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   🪡  Sew what?
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   Plus: Pulling water from thin air, Amazon’s big settlement, and more.
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              You've got 0 referrals,
         just
        
            3 away from earning a Hustle Essentials kit.
        
        Check out all of our
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               prizes here
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              .
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                 <img align="middle" alt="The Hustle by HubSpot Media" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252FCritical_Template_Imagery%252FThe_Hustle_HubSpot_media_glow_Final.png%253Fwidth%253D500%2526upscale%253Dtrue%2526name%253DThe_Hustle_HubSpot_media_glow_Final.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NTg4NzkwMjguMzQwNzczfQ:1v24ma:4HIRWqPKLL6zRfHENYyA6mZ3kVzZ8FfNsGszq9lcamM" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px" width="250"/>
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                  👋
                  <span style="font-weight: bold;">
                   What’s in a name?
                  </span>
                  Possibly the continued existence of one’s business, if you’re Graveyard Shift Coffee in Arizona. The trailer had parked outside the Scottsdale’s Mayo Clinic fueling medical professionals through the night shift, AKA the graveyard shift — until, the morbid mocha makers say, the hospital barred them because, y’know, graveyards aren’t exactly on-brand for hospitals.
                 </p>
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                  🎧
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                   On the pod
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                   The global AI spending spree, Google's new Pinterest rival, and more AI news.
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                   NEWS FLASH
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               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17313702092961" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17313702092961_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:150%">
                  💧
                  <span style="font-weight: bold;">
                   Can this lab experiment gone right turn into a business gone rich?
                  </span>
                  University of Nevada, Las Vegas researchers developed technology that could theoretically extract hundreds (perhaps thousands) of gallons of water a day from the air; now they’ve
                  <a data-hs-link-id="0" data-hs-link-id-v2="bF0nzak2" style="color:#192733" target="_blank">
                   spun off
                  </a>
                  a startup called WAVR to commercialize it. The highly absorbent, atmosphere-harvesting hydrogel substance at WAVR’s core worked in the lab, but it is building prototypes to see if it works at scale. They hope to produce drinkable water by the next decade. (BTW: Researchers’ inspiration at the outset? Tree frogs that can absorb H2O from the air.)
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  🎤
                  <span style="font-weight: bold;">
                   K-pop groups, real and fake, are a hot target for investors:
                  </span>
                  Between 2020 and 2025, Korean VCs have more than tripled their investment in entertainment properties,
                  <a data-hs-link-id="0" data-hs-link-id-v2="haydY5Mv" style="color:#192733" target="_blank">
                   per
                  </a>
                  <span style="font-style: italic;">
                   The Korea Economic Daily
                  </span>
                  , and after the recent international smash that was Netflix’s
                  <span style="font-style: italic;">
                   KPop Demon Hunters
                  </span>
                  , the frenzy is widely expected to intensify. The search for the next global franchise has top VCs sinking cash into music groups — and being real doesn’t seem to matter. Top VC firm DSC Investment is now backing Plave, a boy band of five wholly virtual dreamboats that sold 1m albums in its first week on the market.
                  <br/>
                  <br/>
                  🎃
                  <span style="font-weight: bold;">
                   An important Halloween update:
                  </span>
                  We
                  <a data-hs-link-id="0" data-hs-link-id-v2="7tBKEaog" style="color:#192733" target="_blank">
                   previously reported
                  </a>
                  on a 2024 lawsuit seeking $5m in damages from Hershey for false advertising over the fact that its Reese’s Peanut Butter Pumpkins don’t have meticulously carved faces as depicted on the packaging. Well, a judge
                  <a data-hs-link-id="0" data-hs-link-id-v2="MdNdgua/" rel="noopener" style="color:#192733" target="_blank">
                   dismissed
                  </a>
                  the complaint because the plaintiffs failed to demonstrate how they were harmed financially, considering they still received delicious candy. Attorney Anthony Russo intends to amend the complaint.
                 </p>
                 <p style="line-height:150%">
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17357724672301" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17357724672301_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:150%">
                  <span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
                   MORE NEWS TO KNOW
                  </span>
                 </h2>
                 <ul style="line-height:150%">
                  <li>
                   <span style="font-weight: bold;">
                    Parento
                   </span>
                   <a data-hs-link-id="0" data-hs-link-id-v2="m4MdjgCm" style="color:#192733" target="_blank">
                    raised
                   </a>
                   cash to expand its paid parental leave insurance program focused on small businesses with as few as 10 employees. The startup’s impact could be significant: access to paid parental leave eludes nearly three-quarters of US private sector employees.
