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<div style="display:none;font-size:1px;color:#333333;line-height:1px;max-height:0px;max-width:0px;opacity:0;overflow:hidden;">
Join us for a discussion on finserv SEO with three leading innovators in the space
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BrightEdge Technologies Inc |
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view in browser
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Hello
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James
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,
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<br/>
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<div style="line-height: 17.25px;">
<span style="font-size: 15px;">
Join us next week for an informative panel discussion with marketers from 3 of the top global financial services companies: JPMorgan Chase, BBVA, and BlackRock.
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<br/>
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We will cover:
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<li>
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Industry trends
</span>
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<span style="font-size: 15px;">
Content marketing in financial services
</span>
</li>
<li>
<span style="font-size: 15px;">
SEO success in financial services
</span>
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<li>
<span style="font-size: 15px;">
How they have used BrightEdge over the last few years to drive SEO success
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<li>
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And, will have about 30 minutes for questions and answers
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<br/>
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The speakers will be Vice President of Search at JP Morgan Chase Tony Carpentiere, Global Head of SEO at BlackRock Jennifer Xiques, and Steve Creel Senior Vice President of Digital Marketing and SEO at BBVA.
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The session will be moderated by VP of Growth and Head of SEO at BrightEdge Erik Newton.
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Introducing our Speakers
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<img height="200" src="https://inboxflows.com/_/image/http%253A%252F%252Fimages.pages.brightedge.com%252FEloquaImages%252Fclients%252FBEELOQUADB%252F%257B91eeb3f2-267a-46e9-bb54-8d0bd8594555%257D_Jennifer_Xiques.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cCUzQSUyRiUyRmltYWdlcy5wYWdlcyJ9:1kXOcj:lITcxVQmAF8JenLc8jGSISurg3wNlab3FNTPM5T6Iwk" style="width:100%;height:auto;max-width:450px" width="200"/>
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<table cellpadding="0" cellspacing="0" class="tolkien-column tolkien-column-8" style="vertical-align:top;display:inline-table;background:transparent;table-layout:fixed;font-family:Arial, Helvetica, sans-serif;font-size:12px;color:#000000;max-width:100%;width:66.66666667%;width:-webkit-calc(230400px - 48000%);width:calc(230400px - 48000%);min-width:320px;min-width:-webkit-calc(66.66666667%);min-width:calc(66.66666667%);">
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<td class="elq-text-cell cell" style="background-color:transparent;line-height:18px;padding:0px 10px 10px 10px;">
<div style="display:inline-block;width:100%;">
<div>
As the Global Head of SEO, Jennifer Xiques is responsible for BlackRock’s digital properties worldwide, providing global, strategic influence and oversight for all content optimizations and technical solutions that help improve the quality and impact of their public websites.
</div>
<div>
She excels at reporting on organic search performance and converting those insights into actionable opportunities for increased visibility on the web and enabling marketing teams to integrate SEO into their everyday content strategy framework to build better, more-targeted content. This model has led to a 126% increase in organic search visibility.
</div>
</div>
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<td style="background:#ffffff;">
<table cellpadding="0" cellspacing="0" width="100%">
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<table cellpadding="0" cellspacing="0" width="100%">
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<td style="text-align:left;vertical-align:top;font-size:0px">
<table cellpadding="0" cellspacing="0" class="tolkien-column tolkien-column-4" style="vertical-align:top;display:inline-table;background:transparent;table-layout:fixed;font-family:Arial, Helvetica, sans-serif;font-size:12px;color:#000000;max-width:100%;width:33.33333333%;width:-webkit-calc(230400px - 48000%);width:calc(230400px - 48000%);min-width:160px;min-width:-webkit-calc(33.33333333%);min-width:calc(33.33333333%);">
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<img alt="Steve Creel" height="200" src="https://inboxflows.com/_/image/http%253A%252F%252Fimages.pages.brightedge.com%252FEloquaImages%252Fclients%252FBEELOQUADB%252F%257B6ccfc25b-092a-4dff-b58f-b0e298637253%257D_Steve_Creel.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cCUzQSUyRiUyRmltYWdlcy5wYWdlcyJ9:1kXOcj:lITcxVQmAF8JenLc8jGSISurg3wNlab3FNTPM5T6Iwk" style="width:100%;height:auto;max-width:400px" width="200"/>
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<!--[if (gte mso 9)|(IE)]></td><td width="66.66666667%" style="text-align:left;vertical-align:top;font-size:0px"><![endif]-->
<table cellpadding="0" cellspacing="0" class="tolkien-column tolkien-column-8" style="vertical-align:top;display:inline-table;background:transparent;table-layout:fixed;font-family:Arial, Helvetica, sans-serif;font-size:12px;color:#000000;max-width:100%;width:66.66666667%;width:-webkit-calc(230400px - 48000%);width:calc(230400px - 48000%);min-width:320px;min-width:-webkit-calc(66.66666667%);min-width:calc(66.66666667%);">
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<td class="elq-text-cell cell" style="background-color:transparent;line-height:18px;padding:0px 10px 10px 10px;">
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<div>
Steve Creel is the Senior Vice President, Digital Marketing, SEO, UX and Web Technology at BBVA.
