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   😮  See you tm:rw
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   Plus: New shampoo for smelly nerds, a bunch of quick games, more.
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              You've got 0 referrals,
         just
        
            3 away from earning a Hustle Essentials kit.
        
        Check out all of our
              <a data-hs-link-id="0" data-hs-link-id-v2="SmQ7BDlU" style="color:#192733; text-decoration:underline !important" target="_blank">
               prizes here
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              .
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              Check your referral progress &amp; prizes
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                  View in browser
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                  👋
                  <span style="font-weight: normal;">
                   <strong>
                    Hope you enjoyed your dreams
                   </strong>
                  </span>
                  because after you hear about these radioactive wasps, they’ll probably turn to nightmares forever. A wasp nest inside a former nuclear weapons facility in South Carolina was found to have 10x the allowable limit of radioactive contamination, and while the US Department of Energy says the wildly irradiated wasps were eradicated, that’s exactly what the news clippings playing over the opening credits would say before introducing the grotesque wasp supervillain.
                  <span style="font-weight: bold;">
                   <br/>
                  </span>
                 </p>
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                  <br/>
                  🎧
                  <a data-hs-link-id="0" data-hs-link-id-v2="kRkTwoz0" rel="noopener" style="color:#192733; font-weight:bold" target="_blank">
                   On the pod
                  </a>
                  <span style="font-weight: bold;">
                   :
                  </span>
                  <span style="font-style: italic;">
                   Which companies are thriving as Americans pinch pennies?
                  </span>
                 </p>
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                   NEWS FLASH
                  </span>
                 </h2>
                </div>
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                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  <em>
                   <span style="font-size: 12px; color: #000000;">
                    (Courtesy of Joby Aviation. (c) Joby Aero, Inc.)
                   </span>
                  </em>
                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  🚁
                  <span style="font-weight: bold;">
                   Get in the chopper:
                  </span>
                  Joby Aviation, which makes electric air taxis, will
                  <a data-hs-link-id="0" data-hs-link-id-v2="EKC1imFP" style="color:#192733" target="_blank">
                   acquire
                  </a>
                  helicopter rideshare company Blade Air Mobility’s brand and passenger business for up to $125m. Blade’s medical transport business, which moves organs by helicopter, isn’t included in the deal and will remain a standalone company. The acquisition gives Joby access to 12 terminals, while Blade will see Joby’s software integrated into its services.
                  <br/>
                  <br/>
                  🚿
                  <span style="font-weight: bold;">
                   This business model stinks, but in a good way:
                  </span>
                  A Japanese cosmetics company, Lushtree, is jumping on a perceived “smell problem” at Pokemon trading card tournaments,
                  <a data-hs-link-id="0" data-hs-link-id-v2="5CqeFLvG" style="color:#192733" target="_blank">
                   developing
                  </a>
                  a new shampoo specifically for attendees. This move is actually consistent with Lushtree’s whole business — it already operates two salons targeted at "otaku" (defined as young people who are obsessed with tech or pop culture to the point of diminished social skills). The locations are staffed by, and decorated by, anime and manga fans, and customers are encouraged to chat with beauticians about their favorite characters.
                  <br/>
                  <br/>
                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  📈
                  <span style="font-weight: bold;">
                   Wall-e Street:
                  </span>
                  Redditor Nathan Smith launched a
                  <a data-hs-link-id="0" data-hs-link-id-v2="Alhw+VPa" style="color:#192733" target="_blank">
                   six-month experiment
                  </a>
                  to see which stocks OpenAI’s GPT-4o would choose to invest in with only $100. The bot has earned $25 thus far, a 25% value increase, but did require human oversight and rules. Before you rush off to have ChatGPT invest for you, know that experts say results on paper don’t necessarily reflect how an AI would perform in real life with a significant investment, and that if everyone used AI to choose stocks, it would change the market.