                   <br/>
                   <br/>
                  </li>
                  <li>
                   <span style="font-weight: bold;">
                    Not at all concerning:
                   </span>
                   One of the top apps in Apple’s US App Store, charting as high as No. 2, is
                   <a data-hs-link-id="0" data-hs-link-id-v2="KmhdcNcd" style="color:#192733" target="_blank">
                    Neon Mobile
                   </a>
                   , a new app that pays users up to $30 per day to let it record their phone calls and sell the data to AI companies to develop and train models.
                   <br/>
                   <br/>
                  </li>
                  <li>
                   <span style="font-weight: bold;">
                    Spotify
                   </span>
                   is
                   <a data-hs-link-id="0" data-hs-link-id-v2="t0tw7C3S" style="color:#192733" target="_blank">
                    addressing
                   </a>
                   AI slop and AI clones that attempt to impersonate musicians without permission. The music streamer is working on a filter that will flag spam tracks and a system where artists must disclose if AI was used in their music’s production.
                  </li>
                 </ul>
                 <p style="line-height:115%">
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
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          <!--[if (mso)|(IE)]></tr></table><![endif]-->
         </div>
        </div>
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         <div bgcolor="#ffeeeb" class="hse-column-container" style="min-width:280px; max-width:600px; margin:0 auto; background-color:#ffeeeb">
          <!--[if (mso)|(IE)]>
      <table align="center" style="width:600px;" cellpadding="0" cellspacing="0" role="presentation" width="600" bgcolor="#ffeeeb">
      <tr style="background-color:#ffeeeb;">
    <![endif]-->
          <!--[if (mso)|(IE)]>
  <td valign="top" style="width:600px;">
<![endif]-->
          <!--[if gte mso 9]>
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<![endif]-->
          <div class="hse-column hse-size-12" id="column-1746570854524-0">
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:20px 20px 10px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17465708545246" style="color: inherit; font-size: inherit; line-height: inherit;">
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                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="color: #bf2434;">
                   OPTIMIZE FOR AI
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
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                <a data-hs-link-id="0" data-hs-link-id-v2="nuxAXGsW" style="color:#00a4bd" target="_blank">
                 <img align="middle" alt="Early-Signs-Guide-to-AI-Engine-Optimization" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252FEarly-Signs-Guide-to-AI-Engine-Optimization.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253DEarly-Signs-Guide-to-AI-Engine-Optimization.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NTg4NzkwMjguMzQxNzI1M30:1v24ma:iDTWQNPXODkBe9NNKuT1JazfxnnH6ruHmgnBvEp2kaE" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px" width="560"/>
                </a>
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            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17465708545248" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17465708545248_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:150%">
                  <span style="font-size: 20px;">
                   <span style="font-weight: bold;">
                    Dominate on AI answer engines
                   </span>
                  </span>
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  Per an Adobe study, more than 7 in 10 US consumers across age groups search with ChatGPT.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  That means less clicks overall on links — and that building trust on AI answer portals is something we'll all have to do to stay relevant. Read our
                  <a data-hs-link-id="1" data-hs-link-id-v2="Ioxhjux9" style="color:#192733" target="_blank">
                   AI Engine Optimization Guide
                  </a>
                  to get a grip on new search strategies.
                 </p>
                 <ul style="line-height:150%">
                  <li aria-level="1">
                   How AI engines rank and choose content
                  </li>
                  <li aria-level="1">
                   AEO strategies that convert 27% of AI traffic
                  </li>
                  <li aria-level="1">
                   Real examples from HubSpot’s implementation
                  </li>
                 </ul>
                 <p style="line-height:150%">
                  We hope our early findings fuel your wins.
