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   Here’s what we’re talking about this week at Teachable.
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                                  In The Know
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                                  <span style="font-size:14px; text-align: center;">
                                   Volume 36 | November 2021
                                  </span>
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                                 <p style="text-align: center;">
                                  Your go-to weekly guide for tips on scaling your business, building a lasting brand, and must-know industry news. Plus, get exclusive invites to events, webinars, and more.
                                 </p>
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                                 <span style="color:#222222;">
                                  On the blog
                                 </span>
                                </h2>
                                <p style="line-height: 150%; text-align: center;">
                                 <span style="color:#222222;">
                                  Black Friday is one of the best times to be a Teachable creator. We pulled numbers from last year’s Black Friday sales and Teachable creators’ made double the amount of money during the week of Black Friday as compared to the week before. What’s more, the number of transactions as a whole increased a full 65% week over week in 2020. Learn more about
                                  <a data-linkto="https://" style="color:#21CD9C;text-decoration:underline;" title="how our creators make an impact during sale season over on the blog">
                                   how our creators make an impact during sale season
                                  </a>
                                  over on the blog.
                                 </span>
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                                  Inside :hq
                                 </font>
                                </h2>
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                                 <span style="color:#c8e3d8;">
                                  Share your Black Friday or general holiday selling strategy with your peers in teachable:hq to win a $100 Visa gift card. Our giveaway is open to US and international friends, so don’t miss out. To participate, simply add your comments in the giveaway post before November 19 that’s pinned in your respective :hq tier’s discussion space.
                                  <a data-linkto="https://" style="color:#21CD9C;text-decoration:underline; display:inline-block;" title="Start sharing now">
                                   Start sharing now
                                  </a>
                                  .
                                 </span>
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                                 <span style="color:#222222;">
                                  On the blog
                                 </span>
                                </h2>
                                <div style="text-align: center; line-height: 150%;">
                                 <span style="color:#222222;">
                                  There’s nothing more important than the relationship with your audience. And if you're an online course creator, the success of your students is paramount to your success.
                                  <a data-linkto="https://" style="color:#21CD9C;text-decoration:underline; display:inline-block;" title="In this recent blog post">
                                   In this recent blog post
                                  </a>
                                  , we explore the various strategies to entice Black Friday prospects and turn those one-time customers into loyal repeat buyers. If you’re looking for ways to keep your audience engaged, look no further.
                                 </span>
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                        Tip of the week
                        <strong>
                         💡
                        </strong>
                       </h2>
                       <div style="text-align: center; line-height: 150%;">
                        Teachable creator, Manu Muraro has a helpful tip for anyone looking to offer a special deal this holiday season: Utilize the Close Friends feature on Instagram. Prior to Black Friday, create a Close Friends list to segment your followers. Prompt them with a sign up or extend the offer only to those enrolled in courses, then add them to a special segment on your Instagram. To do so, go to your Settings &gt; Close Friends on Instagram and add or remove people as you wish. (No, they won’t know if they’re removed or not on the list!) Once they’re added, they’ll be able to see whatever offers or sales you share via your Close Friends stories. Use this feature to build excitement and exclusivity—and get customers into your funnels.
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                     <tr>
                      <td align="left" class="stylingblock-content-wrapper camarker-inner" style="padding: 0px 0px 25px; ">
                       <table cellpadding="0" cellspacing="0" class="socialshare-wrapper" width="100%">
                        <tr>
                         <td align="center">
                          <table align="center" cellpadding="0" cellspacing="0">
                           <tr>
                            <td align="center">
                             <!--[if mso]><table border="0" cellspacing="0" cellpadding="0"><tr><td style="padding-right:10px;"><![endif]-->
                             <table class="socialshare-innertable" style="display: inline-block">
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                             <!--[if mso]></td><td style="padding-right:10px;"><![endif]-->
                             <table class="socialshare-innertable" style="display: inline-block">
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                             <!--[if mso]></td><td style="padding-right:10px;"><![endif]-->
                             <table class="socialshare-innertable" style="display: inline-block">
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                                <a style="font-weight:normal;color:#21CD9C;text-decoration:underline;line-height:100%;">
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                             <!--[if mso]>
</td><td style="padding-right:10px;"><![endif]-->
                             <table class="socialshare-innertable" style="display: inline-block">
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                                <a style="font-weight:normal;color:#21CD9C;text-decoration:underline;line-height:100%;">
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                                </a>
                               </td>
                              </tr>
                             </table>
                             <!--[if mso]></td><td style="padding-right:10px;"><![endif]-->
                             <table class="socialshare-innertable" style="display: inline-block">
                              <tr>
                               <td style="padding:5px 10px">
                                <a style="font-weight:normal;color:#21CD9C;text-decoration:underline;line-height:100%;">
                                 <img alt="Pinterest" height="24" src="https://inboxflows.com/_/image/https%253A%252F%252Fimage.s4.exct.net%252Flib%252Ffe911573736c007d7d%252Fm%252F2%252F84ca35b4-abf4-4eb5-b4d0-519ab92add73.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZpbWFnZS5zNC5leCJ9:1mnh2E:WJm8A2hoawf7Z0AWaH1Qm990d8VBuUlFutlrqaVdw8k" style="display: block;; width: 24px !important; height: 24px !important" width="24"/>
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                             <!--[if mso]></td><td><![endif]-->
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                                </a>
                               </td>
                              </tr>
                             </table>
                             <!--[if mso]></td></tr></table><![endif]-->
                            </td>
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                          </table>
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