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            PLUS: The dentist office is getting Insta-friendly.
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                  October 7, 2020
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                  TOGETHER WITH
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                   According to the internet (which is never wrong), Apple is eyeing Oct. 13 for the next iPhone announcement. In very related news, we are running a MacBook Pro giveaway until Oct. 14.
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                   To get in the mix, share your referral link at the bottom of the email and get a friend to subscribe to the best-looking email in the game (AKA us).
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               The Big Idea
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               <h2 style="font-size: 22px; font-weight: bold; line-height: 26px; margin: 10px 0px 5px;">
                This investor made a bet that Tesla would be a $1T+ company… and it’s paying off big
               </h2>
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               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Over a year ago, Cathie Wood -- founder of asset manager ARK Invest -- said that Tesla could be a $1.4T company, including an autonomous Tesla taxi fleet worth $1T on its own.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                According to
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 <em>
                  Forbes
                 </em>
                </a>
                , this wild prediction brought on ridicule from seasoned Wall Street voices. (TBH, it sounded a bit cray.)
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                At the time, $TSLA’s market cap was hovering around $40B. Well, Musk Daddy’s EV maker is currently worth $386B -- and Wood is laughing at the haters.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 Betting big on innovation
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Ark Invest’s key product is its thematic ETF offerings.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                According to
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 ETF Database
                </a>
                , Ark has the top 5 performing ETFs over the past 12 months, including:
               </p>
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                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  ARK Genomic Revolution (ARKG
                 </strong>
                 )
                 <strong>
                  ,
                 </strong>
                 which includes Invitae (genetic testing) and CRISPR Therapeutics (gene editing)...
                 <strong>
                  up +101% this year
                 </strong>
                 <br/>
                 <br/>
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  ARK Next Gen Internet (ARKW),
                 </strong>
                 which includes Tesla (a meme factory disguised as a car company) and Roku (streaming)...
                 <strong>
                  up +95%
                 </strong>
                 <br/>
                 <br/>
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  ARK Fintech (ARKF),
                 </strong>
                 which includes Square (payments) and Mercadolibre (Latin America ecommerce)...
                 <strong>
                  up +71%
                 </strong>
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                “Coronavirus has catapulted our innovative platforms into high gear,” Wood tells
                <em>
                 Forbes
                </em>
                .
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 ARK Invest is not like other Wall Street firms
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                It makes all of its research available on its
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 website
                </a>
                and keeps a real-time log of its trades.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The firm’s hiring practices are also atypical.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                While the Goldmans of the world hire MBAs, ARK targets talent with specific industry expertise (e.g., molecular engineering) and empowers them to identify the next hot trends.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 The firm’s growth has been explosive
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Since the end of 2016, ARK has seen a nearly 100x increase in its assets under management (AUM) -- from $307m to $29B.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <em>
                 Forbes
                </em>
                estimates that -- based on management fees -- Wood’s personal wealth from ARK totals $250m, an impressive feat considering that, in the early years, she had to dig into her savings to keep things afloat.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                What’s next?
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                More
                <del>
                 cowbell
                </del>
                innovation.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Analysis from
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 Hardfork
                </a>
                shows ARK has recently increased its portfolio weightings in Slack, Teladoc, Taiwan Semiconductors, and -- drumroll -- Tesla!
               </p>
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            Snippets
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              <strong>
               G Suite is now called “Google Workspace”
              </strong>
              for some inexplicable reason (well, it is
              <a style="color: #d62829; text-decoration: none;">
               explicable
              </a>
              : Google wants to merge Gmail, Chat, and Docs to challenge MS Office).
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              <strong>
               RIP, Eddie Van Halen:
              </strong>
              The “Mozart of Rock Guitar” passed away yesterday at
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               65
              </a>
              , following a battle with throat cancer.
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              <strong>
               Facebook just announced
              </strong>
              a
              <a style="color: #d62829; text-decoration: none;">
               massive ban
              </a>
              on groups, pages, and accounts associated with QAnon.
             </li>
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              <strong>
               Microtargeted ads aren’t all that effective
              </strong>
              -- and
              <em>
               WIRED
              </em>
              makes the case that they could be the
              <a style="color: #d62829; text-decoration: none;">
               next big tech bubble
              </a>
              .
             </li>
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              <strong>
               Nothing screams “please help my work-life balance”
              </strong>
              like these new
              <a style="color: #d62829; text-decoration: none;">
               Slack-branded Cole Haan sneakers
              </a>
              .
