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   How SharkNinja convinces you that you absolutely need its viral household gizmos
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                   Presented by
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                  <span class="tinyMce-placeholder" style="word-break: break-word;">
                   Hey Snackers,
                  </span>
                 </h1>
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                  <p style="margin:0;margin-bottom:20px">
                   Move over pumpkin spice, French onion soup season is here — or so
                   <strong>
                    Shake Shack
                   </strong>
                   would have you believe, as it launches a
                   <a style="text-decoration: underline; color: #5869ff;">
                    <strong>
                     soup-burger menu item
                    </strong>
                   </a>
                   that
                   <a style="text-decoration: underline; color: #5869ff;">
                    <strong>
                     seems better
                    </strong>
                   </a>
                   in reality than the “dump onion soup on a patty” creation we first envisioned. This innovation is the second offering from its new premium limited-time menu, following its trendy
                   <a style="text-decoration: underline; color: #5869ff;">
                    <strong>
                     $10 special shake
                    </strong>
                   </a>
                   .
                  </p>
                  <p style="margin:0">
                   <strong>
                    The markets
                    <a style="text-decoration: underline; color: #5869ff;">
                     ended last week on a mixed note
                    </a>
                    :
                   </strong>
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                  <ul start="1" style="margin-top:0;margin-bottom:0;list-style-type:revert">
                   <li aria-level="1" style="Margin:0 0 8px 0">
                    The good: the Nasdaq 100 rose 0.4% to close at a record high for three consecutive sessions, the first time that’s happened since late July.
                   </li>
                   <li aria-level="1" style="Margin:0 0 8px 0">
                    The meh: the S&amp;P 500 finished down less than 0.1%.
                   </li>
                   <li aria-level="1" style="Margin:0 0 8px 0">
                    And the ugly: the Russell 2000 sank 1%.
                   </li>
                  </ul>
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                  <p style="margin:0;margin-bottom:20px">
                   Only three S&amp;P 500 sector ETFs finished in the green: communication services, consumer discretionary, and utilities. Healthcare, materials, and industrials were the worst performers.
                  </p>
                  <p style="margin:0">
                   <a style="text-decoration: underline; color: #5869ff;">
                    <strong>
                     Trivia time
                    </strong>
                   </a>
                   <strong>
                    :
                   </strong>
                   Test what you remember about last week with our
                   <a style="text-decoration: underline; color: #5869ff;">
                    <strong>
                     Snacks Seven Quiz
                    </strong>
                   </a>
                   . Here’s the easiest question:
                  </p>
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                  <ul start="1" style="margin-top:0;margin-bottom:0;list-style-type:revert">
                   <li aria-level="1" style="Margin:0 0 8px 0">
                    Which billionaire briefly outranked Elon Musk to become the world’s richest man?
                    <br/>
                    <a style="text-decoration: underline; color: #5869ff;">
                     <strong>
                      Check your answer and see if you can ace the rest.
                     </strong>
                    </a>
                   </li>
                  </ul>
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                   <span style="word-break: break-word; line-height: 16.8px;">
                    <strong>
                     GETTING HOOKED
                    </strong>
                   </span>
                  </span>
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                  <a style="text-decoration: underline; color: #5869ff;">
                   <strong>
                    How SharkNinja convinces you that you absolutely need its viral household gizmos
                   </strong>
                  </a>
                 </h1>
                </td>
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                 <div style="color:#1d1d1d;direction:ltr;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-size:18px;font-weight:400;letter-spacing:0;line-height:1.5;text-align:left;mso-line-height-alt:27px">
                  <p style="margin:0;margin-bottom:20px">
                   Do you really, truly need
                   <a style="text-decoration: underline; color: #5869ff;">
                    <strong>
                     a $350 ice cream machine
                    </strong>
                   </a>
                   sitting on your kitchen counter all day? Celebrity chefs like Alton Brown have
                   <a style="text-decoration: underline; color: #5869ff;">
                    <strong>
                     railed against kitchen unitaskers
                    </strong>
                   </a>
                   , and sure, probably no one
                   <em>
                    needs
                   </em>
                   an expensive device whose sole purpose is to make ice cream, but one company is making a new generation of shoppers feel compelled to buy just such products:
                   <a style="text-decoration: underline; color: #5869ff;">
                    <strong>
                     SharkNinja
                    </strong>
                   </a>
                   .
