
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                       <td class="hs-richtext-wrapper" style="word-break:break-word; width:100%; padding:0px 35px 12px 35px; font-family:'Helvetica Neue', Helvetica, Arial, sans-serif; line-height:1.6 !important; color:#405261 !important; font-style:normal; font-weight:normal; font-size:16px !important" width="100%">
                        <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_inline_rich_text" data-hs-cos-field="richtext_field" data-hs-cos-general-type="widget" data-hs-cos-type="inline_rich_text" id="hs_cos_wrapper_module_17421670910719_" style="color: inherit; font-size: inherit; line-height: inherit;">
                         <h2 style="margin:0; line-height:1.3 !important; font-size:24px !important; margin-top:30px; font-family:'Helvetica Neue', Helvetica, Arial, sans-serif !important; color:#131b24 !important; font-style:normal; font-weight:500 !important; margin-bottom:12px !important">
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                    <!-- Buttons Module -->
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                          <![endif]-->
                            <a bgcolor="#304DDB" class="hs-primary-button" data-hs-link-id="0" data-hs-link-id-v2="FEPQbodG" style="display:inline-block; padding:17px 30px; margin-bottom:18px; background-color:#304DDB; border-radius:4px; color:#ffffff !important; transition:all 0.2s ease-in; font-family:'Helvetica Neue', Helvetica, Arial, sans-serif; font-style:normal; font-weight:500; font-size:16px; line-height:1; text-decoration:none !important" target="_blank">
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  [data-ogsc] .hs-primary-button {color: #ffffff !important;}
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           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-0-0-6" style="color: inherit; font-size: inherit; line-height: inherit;">
            <!--Help Scout - Footer Module -->
            <!-- Notes: -->
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Multiple tables are used to control the responsive layout. With custom media queries for
some limited changes in dark mode where it is supported.
See https://css-tricks.com/ideas-behind-responsive-emails/ 
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                <img src="https://fs.hubspotusercontent00.net/hubfs/2760806/hs-scribble.png" alt="hs-scribble" loading="lazy" width="222" height="61" style="height: 15px; width: auto;">
              
            </td>
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                    <!-- Table two has the Created by text -->
                    <table align="left" border="0" cellpadding="0" cellspacing="0" role="presentation" style="width: 67.3%; min-width: 310px; border-collapse: collapse;">
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                      <tr>
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                    <!-- Table three has the copyright text -->
                    <table align="left" border="0" cellpadding="0" cellspacing="0" class="hs-footer-copyright-table" role="presentation" style="min-width: 120px; width: 32%; border-collapse: collapse;">
                     <tbody>
                      <tr>
                       <td class="hs-footer-copyright" style="word-break:break-word; padding-bottom:10px; color:#405261; font-size:13px !important; font-family:'Helvetica Neue', Helvetica, Arial, sans-serif; line-height:1.6">
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                </table>
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      .hs-footer-copyright {
        color: #A7B3BE;
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  /* data-ogsc tag targets Outlook email clients */    
    [data-ogsc] .hs-footer-container {
        background-color: #1E1E1E;
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  /* Tweak the padding up on screens larger than 600px */
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        padding-bottom: 40px !important;
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                  <a data-hs-link-id="1" data-hs-link-id-v2="qQFzTTdE" style="text-decoration:none !important; display:none; color:#1292ee" target="_blank">
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          <!--[if gte mso 9]></table><![endif]-->
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          <!--[if (mso)|(IE)]></tr></table><![endif]-->
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         <!--[if gte mso 9]></td></tr></table><![endif]-->
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