             </li>
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               Fighting Fakery
              </td>
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                <img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Fspotify_20201007013408.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMFv:DwCSMO2p2DOF-n8HO17BadxbZXUb6gaxpzsqGiQRz9I" style="height: auto; width: 100%;"/>
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               <h2 style="font-size: 22px; font-weight: bold; line-height: 26px; margin: 10px 0px 5px;">
                ‘Streaming farms’ are Spotify’s newest credibility problem
               </h2>
              </td>
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              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Let’s say you just dropped a fire new track on Spotify, but only your aunt, brother, and 3 friends are streaming it.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Fear not: For a small fee, you can turn to one of dozens of small companies offering to boost your track with thousands of artificial streams.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                These companies, called “streaming farms,” are a huge problem for Spotify and Apple Music: One music industry exec
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 tells
                </a>
                <em>
                 Rolling Stone
                </em>
                that
                <strong>
                 ~3-4% of all streams
                </strong>
                are faked -- equal to
                <strong>
                 ~$300m
                </strong>
                in lost revenue.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 Streaming farms start out as playlists
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Scammers curate playlists of a client’s songs and then let loose a bunch of bots that run through the tracks on loop for weeks at a time.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 According to
                </a>
                music marketing agency Venture Music, streaming farms are employed by both independent artists and major labels, who use them to “to push their releases further up the charts.”
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Sometimes artists are sucked into this economy against their will. Venture Music tells
                <em>
                 The Hustle
                </em>
                , “The vast majority of our current clients (now 40 total) have unknowingly found their way onto botted playlists this year.”
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 2018 catapulted streaming farms to prominence
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                That year, Spotify
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 discovered
                </a>
                that a Bulgarian scammer was behind 2 of its most popular playlists: “Soulful Music” and “Music From The Heart.”
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                “Soulful Music” had a whopping 467 songs (almost all by randos) and nearly all of the streams (~72m) came from 1.2k bot accounts.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                In the end, the scammer made off with an estimated
                <strong>
                 $1m+
                </strong>
                in streaming revenue.
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            SPONSORED
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            <h2 style="font-size: 20px; font-weight: 800; letter-spacing: 0px; line-height: 24px; margin: 20px 0 0px;">
             <strong>
              Today’s number: $800,000,000
             </strong>
            </h2>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             That’s how much Warren Buffett made in one day on the Snowflake IPO.
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            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             That makes us realize two things.
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            <ol style="font-size: 16px;">
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              He’s a great investor
             </li>
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              Sometimes, the smartest thing you can do with your money is
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               copy what the top dawgs are doing
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             </li>
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            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             With that in mind,
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              Stock Advisor
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             just announced a new “all-in alert” that comes directly from Tom and David Gardner (two other great investors).
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             To learn more about this under-the-radar stock that’s 1/50th the size of Google but has all the makings of a big performer, click here.
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             Buy Alert →
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               Those Pearly Whites
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                <img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Fdentists_20201007013721.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMFv:DwCSMO2p2DOF-n8HO17BadxbZXUb6gaxpzsqGiQRz9I" style="height: auto; width: 100%;"/>
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               <h2 style="font-size: 22px; font-weight: bold; line-height: 26px; margin: 10px 0px 5px;">
                The dentist’s office is getting an Insta-friendly makeover
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               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                If your biggest problem with going to the dentist is that the offices aren’t very glam, you’re in luck.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Tend, a startup that wants to make your stodgy old dentist more hip,
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 just raised
                </a>
                $37m to expand its sleek offices from its base in New York to Boston and DC.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 Out with the hospital lights, in with the aromatherapy
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                You can think of Tend like the regular dentist’s cool aunt who won’t stop talking about her herbal medicine cures on Instagram. A few of its
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 features
                </a>
                :
               </p>
               <ul style="font-size: 16px; line-height: 20px; margin: 0; padding-bottom: 10px; padding-left: 12px;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Extra quiet drills and dental equipment to tamp down your anxiety
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Scents of your choice to keep you relaxed
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 A well-lit bathroom, curated for perfect mirror selfies
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 A TV screen above the dental chair for Netflix streaming
                </li>
               </ul>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 All the other dentists are busy going mobile
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Most other startups have focused on getting dentists to hit the road: Companies like Henry and Lydian have invented high-end offices on wheels.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Their business is with mostly corporate clients. Back in the Before Times, Henry would roll up to your company’s HQ, and you could get your teeth checked in between meetings.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Tend, by contrast, is committed to the old-school dentist setup. The only place like it is
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 Dntl Bar
                </a>
                , another New York-based company that describes itself as a “spa-like” alternative to the dentist office.
               </p>
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               Mmm, crunchy
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                <img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Fbugs_20201007014221.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMFv:DwCSMO2p2DOF-n8HO17BadxbZXUb6gaxpzsqGiQRz9I" style="height: auto; width: 100%;"/>
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               <h2 style="font-size: 22px; font-weight: bold; line-height: 26px; margin: 10px 0px 5px;">
                Why are VCs paying $300m+ for an insect farm?