                  </p>
                  <p style="margin:0">
                   The company’s successful strategy includes:
                  </p>
                 </div>
                </td>
               </tr>
              </table>
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               <tr>
                <td class="pad" style="padding-bottom:15px;padding-left:10px;padding-right:10px;padding-top:10px">
                 <div style="margin-left:-20px">
                  <ul start="1" style="margin-top:0;margin-bottom:0;list-style-type:revert">
                   <li aria-level="1" style="Margin:0 0 8px 0">
                    Releasing
                    <a style="text-decoration: underline; color: #5869ff;">
                     <strong>
                      25 new products every year
                     </strong>
                    </a>
                    , once every two weeks, produced by a team of more than 1,000 engineers around the globe.
                   </li>
                   <li aria-level="1" style="Margin:0 0 8px 0">
                    A focus on product
                    <strong>
                     “
                    </strong>
                    <a style="text-decoration: underline; color: #5869ff;">
                     <strong>
                      desirability
                     </strong>
                    </a>
                    <strong>
                     ,”
                    </strong>
                    which SharkNinja’s chief design officer, Ross Richardson, told Sherwood News is “giving you something that’s super cool but you’ve not been able to get access to.” It’s the modern-day must-have tchotchke.
                   </li>
                   <li aria-level="1" style="Margin:0 0 8px 0">
                    “Treating every launch as a
                    <a style="text-decoration: underline; color: #5869ff;">
                     <strong>
                      social story
                     </strong>
                    </a>
                    rather than a hardware release,” one marketer told us. In other words, it has to look good
                    <em>
                     and
                    </em>
                    play well on social media — especially
                    <strong>
                     TikTok
                    </strong>
                    .
                   </li>
                   <li aria-level="1" style="Margin:0 0 8px 0">
                    Spending enough money to ensure reach: the firm spends about $1 in every $9 of its annual sales on advertising.
                   </li>
                  </ul>
                 </div>
                </td>
               </tr>
              </table>
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                <td class="pad" style="padding-bottom:10px">
                 <div style="color:#1d1d1d;direction:ltr;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-size:18px;font-weight:400;letter-spacing:0;line-height:1.5;text-align:left;mso-line-height-alt:27px">
                  <p style="margin:0;margin-bottom:16px">
                   Add this all together and you have a fancy ice cream maker that launched on a Tuesday morning and was soon selling at
                   <a style="text-decoration: underline; color: #5869ff;">
                    <strong>
                     an unbelievable clip
                    </strong>
                   </a>
                   .
                  </p>
                  <p style="margin:0">
                   Of course, SharkNinja’s success isn’t just in ice cream makers, but has captured market share in “boring” appliance categories as well. Four in every 10 vacuum cleaners sold in the US this year are made by SharkNinja, and its market share is rising in blenders and more,
                   <a style="text-decoration: underline; color: #5869ff;">
                    <strong>
                     as this chart shows
                    </strong>
                   </a>
                   .
                  </p>
                 </div>
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                  <span class="tinyMce-placeholder" style="word-break: break-word;">
                   THE TAKEAWAY
                  </span>
                 </h1>
                </td>
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              </table>
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                  <p style="margin:0">
                   So far, SharkNinja’s ambition to be the QVC for a new generation is working. The company’s stock has soared more than 300% over the past five years, and it saw record sales of $5.5 billion last year. It’s also obsessive about not just meeting customer demand but surpassing their expectations for ordinary products, as Richardson revealed to us with a fascinating anecdote about how the company
                   <strong>
                   </strong>
                   <a style="text-decoration: underline; color: #5869ff;">
                    <strong>
                     improved its vacuum cleaners
                    </strong>
                   </a>
                   .
                  </p>
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                  Stories we’re obsessed with
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                 <div style="margin-left:-20px">
                  <ul start="1" style="margin-top:0;margin-bottom:0;list-style-type:revert">
                   <li aria-level="1" style="Margin:0 0 8px 0">
                    <a style="text-decoration: underline; color: #5869ff;">
                     <strong>
                      How crypto is creeping into the home mortgage market
                     </strong>
                    </a>
                    <strong>
                     <br/>
                    </strong>
                    One in five Americans hold some crypto, and allowing it to be used as a reserve for mortgages could open the gates to homeownership for some of them. Shifts in financial regulation during the second Trump administration, like the passing of the
                    <a style="text-decoration: underline; color: #5869ff;">
                     <strong>
                      GENIUS Act
                     </strong>
                    </a>
                    and a recent order for mortgage giants Fannie Mae and Freddie Mac
                    <a style="text-decoration: underline; color: #5869ff;">
                     <strong>
                      to explore the use of crypto to back mortgage lending
                     </strong>
                    </a>
                    , could be
                    <a style="text-decoration: underline; color: #5869ff;">
                     <strong>
                      the start of a “sea change” for the industry
                     </strong>
                    </a>
                    .