                  <br/>
                  <span style="font-size: 12px; color: #000000;">
                   <br/>
                  </span>
                 </p>
                </div>
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            </tbody>
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           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17357724672301" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17357724672301_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; mso-line-height-rule:exactly; font-size:13px; line-height:150%">
                  <span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
                   MORE NEWS TO KNOW
                  </span>
                  <span style="font-size: 12px; color: #000000;">
                  </span>
                  <span style="font-size: 12px; color: #000000;">
                  </span>
                 </h2>
                 <ul style="mso-line-height-rule:exactly; line-height:150%">
                  <li>
                   <span style="font-weight: normal;">
                    <strong>
                     You will now reflexively check your credit card statement:
                    </strong>
                   </span>
                   A new Pew Research Center survey
                   <a data-hs-link-id="0" data-hs-link-id-v2="uKR4wl8b" style="color:#192733" target="_blank">
                    revealed
                   </a>
                   that nearly half (48%) of Americans share the miserable experience of finding fraudulent charges made on their cards by hackers.
                   <br/>
                   <br/>
                  </li>
                  <li>
                   <span style="font-weight: normal;">
                    <strong>
                     That insane Meta AI researcher salary
                    </strong>
                   </span>
                   — a 4-year, $250m deal for 24-year-old PhD dropout Matt Deitke — broke brains across the tech world, but
                   <span style="font-style: italic;">
                    Ars Technica
                   </span>
                   <a data-hs-link-id="0" data-hs-link-id-v2="s0Ke1jna" style="color:#192733" target="_blank">
                    offered
                   </a>
                   some wild historical perspective: Deitke will be making 327x what J. Robert Oppenheimer made during the Manhattan Project.
                   <br/>
                   <br/>
                  </li>
                  <li>
                   <strong>
                    Bites with bytes:
                   </strong>
                   Uber Eats' new
                   <a data-hs-link-id="0" data-hs-link-id-v2="Gd8HwD1r" style="color:#192733" target="_blank">
                    AI tools
                   </a>
                   for businesses can summarize customer reviews, generate menu descriptions, and improve photos. For example, AI can “enhance” a too-close pic in bad lighting to have better plating, resolution, and framing — though it will, presumably, taste the same.
                   <br/>
                   <br/>
                   <span style="font-size: 12px; color: #000000;">
                   </span>
                  </li>
                 </ul>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
          <!--[if (mso)|(IE)]></td><![endif]-->
          <!--[if (mso)|(IE)]></tr></table><![endif]-->
         </div>
        </div>
        <div class="hse-section" id="section_17538911858846" style="padding-left:10px; padding-right:10px">
         <div bgcolor="#ffeeeb" class="hse-column-container" style="min-width:280px; max-width:600px; Margin-left:auto; Margin-right:auto; background-color:#ffeeeb">
          <!--[if (mso)|(IE)]>
      <table align="center" style="width:600px;" cellpadding="0" cellspacing="0" role="presentation" width="600" bgcolor="#ffeeeb">
      <tr style="background-color:#ffeeeb;">
    <![endif]-->
          <!--[if (mso)|(IE)]>
  <td valign="top" style="width:600px;">
<![endif]-->
          <!--[if gte mso 9]>
  <table role="presentation" width="600" cellpadding="0" cellspacing="0" style="width:600px">
<![endif]-->
          <div class="hse-column hse-size-12" id="column-1753891185884-0">
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:20px 20px 10px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17538911858842" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17538911858842_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="mso-line-height-rule:exactly; font-weight:bold; font-size:13px; line-height:115%">
                  <span style="color: #bf2434;">
                   BE CONFIDENT
                  </span>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17538911858843" style="color: inherit; font-size: inherit; line-height: inherit;">
            <table cellpadding="0" cellspacing="0" class="hse-image-wrapper" role="presentation" width="100%">
             <tbody>
              <tr>
               <td align="center" class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; color:#192733; word-break:break-word; text-align:center; padding:10px 20px; font-size:0px" valign="top">
                <a data-hs-link-id="0" data-hs-link-id-v2="LgNmphDz" style="color:#00a4bd" target="_blank">
                 <img align="middle" alt="Smart-Workplace-Communicator-Database-1" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252FSmart-Workplace-Communicator-Database-1.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253DSmart-Workplace-Communicator-Database-1.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NTQzODY3MzcuODM0NTU1MX0:1ujE8H:R1rerf1Gunwz8Pp3g6kzLAnmwocDWymsqAX4mqU0LsI" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px" width="560"/>
                </a>
               </td>
              </tr>
             </tbody>
            </table>
           </div>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17538911858844" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17538911858844_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="mso-line-height-rule:exactly; line-height:150%; font-weight:bold; font-size:20px">
                  Work-speak, simplified
                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  This one’s for all you chronic overthinkers. You circle-back Slackers. You second-guessing, pleasantly professional peeps. We love you, and need you to relax.