               </h2>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                There’s no way to put this delicately: Tech investors are
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 bugging out
                </a>
                over a giant warehouse full of beetle larvae in Amiens, France.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Ÿnsect -- the most expensive insect farm in the world -- has raised a whopping
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 $372m
                </a>
                , and it isn’t even set to launch until 2022.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                All those millions are going toward the unsexy business of churning tiny beetles into cheap protein.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 There’s a short-term goal, then a long-term one
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Most immediately: Ÿnsect wants to feed all those beetles to fish.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Almost 50% of the fish humans eat comes from fish farms, but the dinner we usually serve those fish (anchovies) is expensive to catch. Beetles aren’t just cheaper: There’s some evidence that beetle larvae helps fish grow more quickly.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                But big picture, Ÿnsect is trying to expand its beetle protein first into pet food -- and then, slowly, into our food.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 Ÿnsect already landed $105m in contracts
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Ÿnsect is betting that insects might become the environmentally friendly protein of the future.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Once the farm opens its doors, its beetle protein will be
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 headed
                </a>
                straight to fish feed behemoth Skretting, winemaker Torres, and plant fertilizer Compo Group.
               </p>
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            The Hustle Says
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            <div class="statements" style="font-family: sans-serif; font-size: 15px; padding: 0px 2px;">
             <p style="font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 12px;">
             </p>
             <p style="font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 12px;">
              <strong>
               NASA finally invented the world’s
              </strong>
              <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
               <strong>
                most versatile pants
               </strong>
              </a>
              <strong>
               .
              </strong>
              Oh wait, no, that was Vuori.
              <em>
               Damn.
              </em>
              Give those designers a raise. Get 20% off
              <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
               Vuori’s Ponto Performance Pants
              </a>
              and see what we mean.*
             </p>
            </div>
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            <div class="statements" style="font-family: sans-serif; font-size: 15px; padding: 0px 2px;">
             <p style="font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 12px;">
             </p>
             <p style="font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 12px;">
              Got inbox fatigue? Us too. That’s why we started an audio version of the Trends newsletter. Listen to it while you’re cooking, running, or having the most productive shower of your life (shower beer encouraged, obviously).
              <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
               <strong>
                Listen to today’s newsletter for $1
               </strong>
              </a>
              <strong>
               .
              </strong>
             </p>
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            <div class="statements" style="font-family: sans-serif; font-size: 15px; padding: 0px 2px;">
             <p style="font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 12px;">
             </p>
             <p style="font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 12px;">
              <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
               <strong>
                Get $500 when you open an account with eToro
               </strong>
              </a>
              <strong>
               and invest $5,000.
              </strong>
              That’s it -- yes, sometimes life really is that great.*
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            </div>
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           <td>
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             </p>
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              <strong>
               “
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                HOT HOT HOT HOT HOT
               </strong>
              </em>
              <strong>
               ”
              </strong>
              - Us after we douse our lunch in this
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               Sichuan Chili Sauce
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               Put on your party hats, ‘cuz it’s webinar season.
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              Register for
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               The Top Emerging Small Business Trends of 2020 right here
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              because 1) it’s free, 2) it’s chock-full of insights and strategies to help your biz, and 3) it’s gonna rock.*
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             *This is a sponsored post.
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               Remote Media Editor,
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              <em>
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                Rickhouse Media
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             <strong>
              :
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             There’s poetry in motion, but do you know how to put graphics in motion? Check this one out.
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              <strong>
               Content Marketing Producer,
              </strong>
              <em>
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                SAM Labs
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              </em>
             </a>
             <strong>
              :
             </strong>
            </h4>
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             This ed-tech startup seeks copywriting pro to create multichannel content.
            </p>
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               Technical Writer,
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              <em>
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                Linode
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             <strong>
              :
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             Can you walk the line on Linux, Cloud, and software development topics? Click the link.
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              <strong>
               Head of Marketing,
              </strong>
              <em>
               <strong>
                Amplified IT:
               </strong>
              </em>
             </a>
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            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             This high-growth B2C needs an ace marketer who can juggle creative, product marketing, PR, website, social, and demand generation. That you?
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             <a style="color: #d62829; text-decoration: none;">
              <strong>
               Director of Software Architecture,
              </strong>
              <em>
               <strong>
                OutMatch
               </strong>
              </em>
             </a>
             <strong>
              :
             </strong>
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             Be the QB for a team of top enterprise software and data architects. Hut!
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             See more →
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                  SHARE THE HUSTLE
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            Today's email was brought to you by Michael Waters, Caroline Dohack, and Trung Phan.
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            Editing by: Zachary "Z-ARK" Crockett, Ricardo Dismantleban (AKA Junkyard).
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            251 KEARNY ST. STE 300, SAN FRANCISCO, CA 94108, UNITED STATES • 415.506.7210
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