                   </li>
                   <li aria-level="1" style="Margin:0 0 8px 0">
                    <a style="text-decoration: underline; color: #5869ff;">
                     <strong>
                      Concerns about rising government debt aren’t just an American problem
                     </strong>
                    </a>
                    <br/>
                    Global public debt is always something of a hard concept to get your head around. Planet Earth doesn’t owe that money to Mars or anything like that; instead, it’s the sum of government debt worldwide. And per data from the UN, it reached a record $102 trillion last year, and
                    <a style="text-decoration: underline; color: #5869ff;">
                     <strong>
                      our chart shows just how fast it’s grown since 2000
                     </strong>
                    </a>
                    .
                    <strong>
                    </strong>
                    But while government debt is growing in the US, UK, Germany, France, and even Japan, none of those are
                    <a style="text-decoration: underline; color: #5869ff;">
                     <strong>
                      where the squeeze is being felt most
                     </strong>
                    </a>
                    .
                   </li>
                  </ul>
                 </div>
                </td>
               </tr>
              </table>
              <table border="0" cellpadding="0" cellspacing="0" class="divider_block block-5" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
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                  <!--[if mso]>
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                   <span style="word-break: break-word; line-height: 16.8px;">
                    <strong>
                     THE BEST THING WE READ TODAY
                    </strong>
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              <table border="0" cellpadding="0" cellspacing="0" class="heading_block block-7" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
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                  <a style="text-decoration: underline; color: #5869ff;">
                   <strong>
                    Nevada is about to become a hotbed of autonomous driving
                   </strong>
                  </a>
                 </h1>
                </td>
               </tr>
              </table>
              <table border="0" cellpadding="0" cellspacing="0" class="paragraph_block block-8" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%">
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                 <div style="color:#1d1d1d;direction:ltr;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-size:18px;font-weight:400;letter-spacing:0;line-height:1.5;text-align:left;mso-line-height-alt:27px">
                  <p style="margin:0;margin-bottom:16px">
                   <strong>
                    Tesla
                   </strong>
                   just got a permit to test its autonomous vehicles in Nevada, and earlier this week,
                   <strong>
                    Amazon
                   </strong>
                   launched its self-driving Zoox service to the public
                   <a style="text-decoration: underline; color: #5869ff;">
                    <strong>
                     for free
                    </strong>
                   </a>
                   at several locations along the Strip. Meanwhile,
                   <strong>
                    Google
                   </strong>
                   ’s Waymo, which already has an operational robotaxi service in five cities, announced that it would begin testing in Vegas this year.
                  </p>
                  <p style="margin:0">
                   <a style="text-decoration: underline; color: #5869ff;">
                    <strong>
                     See a video from inside Tesla’s Vegas Loop.
                    </strong>
                   </a>
                  </p>
                 </div>
                </td>
               </tr>
              </table>
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           <tbody>
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             <td class="column column-1" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-left:25px;padding-right:25px;vertical-align:top" width="100%">
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                 <h1 style="margin:0;color:#5869ff;direction:ltr;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-size:25px;font-weight:700;letter-spacing:normal;line-height:1.2;text-align:left;margin-top:0;margin-bottom:0;mso-line-height-alt:30px">
                  <span class="tinyMce-placeholder" style="word-break: break-word;">
                   What else we're Snackin'
                  </span>
                 </h1>
                </td>
               </tr>
              </table>
              <table border="0" cellpadding="0" cellspacing="0" class="list_block block-2" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word;color:#1d1d1d;direction:ltr;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-size:18px;font-weight:400;letter-spacing:0;line-height:1.5;text-align:left;mso-line-height-alt:27px" width="100%">
               <tr>
                <td class="pad" style="padding-bottom:5px;padding-left:10px;padding-right:10px">
                 <div style="margin-left:-20px">
                  <ul style="margin-top:0;margin-bottom:0;list-style-type:revert">
                   <li aria-level="1" style="Margin:0 0 8px 0">
                    Electricity inflation hits its
                    <a style="text-decoration: underline; color: #5869ff;">
                     <strong>
                      highest level in two years
                     </strong>
                    </a>
                    as the AI boom rumbles on
                   </li>
                   <li aria-level="1" style="Margin:0 0 8px 0">
                    Analysts revise up
                    <a style="text-decoration: underline; color: #5869ff;">
                     <strong>
                      anything and everything
                     </strong>
                    </a>
                    they thought about
                    <strong>
                     Oracle
                    </strong>
                   </li>
                   <li aria-level="1" style="Margin:0 0 8px 0">
                    <strong>
                     Amazon
                    </strong>
                    is testing adding