                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  To come across wiser, kinder, and extremely effective at all times, bookmark this
                  <a data-hs-link-id="1" data-hs-link-id-v2="7+jvOdTn" style="color:#192733" target="_blank">
                   smart work communications database
                  </a>
                  .
                 </p>
                 <ul style="mso-line-height-rule:exactly; line-height:150%">
                  <li aria-level="1">
                   150+ messaging templates for tricky asks, status updates, and commonplace requests
                  </li>
                  <li aria-level="1">
                   Filterable for 16 workplace goals + 6 tonal variations (straight shooter, cheerleader, chill guy, etc.)
                  </li>
                  <li aria-level="1">
                   Save time, but never at the cost of personal touch
                  </li>
                 </ul>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  Here’s to saying what you mean, sounding like a pro, and schmoozing your way to a well-earned promotion.
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:20px 20px 30px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17538911858845" style="color: inherit; font-size: inherit; line-height: inherit;">
                <table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="border-collapse:separate!important">
                 <tbody>
                  <tr>
                   <td align="center" bgcolor="#bF2434" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; border-radius:8px; cursor:auto; background-color:#bF2434; mso-padding-alt:12px 18px" valign="middle">
                    <a data-hs-link-id="2" data-hs-link-id-v2="sEzIDEn+" style="color:#00a4bd; font-size:15px; font-family:Lato,Tahoma,sans-serif; Margin:0; text-transform:none; text-decoration:none; padding:12px 18px; display:block" target="_blank">
                     <strong style="color:#ffffff;font-weight:bold;text-decoration:none;font-style:normal;">
                      Get this spreadsheet
                     </strong>
                    </a>
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
          <!--[if (mso)|(IE)]></td><![endif]-->
          <!--[if (mso)|(IE)]></tr></table><![endif]-->
         </div>
        </div>
        <div class="hse-section hse-section-last" id="section-2" style="padding-left:10px; padding-right:10px">
         <div bgcolor="#ffffff" class="hse-column-container" style="min-width:280px; max-width:600px; Margin-left:auto; Margin-right:auto; background-color:#ffffff">
          <!--[if (mso)|(IE)]>
      <table align="center" style="width:600px;" cellpadding="0" cellspacing="0" role="presentation" width="600" bgcolor="#ffffff">
      <tr style="background-color:#ffffff;">
    <![endif]-->
          <!--[if (mso)|(IE)]>
  <td valign="top" style="width:600px;">
<![endif]-->
          <!--[if gte mso 9]>
  <table role="presentation" width="600" cellpadding="0" cellspacing="0" style="width:600px">
<![endif]-->
          <div class="hse-column hse-size-12" id="column-2-0">
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:15px 20px 10px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-0" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module-2-0-0_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; mso-line-height-rule:exactly; font-size:13px; line-height:115%">
                 </h2>
                 <h2 style="margin:0; mso-line-height-rule:exactly; font-size:13px; line-height:115%">
                  <span style="color: #bf2434; font-family: Lato, Tahoma, sans-serif;">
                   THE BIG IDEA
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-1" style="color: inherit; font-size: inherit; line-height: inherit;">
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               <td align="center" class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; color:#192733; word-break:break-word; text-align:center; padding:10px 20px 0px; font-size:0px" valign="top">
                <a data-hs-link-id="0" data-hs-link-id-v2="mlB7MTM5" style="color:#00a4bd" target="_blank">
                 <img align="middle" alt="A VR device where the user lies down and experiences what it might be like to fly next to two VR arcade machines." src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252Fbirdly.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253Dbirdly.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NTQzODY3MzcuODM0NjY5NH0:1ujE8H:Sp4CKt5-14mkHFDK6D-1DXSwATUdafbHd8LwBguYHEE" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px" width="560"/>
                </a>
               </td>
              </tr>
             </tbody>
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           </div>
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            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17301541546871" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17301541546871_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="mso-line-height-rule:exactly; line-height:150%; font-weight:normal">
                  <em>
                   <span style="font-size: 12px;">
                    (tm:rw)
                   </span>
                  </em>
                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  <span style="font-weight: bold; font-size: 22px;">
                   The tech store where everything is an experience
                  </span>
                  <br/>
                  <br/>
                  Want to see the store of the future? It might be tm:rw, a three-story, 20k-square-foot retail space in Times Square.