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
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                   <td align="center" bgcolor="#bF2434" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; border-radius:8px; cursor:auto; background-color:#bF2434; mso-padding-alt:12px 18px" valign="middle">
                    <a data-hs-link-id="2" data-hs-link-id-v2="YNNBmK9G" style="color:#00a4bd; font-size:15px; font-family:Lato,Tahoma,sans-serif; Margin:0; text-transform:none; text-decoration:none; padding:12px 18px; display:block" target="_blank">
                     <strong style="color:#ffffff;font-weight:bold;text-decoration:none;font-style:normal;">
                      Stay seen
                     </strong>
                    </a>
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
          </div>
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          <!--[if (mso)|(IE)]></tr></table><![endif]-->
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        </div>
        <div class="hse-section hse-section-last" id="section-2" style="padding-left:10px; padding-right:10px">
         <div bgcolor="#ffffff" class="hse-column-container" style="min-width:280px; max-width:600px; margin:0 auto; background-color:#ffffff">
          <!--[if (mso)|(IE)]>
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      <tr style="background-color:#ffffff;">
    <![endif]-->
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                 </h2>
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="color: #bf2434; font-family: Lato, Tahoma, sans-serif;">
                   THE BIG IDEA
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
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                <a data-hs-link-id="0" data-hs-link-id-v2="lHERQTHl" style="color:#00a4bd" target="_blank">
                 <img align="middle" alt="A young man sews a garment on a sewing machine." src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252FSewing.jpg%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253DSewing.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NTg4NzkwMjguMzQxODQxN30:1v24ma:ord-_D0fctqGu0zCMexIn8egYJXWyJLfV_1uTESG6TM" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px" width="560"/>
                </a>
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                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17507867493761_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <ul style="line-height:150%">
                 </ul>
                 <p style="line-height:150%; font-weight:bold; font-size:22px">
                  When the economy feels iffy, sewing looks spiffy
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  Clothing is a basic necessity. Fashion, on the other hand?
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  It’s more of a luxury expenditure that falls to the wayside when you’re already stretching your budget to afford other necessities like food and rent.
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  That’s why, as the cost of living continues to increase, people are getting crafty with the way they come by nifty new threads. The evidence: Sewing is back in style,
                  <a data-hs-link-id="0" data-hs-link-id-v2="rGDMjfwm" style="color:#192733" target="_blank">
                   per
                  </a>
                  <span style="font-style: italic;">
                   The New York Times
                  </span>
                  .
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%; font-weight:bold; font-size:18px">
                  Not just your grandma’s hobby
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  Instead of buying new, people of all ages, but particularly Gen Zers, are increasingly opting to patch up their old clothes or mend secondhand finds.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  The trend, the latest
                  <a data-hs-link-id="0" data-hs-link-id-v2="/hhCcN15" style="color:#192733" target="_blank">
                   geriatric activity
                  </a>
                  to come into favor, is evident on TikTok, where sewing videos have racked up millions of views, and in other corners of the internet like Reddit, where the
                  <a data-hs-link-id="0" data-hs-link-id-v2="aTyEe7t1" style="color:#192733" target="_blank">
                   r/sewing
                  </a>
                  subreddit now boasts 2m+ followers.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  And despite being predicated on others’ financial hardships, it’s been a boon for the businesses teaching people the age-old craft…
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%; font-weight:bold; font-size:18px">
                  … like the New York Sewing Center
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  Launched in 2014, it offers
                  <a data-hs-link-id="0" data-hs-link-id-v2="q+yBLgi5" style="color:#192733" target="_blank">
                   classes
                  </a>
                  ranging from ~$50 to $300 — e.g., intensive daylong boot camps, “sip &amp; sew” sessions, courses for teens, embroidery workshops — and a membership program that lets people use its equipment and space for just $10/hour.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  Founder and former fashion designer Kristine Frailing told
                  <em>
                   NYT
                  </em>
                  that while demand has always been steady, it’s now (a-
                  <em>
                   hem
                  </em>
                  ) bursting at the seams, with revenue up 75% year over year and classes filling up weeks in advance.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  Business has been so good, in fact, that it expanded to a second location in March and is opening a third in December.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%; font-weight:bold; font-size:18px">
                  Patching pants, pinching pennies
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  Economic uncertainty tends to bring out people’s crafty side — the pandemic, a time defined by a lot of uncertainty, also saw renewed interest in sewing and similar crafts, as did the
                  <a data-hs-link-id="0" data-hs-link-id-v2="H7DrHqbJ" style="color:#192733" target="_blank">
                   Great Recession
                  </a>
                  before that.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  But there are other factors driving the trend, too. Sewing taps into a growing interest in:
                 </p>
                 <ul style="line-height:150%">
                  <li aria-level="1">
                   Upcycling, a market worth ~$9B and projected to hit
                   <a data-hs-link-id="0" data-hs-link-id-v2="pa//+s8q" rel="noopener" style="color:#192733" target="_blank">
                    $20B+
                   </a>
                   by 2034. According to a Capital One report,
                   <a data-hs-link-id="0" data-hs-link-id-v2="xDOvNegV" style="color:#192733" target="_blank">
                    ~33%
                   </a>
                   of US clothing purchases in the last year were secondhand.