                    <a style="text-decoration: underline; color: #5869ff;">
                     <strong>
                      GM electric vans
                     </strong>
                    </a>
                    <strong>
                    </strong>
                    to its EV delivery fleet
                   </li>
                   <li style="Margin:0 0 8px 0">
                    <strong>
                     Bitcoin
                    </strong>
                    ETFs saw
                    <a style="text-decoration: underline; color: #5869ff;">
                     <strong>
                      $1.7 billion
                     </strong>
                    </a>
                    in inflows last week
                   </li>
                  </ul>
                 </div>
                </td>
               </tr>
              </table>
             </td>
            </tr>
           </tbody>
          </table>
         </td>
        </tr>
       </tbody>
      </table>
      <table align="center" border="0" cellpadding="0" cellspacing="0" class="row row-11" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
       <tbody>
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         <td>
          <table align="center" border="0" cellpadding="0" cellspacing="0" class="row-content stack" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#fff;border-radius:0;color:#000;width:600px;margin:0 auto" width="600">
           <tbody>
            <tr>
             <td class="column column-1" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-bottom:5px;padding-left:25px;padding-right:25px;padding-top:5px;vertical-align:top" width="100%">
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                    </td>
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                  </table>
                 </div>
                </td>
               </tr>
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             </td>
            </tr>
           </tbody>
          </table>
         </td>
        </tr>
       </tbody>
      </table>
      <table align="center" border="0" cellpadding="0" cellspacing="0" class="row row-12" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-size:auto" width="100%">
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          <table align="center" border="0" cellpadding="0" cellspacing="0" class="row-content stack" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-size:auto;background-color:#5869ff;border-bottom:30px solid #fff;border-left:30px solid #fff;border-radius:10px;border-right:30px solid #fff;border-top:30px solid #fff;color:#000;width:600px;margin:0 auto" width="600">
           <tbody>
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             <td class="column column-1" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;border-bottom:4px solid #5869ff;border-left:4px solid #5869ff;border-right:4px solid #5869ff;border-top:4px solid #5869ff;padding-bottom:15px;padding-left:25px;padding-right:25px;padding-top:15px;vertical-align:top" width="100%">
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                  <span class="tinyMce-placeholder" style="word-break: break-word;">
                   Snack Fact of the Day
                  </span>
                 </h1>
                </td>
               </tr>
              </table>
              <table border="0" cellpadding="0" cellspacing="0" class="paragraph_block block-2" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%">
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                <td class="pad" style="padding-bottom:10px;padding-left:40px;padding-right:40px;padding-top:10px">
                 <div style="color:#fff;direction:ltr;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-size:18px;font-weight:400;letter-spacing:0;line-height:1.2;text-align:center;mso-line-height-alt:22px">
                  <p style="margin:0">
                   <a style="text-decoration: underline; color: #ffffff;">
                    <strong>
                     More than 40% of American adults say they are “constantly” online, but Japan’s rate is even higher.
                    </strong>
                   </a>
                  </p>
                 </div>
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              </table>
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           <tbody>
            <tr>
             <td class="column column-1" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-left:25px;padding-right:25px;vertical-align:top" width="100%">
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                  <span class="tinyMce-placeholder" style="word-break: break-word;">
                   This Week
                  </span>
                 </h1>
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                  <ul start="1" style="margin-top:0;margin-bottom:0;list-style-type:revert">
                   <li aria-level="1" style="Margin:0 0 8px 0">
                    <strong>
                     Monday:
                    </strong>
                    Empire State manufacturing survey. Earnings expected from
                    <strong>
                     Dave &amp; Buster’s
                    </strong>
                   </li>
                   <li aria-level="1" style="Margin:0 0 8px 0">
                    <strong>
                     Tuesday:
                    </strong>
                    Earnings expected from
                    <strong>
                     Ferguson
                    </strong>
                   </li>
                   <li aria-level="1" style="Margin:0 0 8px 0">
                    <strong>
                     Wednesday:
                    </strong>
                    FOMC interest rate decision and Powell press conference. Earnings expected from
                    <strong>
                     General Mills
                    </strong>
                   </li>
                   <li style="Margin:0 0 8px 0">
                    <strong>
                     Thursday:
                    </strong>
                    Initial jobless claims. Earnings expected from
                    <strong>
                     FedEx, Lennar, Darden Restaurants, FactSet, Rezolute, Scholastic,
                    </strong>
                    and
                    <strong>
                     Cracker Barrel
                    </strong>
                    <strong>
                    </strong>
                   </li>
                  </ul>
                 </div>
                </td>
               </tr>
              </table>
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