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   She Solved Her Son's Problem — and Made $400K Doing It
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   Plus: Stop publishing content nobody cares about, Walmart's opposite AI approach, and one ChatGPT prompt for important emails. ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­
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                  <p style="font-weight: bold; font-size: 17px; margin-bottom: 6px; color: #111111;">
                   FEBRUARY 24, 2026
                  </p>
                  <p style="font-weight: bold; font-size: 15px; margin-bottom: 10px; color: #0073e6;">
                   What's on deck today:
                  </p>
                  <ul style="margin-top: 0; margin-bottom: 0; padding-left: 22px; color: #333333;">
                   <li>
                    How to stop publishing content nobody cares about
                   </li>
                   <li>
                    While companies fire workers over AI, Walmart's doing the opposite
                   </li>
                   <li>
                    This mom's side hustle made $400K in month one
                   </li>
                   <li>
                    One ChatGPT prompt that transforms your important emails
                   </li>
                  </ul>
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                  <p style="font-weight: bold; font-size: 15px; margin-bottom: 10px; color: #0073e6;">
                   Market snapshot:
                  </p>
                  <ul style="margin-top: 0; margin-bottom: 0; padding-left: 22px; color: #333333;">
                   <li>
                    S&amp;P 500
                    <span style="color: red;">
                     ▼ 1.02%
                    </span>
                   </li>
                   <li>
                    Dow Jones
                    <span style="color: red;">
                     ▼ 1.63%
                    </span>
                   </li>
                   <li>
                    NASDAQ
                    <span style="color: red;">
                     ▼ 1%
                    </span>
                   </li>
                  </ul>
                 </div>
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                      <a data-hs-link-id="0" data-hs-link-id-v2="A6/ozHoc" rel="noopener" style="text-decoration:none; font-weight:bold; color:#000000" target="_blank">
                       Small Businesses Are Racing to Add 401(k) Retirement Plans. Here’s What’s Behind the Surge.
                      </a>
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                  </span>
                 </h2>
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                 <p style="line-height:175%">
                  Small businesses are rapidly becoming some of the biggest new adopters of 401(k) plans, opening up retirement coverage to millions of workers who have historically had little or no access to employer-sponsored savings.
                 </p>
                 <p style="line-height:175%">
                 </p>
                 <p style="line-height:175%">
                  Gusto, a payroll and benefits provider that works with smaller employers, estimated in a report released on Saturday that the number of workers at small firms with access to 401(k) plans has jumped by nearly six million since 2019.
                 </p>
                 <p style="line-height:175%">
                 </p>
                 <p style="line-height:175%">
                  The report,
                  <a data-hs-link-id="0" data-hs-link-id-v2="sSvCaU+Q" style="color:#2563eb" target="_blank">
                   viewed by
                   <em>
                    The Wall Street Journal
                   </em>
                  </a>
                  , estimated that 21.2 million employees at firms with two to 99 workers have access to a 401(k) account, up from 15.6 million in 2019. Small businesses employ roughly
                  <a data-hs-link-id="0" data-hs-link-id-v2="CIV2479i" style="color:#2563eb" target="_blank">
                   62 million Americans
                  </a>
                  .
                 </p>
                 <p style="line-height:175%">
                 </p>
                 <p style="line-height:175%">
                  In comparison,
                  <a data-hs-link-id="0" data-hs-link-id-v2="k4eaem/f" style="color:#2563eb" target="_blank">
                   90% of workers
                  </a>
                  at firms with over 500 employees have a retirement plan, according to Department of Labor data. That percentage has stayed consistent since 2019.
                 </p>
                 <p style="line-height:175%">
                 </p>
                 <p style="line-height:175%">
                  Industry research suggests the “micro-plan” market, or plans sponsored by employers with...
                 </p>
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                      Read the full story
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                   <!-- wp:paragraph -->
                  </p>
                  <div style="line-height:175%">
                   <p style="line-height:175%">
                    <em>
                     This Side Hustle Q&amp;A features Jessica Davidoff, 43, of Sag Harbor, New York. Davidoff is the founder of the corn-free, sorghum-based snack brand
                    </em>
                    <a data-hs-link-id="0" data-hs-link-id-v2="zMIecZZz" style="color:#2563eb" target="_blank">
                     <em>
                      Cob
                     </em>
                    </a>
                    <em>
                     .