                   <br/>
                   <br/>
                  </li>
                  <li aria-level="1" style="line-height: 150%;">
                   Phone-free, hands-on skills — disillusioned by the digital age, many young people are trading desk jobs for
                   <a data-hs-link-id="0" data-hs-link-id-v2="G2/JZdlL" style="color:#192733" target="_blank">
                    old-school trades
                   </a>
                   like butchery, farm work, and, well, sewing.
                  </li>
                 </ul>
                 <p align="right" style="line-height:150%; text-align:right">
                  <a data-hs-link-id="1" data-hs-link-id-v2="2mEZsWaO" rel="noopener" style="color:#192733; text-decoration:none" target="_blank">
                   🔗
                  </a>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
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            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17358582613171" style="color: inherit; font-size: inherit; line-height: inherit;">
                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17357735453792" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17357735453792_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:150%">
                  <span style="color: #bf2434;">
                   HIGHLY RECOMMENDED
                  </span>
                 </h2>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  <span style="font-weight: bold;">
                   Hostage negotiation vs. business negotiation:
                  </span>
                  Can the same tactics the feds use to save hostages help you make better deals? Former FBI hostage negotiator Chris Voss thinks so, and shares some of his favorite
                  <a data-hs-link-id="0" data-hs-link-id-v2="hqZLmiPy" style="color:#192733" target="_blank">
                   psychological tricks
                  </a>
                  that can make you money.
                  <br/>
                  <br/>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17357735564883" style="color: inherit; font-size: inherit; line-height: inherit;">
                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-6" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module-2-0-6_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
                   NEWSWORTHY NUMBER
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-7" style="color: inherit; font-size: inherit; line-height: inherit;">
            <table cellpadding="0" cellspacing="0" class="hse-image-wrapper" role="presentation" width="100%">
             <tbody>
              <tr>
               <td align="left" class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; color:#192733; word-break:break-word; text-align:left; padding:10px 20px; font-size:0px" valign="top">
                <img align="middle" alt="$2.5 Billion" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252F%25242.5B.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253D%25242.5B.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NTg4NzkwMjguMzQxOTQ5fQ:1v24ma:_vZYILHoBSIALuHgE260Tk8C1IV7EBlzJ6eUMbeeoJI" style="outline:none; text-decoration:none; max-width:100%; font-size:16px" width="560"/>
               </td>
              </tr>
             </tbody>
            </table>
           </div>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:15px 20px 10px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-8" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module-2-0-8_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:150%">
                  <span style="font-size: 12px; color: #000000;">
                  </span>
                 </p>
                 <p style="line-height:150%">
                  <a data-hs-link-id="0" data-hs-link-id-v2="IgYHdsPC" rel="noopener" style="color:#192733" target="_blank">
                   Amount
                  </a>
                  that Amazon will pay to settle — without admitting wrongdoing — the FTC’s claims that it tricked people into paying for subscriptions. The sum includes $1B in civil penalties and $1.5B to affected customers, per
                  <span style="font-style: italic;">
                   NPR
                  </span>
                  . Prior to the settlement announcement, a jury trial was in its early stages.
                  <br/>
                  <br/>
                  The case dates back to 2023, when the FTC accused Amazon of illegally manipulating customers into enrolling in auto-renewing Amazon Prime subscriptions and intentionally making it difficult to cancel. It alleged that a button to enroll was placed at numerous points in the retailer's checkout process, sometimes without clearly stating its purpose.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  It also accused Amazon of forcing customers who wanted to cancel to first track down the cancelation flow, then click through several pages of offers to continue. Amazon —
                  <em>
                   which internally called the flow “Iliad,” referring to Homer’s 15,693-line epic!
                  </em>
                  — denied the claims.
                 </p>
                 <p style="line-height:150%">
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17507871702692" style="color: inherit; font-size: inherit; line-height: inherit;">
                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17507871921334" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17507871921334_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
                   AROUND THE WEB
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17489619923533" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17489619923533_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:150%">
                  📆
                  <span style="font-weight: bold;">
                   On this day:
                  </span>
                  In 1969, “The Brady Bunch”
                  <a data-hs-link-id="0" data-hs-link-id-v2="gHpwLK9/" style="color:#192733" target="_blank">
                   premiered
                  </a>
                  on TV. It ran for 177 episodes and spawned numerous spinoffs.