                  <br/>
                  <br/>
                  The concept comes via Smartech Retail Group, co-founded by Nathalie Bernce and Jacov Nachtailer, who previously designed retail spaces for European department stores KaDeWe and Rinascente.
                  <br/>
                  <br/>
                  It’s
                  <a data-hs-link-id="0" data-hs-link-id-v2="mljJz8U0" style="color:#192733" target="_blank">
                   billed
                  </a>
                  as being for “founders, inventors, and visionaries who believe in shaping what’s next” but you can also visit a cafe where a robot spins artful cotton candy bouquets.
                  <br/>
                  <br/>
                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  <span style="font-weight: bold; font-size: 18px;">
                   Why it's special
                  </span>
                  <br/>
                  <br/>
                  Over 120 brands are represented across displays and interactive experiences. Shoppers can play video games, sing karaoke, listen to music, test drive a racing simulator, visit a photo booth, and more.
                  <br/>
                  <br/>
                  It’s also full of high-tech gadgetry like a
                  <a data-hs-link-id="0" data-hs-link-id-v2="Nkl1At+T" style="color:#192733" target="_blank">
                   $400 smart toaster
                  </a>
                  , transparent TVs, and what tm:rw claims is the world’s largest 3D retail hologram.
                  <br/>
                  <br/>
                  Jordan Traxler, global head of marketing,
                  <a data-hs-link-id="0" data-hs-link-id-v2="2/DXBmCZ" style="color:#192733" target="_blank">
                   described
                  </a>
                  it to
                  <span style="font-style: italic;">
                   Time Out New York
                  </span>
                  as, “If Bergdorf had a baby with Brookstone but raised it in a Disney utopia.”
                  <br/>
                  <br/>
                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  <span style="font-weight: bold; font-size: 18px;">
                   What’s in it for brands?
                  </span>
                  <br/>
                  <br/>
                  Brands can get even their most-high tech and expensive products in front of potential consumers without having to maintain their own brick-and-mortar spaces and with more longevity than a convention like CES.
                  <br/>
                  <br/>
                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  They can also receive data on how customers engage with their product thanks to tm:rw’s cameras, which track customers' dwell time and other shopping behaviors.
                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:150%; font-weight:bold; font-size:18px">
                  Meanwhile, consumers…
                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  … get to try a variety of products they’d be unlikely to see anywhere else in an experiential space that encourages real-world participation, unlike ecommerce or traditional stores.
                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  For example, Gillette is a brand you’ll find in any grocery store, but tm:rw’s grooming products are found in a mock barber shop with
                  <a data-hs-link-id="0" data-hs-link-id-v2="fA9RXCi0" style="color:#192733" target="_blank">
                   interactive mirrors.
                  </a>
                  <br/>
                  <br/>
                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  This is key for brands that want to engage customers IRL, especially as extreme anti-theft protections and the rise of online shopping have
                  <a data-hs-link-id="0" data-hs-link-id-v2="61jacDeS" style="color:#192733" target="_blank">
                   turned them away
                  </a>
                  from malls and brick-and-mortar retail.
                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  <br/>
                  If today's consumers are going shopping, they want it to be an experience — not a chore. And what could possibly be more of an experience than having a
                  <a data-hs-link-id="0" data-hs-link-id-v2="7S5tDrP9" style="color:#192733" target="_blank">
                   disastrous time
                  </a>
                  on a VR bird simulator?
                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                 </p>
                 <p align="right" style="mso-line-height-rule:exactly; line-height:150%; text-align:right">
                  <a data-hs-link-id="1" data-hs-link-id-v2="hRkRzVr4" rel="noopener" style="color:#192733; text-decoration:none" target="_blank">
                   <span style="text-decoration: none;">
                    🔗
                   </span>
                  </a>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17358582613171" style="color: inherit; font-size: inherit; line-height: inherit;">
                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
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        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17357735453792" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17357735453792_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; mso-line-height-rule:exactly; font-size:13px; line-height:150%">
                  <span style="color: #bf2434;">
                   HIGHLY RECOMMENDED
                  </span>
                 </h2>
                 <p style="mso-line-height-rule:exactly; line-height:150%; font-weight:normal">
                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  <span style="font-weight: bold;">
                   Making waves:
                  </span>
                  The founder of Stan, a platform that helps creators monetize their content,
                  <a data-hs-link-id="0" data-hs-link-id-v2="7L4WUQmk" style="color:#192733" target="_blank">
                   shares
                  </a>
                  how he grew his company to $30m+ in annual recurring revenue — and how his surfing obsession was a guiding light along the way.