                    </em>
                   </p>
                   <p style="line-height:175%">
                   </p>
                   <p style="line-height:175%">
                    <strong>
                     Q: When did you start your side hustle. Where did you find the inspiration for it?
                     <br/>
                    </strong>
                    I started tinkering with the idea for Cob in 2021. My older son had several severe medical issues at the time: all of his hair fell out, his nails peeled completely off, he was covered in eczema and psoriasis, and he was vomiting most days and had excruciating gastro pain.
                   </p>
                   <p style="line-height:175%">
                   </p>
                   <p style="line-height:175%">
                    I had always hypothesized that his issues were food related because they started when I stopped breastfeeding, but 32 doctors dismissed me. I ended up taking matters into my own hands and discovered he was allergic to corn — and all 1,800-plus corn derivatives. Once we went completely corn-free, all of his medical problems vanished. The only problem was that I was a popcorn addict and used to eat it every day.
                   </p>
                   <p style="line-height:175%">
                   </p>
                   <p style="line-height:175%">
                    I was determined to find a corn-free popcorn alternative and bought tons of ancient grains that I had never heard of. Most grains tasted more like a bad rice cake, and then I discovered sorghum, which pops just like corn and is a true nutritional powerhouse. I started making popped sorghum every day, and friends fell in love with it. That’s when I got the initial inkling that this could become “a thing.”
                   </p>
                   <p style="line-height:175%">
                   </p>
                   <p style="line-height:175%">
                    <strong>
                     Q: Are there any free or paid resources that have been especially helpful for you in starting and running this business?
                     <br/>
                    </strong>
                    I spent 20 years as either a founder or CEO, so I have what feels like a lifetime of knowledge built up about the mistakes to avoid in launching a consumer brand. I definitely had a leg up on a first-time founder; however, this was my first food company, and I’ve found the
                    <a data-hs-link-id="0" data-hs-link-id-v2="+F8U7JdD" style="color:#2563eb" target="_blank">
                     Startup CPG
                    </a>
                    slack group and resources to be extremely valuable. Newsletters like
                    <a data-hs-link-id="0" data-hs-link-id-v2="Shd4hVd7" style="color:#2563eb" target="_blank">
                     Express Checkout
                    </a>
                    and
                    <a data-hs-link-id="0" data-hs-link-id-v2="LwvJlZCz" style="color:#2563eb" target="_blank">
                     Snaxshot
                    </a>
                    also helped me understand trends and all the news in the CPG and food worlds.
                   </p>
                   <p style="line-height:175%">
                   </p>
                   <p style="line-height:175%">
                    <span style="font-weight: bold;">
                     Q:
                    </span>
                    <strong>
                     What is your best piece of specific, actionable business advice?
                     <br/>
                    </strong>
                    I think the best piece of advice I could offer any entrepreneur is to define what success looks like for you (i.e. do you want a nice lifestyle business to allow you to provide for your family while caring for your kids full time, is it a billion dollar exit in five years, etc.) and then create the plan that points you in the direction of your definition of success and take the first leap.
                   </p>
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                   Quick Hits
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                   Make Your Next Move
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                    ENTREPRENEUR WORKSHOP
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                    How to Use AI to Work Less &amp; Make More Money
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                   <p style="font-size: 14px; color: #333333; margin: 0 0 12px 0; line-height: 1.5;">
                    Sign up for our next session today to learn how you can use AI to stop being a bottleneck and grow your business.
                   </p>
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                    <a data-hs-link-id="0" data-hs-link-id-v2="LbN37oub" style="color:#0073e6; text-decoration:none; font-weight:bold; font-size:14px" target="_blank">
                     Register now →
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                             Make one subtle shift in how you talk about your work today.
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                            Instead of explaining what you built or completed, explain why it matters. Most people default to listing tasks. Leaders reward relevance, not volume.
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