                  <br/>
                  <br/>
                  🎥
                  <span style="font-weight: bold;">
                   Art:
                  </span>
                  <a data-hs-link-id="0" data-hs-link-id-v2="lE4BPRxx" style="color:#192733" target="_blank">
                   Illustrations
                  </a>
                  of objects from films.
                  <br/>
                  <br/>
                  🗞️
                  <span style="font-weight: bold;">
                   Newsletter:
                  </span>
                  <a data-hs-link-id="0" data-hs-link-id-v2="+/iRVmLn" style="color:#192733" target="_blank">
                   <span style="font-style: italic;">
                    Female Startup Club
                   </span>
                  </a>
                  helps you grow income and influence in business, plus it offers a free funding finder listing $1m+ in grants.
                  <br/>
                  <br/>
                  ⌚
                  <span style="font-weight: bold;">
                   That’s cool:
                  </span>
                  A
                  <a data-hs-link-id="0" data-hs-link-id-v2="0Mbozii/" style="color:#192733" target="_blank">
                   new clock
                  </a>
                  every day.|
                  <br/>
                  <br/>
                  🐕
                  <span style="font-weight: bold;">
                   Aww:
                  </span>
                  May we all sleep as well as
                  <a data-hs-link-id="0" data-hs-link-id-v2="egiZSLm5" style="color:#192733" target="_blank">
                   Helga
                  </a>
                  .
                  <span style="font-size: 11px; color: #000000;">
                  </span>
                  <br/>
                  <br/>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17357737503584" style="color: inherit; font-size: inherit; line-height: inherit;">
                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17381948180271" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17381948180271_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
                   QUOTE OF NOTE
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17399241210451" style="color: inherit; font-size: inherit; line-height: inherit;">
            <table cellpadding="0" cellspacing="0" class="hse-image-wrapper" role="presentation" width="100%">
             <tbody>
              <tr>
               <td align="center" class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; color:#192733; word-break:break-word; text-align:center; padding:10px 20px 0px; font-size:0px" valign="top">
                <img align="middle" alt="If there's anybody who should not be represented by an avatar, I would say the pope is high on the list." src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252FQuoteSept262025.jpg%253Fwidth%253D1024%2526upscale%253Dtrue%2526name%253DQuoteSept262025.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NTg4NzkwMjguMzQyMDU1fQ:1v24ma:b3bROvhH8w8qBrWRaGrpPm4o7cMFD4tv7PCoCuzS-8w" style="outline:none; text-decoration:none; max-width:100%; font-size:16px" width="512"/>
               </td>
              </tr>
             </tbody>
            </table>
           </div>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17381948365523" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17381948365523_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:150%">
                  <span style="font-weight: bold;">
                   Oh lord:
                  </span>
                  Someone suggested making an AI avatar of Pope Leo XIV — who’s been very clear about his concerns regarding the tech’s impact on humanity since his election in May — and predictably, he was
                  <a data-hs-link-id="0" data-hs-link-id-v2="Sa7ral6f" style="color:#192733" target="_blank">
                   horrified
                  </a>
                  at the thought of it, according to an excerpt from his upcoming biography,
                  <span style="font-style: italic;">
                   Leo XIV: Citizen of the World, Missionary of the XXI Century
                  </span>
                  .
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  Long story short, the person in question, who maybe hasn’t considered the potential ramifications of unleashing a hallucinating or sycophantic AI pope upon the world, did not receive the Holy Father’s blessing.
                 </p>
                 <p style="line-height:150%">
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17381948264292" style="color: inherit; font-size: inherit; line-height: inherit;">
                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-21" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module-2-0-21_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:150%">
                  <span style="font-size: 13px; font-weight: bold; color: #bf2434;">
                   SHOWER THOUGHT
                   <br/>
                  </span>
                  <span style="font-style: italic;">
                   <br/>
                  </span>
                 </p>
                 <p style="line-height:150%">
                  <em>
                   You can't stop trying to be someone you're not if you want to make a change for the better.
                  </em>
                  <span style="font-size: 13px; font-weight: bold; color: #bf2434;">
                   <span style="color: #192733;">
                    <span style="font-size: 9px;">
                     <a data-hs-link-id="0" data-hs-link-id-v2="b9NOXcTe" rel="noopener" style="color:#192733" target="_blank">
                      SOURCE
                     </a>
                     <br/>
                     <br/>
                    </span>
                   </span>
                  </span>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
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