                  <br/>
                  <span style="font-weight: bold;">
                   <br/>
                  </span>
                 </p>
                </div>
               </div>
              </td>
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                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
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                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
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        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-6" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module-2-0-6_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; mso-line-height-rule:exactly; font-size:13px; line-height:115%">
                  <span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
                   NEWSWORTHY NUMBER
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-7" style="color: inherit; font-size: inherit; line-height: inherit;">
            <table cellpadding="0" cellspacing="0" class="hse-image-wrapper" role="presentation" width="100%">
             <tbody>
              <tr>
               <td align="left" class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; color:#192733; word-break:break-word; text-align:left; padding:10px 20px; font-size:0px" valign="top">
                <img align="middle" alt="$339.99" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252F339.99.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253D339.99.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NTQzODY3MzcuODM0Nzc5NX0:1ujE8H:R5rGiC7T2locwd40N46T7pcq-UK-m0nnSKfFtXzOwkE" style="outline:none; text-decoration:none; max-width:100%; font-size:16px" width="560"/>
               </td>
              </tr>
             </tbody>
            </table>
           </div>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:15px 20px 10px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-8" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module-2-0-8_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  <a data-hs-link-id="0" data-hs-link-id-v2="5uU6mgfD" style="color:#192733" target="_blank">
                   New price
                  </a>
                  of a Nintendo Switch in the US. The device has retailed for $299.99 since its 2017 release, but the company decided to hike prices “based on market conditions.”
                  <br/>
                  <br/>
                  These market conditions are likely — what else? — tariffs. Nintendo moved the bulk of its manufacturing from China to Vietnam to avoid tariffs, but US President Donald Trump recently signed an order imposing a 20% tax on products imported from Vietnam.
                  <br/>
                  <br/>
                  Nintendo also bumped the price of its Switch OLED, Switch Lite, Switch 1 Joy-Cons, and Alarmo (its alarm clock). The price of its wildly popular Switch 2 will remain the same: $449.99.
                  <br/>
                  <br/>
                 </p>
                </div>
               </div>
              </td>
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                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
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            <td style="height:0;line-height:0">&nbsp;</td>
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      <![endif]-->
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               </div>
              </td>
             </tr>
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           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17357737584105" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17357737584105_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; mso-line-height-rule:exactly; font-size:13px; line-height:115%">
                  <span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
                   AROUND THE WEB
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17357738134756" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17357738134756_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  💰
                  <span style="font-weight: bold;">
                   On this day:
                  </span>
                  In 1861, US President Abraham Lincoln
                  <a data-hs-link-id="0" data-hs-link-id-v2="f5lUq3PT" style="color:#192733" target="_blank">
                   imposed
                  </a>
                  the first federal income tax — 3% on annual incomes $800+ — to raise funds for the Civil War.
                  <br/>
                  <br/>
                  🏝️
                  <span style="font-weight: bold;">
                   That’s interesting:
                  </span>
                  All about
                  <a data-hs-link-id="0" data-hs-link-id-v2="nd6wcdkN" style="color:#192733" target="_blank">
                   Pulau Tiga
                  </a>
                  , the island where the first season of “Survivor” took place.
                  <br/>
                  <br/>
                  🗞️
                  <span style="font-weight: bold;">
                   Newsletter:
                  </span>
                  <span style="font-weight: normal;">
                   <span style="font-style: italic;">
                    The Goods
                   </span>
                   <span style="font-style: italic;">
                   </span>
                   <span style="font-style: normal;">
                    from
                   </span>
                   <span style="font-style: italic;">
                   </span>
                   <span style="font-style: italic;">
                    InsideHook
                   </span>
                   <span style="font-style: normal;">
                    is a
                   </span>
                   daily guide to style, tech, and more, with expert-vetted picks from the retail world.
                   <a data-hs-link-id="0" data-hs-link-id-v2="xBteiQ2F" rel="noopener" style="color:#192733" target="_blank">
                    Subscribe here.