</div>
<div>
<br/>
</div>
<div>
He has deep domain experience in the technology, tools and best practices of delivering brand awareness and marketing in both traditional and digital contexts. Steve's professional strategy is based on the Japanese concept of "Kaizen" or "Continual Improvement." He thrive in the every-changing technological landscape of helping businesses achieve Internet awareness, generate leads and conversions, and engage and build relationships with their customers.
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<table cellpadding="0" cellspacing="0" width="100%">
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<td style="text-align:left;vertical-align:top;font-size:0px">
<table cellpadding="0" cellspacing="0" class="tolkien-column tolkien-column-12" style="vertical-align:top;display:inline-table;background:transparent;table-layout:fixed;font-family:Arial, Helvetica, sans-serif;font-size:12px;color:#000000;max-width:100%;width:100%;width:-webkit-calc(230400px - 48000%);width:calc(230400px - 48000%);min-width:480px;min-width:-webkit-calc(100%);min-width:calc(100%);">
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</table>
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<table cellpadding="0" cellspacing="0" style="max-width:600px;min-width:300px;margin:0 auto;" width="100%">
<tbody>
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<td style="background:#ffffff;">
<table cellpadding="0" cellspacing="0" width="100%">
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<td>
<table cellpadding="0" cellspacing="0" width="100%">
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<td style="text-align:left;vertical-align:top;font-size:0px">
<table cellpadding="0" cellspacing="0" class="tolkien-column tolkien-column-4" style="vertical-align:top;display:inline-table;background:transparent;table-layout:fixed;font-family:Arial, Helvetica, sans-serif;font-size:12px;color:#000000;max-width:100%;width:33.33333333%;width:-webkit-calc(230400px - 48000%);width:calc(230400px - 48000%);min-width:160px;min-width:-webkit-calc(33.33333333%);min-width:calc(33.33333333%);">
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<img alt="Steve Creel" height="200" src="https://inboxflows.com/_/image/http%253A%252F%252Fimages.pages.brightedge.com%252FEloquaImages%252Fclients%252FBEELOQUADB%252F%257B9eb88224-b568-4ffc-9589-fee78f7f929f%257D_Tony_Carpentiere.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cCUzQSUyRiUyRmltYWdlcy5wYWdlcyJ9:1kXOcj:lITcxVQmAF8JenLc8jGSISurg3wNlab3FNTPM5T6Iwk" style="width:100%;height:auto;max-width:370px" width="200"/>
<!--[if mso]></td></tr></table><![endif]-->
</td>
</tr>
</tbody>
</table>
<!--[if (gte mso 9)|(IE)]></td><td width="66.66666667%" style="text-align:left;vertical-align:top;font-size:0px"><![endif]-->
<table cellpadding="0" cellspacing="0" class="tolkien-column tolkien-column-8" style="vertical-align:top;display:inline-table;background:transparent;table-layout:fixed;font-family:Arial, Helvetica, sans-serif;font-size:12px;color:#000000;max-width:100%;width:66.66666667%;width:-webkit-calc(230400px - 48000%);width:calc(230400px - 48000%);min-width:320px;min-width:-webkit-calc(66.66666667%);min-width:calc(66.66666667%);">
<tbody>
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<td class="elq-text-cell cell" style="background-color:transparent;line-height:18px;padding:0px 10px 10px 10px;">
<div style="display:inline-block;width:100%;">
<div>
Tony Carpentiere, Vice President, Search at JPMorgan Chase, has a proven record of translating business goals into effective marketing strategies. He designs and delivers programs that leverage search and customer journey optimization to drive customer engagement and grow revenue.