                   </a>
                  </span>
                  <br/>
                  <br/>
                  🧠
                  <span style="font-weight: bold;">
                   Game:
                  </span>
                  A suite of
                  <a data-hs-link-id="0" data-hs-link-id-v2="nWgXq2hi" style="color:#192733" target="_blank">
                   mini-games
                  </a>
                  . The first one requires you to arrange numbers without running out of space.
                  <br/>
                  <br/>
                  🐱
                  <span style="font-weight: bold;">
                   Aww:
                  </span>
                  <a data-hs-link-id="0" data-hs-link-id-v2="6WNENViT" style="color:#192733" target="_blank">
                   Dreamin’
                  </a>
                  .
                  <br/>
                  <br/>
                  <span style="font-size: 11px; color: #000000;">
                  </span>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
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                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
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                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17381948180271" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17381948180271_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; mso-line-height-rule:exactly; font-size:13px; line-height:115%">
                  <span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
                   QUOTE OF NOTE
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
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             <tbody>
              <tr>
               <td align="center" class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; color:#192733; word-break:break-word; text-align:center; padding:10px 20px 0px; font-size:0px" valign="top">
                <img align="middle" alt="California is hte most populous state in the country, and is the epicenter of entertainment, the AI revolution, and advanced manufacturing... Yet many stories are not being told, and many viewpoints are not being represented." src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252FQuoteAugust052025.jpg%253Fwidth%253D1024%2526upscale%253Dtrue%2526name%253DQuoteAugust052025.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NTQzODY3MzcuODM0ODk4N30:1ujE8H:SMJ00D849brWhrjtbzPCgVbLTPwb1R-pw0rRAo26PuY" style="outline:none; text-decoration:none; max-width:100%; font-size:16px" width="512"/>
               </td>
              </tr>
             </tbody>
            </table>
           </div>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17381948365523" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17381948365523_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  Why
                  <em>
                   The New York Post
                  </em>
                  is launching a new regional publication dedicated to the Golden State, according to editor-in-chief Keith Poole, who will oversee both versions.
                  <em>
                   The California Post
                  </em>
                  , which will be headquartered in LA and have its own staff, will replicate the tabloid’s gossipy voice and journalistic style for a California audience, published both online and in print beginning in early 2026.
                  <br/>
                  <br/>
                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  The move comes at a time when many local outlets, in California and nationally, are being
                  <a data-hs-link-id="0" data-hs-link-id-v2="PPTaCOqB" style="color:#192733" target="_blank">
                   shuttered
                  </a>
                  or facing funding cuts. And while
                  <span style="font-style: italic;">
                   The Post
                  </span>
                  isn’t exactly the savior anyone imagined for local and print journalism, well, beggars can’t be choosers.
                  <br/>
                  <br/>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
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              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17381948264292" style="color: inherit; font-size: inherit; line-height: inherit;">
                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
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        </table>
      <![endif]-->
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               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-21" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module-2-0-21_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  <span style="font-size: 13px; font-weight: bold; color: #bf2434;">
                   SHOWER THOUGHT
                   <br/>
                  </span>
                  <br/>
                  <em>
                   CGI is at its best when it goes unnoticed.
                  </em>
                  <em>
                  </em>
                  <span style="font-size: 12px;">
                   <a data-hs-link-id="0" data-hs-link-id-v2="k1X6S1cz" rel="noopener" style="color:#192733" target="_blank">
                    <span style="font-size: 10px;">
                     SOURCE
                    </span>
                   </a>
                   <br/>
                   <br/>
                  </span>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
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              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:0px 20px">
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                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 10px 5px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17443876257693" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17443876257693_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p align="center" style="mso-line-height-rule:exactly; text-align:center; line-height:115%">
                  <span style="font-size: 14px; color: #192733;">
                   Today's email was brought to you
                  </span>
                  <span style="font-size: 14px;">
                   by
                   <a data-hs-link-id="0" data-hs-link-id-v2="fDSI2AcA" style="color:#192733" target="_blank">
                    Juliet Bennett Rylah,
                   </a>
                   <a data-hs-link-id="0" data-hs-link-id-v2="Z5VjuPDY" style="color:#192733" target="_blank">
                    Sara Friedman
                   </a>
                   , and Singdhi Sokpo.
                   <span style="color: #192733;">
                   </span>
                  </span>
                  <span style="font-size: 14px; color: #192733;">
                   <br/>
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