</div>
<div>
<br/>
</div>
<div>
Along with being an expert in search marketing and customer journey optimization, Tony is data-driven and excels in planning, funnel analysis, test design, and performance tracking.
</div>
</div>
</td>
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</tbody>
</table>
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<table cellpadding="0" cellspacing="0" width="100%">
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<td style="text-align:left;vertical-align:top;font-size:0px">
<table cellpadding="0" cellspacing="0" class="tolkien-column tolkien-column-12" style="vertical-align:top;display:inline-table;background:transparent;table-layout:fixed;font-family:Arial, Helvetica, sans-serif;font-size:12px;color:#000000;max-width:100%;width:100%;width:-webkit-calc(230400px - 48000%);width:calc(230400px - 48000%);min-width:480px;min-width:-webkit-calc(100%);min-width:calc(100%);">
<tbody>
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<td class="elq-space-cell cell" style="height:30px;background-color:transparent;line-height:18px;">
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<td style="text-align:left;vertical-align:top;font-size:0px">
<table cellpadding="0" cellspacing="0" class="tolkien-column tolkien-column-4" style="vertical-align:top;display:inline-table;background:transparent;table-layout:fixed;font-family:Arial, Helvetica, sans-serif;font-size:12px;color:#000000;max-width:100%;width:33.33333333%;width:-webkit-calc(230400px - 48000%);width:calc(230400px - 48000%);min-width:160px;min-width:-webkit-calc(33.33333333%);min-width:calc(33.33333333%);">
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<img alt="Steve Creel" height="200" src="https://inboxflows.com/_/image/http%253A%252F%252Fimages.pages.brightedge.com%252FEloquaImages%252Fclients%252FBEELOQUADB%252F%257B4d790c27-4295-4331-b327-8287f7d66477%257D_Erik_Newton.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cCUzQSUyRiUyRmltYWdlcy5wYWdlcyJ9:1kXOcj:lITcxVQmAF8JenLc8jGSISurg3wNlab3FNTPM5T6Iwk" style="width:100%;height:auto;max-width:434px" width="200"/>
<!--[if mso]></td></tr></table><![endif]-->
</td>
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</tbody>
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<!--[if (gte mso 9)|(IE)]></td><td width="66.66666667%" style="text-align:left;vertical-align:top;font-size:0px"><![endif]-->
<table cellpadding="0" cellspacing="0" class="tolkien-column tolkien-column-8" style="vertical-align:top;display:inline-table;background:transparent;table-layout:fixed;font-family:Arial, Helvetica, sans-serif;font-size:12px;color:#000000;max-width:100%;width:66.66666667%;width:-webkit-calc(230400px - 48000%);width:calc(230400px - 48000%);min-width:320px;min-width:-webkit-calc(66.66666667%);min-width:calc(66.66666667%);">
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<td class="elq-text-cell cell" style="background-color:transparent;line-height:18px;padding:0px 10px 10px 10px;">
<div style="display:inline-block;width:100%;">
<div>
The session will be moderated by VP of Growth and Head of SEO Erik Newton of BrightEdge.
</div>
<div>
<br/>
</div>
<div>
Newton has been at BrightEdge for almost 5 years and prior to that worked in marketing at TiVo, Netflix, MP3.com, Adobe, and Dentsu.
</div>
</div>
</td>
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</tbody>
</table>
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5 years, 7 months ago - hello@brightedge.com
SEO and Finance Industry Trends from 3 Global Brands
mlns='//www.w3.org/1999/xhtml'> Join us for a discussion on finserv SEO with three leading innova...